Things are constantly changing in the Facebook Ads world. But before you start to worry, I want you to listen to this episode because I am giving you some action steps to help you pivot through this new Facebook Ads Targeting change and how to make it work for your business!

In this episode, I am giving you three workarounds to combat the removal of certain targeting options. I’ll also explain how to discover different ideas with a quick Google search and why you aren’t as reliant on the different interest options as you think you are. 

I’m also highlighting what we’re doing in the agency to work around this new change, how our clients have been impacted (or rather, how they haven’t been impacted), and why it’s so important to always be testing your audiences,  your ads, and different combinations again and again. 

Here’s a closer look at what I discuss in this episode:

• What the big Facebook ad change is and why it matters
• The two biggest industries that are panicking over this change
• 3 ways to combat this change
• Why the change doesn’t affect ad performance
• How to find replacements for authors removed in Public Figures
• The success we’ve seen with the new Publications & Organizations change
• Why source audiences were already shrinking
• What a pure audience is

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels