Scaling to Freedom Podcast | For 7-figure female coaches

So many people skip the foundations before running their first campaign. This is a common mistake I’ve noticed through auditing many Facebook ads accounts. What usually happens when you skip the foundations is that you lose out on a lot of important data. What’s worse, you can’t get back your time and ad spend. 

In this episode, I’m diving into the 4 most important steps you need to complete before starting your Facebook ad campaign. These tips will set your ads up for success while saving you time and money.

If you’re about to run your very first Facebook ad campaign, this episode is a must! Tune in and take notes. Let’s get you started on the right foot!

Here’s a closer look at what I discuss in this episode:

• What could happen if you skip these crucial steps
• Which Facebook assets you need to have in Business Manager
• How to have your domain verified
• Installing your pixel immediately
• Why you need to create custom audiences
• How your goal determines your budget

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

So many people skip the foundations before running their first campaign. This is a common mistake I’ve noticed through auditing many Facebook ads accounts. What usually happens when you skip the foundations is that you lose out on a lot of important data. What’s worse, you can’t get back your time and ad spend. 

In this episode, I’m diving into the 4 most important steps you need to complete before starting your Facebook ad campaign. These tips will set your ads up for success while saving you time and money.

If you’re about to run your very first Facebook ad campaign, this episode is a must! Tune in and take notes. Let’s get you started on the right foot!

Here’s a closer look at what I discuss in this episode:

• What could happen if you skip these crucial steps
• Which Facebook assets you need to have in Business Manager
• How to have your domain verified
• Installing your pixel immediately
• Why you need to create custom audiences
• How your goal determines your budget

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A great lead magnet is essential to building your email list.

In this episode, I’m sharing 10 lead magnet ideas that’ll help you start and grow a focused list. We’re talking about lead magnet ideas such as free group coaching calls, which will allow you to start building your list right away, or ideas that are more involved; including templates and challenges. I’m walking you through each one of these 10 freebie ideas from the easiest to most complicated. 

If you’re in need of a new freebie or would simply like to get started on building an engaged email list, this episode is for you. Tune in and find out which lead magnet idea is right for you and your business, and what the pros and cons are of each type of lead magnet.

Here’s a closer look at what I discuss in this episode:

• The best ideas to get started right away
• Creating a focused waitlist
• The most common type of freebie
• Why checklists work
• Lead magnets that provide the best results
• Why you need to focus on deliverability
• Choosing videos over PDFs
• Why your freebie does more than capture emails

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A great lead magnet is essential to building your email list.

In this episode, I’m sharing 10 lead magnet ideas that’ll help you start and grow a focused list. We’re talking about lead magnet ideas such as free group coaching calls, which will allow you to start building your list right away, or ideas that are more involved; including templates and challenges. I’m walking you through each one of these 10 freebie ideas from the easiest to most complicated. 

If you’re in need of a new freebie or would simply like to get started on building an engaged email list, this episode is for you. Tune in and find out which lead magnet idea is right for you and your business, and what the pros and cons are of each type of lead magnet.

Here’s a closer look at what I discuss in this episode:

• The best ideas to get started right away
• Creating a focused waitlist
• The most common type of freebie
• Why checklists work
• Lead magnets that provide the best results
• Why you need to focus on deliverability
• Choosing videos over PDFs
• Why your freebie does more than capture emails

Resources:

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There is a right and wrong way to go about running Facebook ads for the very first time. I've heard of a lot of people wanting to run ads prior to building an organic audience. Unfortunately, that’s the wrong approach. Although you don’t need to have a huge organic audience to start running ads, testing your offer and knowing who you’re serving before you invest in ads is key to running a successful campaign.

In this episode, I share the 3 most important questions you need to answer before you can run a successful ad campaign. We’re discussing the importance of having a clear offer, knowing who your ideal customer is, what your customer’s needs are, and why having patience and realistic expectations is necessary.

So is your business ready for Facebook ads? Tune in and find out!

Here’s a closer look at what I discuss in this episode:

• Why building an organic audience is important
• Learning how to run your own ads in Ads Academy
• Having a clear and tested offer
• Testing different variables
• Getting crystal clear on your ideal customer
• Constantly researching and testing to get in front of the right audience
• Going in with a budget
• How early ads investments pay for data
• Having realistic expectations and being patient

Resources:

Ads Academy: https://christinabernhard.com/adsacademy

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

There is a right and wrong way to go about running Facebook ads for the very first time. I've heard of a lot of people wanting to run ads prior to building an organic audience. Unfortunately, that’s the wrong approach. Although you don’t need to have a huge organic audience to start running ads, testing your offer and knowing who you’re serving before you invest in ads is key to running a successful campaign.

In this episode, I share the 3 most important questions you need to answer before you can run a successful ad campaign. We’re discussing the importance of having a clear offer, knowing who your ideal customer is, what your customer’s needs are, and why having patience and realistic expectations is necessary.

So is your business ready for Facebook ads? Tune in and find out!

Here’s a closer look at what I discuss in this episode:

• Why building an organic audience is important
• Learning how to run your own ads in Ads Academy
• Having a clear and tested offer
• Testing different variables
• Getting crystal clear on your ideal customer
• Constantly researching and testing to get in front of the right audience
• Going in with a budget
• How early ads investments pay for data
• Having realistic expectations and being patient

Resources:

Ads Academy: https://christinabernhard.com/adsacademy

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

One of the first questions people have about Facebook ads is “how much should I spend?”

In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.

We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.

If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.

Here’s a closer look at what I discuss in this episode:

• What are your goals with Facebook ads
• Testing your goals and refining them
• Choosing a benchmark cost per lead depending on your goals
• Smaller actions and smaller costs
• A rough guideline to figuring out your ad spend
• Having proper expectations and room for improvement
• Giving Facebook what they need to optimize your ads
• The most common types of campaigns and their corresponding budgets

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

One of the first questions people have about Facebook ads is “how much should I spend?”

In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.

We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.

If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.

Here’s a closer look at what I discuss in this episode:

• What are your goals with Facebook ads
• Testing your goals and refining them
• Choosing a benchmark cost per lead depending on your goals
• Smaller actions and smaller costs
• A rough guideline to figuring out your ad spend
• Having proper expectations and room for improvement
• Giving Facebook what they need to optimize your ads
• The most common types of campaigns and their corresponding budgets

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A lot of people struggle with their Facebook ads getting rejected, especially ads in the finance or health industry. It’s a dangerous road to walk since too many strikes will result in your account getting disabled. And sure, you can get access to your account back. But waiting on that will take weeks. So why not start off on the right foot?

In this episode, I’m going to tell you how you can prevent your Facebook ads from rejection and remain in Facebook’s good graces. We’re getting into Facebook’s ads policies, particularly the most commonly breached policies that result in the rejection of your ads. Whether you’ve had your Facebook ads rejected before, or you’re completely new to running ads, this episode has a wealth of information to ensure your ads run smoothly.

Here’s a closer look at what I discuss in this episode:

• How your copy or image might trigger Facebook’s bot
• Why the “personal attributes” policy is the most commonly breached policy
• Why Facebook has ads policies in the first place
• Why Facebook doesn’t want traditional sales strategies in your copy
• How to reword pain points in your ad copy
• Why you can’t use before and after pictures
• Are you getting flagged under the MLM policy

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

A lot of people struggle with their Facebook ads getting rejected, especially ads in the finance or health industry. It’s a dangerous road to walk since too many strikes will result in your account getting disabled. And sure, you can get access to your account back. But waiting on that will take weeks. So why not start off on the right foot?

In this episode, I’m going to tell you how you can prevent your Facebook ads from rejection and remain in Facebook’s good graces. We’re getting into Facebook’s ads policies, particularly the most commonly breached policies that result in the rejection of your ads. Whether you’ve had your Facebook ads rejected before, or you’re completely new to running ads, this episode has a wealth of information to ensure your ads run smoothly.

Here’s a closer look at what I discuss in this episode:

• How your copy or image might trigger Facebook’s bot
• Why the “personal attributes” policy is the most commonly breached policy
• Why Facebook has ads policies in the first place
• Why Facebook doesn’t want traditional sales strategies in your copy
• How to reword pain points in your ad copy
• Why you can’t use before and after pictures
• Are you getting flagged under the MLM policy

Resources:

Freebie: https://christinabernhard.com/freebie

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels