Scope Shift

Shownotes

🎙️ In this episode of Scope Shift, Brian sits down with Tony Botone, Founder and CEO of Creative Tone Media, to explore the fast-paced world of performance-focused advertising—especially how creative testing, meta ads, and audience scaling strategies can drive measurable revenue growth.

Tony shares his journey from starting out as a solo social media manager to building a thriving media buying agency, along with insights into the shifts and opportunities shaping paid social today.

✅ How Creative Tone Media uses meta ads to deliver high ROI

✅ Why creative testing is the cornerstone of scaling campaigns

✅ How to identify and expand winning audiences effectively

✅ The mindset shift from freelancer to agency CEO

✅ Lessons learned from growing an agency in a competitive market

Tony Botone – Founder & CEO, Creative Tone Media Tony leads a performance-driven ad agency specializing in media buying for brands seeking scalable revenue growth. His team focuses on creative testing, high-converting meta ad campaigns, and strategic audience scaling.

🔗 Connect with Tony:

LinkedIn: Tony Botone

Website: Creative Tone Media Website

✅ The evolution from managing a few accounts to running a full-scale agency

✅ Building systems for repeatable creative testing and optimization

✅ Scaling audiences without losing performance

✅ Navigating changes in paid social platforms and algorithms

✅ The future of meta ads for performance marketing

Resources:

GoBeyond SEO Digital Marketing: https://www.boulderseomarketing.com  

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

👍 Like, comment, and subscribe for more deep dives into performance marketing and scaling creative strategies. #ScopeShift #TonyBotone #CreativeToneMedia #MetaAds #CreativeTesting #AudienceScaling #PerformanceMarketing #DigitalAdvertising #MediaBuying #AgencyGrowth

In this episode of Scope Shift, Brian Saemann sits down with Tre Forte, Chief Marketing Strategist and founding member of TNT Growth, a data-driven paid media agency known for scaling revenue while reducing customer acquisition costs through highly optimized advertising strategies.

🎯 What You'll Learn:

✅ The critical importance of daily performance audits in paid media

✅ How unified dashboards and cross-channel data visibility drive better decision-making

✅ Why nurturing systems are just as essential as lead generation

✅ Common PPC tracking mistakes that are silently killing your ROI

✅ How offline conversion imports (OCI) can improve ad platform optimization

✅ The difference between generalists vs specialists in marketing teams—and why it matters

✅ Trey’s journey from walk-on at Ohio State to Google Ads top 1% advertiser

🧠 Guest Spotlight:

Tre Forte – Chief Marketing Strategist & Founding Member at TNT Growth Tre brings a rare mix of grit, technical expertise, and strategic insight. After walking on to the Ohio State football team and earning a scholarship through perseverance, Trey transitioned into the marketing world—helping brands of all sizes grow through intentional, data-backed paid advertising and CRM integration strategies.

🔗 Connect with Tre:

LinkedIn: https://www.linkedin.com/in/tre-forte-9579a4154

Instagram: https://instagram.com/tgiforte

Website: https://www.tntgrowth.com

🔍 Topics Covered:

✅ How TNT Growth builds full-funnel paid ad strategies across Google, Meta, Yelp, and more

✅ The power of integrating CRM and ad platform data into one unified dashboard

✅ What most agencies and in-house teams get wrong about conversion tracking

✅ Why businesses struggle with post-click and post-submission engagement

✅ Google’s upcoming AI-powered ad tools (Search Max & Ads Agents) and what they mean

✅ How to implement OCI (Offline Conversion Imports) to filter out low-quality leads

✅ Trey’s approach to hiring platform-specific specialists instead of generalists

✅ The mindset shift required for scaling from 5-figure to 7- and 8-figure revenues

✅ Lessons from football: discipline, grit, and building systems for high performance

📌 Resources & Links:

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

Connect with our guest:

🔗 LinkedIn: https://www.linkedin.com/in/tre-forte-9579a4154

🔗 Instagram: https://instagram.com/tgiforte

🔗 Website: https://www.tntgrowth.com

👍 Like, comment, and subscribe for more expert insights on digital marketing, paid media, and growth strategy.

#GoogleAds #PaidMedia #DigitalMarketing #ConversionTracking #TNTGrowth #TreForte #BrianSaemann #TheSEOInsighter #ClientAcquisition #MetaAds #MarketingStrategy

In this episode of The SEO Insighter Podcast, Brian Saemann sits down with Nuno Tavares—agency founder, automation coach, and AI educator—to explore how AI-powered automations are changing the way entrepreneurs launch and scale their businesses, often with minimal teams and maximum impact.

🎯 What You'll Learn:

✅ How Nuno went from corporate exec to full-time entrepreneur running 4 profitable businesses

✅ Why automation is the key to escaping the time-for-money trap

✅ How AI agents, chatbots, and tools like GoHighLevel and n8n streamline everything from sales to client onboarding

✅ The 4 major AI waves Nuno predicts will define the next decade

✅ How he’s using tech to empower a global community of learners, freelancers, and agency owners

🧠 Guest Spotlight:

Nuno Tavares – Founder of Automated Marketer, Architect Staffing, and multiple AI-focused ventures Nuno brings 25+ years of experience bridging corporate operations with entrepreneurial innovation. A master of systems thinking, he’s built a thriving ecosystem of businesses using scalable automation and AI—while giving back through free education and low-cost tools.

🔗 Website: https://www.automatedmarketer.net 🔗 YouTube: Automated Marketer on YouTube

🔗 Udemy Course: Learn GoHighLevel + Automation (Affordable Training)

🔗 Join the Free School Community: Link available in YouTube video descriptions

🔗 LinkedIn: https://www.linkedin.com/in/nunotavaresdigital/

🔍 Topics Covered:

✅ How desperation and necessity sparked Nuno’s entrepreneurial journey

✅ Using GoHighLevel to run a fully functional business from one dashboard

✅ Why AI voice assistants and bots aren’t oversaturated (yet)

✅ Training and staffing virtual marketing tech professionals globally

✅ The four phases of AI evolution: Energetic Agents, Robotics, XR/AR, Wearable Tech—and the surprising return of "Made by Humans"

📌 Resources & Links: GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

Connect with our guest: 🔗 Website: https://www.automatedmarketer.net 🔗 YouTube: https://www.youtube.com/@AutomatedMarketer

🔗 LinkedIn: https://www.linkedin.com/in/nunotavaresdigital/

🔗 Udemy Course: https://www.udemy.com/user/nuno-tavares-5/

👍 Like, comment, and subscribe for more expert insights on automation, AI, and digital strategy.

#AI #MarketingAutomation #DigitalEntrepreneurship #GoHighLevel #n8n #NunoTavares #TheSEOInsighter #AutomatedMarketer #AIChatbots #FutureOfWork #SideHustleTools #AIWaves

In this episode of The GoBeyond SEO Podcast, Brian Saemann sits down with Carlos Caneja, founder of britecode, to explore the evolution of e-commerce, the rise of turnkey platforms, and how strategic design and technical execution can drive real business growth.

🎯 What You'll Learn:

✅ Why building an e-commerce site is easier than ever—but scaling it still requires strategy

✅ The pitfalls of relying solely on Shopify or Amazon to grow your business

✅ How Bright Code transitioned from SEO into full-scale e-commerce development

✅ Why Google Shopping (not organic SEO) is the top marketing channel for e-commerce right now

🧠 Guest Spotlight:

Carlos Caneja – Founder of britecode

Carlos launched britecode after a decade in the SEO and development space. The agency specializes in helping e-commerce companies scale through strategic design, development, and system integrations. Whether it's syncing inventory across multiple warehouses, integrating with ERPs, or building customer-first shopping experiences, Carlos and his team focus on clarity, performance, and results.

🔗 Connect with Carlos:

 🌐 Website: https://brightcode.io

🔍 Topics Covered:

✅ The rise of turnkey e-comm platforms—and their hidden limitations

✅ Why strategic discovery and planning is key before writing a single line of code

✅ The challenge of integrating platforms like WooCommerce with Amazon shipping services

✅ When it makes sense (and when it doesn’t) to sell on Amazon

✅ How modern consumers behave on e-comm sites (hint: they bounce fast)

✅ Why "being the Cheesecake Factory" is a killer for agency focus and delivery

✅ Where Google Shopping wins over Meta Ads in terms of ROI

✅ Harsh realities of competing with Sephora, Amazon, and other giants in organic rankings

📌 Resources & Links:

 Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

 Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👍 Like, comment, and subscribe for more expert insights on SEO, e-commerce, and digital growth.

#EcommerceGrowth #WooCommerce #Shopify #GoogleShopping #CarlosCaneja #BrightCode #DigitalStrategy #MarketingExecution #GoBeyondSEO #ConversionOptimization #britecode 

Connect with Brian:

 🔗  / brian-saemann-seo-and-cro-05214230  

Connect with our guest:

 🌐 https://brightcode.io

In this episode of Scope Shift Podcast, Brian Saemann sits down with Laura Williams, Vice President at Firefly Marketing Solutions, to explore the power of strategic marketing partnerships, how to align digital efforts with client goals, and why the fundamentals still matter in today’s fast-evolving digital landscape.🎯 What You'll Learn:✅ Why Firefly positions itself as a strategic marketing consultancy—not just a services provider✅ How conversations and clarity drive high-performing campaigns ✅ Aligning sales and marketing teams to close more deals ✅ Real-world examples of marketing generating measurable business growth The growing importance of ADA compliance, SEO, and GEO (Generative Engine Optimization)🧠 Guest Spotlight:Laura Williams – Vice President at Firefly Marketing Solutions Laura brings over 8 years of experience building human-centered digital strategies that help clients—ranging from local law firms to global manufacturers—connect meaningfully with their audiences. With a deep understanding of sales-marketing alignment, content creation, and performance tracking, she leads Firefly’s mission to be a true partner, not just a vendor.🔗 Connect with Laura on LinkedIn:⁠ ⁠ ⁠https://www.linkedin.com/in/laura-lee-williams/⁠ 🔗 Firefly Marketing Solutions:⁠ ⁠⁠http://marketwithfirefly.com/⁠🔍 Topics Covered:✅ The importance of trust, listening, and strategy in agency-client relationships ✅ Tailoring services to business type: local SEO, organic content, Google Business, and more ✅ How marketing can become 80% of modern sales ✅ Running lead gen campaigns that actually convert ✅ Insights into GEO (Generative Engine Optimization) and preparing for AI-powered search ✅ Preparing websites for WCAG/ADA compliance to improve SEO and accessibility ✅ Roadmapping for long-term digital success—without overwhelm📌 Resources & Links: Transform your revenue generation with GoBeyond Data:⁠ https://gobeyondseo.com/daas/⁠ Get a free Google Maps Audit with Archer:⁠ https://audit.archer.gobeyondseo.com/⁠Connect with Brian here:⁠ https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230⁠Connect with our guest: 🔗 Connect with Laura on LinkedIn:⁠⁠ ⁠⁠ ⁠⁠https://www.linkedin.com/in/laura-lee-williams/⁠⁠ 🔗 Firefly Marketing Solutions:⁠⁠ ⁠⁠⁠⁠http://marketwithfirefly.com/⁠⁠👍 Like, comment, and subscribe for more expert insights on SEO, AI, digital strategy, and marketing leadership.#DigitalMarketing #SEO #LeadGeneration #MarketingStrategy #GEO #FireflyMarketing #ADACompliance #AIinMarketing #LauraWilliams #BrianSaemann #TheSEOInsighter

In this episode of The GoBeyond SEO Show, Brian Saemann sits down with Chris Rothenberg, Co-Founder of Beyond Blue Media—a full-service digital marketing agency known for its radical transparency and mission-driven approach to client success.

🎯 What You'll Learn:

✅ Why radical transparency is the cornerstone of Beyond Blue Media's client relationships

✅ How value alignment and knowing your “why” can transform agency-client partnerships

✅ The importance of systems, processes, and EOS (Entrepreneurial Operating System) in agency growth

✅ How to scale intentionally without compromising mission or employee well-being

✅ How AI can be embraced as a tool to empower employees, not replace them

🧠 Guest Spotlight:

Chris Rothenberg – Co-Founder, Beyond Blue Media Chris brings a COO’s mindset to agency leadership, blending operational excellence with a deep commitment to purpose-driven marketing. Beyond Blue Media partners with companies that aim to create local and generational impact through business—not just profit.

🔗 Website: wearebeyondbluemedia.com 🔗 Connect with Chris on LinkedIn: linkedin.com/in/chris-rothenberg 🔗 Connect with his Co-Founder on LinkedIn: linkedin.com/in/travis-buck

🔍 Topics Covered:

✅ From local startup to scalable agency: how Beyond Blue Media evolved its systems and vision

✅ How to qualify the right clients based on values, not just budgets

✅ The power of partnerships, trust, and long-term thinking in digital marketing

✅ Why bad marketing can kill a bad product—and how Beyond Blue avoids that trap

✅ How AI is being adopted to enhance, not replace, human creativity

✅ Boundaries, expectations, and leadership lessons every agency owner needs to hear

📌 Resources & Links:

Boulder SEO Marketing:

Chris Raulf: https://www.chrisraulf.com

👍 Like, comment, and subscribe for more expert insights on digital marketing, agency leadership, and ethical growth strategies.

#RadicalTransparency #AgencyLeadership #DigitalMarketing #ChrisRothenberg #BeyondBlueMedia #BrianSaemann #GoBeyondSEO #AIinMarketing #EOS #PurposeDrivenBusiness

In this episode of Scope Shift, Brian Saemann sits down with Chris Raulf, founder and CEO of Boulder SEO Marketing, to dive into how Agentic AI is reshaping SEO—and why brands must evolve their digital strategies to stay competitive in this AI-powered era.

🎯 What You'll Learn:

✅ What Agentic AI is and why it matters for marketers

✅ How AI-powered assistants are transforming content strategy and keyword research

✅ The real dangers of overusing AI-generated content (and how to avoid Google penalties)

✅ Why GEO (Generative Engine Optimization) is the future of search

✅ Tangible tips for building EEAT and future-proofing your SEO efforts

🧠 Guest Spotlight:

Chris Raulf – CEO & Founder, Boulder SEO Marketing Chris is an international SEO and AI expert, speaker, and visionary in the digital marketing space. With his Micro-SEO Strategies℠ and newly developed BSM Co-Pilot AI tool, he's helping brands compete with and outrank even the largest players online.

🔗 Connect with Chris:

• LinkedIn: https://www.linkedin.com/in/chrisraulf/
  

• Company Website: https://www.boulderseomarketing.com
  

• Personal Website: https://www.chrisraulf.com
  

• Micro-SEO Guide (Google it!): “Micro SEO Strategies Chris Raulf”
  

🔍 Topics Covered:

✅ What Agentic AI means for SEO workflows and campaign optimization

✅ The dangers of low-quality, AI-generated content (and real client horror stories)

✅ How the BSM Co-Pilot uses AI to supercharge human-driven content

✅ GEO explained: optimizing content for AI-powered search tools like ChatGPT, Bing Chat, and Google’s AI Overviews

✅ The critical importance of EEAT (Experience, Expertise, Authority, Trustworthiness) in the new AI-driven search landscape

✅ Actionable steps to dominate multi-platform content creation and distribution

✅ How to spot a quality SEO partner in the age of AI

✅ Future-proofing your brand with structured content, strong EEAT, and smart SEO tools

📌 Resources & Links:

Boulder SEO Marketing: https://www.boulderseomarketing.com

Micro-SEO Strategies℠: https://www.boulderseomarketing.com/micro-seo-strategies

Chris Raulf: https://www.chrisraulf.comFollow Chris on LinkedIn: https://www.linkedin.com/in/chrisraulf/

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👍 Like, comment, and subscribe for more expert insights on AI, SEO, and digital marketing transformation.

#AgenticAI #GEO #SEO #DigitalStrategy #MicroSEO #ChrisRaulf #ScopeShift #EEAT #AISEO #ContentMarketing #LinkedInSEO #FutureOfSearch

Resources:  GoBeyond SEO Digital Marketing: https://gobeyondseo.com/ Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/ Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👤 Connect with Brian: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

Connect with our guest: Chris Raulf on LinkedIn: https://www.linkedin.com/in/chrisraulf/ Chris's Website: https://www.chrisraulf.com Boulder SEO Marketing: https://www.boulderseomarketing.com

In this episode of Scope Shift Podcast, Brian Saemann sits down with Janet Bartoli, founder of Bartoli Consulting Group, to explore how modern SEO, marketing strategy, and AI intersect with real business outcomes like pipeline and revenue. With over 20 years of SEO and digital marketing experience across companies like LexisNexis and Accenture, Janet shares how she transitioned from consultant to founder and how she helps industrial manufacturers and B2B organizations transform their marketing into a revenue-generating engine.

🎯 What You'll Learn:

✅ Why SEO should be tied to sales—not just traffic or awareness

✅ How Janet uses a paid digital marketing assessment to drive strategic clarity

✅ Why proposals are outdated—and what to do instead

✅ How enterprise SEO needs differ from startup SEO

✅ The critical role of sales and marketing alignment in 2025 and beyond

✅ How LLMs, YouTube, and SparkToro are reshaping discovery and brand strategy

🧠 Guest Spotlight:

Janet Bartoli – Founder, Bartoli Consulting Group Janet brings two decades of SEO experience, including roles at Accenture and LexisNexis, where she led digital strategy for global brands. She now leads her own advisory helping B2B organizations—especially in industrial manufacturing—bridge the gap between marketing and revenue.

🔗 Connect with Janet:

YouTube: https://www.youtube.com/@janetbartoli

LinkedIn: https://www.linkedin.com/in/janetbartoli

🔍 Topics Covered:

✅ Transitioning from Accenture to running a consulting business

✅ How SEO implementation can fail—and how to fix it

✅ What industrial manufacturing companies get wrong about marketing

✅ How to make SEO and demand generation relevant to CEOs ✅ Using paid discovery (assessments) instead of free proposals

✅ How to structure client relationships to drive real outcomes ✅ Why LLMs and omnichannel discovery are changing digital strategy

✅ Creating video content as a differentiator for B2B brands

📌 Resources & Links:

Bartoli Consulting Group: https://www.bartoliconsulting.com/ GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👍 Like, comment, and subscribe for more expert insights on AI, SEO, and digital strategy.

#AISEO #DigitalMarketing #RevenueMarketing #B2BSEO #JanetBartoli #BartoliConsulting #ScopeShift #SEOStrategy #MarketingAlignment #IndustrialMarketing

Resources: GoBeyond SEO Digital Marketing: https://www.boulderseomarketing.com  Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/ Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

Connect with Brian here: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

Connect with our guest: 🔗 YouTube: https://www.youtube.com/@janetbartoli 🔗 LinkedIn: https://www.linkedin.com/in/janetbartoli

In this episode of Scope Shift, Brian Saemann sits down with Ben Lund, Founder of Rise Marketing Group, to explore how performance-based digital marketing agencies can scale through personalization, diversification, and smart client alignment—all while staying profitable.

🎯 What You'll Learn:

✅ How Rise Marketing evolved from a paid ads shop to a full-service performance agency

✅ Why personal touch still wins in an AI-powered marketing landscape

✅ The smart way to expand services based on client demand ✅ How to handle scope creep and protect agency margins

✅ What AI-driven changes to SEO and Google Ads mean for your strategy

✅ Why Google reps aren't always your best friend—and what to watch for

🧠 Guest Spotlight:

Ben Lund – Founder of Rise Marketing Group Ben brings deep experience from his time at Google, Yahoo, and Monster, now translated into a hands-on, data-driven agency approach for clients of all sizes. At Rise Marketing Group, Ben leads a lean team of seasoned marketers who deliver results across paid ads, SEO, email marketing, and web development.

🔗 Connect with Ben: https://www.risemkg.com

🔗 LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

🔍 Topics Covered:

✅ How Rise Marketing Group grew from a paid media shop to a multi-service agency

✅ Key differences in managing eCommerce vs lead gen vs local service clients

✅ The importance of real marketers over junior “process-only” reps

✅ The interplay between marketing and sales—and why listening to sales calls matters

✅ Using SEO dashboards to track AI-driven referral traffic

✅ Honest thoughts on Google's recommendations and reps (from a former Googler!)

✅ Predictable growth strategies including trade shows, content, and paid ads

📌 Resources & Links:

Rise Marketing Group: https://www.risemkg.com

GoBeyond SEO Digital Marketing: https://gobeyondseo.com/

Transform your revenue generation with GoBeyond Data: https://gobeyondseo.com/daas/

Get a free Google Maps Audit with Archer: https://audit.archer.gobeyondseo.com/

👤 Connect with Brian: https://www.linkedin.com/in/brian-saemann-seo-and-cro-05214230

📲 Connect with our guest: Website: https://www.risemkg.com LinkedIn: https://www.linkedin.com/in/ben-lund-06ba584/

👍 Like, comment, and subscribe for more expert insights on AI, SEO, digital marketing, and agency growth.

#DigitalMarketing #PerformanceMarketing #SEO #PaidMedia #MarketingAgency #ScopeShift #BenLund #GoogleAds #AISEO #RiseMarketingGroup #BrianSaemann #MarketingStrategy #AgencyGrowth

🎙️ In this episode of Scope Shift, Brian sits down with Anthony Higman, CEO of Adsquire, to explore the fast-evolving world of paid search—especially how AI, shifting user behavior, and Google’s ever-changing SERPs are disrupting digital advertising.

Anthony brings years of frontline experience running high-performance PPC campaigns for law firms and navigating volatile shifts in Google Ads, LSA, and AI-driven search results.

🎯 What You'll Learn:

✅ How AI Overviews are disrupting Google Ads and SERPs

✅ Why Google’s monetization model is being tested by AI integration

✅ How lead flows are affected by unpredictable algorithm changes

✅ Why YouTube’s reservation buying is a new frontier for law firm marketing

✅ The real limitations (and frustrations) of AI ad tools in legal PPC

🧠 Guest Spotlight:

Anthony Higman – CEO at Adsquire Anthony is a self-described PPC nerd and one of the nation’s top experts in Local Services Ads (LSA). His agency, Adsquire, focuses exclusively on law firm marketing, generating over $200 million in results for clients through search and video advertising.

🔗 Connect with Anthony:

Twitter / LinkedIn: @AnthonyHigman

Website: https://www.adssquire.com

Phone: (267) 777-8004

🔍 Topics Covered:

✅ How Google’s AI Overviews are cannibalizing ad visibility

✅ The decline of precision targeting with Performance Max and broad match

✅ Why Anthony calls short-form video content a “necessary evil”

✅ YouTube Reservation Buying: masthead ads, skippables, and DMA targeting

✅ Google Ads in 2025: why it’s becoming a long game, not a magic bullet

📌 Resources & Tools Mentioned:

• Google Local Services Ads (LSA)

• YouTube Reservation Buying & Masthead Ads

• ChatGPT vs. Traditional Search: where AI fits (or doesn't)
  

👍 Like, comment, and subscribe for more expert takes on PPC, AI, and performance marketing.

#ScopeShift #AnthonyHigman #PaidSearch #GoogleAds #YouTubeAds #LSA #AIOverview #DigitalMarketing #LawFirmMarketing #PerformanceMax #ChatGPT #MarketingAI #LegalPPC #SEO #Adsquire