E589: How this consumer app used 45 accounts across TikTok and a lot of trial and error to scale to over 120 million views in only 3 months.

The app is Yope, a montage app for friend groups.

Whereas their competitors are only going after the English market, Yope is focusing on videos for the Spanish-language market.

Out of 45 accounts, more than 50% are in Spanish.

Each account posts twice a day, with over 1,500 videos posted to date.

The Spanish accounts are performing incredibly well, with tt@mar_yope leading the way—averaging 110K views, with the highest reaching 5.3M.

Check out this English account: [email protected].

It took her 70 videos before hitting her first viral one at 1M views.

Now, she has videos with 4.4M, 5.3M, and 2.5M views on top of that first one.

Good things take time. Building strong accounts and fine-tuning them is key.

The idea that "post every day and you'll be rewarded" by the TikTok algorithm is definitely real.

It took 45 videos for [email protected] to get a breakthrough.

Now, she has 6 videos over 1M views and 35 videos performing 10x better than the median.

Formats vary from text posts, with hooks like:

"Me explaining to my boyfriend how we literally have 4 DAYS to download Yope so that on January 1st we can create a secret album of us, and at the end of the year have a recap movie with all our memories."

To app-style videos with hook to app demo.

From talking videos to slideshows to memes, Yope is exceptionally good at building accounts.

Diving deeper, it looks like they're a Ukrainian company now operating from London. That could explain why they're targeting EU markets—or it might just be a strategic move. There was one Polish account, and they might have more niche EU ones.

They started by targeting multiple languages and successfully built viral accounts in each one.

Now, they're scaling up, with 15 new accounts launched in the past two weeks.

The app was created in 2022, but they only started this multi-account UGC strategy three months ago.

And now, they're absolutely crushing it.

⭐️ Source: https://x.com/iamgdsa/status/1889326927531372626

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00:00 Introduction 00:34 Case Study: Yope's Viral Success 01:11 Locket Widget Comparison 01:55 Differentiation With the Spanish Speaking Marketing 03:18 Building Viral Accounts: Strategies and Hooks 05:35 Scaling Up 05:47 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#tiktokmarketing #instagrammarketing #appmarketing #socialmediamarketing