Scaling to Freedom Podcast | For 7-figure female coaches

Believe me when I say I have one of the best teams in the industry. In today’s episode, I’ve invited my incredible social media manager, Kristen Smith, to share her expertise and guidance on how to get confident on video.

Getting on video is one of the most important things you can do as a business owner. It’s crucial to build that know, like, and trust factor, and video is going to be the most powerful way to get you there. If you’re going to run Facebook Ads or sell a product online, showing up on video needs to be a part of your overall strategy. Tune in and take notes and Kristen shares the importance of video and her best tips for showing up on video.

Here’s a closer look at what I discuss in this episode:

• How video helps you form deeper connections with your audience
• Why you should show up on video especially if you’re selling online
• Breaking through the uncomfortable nature of showing up on video
• Laying out a plan and schedule for your video strategy
• Tips for filming professional and appealing videos
• How to get comfortable with going live

Connect with Kristen:

Podcast: The Kristen Smith Podcast  - learn about social media marketing, tactical business advice, and more

Kristen’s IG: @kristendawnsmith 

Website: https://kristendawnsmith.com

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Believe me when I say I have one of the best teams in the industry. In today’s episode, I’ve invited my incredible social media manager, Kristen Smith, to share her expertise and guidance on how to get confident on video.

Getting on video is one of the most important things you can do as a business owner. It’s crucial to build that know, like, and trust factor, and video is going to be the most powerful way to get you there. If you’re going to run Facebook Ads or sell a product online, showing up on video needs to be a part of your overall strategy. Tune in and take notes and Kristen shares the importance of video and her best tips for showing up on video.

Here’s a closer look at what I discuss in this episode:

• How video helps you form deeper connections with your audience
• Why you should show up on video especially if you’re selling online
• Breaking through the uncomfortable nature of showing up on video
• Laying out a plan and schedule for your video strategy
• Tips for filming professional and appealing videos
• How to get comfortable with going live

Connect with Kristen:

Podcast: The Kristen Smith Podcast  - learn about social media marketing, tactical business advice, and more

Kristen’s IG: @kristendawnsmith 

Website: https://kristendawnsmith.com

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There are 7 common mistakes I see far too often when it comes to running Facebook Ads. In today’s episode, I’m going to share what they are and how to avoid them. I explain why these mistakes are hurting the success of your campaigns and what you can do about it.

From not choosing the right campaign objectives to not verifying your domain, this episode is for anyone who wants to run their Facebook Ads with confidence. Tune in to this episode and let’s dive into the 7 most common Facebook Ads mistakes and easy ways to avoid them.

Here’s a closer look at what I discuss in this episode:

• Why you need to choose the right campaign objective
• The problem with only boosting posts
• Why you need to install your Facebook Pixel (even if you aren’t running ads)
• The importance of creating custom audiences
• Verifying your domain and aggregating your events
• Understand your metrics
• Why you need to set goals

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There are 7 common mistakes I see far too often when it comes to running Facebook Ads. In today’s episode, I’m going to share what they are and how to avoid them. I explain why these mistakes are hurting the success of your campaigns and what you can do about it.

From not choosing the right campaign objectives to not verifying your domain, this episode is for anyone who wants to run their Facebook Ads with confidence. Tune in to this episode and let’s dive into the 7 most common Facebook Ads mistakes and easy ways to avoid them.

Here’s a closer look at what I discuss in this episode:

• Why you need to choose the right campaign objective
• The problem with only boosting posts
• Why you need to install your Facebook Pixel (even if you aren’t running ads)
• The importance of creating custom audiences
• Verifying your domain and aggregating your events
• Understand your metrics
• Why you need to set goals

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You need to build and invest in your funnel if you’re selling anything online. Your funnel is a really important component of generating online sales, whether you’re selling a course, service, or even products. This is something you want to be extremely clear about, especially when it comes to budgeting as building your funnel can be quite an expensive investment.

In today’s episode, I’m breaking down the expenses and what you can expect to spend when you build your funnel. Don’t worry, you don’t have to spend hundreds of thousands of dollars on hiring a professional to build your funnel. In this episode, I share options for you to DIY the process while saving you money. Tune in to this episode as I break down the different expenses you need to consider as you build your funnel while sharing the different solutions you have for each part of your funnel based on your skills, budget, and how comfortable you are with the process.

Here’s a closer look at what I discuss in this episode:

• The creative aspects of building your funnel
• Expensive vs. affordable options for your copy and design
• Building out the tech portion of your funnel
• Funnel tools to account for in your budget

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You need to build and invest in your funnel if you’re selling anything online. Your funnel is a really important component of generating online sales, whether you’re selling a course, service, or even products. This is something you want to be extremely clear about, especially when it comes to budgeting as building your funnel can be quite an expensive investment.

In today’s episode, I’m breaking down the expenses and what you can expect to spend when you build your funnel. Don’t worry, you don’t have to spend hundreds of thousands of dollars on hiring a professional to build your funnel. In this episode, I share options for you to DIY the process while saving you money. Tune in to this episode as I break down the different expenses you need to consider as you build your funnel while sharing the different solutions you have for each part of your funnel based on your skills, budget, and how comfortable you are with the process.

Here’s a closer look at what I discuss in this episode:

• The creative aspects of building your funnel
• Expensive vs. affordable options for your copy and design
• Building out the tech portion of your funnel
• Funnel tools to account for in your budget

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve decided that it’s time to run Facebook ads for your small business, but you don’t know where to start. In this episode, I’ll be sharing my best Facebook ads advice for small business owners who want to run ads for the first time. 

I’ll walk you through the steps you need to take before you start running ads, such as learning the foundations, setting up your account properly, and starting with a more conservative budget. This episode is a must if you’re running Facebook ads for the first time and want to do so with confidence.

Here’s a closer look at what I discuss in this episode:

• Resources if you don’t know if Facebook ads is right for your small business
• Understanding the foundations of running Facebook ads
• The importance of setting your account up properly
• Why you should start with a conservative budget

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve decided that it’s time to run Facebook ads for your small business, but you don’t know where to start. In this episode, I’ll be sharing my best Facebook ads advice for small business owners who want to run ads for the first time. 

I’ll walk you through the steps you need to take before you start running ads, such as learning the foundations, setting up your account properly, and starting with a more conservative budget. This episode is a must if you’re running Facebook ads for the first time and want to do so with confidence.

Here’s a closer look at what I discuss in this episode:

• Resources if you don’t know if Facebook ads is right for your small business
• Understanding the foundations of running Facebook ads
• The importance of setting your account up properly
• Why you should start with a conservative budget

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Everyone has big dreams and aspirations. For the 100th episode of Scaling to Freedom, I want to share something that has taken me very far in life: setting goals and taking action.

Setting clear goals and having a plan of action helped me turn my dreams into reality, which allowed me to accomplish everything from getting out of credit card debt to traveling the world. In today’s episode, I’m sharing clear and concise steps that’ll help you achieve your goals, no matter how big or small. Tune in and take notes as I walk you through the very process that allowed me to live life on my own terms.

Here’s a closer look at what I discuss in this episode:

• Where I came from and where I am
• Getting clear on your vision
• Reviewing and prioritizing your goals
• Breaking down your goals into timely actions
• Creating daily and weekly habits
• Enjoying the journey along the way

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Everyone has big dreams and aspirations. For the 100th episode of Scaling to Freedom, I want to share something that has taken me very far in life: setting goals and taking action.

Setting clear goals and having a plan of action helped me turn my dreams into reality, which allowed me to accomplish everything from getting out of credit card debt to traveling the world. In today’s episode, I’m sharing clear and concise steps that’ll help you achieve your goals, no matter how big or small. Tune in and take notes as I walk you through the very process that allowed me to live life on my own terms.

Here’s a closer look at what I discuss in this episode:

• Where I came from and where I am
• Getting clear on your vision
• Reviewing and prioritizing your goals
• Breaking down your goals into timely actions
• Creating daily and weekly habits
• Enjoying the journey along the way

Resources:

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels