Scaling to Freedom Podcast | For 7-figure female coaches

Whether you’re new to investing in ads or have years of experience, the truth is investing takes serious strategy and commitment; the difference, however, between those who have experience investing from those who haven’t can be monumental. Having worked with both, but now focusing on high-revenue coaches, I have seen what it’s like from all perspectives. 

What I talk about in today’s episode are some of the key differences between the way 7-figure coaches may invest in Facebook ads compared to newer coaches. I will then talk about the behavior differences between the two and how it also affects their success. And finally, I talk about ways to prevent any bad experiences you may face when doing it for your own business. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• How newer coaches invest in ads and why it DOESN’T work
• How experienced coaches invest in ads and why it DOES works
• The behavior differences between different experience levels
• How to prevent a bad ad experience in your business

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

One of the most common questions I get about ads is whether or not they’re worth it. No matter what you do or where you’re at in your business, you’re going to inevitably need to invest at some point to scale. It may be intimidating at first, but ultimately investing (dare I say) will always give you some sort of return on investment – even if it’s not the way you pictured it.

In today’s episode, we’re going to take a deeper look at business investments and why they are so crucial. I offer a different perspective on investments and discuss why monetary returns aren’t always the best kind of returns to get. Listen in for more!

Here’s a closer look at what I discuss in this episode: 

• Why you shouldn’t fear investments in your business
• A different way for you to look at investing
• How investments always pay off – just in different kinds of ROI
• Why monetary returns aren’t always the best kind of returns

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial - if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective.

In today’s episode talk about how ads have changed over time and why it’s so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in!

Here’s a closer look at what I discuss in this episode: 

•  How ads have changed and the importance of knowing these changes
•  What you or your ads manager should be doing for skill building
•  Some of my favorite resources for skill building 

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

This week's episode is a special one – I will be giving you a life update on what’s been going on and (if you didn’t know) my pregnancy journey! This is a special episode for me because I am only a couple weeks away from my due date and I am so excited for what’s coming next. 

In this episode, I will be talking about my pregnancy – from beginning to end – and becoming a SMBC. I get vulnerable with my story of becoming a single mom by choice and the reason I decided to go on this journey. Finally, I talk about maternity leave while running a business and the next steps for my life. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• A deeper into my life right now 
• Updates on my pregnancy 
•  Becoming a SMBC (single mom by choice)
•  What I’m doing to prepare for maternity leave and what that means for the business

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Nobody tells you that when you start your own business it’s not always sunshine and rainbows - in fact, you have to face more problems when scaling your business. When running ads, there’s no exception. The biggest misconception I hear in this industry is that investing in ads is the “secret” to scaling your business quickly. The problem is, if your business isn’t READY to invest in ads, you’re going to face more problems than benefits.

In this week’s episode, I talk about common nightmare problems that sometimes arise while running ads and how to avoid them in your business. Some of these include: investing in ads too early and wasting your money, having unrealistic expectations for ads, and what to do if your account gets disabled. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

•  How to make sure you’re not wasting your money
•  What to do if your account gets disabled
•  How to avoid these problems in your business

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing. 

In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business!

Here’s a closer look at what I discuss in this episode: 

•  What to expect and NOT to expect when working with an agency
•  Typical boundaries when working with an ads agency
•  The basics that you will get from an ads manager/agency
•  The difference between an ads manager and an ads agency

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they’re actually working? Whether you’re working with an agency or doing them yourself, it’s important to understand all the different dynamics of ads in your business. 

In today’s episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I’m also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!

Here’s a closer look at what I discuss in this episode: 

• What numbers you need to know and what to do with them
• What you need to do for each metric that’s low
• Understanding and calculating your purchase cycle
• The importance of using data when investing in ads

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Have you been considering starting ads for your business recently, but not sure whether the investment is worth it? Then you’re in the right place! Starting ads can be intimidating if you don’t know where to start or what to look for. Running an ads agency over the last few years and working with all sorts of clients has taught me that ads can grow your business to six, and even, seven-figures, but that doesn’t mean they are for everyone.

In today’s episode, I’m going to talk about what to consider before starting ads for your business, common metrics you need to know when you’re running ads to make sure they are successful, and what to do if you get an ROI - or not.

Here’s a closer look at what I discuss in this episode: 

• What to consider before starting ads
• Which metrics you need to know
• How those metrics will tell you if ads are a good idea for you
• ROIs: what to do if you do get a return, or don’t

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

Launching can be both the most exciting and stressful feeling: Is it going to perform well? Will I have a successful launch? How many people will sign up? Now, imagine waking up and realizing your launch just hit a QUARTER MILLION in revenue. Sounds nice, right? 

In today’s episode, I talk about how one of my client’s did just that - hitting $700k in revenue for one of her launches! Leading up to this launch, though, was a lot of prep work and audience building to make sure it was as successful as possible. I’m going to talk about the framework used for this specific launch, the different freebies we used to build a solid list of leads ready to purchase, and overall expenses leading up to this launch. Finally, I will go over any lessons and tips I have to help you replicate these results for your coaching business as well. Tune in!

Here’s a closer look at what I discuss in this episode: 

•  Framework of a $700k launch
•  Overall expenses leading up to launch
•  Different Freebies to build lead lists
•  Lessons and tips from me to replicate these results

Resources: 

• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website

One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it can actually be a good thing.

In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.

Here’s a closer look at what I discuss in this episode: 

• Understanding what cost/lead is
• Common cost/leads for ads
• Different metrics you should pay attention to
• Ways to lower cost/lead

Resources: 

• ROAS Freebie
• Apply to work with us! 
• Free Ads Mini-Course 
• Free Live Launch Ads Return Calculator
• Instagram
• Website