Scaling to Freedom Podcast | For 7-figure female coaches

This is a crazy time in life right now. With so many things shut down and people staying inside their homes with little notice, the world wasn’t quite ready to go 100% virtual overnight. 

While this is a really difficult time for many, as business owners, we need to act. It’s really easy to get distracted and feel confused about everything when the world abruptly changes, but in 3 months, what we do in this time is really going to matter… a lot. 

We have to all come out of the other end in a better place and that is going to require us to adapt and quickly. In this episode, we are discussing how to adapt during a time of chaos such as this one. 

In this episode you will learn: 

• What you need to be adaptable 
• Why being adaptable is a must in business and in life 
• The steps I take to adapt to new situations  
• How outsourcing can help you adapt
• Why we need to get out of our comfort zone

Things I mentioned: 

Follow me on instagram: christinadbernhard 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live.

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

As a solopreneur, I know what it’s like to not have a huge budget to work with. When I transitioned from creating marketing strategies for a law firm with a lot of resources to my own marketing strategy with a much smaller budget, I’m sure you can imagine they looked quite different. 

I had to be extra selective with what would bring the highest return since I couldn’t do it all. Facebook ads is where I put my money and it paid off in so many ways. The audience I grew with paid ads would have taken me an eternity to do organically

If you’re interested in getting started with Facebook ads or are curious how they could fit into your business, this episode is for you. 

In this episode you will learn: 

• How Facebook ads can get you started in growing your business
• Why you should start NOW and not wait 
• How FB ads can grow your biggest asset for your online business 
• How NOT to use Facebook ads when starting out 
• How Facebook ads can support your launch or sales

Things I mentioned: 

New Consulting Packages 

Find podcast transcript and resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live.

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes  

If you aren’t using Instagram ads, you could really be missing out on the results you are looking for. If you are implementing Facebook Ads in your marketing strategy, it’s possible that you are using Instagram ads, but you don’t know it. 

Instagram ads are a placement option in Facebook ads, so if you choose “automatic placements” in your ad set, you are likely putting your ad to instagram as well. 

This can be a good thing, but it could also be better. In this episode, I walk you through the right way to use Instagram ads so you don’t waste your ad money and you can use the platform to your advantage. 

When creating Instagram ads, there are parts of it that should be done differently. I will walk you through what those are, as well as examples of Instagram ads to get you started! 

In this episode you will learn: 

• The difference between Facebook Ads and Instagram Ads
• Why Instagram ads should be different from Facebook Ads
• What should be different in your ad creatives
• Examples of good Instagram ad ideas to get you started 

Things I mentioned: 

Speaking of Instagram, let’s be IG friends! Follow me @christinadbernhard

Find podcast resources here.  

About Christina Bernhard

I grew up like many 90’s kids in Texas did. On hotdogs, mac and cheese and hamburger helper. I didn’t know a thing about health and by the time I got to college, those bad habits caught up to me - way too soon in life. While I somehow managed to stay thin, I felt horrible and I wanted to know if there was a better way to live. 

A million books, blogs, kitchen adventures, nutrition label studying in every grocery aisle later, I transformed my entire life and became obsessed with wellness. I almost instantly became a vegetarian yogi that traveled and went to retreats and personal development seminars. 

As I transitioned from college into the corporate world, I grew into career and skills until I was the marketing and creative director at a large law firm in Texas and built a marketing department that never existed before me. I excelled in my career doing what I loved and still found myself unfulfilled wondering if there was something else out there for me. 

After all those years of personal and professional transformations, I found myself with a dream and an ounce of confidence that I could maybe make it happen. I started creating the habit of breaking through my comfort zone and got so good at it I eventually let go of all things comfortable, quit my job, packed up my home, traded my belongings for a backpack of clothes and went on a journey to travel the world doing what I truly love. 

I’m paying back the wellness industry for changing my life in the best way I know how - marketing consulting and helping online wellness businesses go all in on their business, find clarity, spread their message and connect with the people that need them. 

My mission to inspire others to go all in on their dreams, spread their message and connect with the people that need them. 

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard or find me on Facebook 

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Never miss an episode: 

If you’re ready to scale your business, grow your email list or get your message in front of your audience, then Facebook ads are likely a great step for you. 

Facebook ads can be so profitable, you might have already given them a try. Afterall, everyone is doing it and everyone is recommending it. You can count me in on that bandwagon. I LOVE Facebook ads. So much, it’s one of the main services I offer! 

In this episode, I start you from the very beginning. If you want to get started THE RIGHT WAY, follow the action steps I give you in this episode. This episode will give you everything you need to get started with Facebook Ads so you can get moving with everything setup properly to be successful. 

In this episode you will learn: 

• The very first steps when you want to start Facebook ads
• The basics - like data sources and audiences 
• Which audiences you need to create right away 
• How to define your goals for Facebook ads 
• What you need to understand to make Facebook ads work for your business

Things I mentioned: 

Check out my new consulting packages

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram @christinadbernhard

Visit christinabernhard.com for marketing education and tips to grow your wellness business.

Have you subscribed to my podcast?

Don’t miss an episode and subscribe! I put out a new episode every Monday morning to help you build your wellness business, so you don’t want to miss one. In my podcast episode, I pack in resources and freebies to help you navigate your marketing journey in your business. 

Subscribe in iTunes 

If there’s one thing you really want to be careful with in the beginning of your business, it’s money. That carefulness may never change, but in the beginning stages, it can be a huge concern. 

Where should you put your money? Is Facebook ads a waste? Or your best investment? How much money should you blow on trying out every awesome looking software out there? 

There are so many decisions and mistakes to make and it’s never fun when money is involved. So, I decided to use this episode to give you some simple guidance on what is worth investing in at different stages of your business. 

After this episode, you won’t have to worry about making the wrong choice and you’ll be ready to know where your money really belongs when growing your business. 

In this episode you will learn: 

• What to spend your money on at each stage of your business 
• Where to start putting your budget 
• What spending to avoid at first 
• Which expenses have always given me the biggest return

Things I mentioned: 

Check out my new consulting packages

Find podcast transcript and resources here.  

About Christina Bernhard

Marketing is where I have found my home and what I can do for hours on end without it feeling like work.

I started my career with a journalism degree and running a marketing department in the corporate world. I began freelancing on the side and marketing quickly became my life.

Through my last few years of freelancing and coaching, I noticed a trend of wellness business clients. As someone into wellness herself, I loved these projects and decided to take things to a new level and help as many businesses as I can in this industry I feel so strongly about.

I began the journey of turning away everything that wasn't wellness-related to gain as much experience as possible on projects I love and now it's all I do.

I'm now in a place where I want to make an even bigger impact and serve more people outside of my one-on-one clients. Can you relate?

I've learned from my clients that they feel this way too about their wellness services. So, I'm putting all of my strategies on paper and giving wellness professionals everything they need to expand their business to a successful online brand that attracts their target audience and helps them make an even bigger impact with their gift. 

If you're ready to grow this thing, I've got you.

For more marketing tips for your wellness business, you can follow me on Instagram  @christinadbernhard