Scaling to Freedom Podcast | For 7-figure female coaches

Facebook ads are a long-term game. If you’re ready to outsource the management of your Facebook ads, you want to make sure that you’re hiring the right person for the job. In today’s episode, I’m breaking down everything you need to know before hiring a Facebook ads manager.

I’ll cover the most to least important traits to look for when hiring a Facebook ads manager and why. Plus, I’ll share the questions you need to ask potential hires during the interview process to ensure that they’ll integrate well with your team. This episode will help you navigate the difficult process of hiring a Facebook ads manager whether you’re thinking about hiring a freelancer or an ads agency. So tune in, take notes, and feel empowered to make the best hiring decision for you and your business.

Here’s a closer look at what I discuss in this episode:

• Difference between hiring a solo Facebook ads manager and an ads agency
• Why being organized is an important trait to have as a Facebook ads manager
• The importance of analytics and creativity
• Important questions to ask during your hiring process

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Facebook ads are a long-term game. If you’re ready to outsource the management of your Facebook ads, you want to make sure that you’re hiring the right person for the job. In today’s episode, I’m breaking down everything you need to know before hiring a Facebook ads manager.

I’ll cover the most to least important traits to look for when hiring a Facebook ads manager and why. Plus, I’ll share the questions you need to ask potential hires during the interview process to ensure that they’ll integrate well with your team. This episode will help you navigate the difficult process of hiring a Facebook ads manager whether you’re thinking about hiring a freelancer or an ads agency. So tune in, take notes, and feel empowered to make the best hiring decision for you and your business.

Here’s a closer look at what I discuss in this episode:

• Difference between hiring a solo Facebook ads manager and an ads agency
• Why being organized is an important trait to have as a Facebook ads manager
• The importance of analytics and creativity
• Important questions to ask during your hiring process

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard success stories where people hit 20k in their first month of business, eventually closing a 6-figure first year. Unfortunately, that isn’t what my story looks like. In today’s episode, I’m exposing my entrepreneurial journey. Particularly, how I started (and failed) at 6 businesses before I finally succeeded.

I dive into the businesses I’ve dabbled with from starting a t-shirt business to exploring the world of network marketing. I share the mistakes I’ve made along the way like undercharging and not getting clear on the services I was offering. Last but not least, I reveal the biggest lessons learned from my failures, and how they attributed to the success of my 7th business. 

If you’re struggling to hit your stride in entrepreneurship, you’re not alone. This episode is an honest look at my entrepreneurial journey and the important lessons I’ve learned along the way that allowed me to find my footing and reach success.

Here’s a closer look at what I discuss in this episode:

• Why I always knew entrepreneurship was for me
• The first business I started
• My experience in network marketing
• Freelancing as a web designer
• Undercharging for my services
• How each business eventually led to my success
• Takeaways from my experiences

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve heard success stories where people hit 20k in their first month of business, eventually closing a 6-figure first year. Unfortunately, that isn’t what my story looks like. In today’s episode, I’m exposing my entrepreneurial journey. Particularly, how I started (and failed) at 6 businesses before I finally succeeded.

I dive into the businesses I’ve dabbled with from starting a t-shirt business to exploring the world of network marketing. I share the mistakes I’ve made along the way like undercharging and not getting clear on the services I was offering. Last but not least, I reveal the biggest lessons learned from my failures, and how they attributed to the success of my 7th business. 

If you’re struggling to hit your stride in entrepreneurship, you’re not alone. This episode is an honest look at my entrepreneurial journey and the important lessons I’ve learned along the way that allowed me to find my footing and reach success.

Here’s a closer look at what I discuss in this episode:

• Why I always knew entrepreneurship was for me
• The first business I started
• My experience in network marketing
• Freelancing as a web designer
• Undercharging for my services
• How each business eventually led to my success
• Takeaways from my experiences

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Let’s face it, some people find email sequences to be complicated and overwhelming. If you happen to be one of them, this episode will help you make the process more manageable. As it turns out, I’m a nerd for complicated funnels and email sequences.

In this episode, I walk you through the kinds of email sequences you need for your live launch. We’ll discuss the difference between a live launch and an evergreen funnel, the basic goals your emails should have, why webinars are more effective than sales pages, and the 3 email sequences you do not want to snooze on. This episode is packed with easy-to-follow tips that’ll make tackling your email sequences less overwhelming.

Here’s a closer look at what I discuss in this episode:

• Live launch vs evergreen funnels
• Basic goals that your email sequences should have
• Why webinars are more effective than sales pages
• Making sure your emails remind your audience that your program exists
• 3 email sequences you do not want to leave out

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Let’s face it, some people find email sequences to be complicated and overwhelming. If you happen to be one of them, this episode will help you make the process more manageable. As it turns out, I’m a nerd for complicated funnels and email sequences.

In this episode, I walk you through the kinds of email sequences you need for your live launch. We’ll discuss the difference between a live launch and an evergreen funnel, the basic goals your emails should have, why webinars are more effective than sales pages, and the 3 email sequences you do not want to snooze on. This episode is packed with easy-to-follow tips that’ll make tackling your email sequences less overwhelming.

Here’s a closer look at what I discuss in this episode:

• Live launch vs evergreen funnels
• Basic goals that your email sequences should have
• Why webinars are more effective than sales pages
• Making sure your emails remind your audience that your program exists
• 3 email sequences you do not want to leave out

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Facebook ads are a powerful way to drive more sales. However, learning how to run a successful ad campaign is a process of trial and error. If your Facebook ads aren’t working and you aren’t seeing more conversions, this episode is for you.

I’m diving into the most common reasons why your Facebook ads aren’t working, and what you can do to fix them. We’re discussing the importance of zooming out and taking a look at the entire ads journey in order to figure out at which point people stop converting. This episode will help you clear the air surrounding your Facebook ads. Tune in as I help you take your ads from confusion to conversion.

Here’s a closer look at what I discuss in this episode:

• Finding the break in your ads journey
• Pinpointing the specific moment where your audience stops converting
• Running tests after finding your break
• Do you know who your ideal audience is?
• Using the right objective
• Leaving your Facebook ads alone for a while

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Facebook ads are a powerful way to drive more sales. However, learning how to run a successful ad campaign is a process of trial and error. If your Facebook ads aren’t working and you aren’t seeing more conversions, this episode is for you.

I’m diving into the most common reasons why your Facebook ads aren’t working, and what you can do to fix them. We’re discussing the importance of zooming out and taking a look at the entire ads journey in order to figure out at which point people stop converting. This episode will help you clear the air surrounding your Facebook ads. Tune in as I help you take your ads from confusion to conversion.

Here’s a closer look at what I discuss in this episode:

• Finding the break in your ads journey
• Pinpointing the specific moment where your audience stops converting
• Running tests after finding your break
• Do you know who your ideal audience is?
• Using the right objective
• Leaving your Facebook ads alone for a while

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

We are all aware that giving value is important. That is why we spend hours creating freebies and lead magnets. But how do you pack your free value in a way that’ll set you up for profit?

In this episode, I’m walking you through how you can determine if your freebie is valuable. I discuss the four main things your freebie should accomplish. I also explain why giving away too much value isn’t something you should worry about, the 2 big reasons why people will invest in a program or product, and the 3 questions you need to answer to determine if your freebie is valuable.

Whether you are creating a new freebie or maybe you already have a freebie that isn’t converting well, this episode will give you the tips you need to create an incredibly valuable freebie that’ll convert your audience into paying customers.

Here’s a closer look at what I discuss in this episode:

• Why giving value is so important
• The 4 main things your freebie should accomplish
• Why you shouldn’t worry about giving away too much free value
• 2 reasons why people make buying decisions
• A value checklist to run your freebie through

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

We are all aware that giving value is important. That is why we spend hours creating freebies and lead magnets. But how do you pack your free value in a way that’ll set you up for profit?

In this episode, I’m walking you through how you can determine if your freebie is valuable. I discuss the four main things your freebie should accomplish. I also explain why giving away too much value isn’t something you should worry about, the 2 big reasons why people will invest in a program or product, and the 3 questions you need to answer to determine if your freebie is valuable.

Whether you are creating a new freebie or maybe you already have a freebie that isn’t converting well, this episode will give you the tips you need to create an incredibly valuable freebie that’ll convert your audience into paying customers.

Here’s a closer look at what I discuss in this episode:

• Why giving value is so important
• The 4 main things your freebie should accomplish
• Why you shouldn’t worry about giving away too much free value
• 2 reasons why people make buying decisions
• A value checklist to run your freebie through

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels