Scaling to Freedom Podcast | For 7-figure female coaches

I have been in client services for almost a decade, when I started out in 2013 building websites as a freelancer. 

Over the years, there are so many mistakes I've seen clients make that make it almost impossible to serve them at the highest level.

This isn't about being a good client to be fun and easy to work with. This is about getting the most out of your investments, making good decisions and heading towards your goals. There are ways that you might be blocking your team from their fullest potential and if you have big goals, this could be the death of them.

This week on the podcast, I gather the top characteristics and behaviors from our BEST clients that get the HIGHEST return on their ads and listed them out on the podcast.

If you have a team, and certainly if you invest in ads, this one is for you. Listen in to see what these clients have that give them the best results on their journey to 7 and multiple 7-figures. Quick hint: ALL of these clients make at least 7-figures a year, and there is a reason for that! 

Here’s a closer look at what I discuss in this episode: 

• 5 characteristics that all these coaches have in common to reach 7-figures a year
• Define “best clients” (highest ROAS) 
• Best practices when working with an ads agency so you can reach the same results

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

When I was pregnant, I tried to binge as much content as possible about maternity leaves for entrepreneurs.

I'm pretty sure I finished in a single afternoon because there was so little of it.

When you are an entrepreneur ready to take maternity leave, you don't get to just let your boss know you'll be out for x amount of weeks. There is a TON of planning and a million details to take care of.

Before my maternity leave, I shared my plan on the podcast with the caveat that I hadn't carried it out yet. Well, now I have and this week on the Scaling to Freedom podcast I share a recap of how it went, insights, things I would do the same and things I would do differently.

If you're an entrepreneur looking to have children in the future or are pregnant now, this one is for you 💕

Here’s a closer look at what I discuss in this episode: 

• What it was like running a business while on maternity leave
• Insights in my business 
• Advice I would share to female entrepreneurs going through/wanting to go through the same thing
• What I would do the same… and also differently if I were to do it again

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

If you're a coach in this space, I'm sure you've seen your peers share their amazing results with big numbers after their launches. Curious what these successful launches have that make them so successful? I've been a part of A LOT💰 of successful coaching programs and course launches.

I've ran ads for near-million-dollar launches, and when looking back at them all, they all have a few things in common. I put together the 5 things ALL of the successful launches I've been a part of had.

On the Scaling to Freedom Podcast I am sharing these 5 things that are a must-hear if you're a coach aspiring to reach your launch goals or keep your successful launches successful for the long run. 

Here’s a closer look at what I discuss in this episode: 

• The most common strategies for a successful launch
• Thoughts on webinars, whether they still work, and if it’s still a “thing”
• How ads play a role in launches
• One common potential cause why launches fail (that no one wants to talk about)

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

The Scaling to Freedom Podcast is back! 2022 was a year of growth, change, and new journeys. After a much needed maternity leave, we are back better than ever and ready to share with YOU everything business growth related.

In today’s quick episode I discuss some major changes we are making to the podcast, including really zooming in on those 6- and 7-figure female entrepreneurs and coaches. This podcast can help anyone who needs the information, but we are really going to focus on how ads help this group specifically. This year we are also going to focus more on the BTS of our business, what exactly we do, and how this will help YOU reach your goals effectively. 

Stay tuned for 2023… It’s going to be a big year!

Here’s a closer look at what I discuss in this episode: 

• What is happening in in business and my life as of now
• What to expect from the podcast in 2023
• An inside look at what our agency does for our clients
• Clarifying what this podcast is about and who it’s for

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

We’ve almost reached the end of 2022! How wild, right? This time of year raises the question… Should you continue to run FB ads during the holiday season? There is no right or wrong answer to this, but in today’s episodes I’m going to explain an idea of what to expect with your ads in Q4. I will also be talking about whether you should run your ads during the holidays, what I don’t recommend for coaches during this time, and how to manage your ads during the holiday season. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• Should you run ads during the holidays 
• What I don't recommend for coaches in Q4
•  How to manage your ads during the holidays
•  An idea of what to expect from your ads during this time

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Becoming a business owner has been one of the most rewarding, and humbling, experiences I have ever had. I was able to grow a successful ads agency, help an array of business owners and coaches, and build a life of freedom. On the other hand, it brought up every feeling imaginable and made me confront the deepest parts of myself. As rewarding as the freedom is, entrepreneurship is hard, which is why many people fail. But if you’re able to overcome those challenges you discover an inner strength that sparks so much power it becomes addicting. 

In today’s episode I’m going to discuss one of my favorite topics: how to deal with the roller coaster of emotions that arise with entrepreneurship. I go into what makes being an entrepreneur so hard, and how it has nothing to do with the journey. I will then talk about why discomfort is actually a good thing, and how I overcame my fear in my business. Finally, I talk about how hitting milestones don’t make things easier and what they actually do. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• What makes entrepreneurship so hard, and how it has nothing to do with the journey
• How I become unafraid of being a better business owner
• Why discomfort in your business is actually a GOOD thing
• How hitting milestones doesn’t actually make things easier

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Gaining success in your business has been the long asked question for entreprepreneurs. But, at what cost to you - or your offers? It is a common misconception that if a launch doesn’t go the way you planned you should just discount it and chock it up as a loss. I’m here to tell you there IS a way to make your offer more valuable without any discounts (or definitely a lot less!).

In today’s episode I’m going to talk about the difference between what an offer is and what a product is. This is commonly used interchangeably when in fact they are two different things. I will then go over 5 ways to increase your offer without discounting your services or offers. Finally, I will go over how to know what changes to make in order to get the most success. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• The difference between your offer and your product
• The 5 ways to increase your offer value
• How to know what changes to make

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

If you’ve been in the online business space for any amount of time, I’m sure you’ve heard all about the “hustle culture.” It’s “make 10K in a day with my program” or “the more you put in, the more you’ll get out!” and “create freedom today with xyz…” but at what cost? I’ve done both hustling and slowing down and, not that there's anything wrong with that life, have found by slowing down in my business and being more intentional with my time I’m able to not only have a more successful business but TRUE freedom in my life. 

In today’s episode I talk about 5 things I noticed once I slowed down my business growth. I talk about the benefits it had on my personal/social life, which ultimately allowed me to become a mom; I talk about having the time to create fool-proof SOPs and trainings for my team in order to have a more functional business; and I also talk about how staying present allowed me to propel my business forward by taking the time to review all aspects of my business. Listen in!

Here’s a closer look at what I discuss in this episode: 

• Five patterns I noticed when I slowed my business down intentionally
• Having the time to make fool proof trainings for my business and team
• How I was able to create a better work-life balance
• How being more present in my business made me fall in love with it all over again

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Every business owner’s goal is to have low expenses and high profits, right? Well, after evaluating my business, I was able to cut my busines expenses in HALF. And the best part? Profits increased, systems became more streamlined, and I was able to focus more on increasing client experience! 

In today’s episode I talk about how I was able to cut my business expenses in half by reevaluating unnecessary expenses and subscriptions, switching from using independent contractors to in-house employees, and creating SOPs and video trainings for every system in the agency. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• How evaluating my subscriptions to cut back costs
• The importance of team performance and switching to in-house employees
• Creating streamlined trainings and SOPs to cut back on training times

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Over the years I have seen FB ads change drastically. From IOS 14 tracking interruptions to a more saturated market to changing the name from “Facebook” to Meta. But one thing is the same – in order to be successful in ads you MUST be aware of the trends. 

In today’s episode, I talk about some of the trends I have seen in 2022 and what I predict will continue to excel in the next year. I talk about some strategies you can use in your business and ads to make them more successful; and finally, I discuss how having a strong organic marketing strategy is fundamental for a successful ads campaign. 

Here’s a closer look at what I discuss in this episode: 

• Ad creatives that are doing best in 2022 
• Organic, native ads vs. specifically curated ads
• The power of Reels and short videos 
• Having strong fundamental marketing and how it creates more successful ads

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website