Scaling to Freedom Podcast | For 7-figure female coaches

As business owners, we’ve all been told having multiple streams of income is how we scale to six- or seven-figure businesses, but with so many options out there, how do you know which is the right one? After working with a wide variety of clients over the years, and trying different structures myself, I’ve learned there is no such thing as a one-size-fits-all, and to focus on the structure that will be most profitable to you.

Tune in to today’s episode to learn more about different passive income structures- including evergreen courses, group programs, and memberships - and how they can scale your business.

Here’s a closer look at what I discuss in this episode: 

• Breaking down the most common streams of income from my coaching clients 
• How much success I’ve seen with each income stream 
• What it takes to make each income stream work 
• Address the question: Do you really need them all?
• How to choose the best fitting product suite for profit and balance 

Resources: 

• ROAS Freebie
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

As an ads agency, we’ve been behind the scenes of many 6 to multiple 6-figure launches. We’ve worked with coaches across various niches and industries from wellness to legal. While there are variations in their 6-figure launches, there are 3 main ingredients that every 6 to multiple 6-figure launch has.

In today’s episode, I’m sharing the 3 ingredients you need for a 6-figure launch of your own. Starting with why it’s so important to prove your offer and why that process takes time. Then I talk about launch strategies and what it means to have a solid launch strategy in place. And finally, I speak about the importance of staying consistent with your audience. If you want a 6-figure launch, this episode is for you. Tune in and take notes so that you can ensure these 3 ingredients are in place for your next launch.

Here’s a closer look at what I discuss in this episode:

• Why having a proven offer takes time
• The importance of having a solid launch strategy
• Why you need to consistently keep your audience warm

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

How do you know if your product is ready to go evergreen? This is a very common question that many of my clients and fellow entrepreneurs often ask. So today, I’m really excited to dive into some tips on how to determine this.

I start off by sharing the two things you need to have in order to consider going evergreen. Then I discuss the steps you need to take as you prepare your product to go evergreen. Finally, I let you in on things that you can expect once your product goes evergreen so that you are well prepared. If you’re wondering if going evergreen is right for your product, this episode is for you.

Here’s a closer look at what I discuss in this episode:

• Why you need to have multiple successful live launches before going evergreen
• Why you need to have really good data from your live launches
• The benefits of having an evergreen webinar service
• Reasons to rebuild your funnel when you go evergreen
• Why you need a new traffic source when you go evergreen
• What to expect once your product goes evergreen

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Confession: I used to have a lot of workaholic tendencies. I used to believe that I had to always hustle around the clock and this led to not having boundaries between my personal life and work life.

Don’t get me wrong - I love what I do and am very lucky to have a career I actually love. But there’s a huge difference between working to feel worthy and important versus working because you enjoy it. Not to mention, the results of both those circumstances vary greatly as well. So in today’s episode, I’m sharing the 3 things I did to recover from being a workaholic so that I could enjoy my work, operate at my best, and avoid burnout.

I start by defining what the term “workaholic” means to me. Then, I explain the difference between being busy and playing big. Finally, I share the 3 things I did that allowed me to take a step back and recover from my workaholic tendencies. If you’re like me and constantly feel the need to hustle and grind, this episode is for you.

Here’s a closer look at what I discuss in this episode:

• What the term “workaholic” means to me
• Recognizing the difference between being busy and playing big
• The importance of building systems and outsourcing
• Why I recommend getting tasks you hate off your plate immediately
• Why you need to give yourself permission to grow slowly

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

If you’ve been through several launches before, you know that you can hit very high results and goals for your first few launches only to feel stagnant by the 6th or 7th launch.

This is a very common problem that many online coaches, entrepreneurs, and business owners have. To help you prepare for more consistent and sustainable future launches, I’m sharing the 3 main reasons your launches feel like they’re getting smaller over time and what you can do about it. From finding ways to refuel your audience to making sure you’re delegating to your team appropriately, this is a short and sweet episode to help you tighten up some loose ends so that you can ensure your next launch will be a successful one.

Here’s a closer look at what I discuss in this episode:

• Why you need a way to refuel your audience
• Why people might not be responding to your current messaging
• Why delegation and having a system for launches is key to making each launch better

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

When you think about Facebook Ads, the biggest benefit (and normally the reason you start running ads) is the opportunity to scale and grow your business.

However, taking out ads and pumping more volume into your business provides other benefits beyond the obvious. In today’s episode, I’m sharing 4 different ways Facebook ads can benefit and improve your business. From revealing the efficacy of your team to helping you get more organized for future launches, this short and sweet episode will give you some insight into how ads can better your business beyond scaling and growing.

Here’s a closer look at what I discuss in this episode:

• Why pumping volume into your business can help you improve it
• Revealing and improving your funnel performance
• How ads reveal the efficacy of your team support
• Improving your customer support
• Strengthening your launch prep and organization

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

As an ads agency owner, I work with multi-figure and now mostly seven-figure coaches, many of which I have worked with long-term. In working in the back end of my clients’ businesses and in building relationships with them through the years, I have learned so many valuable lessons about running and scaling a business.

In being with my clients through the different stages of business and really going through it with them as a member of their teams, I noticed a pattern in what many of them were going through. Today I wanted to share some of these valuable lessons to help us all as we are all on our own business-building journeys. 

Here’s a closer look at what I discuss in this episode:

• Beware of burnout 
• Business fluctuations are normal and failed launches happen
• Consistency is key
• It is necessary to outsource and build a solid team
• Missions really do drive success
• Slow is often better 

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Today’s topic is a hot one as it is something I get asked ALL the time and something that I’ve seen several people talking about recently. Are Facebook ads still worth it? 

I started running Facebook ads in the corporate world in 2015 and many things have changed over the years. I can understand how all of the changes can make one feel skeptical, but once you better understand them and what they mean you will see that the short answer to the question is still a resounding YES. Tune in now to learn more about the changes that have happened over the last two years, what the changes mean, and how to work with the changes to still successfully run Facebook ads for your business.

Here’s a closer look at what I discuss in this episode:

• How the old Facebook ads structure made us “lazy”
• How changes in tracking have changed visibility on what’s happening during a launch
• The decrease in targeting options 
• Staying on top of your skill building and learning as an ads manager to keep up
• Making sure that your messaging is dialed in 

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Hiring and managing my dream team has been crucial to growing my business and serving my clients to a high level.

However, hiring, managing, and firing are all things that many people, including my clients, struggle with. In today’s episode, I’m sharing my tips and advice for hiring, building, and managing your dream team. Starting with my experience with hiring in the corporate world and what I learned from it, I then share the different ways to find the right people to hire. Then I talk about the importance of vetting your candidates, what to look for in the hiring and interview process, why training is essential to setting your team up for success, and what my thoughts are on firing fast.

If building your dream team is your goal, this episode is for you. Tune in and take notes on some of my tried and true hiring practices.

Here’s a closer look at what I discuss in this episode:

• Different ways to find people to hire
• Why vetting a candidate is so important
• Things I look for during the hiring and interview process
• Why training is essential to building your dream team
• My thoughts and experience on firing fast

Resources:

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels

Giving back is something that I have always loved to do. When I was growing up, I would volunteer regularly and now that I am an entrepreneur I am able to give back in different ways through my business.

In today’s episode, I am sharing four different ways that you can give back specifically as a business owner. Each of these methods offer different types of contributions that you can participate in depending on what stage of business you are in. If you feel called to make further impact through your business, make sure to tune in for a few options to make this happen. 

Here’s a closer look at what I discuss in this episode:

• Donating a percentage of your revenue
• Involving your clients and team in your contribution
• Running a match campaign
• Hosting charity or volunteer days
• Offering program scholarships or donating services 

Resources:

VOTE FOR THE NEXT CHARITY WE DONATE TO: https://christinabernhard.com/vote

Apply to work with us: https://christinabernhard.com/apply 

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels