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Kevin Hincks says it doesn't take much to shake the markets as investors await the next earnings season in a week with little economic data. He points to yesterday's negative sentiment from Tesla (TSLA) and tariffs as the primary reasons for Monday's weakness. Kevin adds that bank stocks are getting downgraded based off "how far they've run" to the upside, especially into the earnings season. Later Kevin discusses the latest NFIB Small Business Optimism Index data and why companies might be carrying bigger inventories amid tariff uncertainty.

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Amazon (AMZN) is looking to break out during its 4-day long Prime Day sales event. Rick Ducat notes the chart showing a bearish divergence, with momentum waning despite a rising price. He points to a tightly coiled range between $225 and $235, and says a breakout above the latter level could potentially indicate further upside ahead. Later, Tom White discusses a bullish example options trade in AMZN.

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Zachary Hill expects tariff rates to go higher than markets expect: “The question is, when.” He thinks the market’s attention span is too short to catch tariff impacts as they start to hit in the fall. He argues that delaying tariffs to August 1 lessens the chance of the Fed cutting rates because it will wait for inflation data coming out of that. He’s short the U.S. dollar and likes international equities.

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Scott Bauer (@prospertradingacademy) warns of investor complacency saying people are "numb" to the headline news coming out of Washington DC. He reacts to the latest batch of tariff announcements from the Trump administration and how it could have ripple effects across the economy. Scott thinks they act as a "bargaining chip" in negotiations but says "this is not finished" and says "there's more volatility ahead." Ahead of next week's earnings season kick-off, he highlights the importance of the initial round of big bank earnings such as JPMorgan Chase (JPM).

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Matt Tuttle says there's no comparison between Uber (UBER) and Lyft (LYFT). He thinks Uber is a long-term hold and something to own for 5-years or more. Matt sees the opposite for Lyft, and believes they will be the "Burger King to McDonalds" when stacked against ridesharing comparison. In the autonomous driving space, Matt says "Tesla, I'll believe it when I see it" and says Alphabet's (GOOGL) Waymo is a name to watch.

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A day after hitting all-time highs, Shake Shack (SHAK) shares are falling on a downgrade from Loop Capital. Ben Watson breaks down the recent price activity, identifying the significance of its move above $143 on the short-term chart. On a 1-year timeframe, Ben highlights the inverted head and shoulders pattern taking place and points to the $138 level of recent resistance, as well as the $125 level as a support zone.

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Ahead of Amazon's (AMZN) Prime Days, GoDaddy's Gourav Pani goes in-depth on the process small businesses take to capitalize on one of the highest-trafficked ecommerce events of the year. He believes growing businesses need events like Amazon's to thrust themselves into the public eye. Gourav later details how GoDaddy uses A.I. to assist business owners.

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Sylvia Jablonski and Ivana Delevska debate the future of Apple (AAPL) AI. Sylvia is bullish on its tech development and says, “Once they catch up, you get an upgrade cycle out of this.” Apple has “no choice but to play in this space,” she says, and thinks they will initially partner with third parties while developing their own in-house version. Ivana thinks they’re hitting a major headwind: “they’re starting to fail” in their innovation cycle and they aren’t “leveraging their consumer.” She argues that using a third-party product for AI removes their edge. She warns that if Apple can’t deliver, an upstart competitor could take over.

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Philip Diehl breaks down Trump’s tax bill and some of the impacts he expects over the next few years on the economy and markets. He thinks the extended tax cuts will impact businesses and rates going forward. However, he thinks the bill will continue to add uncertainty into markets along with tariffs. “Most of the benefits of the bill have already been discounted,” he argues, “I’m not as confident that this bill is really going to rally asset prices.”

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Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6D

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Markets dove into the red after President Trump said he will impose more tariffs on select countries. Tesla (TSLA) closed as the biggest laggard in the SPX after Elon Musk said he would start an "America Party," widening the divide between himself and Trump. Netflix (NFLX) traded lower after getting a downgrade from Seaport Research, while CoreWeave (CRWV) and Core Scientific (CORZ) sold off after reaching a merger deal. Marley Kayden takes investors through the biggest stories of the trading day.

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