Scaling to Freedom Podcast | For 7-figure female coaches

If you’re hitting a cap on your sales funnel and looking for an ads manager or an ads agency to help you generate more qualified leads, there are few things to consider before hiring. Four things, to be exact! Before you ever outsource your ad spend, make sure your next ads hire doesn’t send up these red flags.

In today’s episode, I talk about the four things to watch out for when hiring an ads manager or an ads agency. I go over the differences between an ads manager and an agency, why your offer has to convert before you ever spend on ads, and the importance of having a solid ads budget. I also explain which four red flags you need to look for and how to spot them when you’re hiring.

Here’s a closer look at what I discuss in this episode:

• How an ad agency works 
• The high variability performance of an ad’s creative elements
• What actually gives you ROI (hint, it’s not ads)
• The importance of a high converting funnel
• Four red flags to watch for when hiring an ads manager

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’re hitting a cap on your sales funnel and looking for an ads manager or an ads agency to help you generate more qualified leads, there are few things to consider before hiring. Four things, to be exact! Before you ever outsource your ad spend, make sure your next ads hire doesn’t send up these red flags.

In today’s episode, I talk about the four things to watch out for when hiring an ads manager or an ads agency. I go over the differences between an ads manager and an agency, why your offer has to convert before you ever spend on ads, and the importance of having a solid ads budget. I also explain which four red flags you need to look for and how to spot them when you’re hiring.

Here’s a closer look at what I discuss in this episode:

• How an ad agency works 
• The high variability performance of an ad’s creative elements
• What actually gives you ROI (hint, it’s not ads)
• The importance of a high converting funnel
• Four red flags to watch for when hiring an ads manager

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

After a hiatus at the end of last quarter, the Scaling to Freedom podcast is back and ready for what 2022 has to offer! This year is going to be an exciting one and in today’s episode I am planning to share some updates on the agency as well as personal updates.

In my recap, you’ll get to hear about my current living arrangements and about how my agency has grown in the past year. I don’t want to give too much away, so tune in now to get the scoop on where I’ve been and where I’m going in 2022!

Here’s a closer look at what I discuss in this episode:

• Transitioning from digital nomad to Austin resident
• Doubling the agency team
• Plans and direction for the Scaling to Freedom podcast
• Invitation to get in on our current management rates before they increase

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

After a hiatus at the end of last quarter, the Scaling to Freedom podcast is back and ready for what 2022 has to offer! This year is going to be an exciting one and in today’s episode I am planning to share some updates on the agency as well as personal updates.

In my recap, you’ll get to hear about my current living arrangements and about how my agency has grown in the past year. I don’t want to give too much away, so tune in now to get the scoop on where I’ve been and where I’m going in 2022!

Here’s a closer look at what I discuss in this episode:

• Transitioning from digital nomad to Austin resident
• Doubling the agency team
• Plans and direction for the Scaling to Freedom podcast
• Invitation to get in on our current management rates before they increase

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’re most likely familiar with Instagram reels If Instagram plays a part in your marketing strategy. Not only is it currently the best way to gain organic exposure on the app, but there is also a separate reels specific ads placement on Instagram.

In today’s episode, I’m walking you through the great results that we’ve seen from including reels into ad placements and our overall strategy. I kick off the episode with the technical details, such as differentiating between stories and reels. Then, I share the different ways in which you can run reels ads and the best practices for creating highly engaging reels ads creative. If you’re ready to test the reels waters and reap the benefits of reels ads results, this episode is for you. Tune in and get ready to set your Instagram reels ads up for success.

Here’s a closer look at what I discuss in this episode:

• How Instagram reels can help you gain a lot of exposure
• The difference between stories and reels
• Reels specific ads placements
• The different ways you can run reels ads
• The best practices for your reels ads creative

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

You’re most likely familiar with Instagram reels If Instagram plays a part in your marketing strategy. Not only is it currently the best way to gain organic exposure on the app, but there is also a separate reels specific ads placement on Instagram.

In today’s episode, I’m walking you through the great results that we’ve seen from including reels into ad placements and our overall strategy. I kick off the episode with the technical details, such as differentiating between stories and reels. Then, I share the different ways in which you can run reels ads and the best practices for creating highly engaging reels ads creative. If you’re ready to test the reels waters and reap the benefits of reels ads results, this episode is for you. Tune in and get ready to set your Instagram reels ads up for success.

Here’s a closer look at what I discuss in this episode:

• How Instagram reels can help you gain a lot of exposure
• The difference between stories and reels
• Reels specific ads placements
• The different ways you can run reels ads
• The best practices for your reels ads creative

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

In case you didn’t know, I love traveling. So today, I’m changing things up by sharing my love of travel with you so we can get to know each other better. In today’s episode, I’m taking a walk down memory lane and sharing my 4 favorite travel memories and destinations in the world.

From Australia all the way to Prague, I’m sharing my thoughts on travel, how my love of travel started, and why I have no regrets about going into credit card debt back in college because of travel. I share how travel allows me to view my life from a new perspective and why that’s important as I take you through some of my favorite destinations while making a case for you to pay them a visit. If you’re a fellow lover, or maybe you need a little inspiration to explore the world, this episode is for you. Tune in and get ready to fuel your wanderlust.

Here’s a closer look at what I discuss in this episode:

• How my love of travel started
• Why I think travel allows you to look at your life from a whole new perspective
• The significance of my trip to Australia
• Why I highly recommend traveling to Croatia
• My recommendations for Fiji
• Why Prague is my favorite place to visit

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

In case you didn’t know, I love traveling. So today, I’m changing things up by sharing my love of travel with you so we can get to know each other better. In today’s episode, I’m taking a walk down memory lane and sharing my 4 favorite travel memories and destinations in the world.

From Australia all the way to Prague, I’m sharing my thoughts on travel, how my love of travel started, and why I have no regrets about going into credit card debt back in college because of travel. I share how travel allows me to view my life from a new perspective and why that’s important as I take you through some of my favorite destinations while making a case for you to pay them a visit. If you’re a fellow lover, or maybe you need a little inspiration to explore the world, this episode is for you. Tune in and get ready to fuel your wanderlust.

Here’s a closer look at what I discuss in this episode:

• How my love of travel started
• Why I think travel allows you to look at your life from a whole new perspective
• The significance of my trip to Australia
• Why I highly recommend traveling to Croatia
• My recommendations for Fiji
• Why Prague is my favorite place to visit

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales. 

So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.

Here’s a closer look at what I discuss in this episode:

• Why funnels get a bad rep
• Why you should not trick your prospects
• How to build trust in the online space by avoiding clickbait titles
• Aligning the level of value you’re providing with your sales copy
• Why you need to create very specific freebies
• The benefits of over-delivering 

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales. 

So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.

Here’s a closer look at what I discuss in this episode:

• Why funnels get a bad rep
• Why you should not trick your prospects
• How to build trust in the online space by avoiding clickbait titles
• Aligning the level of value you’re providing with your sales copy
• Why you need to create very specific freebies
• The benefits of over-delivering 

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels