Scaling to Freedom Podcast | For 7-figure female coaches

If you follow me on Instagram, you know that I’m currently pregnant with my very first child. As excited as I am about the news, I realized that there isn’t much information out there for female entrepreneurs who are currently expecting, especially if they’re opting to be a single parent by choice.

So in this episode, I’ll be discussing what maternity leave as a female entrepreneur and single mother is going to look like for me, and how I’m planning for my maternity leave. I share my goals during my maternity leave, what I want to focus on, and how I’m designing my maternity leave for flexibility. I hope this episode can help you out or offer a perspective for how you might plan your maternity leave as an entrepreneur.

Here’s a closer look at what I discuss in this episode:

• My goal with my clients during my maternity leave
• Why I’m focusing on giving myself time and space during this time
• Why I’m designing my maternity leave for flexibility
• Why you should create systems and hire ASAP
• How I’m structuring my meetings and call schedules
• Having plans for many different scenarios

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

In the online space launching is a hot topic, especially as a coach. Have you ever looked at your competitors having successful launches and wonder how you could also replicate that for your business?

In today’s episode I am sharing the top ingredients that I see in almost every successful launch. I know that launching can often feel chaotic - trust me, I’ve been through enough to know - but I am going to take you behind the scenes of a launch and share some tips for how to increase your chances of success. 

Here’s a closer look at what I discuss in this episode:

• Sometimes what looks like a successful launch could be a “flop”
• Having a tried and tested offer
• What your product is vs what your offer is
• Messaging that speaks to your ideal client
• Consistent nurturing between launches
• Following up with leads during the live launch
• Using ads to support your launch 

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

As any entrepreneur will tell you, growing a business is not always a walk in the park. While it is rewarding, it can also be quite challenging at times. 

In today’s episode, I’m sharing a total of six lessons that I’ve learned as a now multi six-figure agency owner (five + a bonus if you stay until the end). After four years of running this business, the way that I do things has changed significantly and thank goodness for growth! I am sharing some tips that I think would have helped me when I was first starting out, but can also be applicable for you at any stage of business.

So whether you are a new or seasoned entrepreneur, these are six lessons you don't want to miss, so tune in now!

Here’s a closer look at what I discuss in this episode:

• Hiring before you are ready 
• The importance of creating solid systems (and doing so before you need them)
• Taking ultimate responsibility as the business owner
• Finding the balance between honoring your boundaries and maintaining your client experience
• Learning to separate your feelings from circumstances
• BONUS LESSON (tune-in to find out what it is)

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Setting boundaries can be difficult as a freelance service provider. Especially when you want to remain flexible when serving your clients.

In today’s episode, I’m sharing an inside look into my business when I first started it and how not having boundaries in place eventually led to burnout. Then, I share the boundaries I started to put in place, why I have them, and why I think they’re so important as a freelance service provider. I also share how you can stay flexible with your clients all while having strong boundaries in place, how to create space with time and mental capacity, and why you should only sign clients that you’re absolutely aligned with.

If you’re a new or aspiring freelancer, this episode is for you. Tune in, take notes, and learn why boundaries are important to the longevity of your business.

Here’s a closer look at what I discuss in this episode:

• Where I started and the problems I ran into (why boundaries are so important)
• Examples of boundaries I put in place
• How to stay flexible based on your specific circumstance
• How to create space with time and mental capacity
• Why you should only sign clients that you love

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Funnels are an essential part to the success of your digital ads and your sales. 

This week, I’ll be talking about ways in which you can measure your funnel to make sure it’s optimized and converting. In this short and sweet episode, I start by explaining the most important metrics that you’ll need to measure in order to make sure your funnel is converting as it should. Then, I talk about the importance of tracking click-through rates, tracking the dates that you’ve made changes to your funnel, and how to measure your funnel.

Tune in, take notes, and make the necessary changes to your funnel so that you can optimize and ensure that it’s working hard in the background.

Here’s a closer look at what I discuss in this episode:

• Learning which metrics you need to measure
• Monitoring and keeping track of your click-through rates
• Tracking the dates that you’ve made changes to your funnel
• How to measure your funnel so you know they’re converting

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!

In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. 

I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences,  your ads, and different combinations again and again. 

Here’s a closer look at what I discuss in this episode:

• What the big Facebook ad change is and why it matters
• The two biggest industries that are panicking over this change
• 3 ways to combat this change
• Why the change doesn’t affect ad performance
• How to find replacements for authors removed in Public Figures
• The success we’ve seen with the new Publications & Organizations change
• Why source audiences were already shrinking
• What a pure audience is

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Using Facebook ads for your new offer can be a very confusing endeavor. Whether you’ve used Facebook ads for a previous offer or if you’re using them for the very first time, this episode will help you create a checklist of things to keep in mind when you’re considering using ads to promote your new or latest offer.

First and foremost, I highlight two very different scenarios - one being an entrepreneur who has used Facebook ads to launch a previous offer, and another one who is completely new to using Facebook ads. This is important to remember because how you proceed with using Facebook ads will greatly differ depending on your situation. Next, I share some tips and pointers to help you throughout the Facebook ads process. From pre-launching, to list building with your new ideal client, and structuring your campaigns to test the different variables involved, this episode is a must if you’re thinking about using Facebook ads for a brand new offer.

Here’s a closer look at what I discuss in this episode:

• Two different scenarios to consider when thinking about Facebook ads
• Why your pre-launch is going to be important
• How to list build with your ideal client
• How market research can help you with your messaging
• Structuring your campaigns to test different variables

Three Facebook Ad Strategies You Need For Your Next Launch Podcast Episode: https://christinabernhard.com/episode81/  

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Not all ads are created equal. For instance, the types of ads that you’ll use as a coach will greatly differ from the types of ads that an eCommerce business might focus on. If you’re a coach and you’re selling programs, masterminds, one-on-one coaching, or even courses, this episode is for you.

Today, I’m sharing the 3 best types of ads for coaches and why they should be included in your strategy. I talk about what lead generation ads are and why they are good for coaches, then I dive into the best types of ads for coaches who have a larger budget to work with. However, if you’re starting with a smaller budget, don’t worry. I share options for you too. Last but not least, I discuss what retargeting campaigns look like and how they fit in the larger scheme of your ads strategy.

Here’s a closer look at what I discuss in this episode:

• What are lead generation ads and why are they good for coaches?
• The best types of ads for coaches with a larger budget
• How and when to execute retargeting campaigns

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

In becoming a business owner, I learned that there were a lot of misconceptions about ads when I transitioned from running ads in the corporate world to running my own ads agency. It was shocking to see how people really viewed ads and how many people I actually had to turn away because of these misconceptions.

In today’s episode, I am sharing a few signs that you should NOT invest in an ads agency. These signs fall into two categories - you aren’t ready for an ads agency or you aren’t right for one. If you are considering this investment for your business, tune into this episode to see if it is really the right choice for you at this stage of your business and if your business model supports partnering with an ad agency. 

Here’s a closer look at what I discuss in this episode:

• Not being ready for an agency vs not being right for an agency
• When your products or funnel are not proven
• When you’re not making sales organically
• When you don’t want to show up on social media
• The downfalls of hiring an in-house ads manager vs an agency
• Why you aren’t ready to hire an ads agency

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

As with most things in the online space, what it looks like to run Facebook ads has changed drastically over the seven years that I’ve been running them. While it may feel overwhelming to keep up with the trends, it is important to keep your ads relevant to support the algorithm for better overall performance.

In today’s episode, I am sharing three different ad creatives that are currently trending that you should try out this year. Better performing ads can lead to a higher return on your investment, so if you haven’t already, you should think about incorporating these into your ad strategy. 

Here’s a closer look at what I discuss in this episode:

• Why staying on top of trends is essential when running ads
• Ad creative #1: Reels 
• Ad creative #2: Video
• Ad creative #3: Animations
• The importance of quality in your ad creatives

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels