After a busy week of visiting shows and panel talks, we circle back to our HQ to summarize Fashion X, the Stockholm ”fashion week” run by the Swedish Fashion Council. We discuss the main takeaways, and share field interviews with the following industry insiders:

Chloé Mukai, Senior Programme Officer, at the Ethical Fashion Initiative.

Angeline Elfström, Business Development Manager, Oncemore.

Isobel Farmiloe, Group Strategy Director, Dazed.

With: Konrad Olsson, Editor-in-Chief & Co-Founder, Johan Magnusson, Senior Editor, and Aylin Franzon, Editorial Assistant.

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We give a rundown of Beauty Innovation Talks that we hosted in Stockholm last week, where two live interviews were conducted in front of a live audience.

Hear from Selah Rui Li, Founder, Ellure, and Miroslav Slavic, Chairman and Nordic CEO, FOREO, who discuss what new technologies to look out for in the future, and Miikka Mäkiö, Senior Vice President of EMEA, Revieve, and Marcus Fogel, Senior Director Global Digital Services, Oriflame Cosmetics on using data to power a customer-centric approach. These were wide-ranging conversations we we covered a lot of topics, including:

The next trends in the beauty industry.

Why diagnostics is a keyword to remember.

How beauty can move to made-to-order.

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We revisit the Transformation Conference in Stockholm this autumn, where we held a talk with two of the Nordics’ leading sustainability experts in fashion: Sandra Roos, Vice President Sustainability, Kappahl, and Jessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. We talk about:

• What they are doing to prepare for the new EU legislation
• Their view on the extended producer responsibility
• The need for new tech solutions

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With: Konrad Olsson, Editor-in-Chief

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For this special episode of our weekly podcast, we go behind the scenes of Scandinavian MIND Agency. We talk about.

• The importance of being insights-driven in your communication 
• What brands can do to strengthen their trust and credibility 
• The need for community building and how editorial content can be a driver
• And the story of why we built an agency in the first place

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With: Erik Olofsson Haavikko, creative director, and Konrad Olsson, editor-in-chief. 

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We take a look at the outdoor industry and its sustainability challenges — and some recent initiatives and solutions that are trying to address them. On the agenda today:

We look at some of the Nordic innovations happening in the industry today.

A field report from Gore-Tex laboratory in Germany, to hear more about their bet on durability.

We interview Eva Karlsson, CEO of Houdini Sportswear, one the Swedish brand’s new circular store in Stockholm.

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With: Konrad Olsson, Editor-in-Chief & Founder and Johan Magnusson, Senior Editor, and Erik Sedin, Junior Editor.

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Today we revisit a live panel talk from CIFF, Copenhagen International Fashion Fairs, that we held in August. The panel discusses how brands need to communicate their efforts around sustainability, diversity, and innovation to spark change in the beauty industry. Panel members are:

Molly Rådberg, Head of New Markets & Relations at MANTLE

Esteban Villanueva, Beauty Writer and Nordic Beauty Director, Spalt PR

Louis Rind-Nygaard, Sustainability Specialist at Rudolph Care

Moderator: Johan Magnusson.

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Soon, every product sold in the EU will need to carry a Digital Product Passport (DPP) with information on raw materials, production, distribution, point of sales, and end-of-life scenarios. We speak to the people behind Trace4Value, which recently announced a pilot project about the development of DPPs in textiles.

We hear from Jenny Wärn, head of implementation at Trustrace, Sandra Roos, vice president of sustainability at Kappahl, and Staffan Olsson, head of public affairs at GS1 Sweden on key takeaways from the research project so far.

Our Beauty Innovation newsletter now has a reduced price. Click here to read.

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With: Konrad Olsson, Editor-in-Chief & Co-Founder.

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We are revisiting a talk from the Transformation Conference in Stockholm last month, with insights from top fashion investors Erik Karlsson, Head of H&M Ventures, and Jessica Rameau, Partner, Wellstreet.

In order to implement new technologies and practices in the fashion ecosystem, capital is needed. We hear what Erik and Jessica are looking for when investing in the fashion and lifestyle space. The panel talk circulates around:

• The importance of capital to enable new technologies in fashion.
• How they support their portfolio companies once they have invested.
• And which technologies they are looking for today.

Or Beauty Innovation newsletter now has a reduced price. Click here to read.

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With: Konrad Olsson, Editor-in-Chief & Co-Founder.

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We call in from Helsinki, where the 18th consecutive Helsinki Design Week took place this past week. From an action-packed couple of days, we discuss some of the collaborations, initiatives, and brands that caught our attention. Also, we will hear from four voices inside the Nordic design scene:

• Ervin Latimer, founder and creative director of Latimmier on his latest collaboration with Mifuko.
• Marianne Goebl, the managing director at design institution Artek, on the brand’s 90-year jubilee.
• Hilda Rantanen, CEO and co-founder of Materialisting, on the platform’s service to source traceable and environmentally friendly materials for brands, and the coming EU legislations.
• Casper Vissers, CEO of Basta, on the brand’s innovative approach to designing, producing, and distributing locally from the Nordics by using local ateliers. 

With: Konrad Olsson, Editor-in-Chief & Founder and Johan Magnusson, Senior Editor.

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Today we’re joined by Ola Gejde, founder of Stockholm-based consultancy Daimon Retail, an expert in beauty and retail. We discuss:

The state of Nordic beauty from a business perspective.

Lessons learned from launching several Nordic beauty brands internationally.

Why beauty has become more of an identifier for consumers

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With: Konrad Olsson, Editor-in-Chief & Founder and Johan Magnusson, Senior Editor.

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