Scaling to Freedom Podcast | For 7-figure female coaches

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.

Here’s a closer look at what I discuss in this episode:

• Taking organic audience, past launches, and launch strategies into consideration
• Understanding the basic ads funnel: hype events and launch campaigns
• Case study #1: a 2-week launch with low spend
• How we allocated her budget
• Giving your ads manager enough lead time
• Our specific cost per lead with Apple’s update
• The numbers and overall results of her group program launch
• Case study #2: focusing on launch campaigns in a warm account
• The campaigns we worked on for this particular launch
• Total spend for her webinar campaign, cost per acquisition, and the return on investment
• Total spend on her direct to sales page campaign and cost per result
• Targeting people who signed up for her webinar and  the total spend of that campaign
• Retargeting hot leads, the total spend, and the types of content we used at that point of the funnel

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.

Here’s a closer look at what I discuss in this episode:

• Taking organic audience, past launches, and launch strategies into consideration
• Understanding the basic ads funnel: hype events and launch campaigns
• Case study #1: a 2-week launch with low spend
• How we allocated her budget
• Giving your ads manager enough lead time
• Our specific cost per lead with Apple’s update
• The numbers and overall results of her group program launch
• Case study #2: focusing on launch campaigns in a warm account
• The campaigns we worked on for this particular launch
• Total spend for her webinar campaign, cost per acquisition, and the return on investment
• Total spend on her direct to sales page campaign and cost per result
• Targeting people who signed up for her webinar and  the total spend of that campaign
• Retargeting hot leads, the total spend, and the types of content we used at that point of the funnel

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.

Here’s a closer look at what I discuss in this episode:

• General Facebook ads mistakes versus beginner specific Facebook ads mistakes
• The thing about boosting posts
• Are you spending enough on Facebook ads?
• The problem with touching campaigns too early
• Why you shouldn’t increase your budget too quickly
• Why ads and traffic aren’t enough and the importance of a strong follow up sequence

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’re running your own ads or you’re pretty new to running Facebook ads in general, you might be making some common beginner mistakes. Although I’ve done an ads mistakes episode in the past, the 5 common Facebook ads mistakes that I share in today’s episode are geared towards beginners and first time ads users. These are the most common mistakes that I see amongst first timers, from boosting posts to thinking that Facebook ads are magic. Tune in and find out if you’re making one or more of these mistakes and what to do instead.

Here’s a closer look at what I discuss in this episode:

• General Facebook ads mistakes versus beginner specific Facebook ads mistakes
• The thing about boosting posts
• Are you spending enough on Facebook ads?
• The problem with touching campaigns too early
• Why you shouldn’t increase your budget too quickly
• Why ads and traffic aren’t enough and the importance of a strong follow up sequence

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.

Here’s a closer look at what I discuss in this episode:

• Why a strong creative is really important for a successful ad campaign
• The dos and don’ts of creating ad graphics
• The importance of design for online businesses
• Top tips for creating visual designs
• What creative assets should you prioritize if you’re just starting out?
• DIY graphic design tools
• Derryn’s advice for developing a creative eye

Resources:

Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/ 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’ve tuned in to this show for guidance on running successful Facebook ad campaigns, you know how much emphasis I’ve placed on your ad creative. This is why I’m so excited to introduce you to Derryn Jacobs from Sunset Creative Media. Derryn is responsible for all the beautiful ad creatives for our clients. In this episode, we talk about creatives for your business as a whole, what you should look for in your graphic design and branding, and the types of tools you can use if you’re DIY-ing the process.

Here’s a closer look at what I discuss in this episode:

• Why a strong creative is really important for a successful ad campaign
• The dos and don’ts of creating ad graphics
• The importance of design for online businesses
• Top tips for creating visual designs
• What creative assets should you prioritize if you’re just starting out?
• DIY graphic design tools
• Derryn’s advice for developing a creative eye

Resources:

Derryn’s Instagram: https://www.instagram.com/sunsetcreativemedia/ 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

The online competition has definitely gotten quite fierce, especially since the pandemic happened. But it doesn't necessarily mean that there isn't a chance for you, it does not mean that Facebook ads are not worth it, and it definitely doesn't mean that they don't work. In today’s episode, I walk you through the 3 things you need to do in order to make your ads stand out from the competition and remain memorable. I discuss the importance of creative elements, why you need to deep dive into market research, and the importance of solid branding.

Here’s a closer look at what I discuss in this episode:

• Why your ads need to stand out
• Making the creative elements a priority
• Why you’re better off investing in creative and having a lower ad spend if you’re on a budget
• How to speak directly to your ideal client
• The importance of copy
• Why you need solid branding

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

The online competition has definitely gotten quite fierce, especially since the pandemic happened. But it doesn't necessarily mean that there isn't a chance for you, it does not mean that Facebook ads are not worth it, and it definitely doesn't mean that they don't work. In today’s episode, I walk you through the 3 things you need to do in order to make your ads stand out from the competition and remain memorable. I discuss the importance of creative elements, why you need to deep dive into market research, and the importance of solid branding.

Here’s a closer look at what I discuss in this episode:

• Why your ads need to stand out
• Making the creative elements a priority
• Why you’re better off investing in creative and having a lower ad spend if you’re on a budget
• How to speak directly to your ideal client
• The importance of copy
• Why you need solid branding

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

The first thing you need to do before you run an ad campaign is to build your funnel. In today’s episode, I’m walking you through the very first steps that you need to take before you actually build out your funnel. This will also help you determine the tools you need for your specific funnel strategy. Tune in to this episode as I walk you through a step-by-step guide on creating your funnel strategy, mapping out all the pieces, and what putting it all together could look like for you.

Here’s a closer look at what I discuss in this episode:

• Gaining clarity on your end goal
• Mapping out your offer
• What is a tripwire
• Creating an email sequence that bridges your freebie to your core offer
• Collecting data from your emails
• Ideas for your email sequence

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

The first thing you need to do before you run an ad campaign is to build your funnel. In today’s episode, I’m walking you through the very first steps that you need to take before you actually build out your funnel. This will also help you determine the tools you need for your specific funnel strategy. Tune in to this episode as I walk you through a step-by-step guide on creating your funnel strategy, mapping out all the pieces, and what putting it all together could look like for you.

Here’s a closer look at what I discuss in this episode:

• Gaining clarity on your end goal
• Mapping out your offer
• What is a tripwire
• Creating an email sequence that bridges your freebie to your core offer
• Collecting data from your emails
• Ideas for your email sequence

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels