Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales. 

So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.

Here’s a closer look at what I discuss in this episode:

• Why funnels get a bad rep
• Why you should not trick your prospects
• How to build trust in the online space by avoiding clickbait titles
• Aligning the level of value you’re providing with your sales copy
• Why you need to create very specific freebies
• The benefits of over-delivering 

Resources:

The Funnels Academy: https://christinabernhard.com/tfa 

Ads Masterclass: https://christinabernhard.com/adsmasterclass 

Free Ads Course: https://christinabernhard.com/freeadscourse 

Freebie: https://christinabernhard.com/freebie

Ads Academy: https://christinabernhard.com/adsacademy

Website: https://christinabernhard.com/

The Funnels Academy: https://christinabernhard.com/tfa

Instagram: https://www.instagram.com/christinadbernhard/

Facebook: https://www.facebook.com/christinadbernhard

Scaling to Freedom Facebook Group: https://www.facebook.com/groups/scalingtofreedomwithadsandfunnels