You’ve tested your offer and launched your program organically. Now you’re ready for the next step: fueling your organic launch strategy with Facebook ads.If you’re wondering how to structure and plan for the next phase of your launch, this episode is for you. Today, I’m sharing 2 client case studies. These experiences will give you an idea of how to structure the moving pieces of your paid launch, how much you can expect to spend and where, the types of budgets these 2 clients had, and what kind of return they saw. Tune in as these case studies give you an idea of what to expect when you fuel your organic launch with paid Facebook ads.

Here’s a closer look at what I discuss in this episode:

• Taking organic audience, past launches, and launch strategies into consideration
• Understanding the basic ads funnel: hype events and launch campaigns
• Case study #1: a 2-week launch with low spend
• How we allocated her budget
• Giving your ads manager enough lead time
• Our specific cost per lead with Apple’s update
• The numbers and overall results of her group program launch
• Case study #2: focusing on launch campaigns in a warm account
• The campaigns we worked on for this particular launch
• Total spend for her webinar campaign, cost per acquisition, and the return on investment
• Total spend on her direct to sales page campaign and cost per result
• Targeting people who signed up for her webinar and  the total spend of that campaign
• Retargeting hot leads, the total spend, and the types of content we used at that point of the funnel

Resources:

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels