Sam Preston transformed from failing at three different agencies to building Service Scalers, a $5M+ marketing agency for home service businesses by focusing on what he does best and hiring people who excel at everything else.

• Sam's early agencies failed because he tried to be everything to everyone - "I'll be your influencer, marketing, email marketing, website, social media"
• Success came when he niched down to specific services (PPC, websites, content) then further to home service businesses only
• For businesses under $1M in revenue, DIY marketing makes more sense than hiring an agency
• Customer acquisition is the most important aspect of any business - it starts with traffic, then leads, appointments, and closed deals
• Your 3-day call board should show exactly how many appointments are scheduled to keep technicians productive
• Marketing spend should be adjusted based on appointment numbers to ensure technicians are fully utilized
• A 98% team retention rate comes from prioritizing people's personal lives over work
• Sam hires through requiring Loom video responses from applicants and asking values-based questions like "tell me about a time you broke the rules"
• Sam empowers team leaders by removing himself from spending decisions
• Use call tracking numbers to see which marketing campaigns are actually working

🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.

🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit

Tyler Martin, a fractional CFO for home services and the trades

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