This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.

Talking points include: 

• The importance of planning and anticipating consumer behavior
• Strategies for leveraging different marketing channels 
• Diversifying marketing channels and being prepared to pivot based on competition

Melissa also shares insights on managing coupons and loyalty partners, as well as the future of retail performance marketing, including the role of AI and personalization.

Listen to find out more about:

• Preparing for Economic Factors
• Managing Coupons and Loyalty Partners
• Nailing It During the Peak Period
• Avoiding Common Mistakes

Key segments of this podcast and where you can tune in to go direct:
[04:32] Understanding Holiday and Peak Periods
[16:15] Contingency at the Ready!
[31:05] The Future of Retail Performance Marketing 

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AND…. 

If you’re struggling to launch, scale and grow your affiliate program - join us this year in London at the ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing will collide

Taking place for the first time as an in-person event on the 16-17 September in London, take your business to the next level - network with industry experts and grow your business at this informative event built specifically for SMEs , Affiliates, Lead Generators and and Performance Marketers. 

EARLY BIRD TICKET PRICES END SOON!

Tickets to this two-day conference include are just £349 in our early bird offer: 

• Full two-day conference and expert speaker line-up 
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area to discover new tools, services and resources
• Matchmaking meet-ups and unlimited Networking 

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights. 

Secure your ticket and learn with industry veterans what’s new and trending in Affiliate and Lead Generation CLICK HERE!

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