In this episode of "Now That's IT: Stories of MSP Success," we sit down with Marco La Vecchia, the Chief Revenue Officer at Produce8, to uncover the secrets behind his remarkable success in the managed service provider (MSP) industry. From his early days at N-able to his leadership roles at AVG and Fully Managed, Marco has consistently driven growth and innovation through strategic sales initiatives.

Marco shares his journey from an aspiring professional golfer to a key player in the MSP world, providing invaluable insights into how sales can be the catalyst for scaling your business. He discusses the importance of building a strong sales culture, the traits to look for in top-performing salespeople, and the crucial role of a dedicated sales leader.

Listeners will learn about:

• The "work hard, play hard" ethos that propelled N-able to success.
• How leading with a security-first approach at AVG reshaped the MSP landscape.
• The transformative sales strategies that grew Fully Managed from a local MSP to a national powerhouse.
• The significance of aligning sales and marketing efforts to drive qualified leads and close deals.
• Marco's current venture at Produce8 and how it's set to revolutionize productivity for MSPs.

Whether you're an established MSP owner or just starting, Marco's proven growth tactics will provide you with actionable strategies to elevate your sales game and scale your business. Tune in to gain a wealth of knowledge from one of the industry's most respected leaders.

Don't miss this episode packed with expert advice and real-world examples of how effective sales tactics can lead to extraordinary growth in the MSP space.

N-able also produces Beyond the Horizon. Hosted by industry veterans, this podcast delves deep into the findings of the annual MSP Horizons Report, providing actionable insights to transform your IT business. Listen & Subscribe Wherever You Get Your Podcasts.

'Now that's it: Stories of MSP Success,' dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today.

Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that's it.

This podcast provides educational information about issues that may be relevant to information technology service providers.

Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice.

The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent.

Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors.

The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe.

All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.