Scaling Up

Who wants more cash flow in their biz?!

Melissa Lin joined me on Scaling Up to talk all about increasing profit through upsells, downsells, and increasing your rates (gasp!).

These concepts are SO powerful! Truly. I recently walked my Maverick Mastermind members through these exact same concepts as well, and within one week of implementing at least one of them, three separate mavericks reached out to me to share their wins! 

• 50% more profit with each sale that week by utilizing upsells
• $1,500 more in profit in five days time
• Turned three No’s into Yes’s after a launch in two days time by utilizing a downsell strategy

These strategies are so important! They will add another level of dimension to your business and without a doubt will increase your profit without you having to reinvent the wheel and create a new offer!

Do not miss out on this interview! You have the chance to truly change your business by doing the work and implementing the ✨GOLD✨ that’s shared today!

www.elizabethhartke.com/podcast/103

I want to talk about something that’s been weighing on me a bit And to do that, I felt compelled to share this story of something that I went through myself recently. I think it’s entirely possible that many of you go through this same struggle too.

Sometimes I forget where I came from. I forget about the journey and what it took for me to get to where I am today.

In order to reach the dream, the life we envision for ourselves, we often have to reframe the way we think! We have to be able to open up to the possibilities for how we see ourselves.

Your perception becomes your reality.

Your next level is not available to you until you actually see it as a possibility and believe that it is yours for the taking.

The wild thing is, you alone have the power to turn this thing on its head.

Our default is to discount ourselves. We see others that have what we so desperately want, and we just immediately think, that could never be me. Maybe this is happening to you right now.

But every once in a while, we see that light! The evidence that we need to prove that our dream is possible is right in front of us, staring us in the face. When we feel that jealousy, that’s an indicator to pay attention! If someone else is doing it, it’s available to us too.

We have to bring awareness to that fact and then shift our own narrative to possibility. When we can do that, this is what I call a divergent moment.

So my question to you is this: what is the thing(s) that you want in your life or your business right now, that you are willing to go out on a limb for and awaken what’s possible by choosing to see it differently?

www.elizabethhartke.com/podcast/102

As we gear up for another launch of our own, I want to let you behind the scenes of what we’re doing during our PRE LAUNCH period and let you in on how powerful the time period prior to officially launching an offer can be, when it’s done right!

I’ve seen this in my own business and with so many of my clients - the ones that master the pre launch are the ones that see a fruitful launch.

And since that’s always the goal - to monetize an idea, bring it to market, attract the right potential buyers to it and launch it with some fire behind it so you can impact more people with your work and increase your bottom line - let’s talk about what I believe to be the single most important piece of a launch.

The pre launch.

SHOW NOTES: www.elizabethhartke.com/podcast/101

Welcome to episode 100 of Scaling Up!

I thought a fun way to celebrate would be to share some of the valuable lessons I’ve learned over the course of 100 episodes. I’m going to give you a behind the scenes look at the creation process for the show and how the podcast has impacted our business.

Tune in to hear about some of the biggest lessons I’ve learned and how I'm moving forward.

Thank you so much for tuning in! It’s been 100 episodes, and I can’t wait the for next 100 and the next 100 after that, because we’re not slowing down!

SHOW NOTES: www.elizabethhartke.com/podcast/100

My goal is always to help you guys move the needle in your business. As much as we talk strategy and share wisdom, today we’re getting down to “brass tax” -- something that is actually going to move the needle and bring income into your business: your offers!

Your offers are where you are able to bring your highest level of value to your audience and create profit.

Are you being intentional about where the opportunities are to craft offers from your knowledge, expertise, experiences, resources, passions and ideas? All of these things can culminate into an offer that you can sell!

So let’s get into one of the things I love helping my clients, students and masterminders do the most… crafting your next offer!

In this episode, I chat about:

• What an offer is
• Mapping out your long term business model
• Different types of offerings
• Creating an ascension suite of offers
• Action steps you can take today!

Head to today's shownotes to grab my free download on how to price your offers! www.elizabethhartke.com/podcast/099

I want to talk to you today about something that doesn’t come easy for most of us: the idea of having hard conversations.

This is such a critical skill as both a business owner and when you don’t have your business hat on. The ability to have conversations that lead to discomfort is a necessity, but this is what enables us to grow through challenges, step up as a leader, and do what’s right.

Have you ever noticed that whenever you call out an objection before it’s said, it kind of squashes it? 

When we wait to respond to pushback, rather than addressing it head-on, our tendency is to become defensive. Anytime we get defensive in a conversation, everyone else involved does too. And then it feels like we’re pitted against each other. 

When we instead choose to address the elephant in the room and be open about our thoughts and feelings toward it, we are often met with more understanding and open-mindedness. We can come at it from the angle of, “I don’t want to try and change your mind, but I would love to share a little bit more about my perspective on this just so you understand where I’m coming from. I value our relationship and I understand that we might not see eye-to-eye on this, and that’s okay.”

In order for us to make our impact on the world, we have to be brave enough to shine our light instead of coming at people from a place of darkness. When we attack, our message can’t be heard because people are too busy defending to even be heard.

www.elizabethhartke.com/podcast/098

If you’re anything like me, you love to set goals for yourself. Many people set goals for the New Year, but really anytime my situation or path changes, I’m setting new goals for myself to keep me on the right path towards the vision I have for my life. Do you do this too?

We have the best intentions, but then: life happens. We get stressed because we have so much work to do. Or we don’t check in on our progress consistently, and we forget about the goal. There are so many things that can go wrong when trying to achieve a goal.

So I want to let you in behind the scenes today on something we’ve started doing as a family this year that is making all the difference in keeping on track toward our goals. We call is a Recalibration Session, and it’s basically just very intentional quarterly planning.

I recommend this process for all couples, even if you aren’t both working in the same business. This exercise is geared towards doing it with a spouse or your significant other, however it can also apply to doing it with a key team member as well. Succeeding in your business isn’t just about your business metrics, it’s about you as a whole person and your quality of life.

www.elizabethhartke.com/podcast/097

Today’s pep talk is all about the all-too-common question: Am I ready?

So let’s talk about it. 

Are you really ready? I want you to start by thinking about the other side of the coin. What’s at stake when you lean into the other narrative that you’ve created that says you’re not ready? You think you will be ready when you make this much money/have this many customers/take one more course. But then you reach that initial goal and you still don’t feel ready! What’s up with that?

Feeling ready for a big milestone in your life isn’t actually about your goals or your status. Being ready is a confidence thing; it’s about having the belief that you’ll figure it all out as it comes, and if you do make a mistake it will only serve to help you grow.

Every time we reach a point in our business (or life, really) that will be the catalyst to take us to the next level, our gut check reaction is: Man, am I actually ready for this?

But the thing is: obviously if you already had all of your ducks in a row and felt ready, you would already have reached that next level. So asking if you’re ready is a moot point!

If you limit yourself to waiting until you wake up and think, I feel ready today!, you will be waiting for the rest of your existence!

So stop asking the question: Am I ready? And start asking: what do I need to do to be prepared? What do I need to do to ensure that I am ready?

We create confidence by doing, by moving forward even when we’re uncertain, by surviving through enough mistakes and failures that we know we can keep going even when it’s hard.

SHOW NOTES: www.elizabethhartke.com/podcast/096

Do you find yourself in one of these three camps?

1. “I just don’t really need good photos for my business… Do I??”
2. “I want to have high-quality brand photos to use in my marketing, but I just can’t afford to pay for a photographer.”
3. “I take my own photos for my business, but they don’t really seem to be moving the needle for me.”

If you have ever had one of these thoughts, this episode is for you.

We live in a very visual world. We have to have good pictures for everything from our social media feeds to our websites and sales pages.

But this doesn’t mean you have to hire somebody or be a photography whiz yourself. 

You can create incredible visual content for your brand that will drive your business forward, and our guest today, Amy Eaton, is going to tell us how! 

Amy is a brand and product photographer turned educator who specializes in teaching online entrepreneurs how to DIY their own awesome photos for their business. She breaks it all down for us into a step-by-step approach that anybody can follow--even someone like me who sucks at taking pictures, doesn’t have a fancy camera, and doesn’t want to spend a lot of time doing it.

Make sure to head to the show notes for all of the resources mentioned in today's show, including Amy's free guide, 5 Styles Of Photos For A Dynamic and Engaging Instagram Feed! www.elizabethhartke.com/podcast/095

Today I want to talk about something that I feel excited about, that I feel empowered by, and that I think will really light a spark for you. This could shift the course of your business if you’re feeling stalled out.

One of the questions I get all of the time is: “What do you think it is that is keeping me from moving forward and growing and scaling my business?”

And the first thing I usually do is take a look at this business’s messaging and marketing and how they are presenting themselves. The common denominator I see is that many businesses are too focused on the specs of their brand: this is what you can get, this is the end result I promise… etc.

Now, in marketing it is smart to focus on the end result and the transformation; that’s ultimately why people will buy from you. However, if that’s the only thing your marketing is focused on, you are forgetting a key component…

What is the conviction behind what you do?!

Why are you called to do what you do? What is in your heart that leads you to feel called to do what you do?

Listen in to hear why the answer to this question is the key to your success!

www.elizabethhartke.com/podcast/094