Scaling to Freedom Podcast | For 7-figure female coaches

We’re starting to roll out Pinterest ads as a new offer. We’ve received a few requests and questions about Pinterest ads, and I’m excited to dive deeper into the ins and outs of what they are and what the difference is between Pinterest and Facebook ads. Despite what you might think, we aren’t exploring this avenue due to the latest Apple update, but rather because Pinterest ads have the potential to reach people who are closer to the bottom of the funnel. 

In today’s episode, I’ll be discussing what Pinterest ads are, if you should explore them with a smaller budget, what types of ads are allowed on Pinterest, and the major differences between Facebook and Pinterest ads. This short and sweet episode will walk you through everything you need to know before adding Pinterest ads to your marketing strategy.

Here’s a closer look at what I discuss in this episode:

• What are Pinterest ads?
• Can Pinterest ads generate higher-quality leads?
• Should you take out Pinterest ads if you have a smaller budget?
• Specific types of businesses that aren’t allowed to use Pinterest ads
• Pinterest vs Facebook ads: are Pinterest ads the new Facebook ads?

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

We’re starting to roll out Pinterest ads as a new offer. We’ve received a few requests and questions about Pinterest ads, and I’m excited to dive deeper into the ins and outs of what they are and what the difference is between Pinterest and Facebook ads. Despite what you might think, we aren’t exploring this avenue due to the latest Apple update, but rather because Pinterest ads have the potential to reach people who are closer to the bottom of the funnel. 

In today’s episode, I’ll be discussing what Pinterest ads are, if you should explore them with a smaller budget, what types of ads are allowed on Pinterest, and the major differences between Facebook and Pinterest ads. This short and sweet episode will walk you through everything you need to know before adding Pinterest ads to your marketing strategy.

Here’s a closer look at what I discuss in this episode:

• What are Pinterest ads?
• Can Pinterest ads generate higher-quality leads?
• Should you take out Pinterest ads if you have a smaller budget?
• Specific types of businesses that aren’t allowed to use Pinterest ads
• Pinterest vs Facebook ads: are Pinterest ads the new Facebook ads?

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Sales pages are a big part of your ads strategy. If you’re paying for Facebook Ads that point towards your sales page, you want to make sure that your sales page is set up for success and ready to convert your paid traffic. In today’s episode, I’m walking you through the 5 things you need to have to set up a great sales page. From an intriguing headline to having clear and easy-to-understand copy, these 5 things are a must for every sales page if you want to leave your audiences eager to purchase from you.

Here’s a closer look at what I discuss in this episode:

• Why crafting an intriguing headline is so important
• Do you have many call-to-action opportunities?
• Closing the sale with social proof
• Introduce yourself through your bio and your experience
• Creating clear and easy-to-understand copy throughout your sales page

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Sales pages are a big part of your ads strategy. If you’re paying for Facebook Ads that point towards your sales page, you want to make sure that your sales page is set up for success and ready to convert your paid traffic. In today’s episode, I’m walking you through the 5 things you need to have to set up a great sales page. From an intriguing headline to having clear and easy-to-understand copy, these 5 things are a must for every sales page if you want to leave your audiences eager to purchase from you.

Here’s a closer look at what I discuss in this episode:

• Why crafting an intriguing headline is so important
• Do you have many call-to-action opportunities?
• Closing the sale with social proof
• Introduce yourself through your bio and your experience
• Creating clear and easy-to-understand copy throughout your sales page

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard the success stories of people running Facebook Ads. Although there’s no denying the power the platform has to skyrocket your business, there are also a lot of misconceptions and misunderstandings. So much so that people who go blindly into running their first ad campaign get severely discouraged and burned. In today’s episode, I’m breaking down what to expect and how you can mentally prepare yourself to run Facebook ads. Tune in as I dive into the details of Facebook ads so you are fully prepared to invest your money, scale your business, and generate a more consistent flow of leads.

Here’s a closer look at what I discuss in this episode:

• Setting proper expectations
• Organically testing out your funnel
• The importance of having a strategy and plan
• Deciding on realistic goals
• Staying and remaining intentional 

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard the success stories of people running Facebook Ads. Although there’s no denying the power the platform has to skyrocket your business, there are also a lot of misconceptions and misunderstandings. So much so that people who go blindly into running their first ad campaign get severely discouraged and burned. In today’s episode, I’m breaking down what to expect and how you can mentally prepare yourself to run Facebook ads. Tune in as I dive into the details of Facebook ads so you are fully prepared to invest your money, scale your business, and generate a more consistent flow of leads.

Here’s a closer look at what I discuss in this episode:

• Setting proper expectations
• Organically testing out your funnel
• The importance of having a strategy and plan
• Deciding on realistic goals
• Staying and remaining intentional 

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

I love introducing you to my team. Today, I’m joined by my junior ads manager, Cheyenne Skye. In this episode, we’re discussing all things Facebook Ads, including our thoughts on the Apple update having worked with it for the last few months. We also discuss the benefits of outsourcing your Facebook Ads and the most important things you can do right now to get started with ads. 

Here’s a closer look at what I discuss in this episode:

• How Cheyenne became a junior ads manager
• The benefits of outsourcing your ads
• Having one person run your ads vs. having a team to do it
• Our thoughts on the iOS updates
• The most important things you can do right now to get started with ads
• Get to know Cheyenne

Resources:

Cheyenne’s Instagram: https://www.instagram.com/cheye_and_co/ 

Cheyenne’s Facebook: https://www.facebook.com/cheyeandco 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

I love introducing you to my team. Today, I’m joined by my junior ads manager, Cheyenne Skye. In this episode, we’re discussing all things Facebook Ads, including our thoughts on the Apple update having worked with it for the last few months. We also discuss the benefits of outsourcing your Facebook Ads and the most important things you can do right now to get started with ads. 

Here’s a closer look at what I discuss in this episode:

• How Cheyenne became a junior ads manager
• The benefits of outsourcing your ads
• Having one person run your ads vs. having a team to do it
• Our thoughts on the iOS updates
• The most important things you can do right now to get started with ads
• Get to know Cheyenne

Resources:

Cheyenne’s Instagram: https://www.instagram.com/cheye_and_co/ 

Cheyenne’s Facebook: https://www.facebook.com/cheyeandco 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Running Facebook ads is so much more than just putting a graphic and some copy in the feed. There are so many different capabilities that you might be forgetting about. In today’s episode, I’m walking you through the 3 main ads placements along with the different strategies that come with them. Specifically, I’m discussing in-feed Instagram ads, Instagram story ads, and Instagram reels ads. Tune in and take notes as I dive into the nitty-gritty details on how you can utilize these 3 main Instagram ads placements in your next campaign.

Here’s a closer look at what I discuss in this episode:

• Taking a different creative approach with Instagram ads
• The difference in copy placement with in-feed Instagram ads and Facebook ads
• Your 2 main options for Instagram story ads
• Tips for talking on Instagram story ads
• Instagram reels ads placement

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Running Facebook ads is so much more than just putting a graphic and some copy in the feed. There are so many different capabilities that you might be forgetting about. In today’s episode, I’m walking you through the 3 main ads placements along with the different strategies that come with them. Specifically, I’m discussing in-feed Instagram ads, Instagram story ads, and Instagram reels ads. Tune in and take notes as I dive into the nitty-gritty details on how you can utilize these 3 main Instagram ads placements in your next campaign.

Here’s a closer look at what I discuss in this episode:

• Taking a different creative approach with Instagram ads
• The difference in copy placement with in-feed Instagram ads and Facebook ads
• Your 2 main options for Instagram story ads
• Tips for talking on Instagram story ads
• Instagram reels ads placement

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels