On this episode of the Scouting For Growth podcast, Sabine VdL talks to Scott Gunther, who is not only a corporate venture capitalist and start-up enthusiast—he’s also the secret ingredient that helps big businesses think like nimble innovators!

In this episode, we’ll hear how Scott’s unique blend of strategic vision and hands-on execution has set him apart in both blue-chip boardrooms and early-stage tech circles. We’ll dive into the venture client model, explore the evolving CVC (Corporate Venture Capital) landscape through the lens of 2025, and uncover the do’s and don’ts for insurance providers and emerging Tech founders.

KEY TAKEAWAYS

BEST MOMENTS

‘We’re going to see more competition, things are going to happen faster and cheaper, but there’s still an uncertainty about which things we should own and which we should outsource.’

‘I think a lot of people focus on the E and S or ESG, but not the G, but the G incorporates some of the most crucial aspects about how a company runs itself.’

‘The more efficient and effective a company can run, the more it can have on its customers and community.’

‘We connect the startup with the corporate to create mutual commercial value, it’s an ethos we live by.’

ABOUT THE GUEST

Scott Gunther is a Corporate Venture Capitalist and start-up enthusiast with a track record of partnering with business leaders to identify strategic opportunities and guide transformational change.

Drawing on years of experience designing future-state, digital-first businesses and delivering critical programs across multiple industries, he brings a rare blend of strategic vision and execution prowess to his clients and colleagues.

LinkedIn

Firemark Ventures 

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Staci Gray, Founder and CEO of Organize To Scale, whose journey is nothing short of inspirational. Imagine graduating high school at 16, diving headfirst into the entrepreneurial world, and buying your first property at 18.

When her mother was diagnosed with stage four cancer, Staci leaped into action. Taking the reins of her family businesses, she transformed overwhelming challenges into streamlined successes. In just 36 months, Staci helped launch 36 syndication businesses that collectively raised over $300 million. 

Today, we'll dive into Staci's unique approach to scaling businesses through people and processes. We'll explore how she empowers leaders to build strong teams, streamline operations, and prepare for successful exits—all without losing their minds or their personal identities.

KEY TAKEAWAYS

BEST MOMENTS

‘The best integrators are ‘co-visionaries’, they can envision with you and also take the vision and sculpt it into tactics.’

‘Stay in your lane, if you try to get in someone else’s lane it can fragment operations.’

‘The moment I found out my Mum had stage 4 cancer was when I realised the importance of organising to scale your business before there was a crisis.’

‘Doing whatever it takes to build your business might look different than what you think it looks like.’

ABOUT THE GUEST

Staci Gray is the Founder and CEO of Organize To Scale, a company dedicated to liberating mission-driven leaders from operational chaos and empowering them to scale their businesses effectively. With a passion for organizing businesses and building strong, high-performing teams, Staci envisions a world where entrepreneurs and leaders can grow their enterprises, fuel the economy, and make a tangible impact on people's lives without sacrificing their personal well-being.

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to a panel of global experts to explore the bold new frontiers shaping insurance technology in 2025 and beyond, including microinsurance in Africa, digital disruption in Latin America, the evolving tech scene in the US, Asia, Europe and the UK.

KEY TAKEAWAYS

BEST MOMENTS

’95-97% of the economy in Asia is driven by SMEs, and 75% of employment is in the SME sector, and it’s wildly underserved from an insurance perspective. It’s a massive opportunity.’

‘Accessibility possibilities that the technology and maturity curve provides in emerging markets, especially, is quite exciting because it’s making insurance sustainable, affordable, and reaching more people.’

‘The population where I live is very young, they were the first penetration for insurance here and, unlike the rest of the world, they’re deeply unconcerned about data privacy, they’re willing to trade their data access for convenience, better products and more personalisation.’

‘Don’t only stick to the regulations timeframe, keep an eye on what entrepreneurs are building because the market can move faster than the regulations.’

ABOUT THE GUESTS

Florian Graillot (covering InsurTech Europe) 

Hilario Itriago (covering InsurTech LATAM) 

Lisa Wardlaw (covering InsurTech USA)

Michael Waitze (covering InsurTech Asia)

Tunde Salako - Africa InsurTech (covering InsurTech Africa)

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Carolina Klint, Managing Director and Chief Commercial Officer for Continental Europe at Marsh McLennan, who shares her views on the latest WEF report and its implications for businesses and insurers worldwide.

KEY TAKEAWAYS

BEST MOMENTS

‘We look at how we can bring more value and become more relevant to our clients by connecting people, risk, and strategy – and the WEF Global Risk Report speaks directly to that.’

‘The business environment is very difficult to navigate, and it’s only through collaboration and looking at the business holistically that you can achieve a long-term sustainable business model.’

‘For anyone in risk and resilience, when the Global Risk Report comes out, it’s like Christmas Day as a 5-year-old!’

‘Everyone’s got a plan until you get punched in the face – that’s exactly the way it is in the current environment.’

ABOUT THE GUEST

Carolina Klint is a recognized expert in global risk management and a key contributor to thought leadership initiatives, including the World Economic Forum’s Global Risks Report. 

As a Managing Director and Risk Management Leader for Continental Europe at Marsh McLennan, she works with clients across industries to anticipate, quantify, and navigate emerging threats—ranging from geopolitical and environmental disruptions to the rapid evolution of technology.

LinkedIn

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Michael Lingelbach, CEO and co-founder of Hedra, a company specializing in long-form generative video and agentic AI solutions. In just over a year, Michael and his team have seen explosive growth and raised backing from leading tech investors, including Index Ventures and Andreessen Horowitz.

From marketing and social media campaigns to corporate training videos, Hedra’s technology is revolutionizing how we produce immersive, human-like content at scale. Michael and I discuss the power of agentic AI, the ethical dimensions of automated digital creation, and how he’s charting new paths for startups, enterprises, and content creators alike.

KEY TAKEAWAYS

We’re still very early in ‘generative media’. Stable Diffusion came out 2 years ago for images; video models have been maturing rapidly, but right now they’re focused on small fragments of content rather than cohesive brand storytelling. Building models that can not only generate compelling dialogue performances but also incorporate consistent identities and assets is a challenging research problem, and we’re pushing on it.

When people first think about generative AI, they think about increasing the volume of content, but that typically isn’t a problem. The predominant concern of most marketers now is engagement. We live in a limited attention economy, so the focus now – in my opinion – is how to make really good content that’s going to hook people.

For short-form content, you’re usually trying to hook the viewer’s attention in the first 5-10 seconds as they’re scrolling through a TikTok-style feed. You want bright colours, a crazy character, or a hook like “OMG you’re not going to believe what we’re going to talk about today!” With long-form content, you’re optimising for retention. You still want the viewer to be engaged, but usually, they want information or entertainment.

We think the big opportunity is making it accessible for product/social marketing managers to have access to this powerful technology to generate video and to have a workflow where they’re working together with AI to make compelling content. That doesn’t require them to outsource to an external agency. We then get rapid feedback cycles rather than drawn-out ones when you’re working with an external partner. 

BEST MOMENTS

‘We’re focused on bringing this technology from something that’s fun to play with to something that’s a strong part of an enterprise/brand marketing workflow.’

‘Are you conveying information that makes the user feel like you’re conveying information that’s also usable for them? That’s the job of a content creator.’

‘Video is the most natural form of communication; people have been talking to each other face-to-face for a long time!’

‘Video is a massive market, and it’s growing rapidly; it’s where most advertising, marketing information, learning, and spending is shifting towards.’

ABOUT THE GUEST

Michael Lingelbach is the CEO and co-founder of Hedra. While pursuing his PhD at Stanford, Michael worked closely with world-renowned AI researchers and developed a deep interest in pushing the boundaries of long-form video generation. 

Seeing an opportunity to combine advanced visual models with natural, human-centered dialogue, he set out to create a platform that produces fully generated video and immersive, conversational virtual avatars.

Under Michael’s leadership, Hedra attracted early backing from top-tier investors, including Index Ventures and Andreessen Horowitz. Since launching publicly in 2023, the company has grown its user base to over one million registered users, earning recognition from both independent creators and major enterprises. 

Hedra’s generative video technology now powers cutting-edge use cases ranging from marketing and social media content to more complex interactive experiences.

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Denise Garth, a globally recognized InsurTech thought leader and Chief Strategy Officer at Majesco.

In our talk today, we dive into the top trends shaping insurance and InsurTech as we head toward 2025—from next-gen technology enablers to constantly evolving customer expectations. Denise will share her insights on where the industry is headed, how to stay ahead, and why a collaborative mindset is crucial.

KEY TAKEAWAYS

What was happening in the resilience market in 2024, from both economic and risk standpoints, has had a huge operational impact on insurance companies. As a result, as we go into 2025, the reaction of loss ratios increasing, unprofitability, high interest rates, all the economic factors are forcing us to step back and see it as a wake-up call. 

We’re in the midst of business model and technology driven change. We’re finally realising our decades old operational models and technology foundations no longer meet the challenges and opportunities of this fast-changing risk, technology, and customer demographics world. It’s a race to the future because there’s a growing protection gap that we must address in a different way.

We’ve been on a technology ride for 10-15 years , especially in InsurTech, but the last few months have been mind blowing with the pace of change and what the technology, like GenAI and IoT can do. They can help us do risk assessments better, give better customer experience and optimise the whole operation. 

Cloud computing is expanding the capabilities. We’ve got to fundamentally rethink the technology and business architecture of our solutions to optimise and take advantage of not just cloud computing but all the other technologies that are going to leverage cloud.

BEST MOMENTS

‘We must think about how to underwrite and assess risks differently, more importantly how do we minimise the risk. We can’t keep growing the risk and the insurance costs, people can’t afford it.’

‘Data is the lifeblood of this industry, and we’re coming to realise that we’ve got to democratise and demonetise data because everybody needs to have it.’

‘MGAs and full-stack insurers are trying to think how insurance is going to be done, but also, what constitutes the insurance policy.’

‘48% of part-time workers don’t have access to life or health insurance, they want a simple way of buying insurance, and they also want the risk about themselves by having Protection as a Service based on usage.’

ABOUT THE GUEST

Denise Garth is an internationally recognized InsurTech thought leader and innovator, serving as Majesco's Chief Strategy Officer. With a passion for transforming the insurance industry, Denise leads global strategy, marketing, industry relations, and innovation—helping companies navigate disruption and harness new technologies to capture growth. 

Her accolades are numerous, including being named among the 30 Most Powerful Women in Business: The Titans of Industry (2024) by International Business Times, an InsurTech Top 50 Influencer, and one of the Top 50 Women in SaaS.

Bringing a blend of deep insurance expertise and visionary thinking, Denise’s work focuses on how today’s industry challenges can spark tomorrow’s opportunities. She has served in leadership positions around the world, developing go-to-market strategies, guiding operational transformation, and fostering collaboration across multiple continents—from Europe to Asia-Pacific.

LinkedIn

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks about the technology trends shaping the future of insurance and finance in 2025, the big shifts, from AI wizardry to climate tech disruptors, that are revolutionizing how we manage risk, measure reward, and generally conduct business in these fast-changing industries.

KEY TAKEAWAYS

AI in insurance alone is predicted to jump from just over $8 billion in 2024 to potentially over $140 billion in 2034. With generative AI tools creating on-the-fly risk assessments and personalized product recommendations, the old “one-size-fits-all” insurance model is heading out the door. Soon, underwriting or credit-check processes that once took days could be done in mere minutes.

With 5G, insurers can collect real-time driving data to offer usage-based policies – like getting rewarded for being a safe driver. Meanwhile, finance companies roll out mobile-first investment platforms that update your portfolio in microseconds. VR is also taking the stage, letting financial advisors or insurance agents hold “virtual meetings” with you inside immersive 3D worlds. This creates deeper engagement and a better understanding of the coverage you’re getting.

As hurricanes, floods, and wildfires occur more frequently, insurance providers are analyzing climate risks like never before. Some are even adjusting policies in real-time based on environmental data, which is crucial for those living in high-risk areas. Meanwhile, finance giants are offering “green bonds” or environmentally friendly investment options. Sustainable practices aren’t just an afterthought; they’re part of corporate strategy, and regulators are stepping in to promote responsible business.

“Financial Services 2.0” covers InsurTech, embedded finance, embedded insurance, blockchain, and more. This signals a future where financial services, insurance, and other industries blend into platform-based experiences. Blockchain is a game-changer here. From frictionless cross-border payments to “smart contracts” that auto-trigger claims payouts, the possibilities are endless. We’re also seeing digital currencies – from stablecoins to central bank digital currencies (CBDCs) – gain traction.

BEST MOMENTS

‘Insurance is flipping from driver-centric to vehicle-centric as self-driving cars become more common. Meanwhile, in big cities, sensors track traffic to reduce congestion, meaning fewer accidents and lower claims.’

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Zaid Ammari. What sets Zaid apart is his ability to transform complex data into actionable insights, empowering businesses to make smarter marketing decisions. His mantra, 'work smarter, not harder,' is reflected in his approach to managing PPC campaigns and optimising SEO strategies.

In today's episode, Zaid will share his insights on how businesses can leverage paid media, navigate recent changes in Google's SEO and Ads platform, and utilise data for maximum impact.

KEY TAKEAWAYS

While I was working at a bank, not making much money and unable to move up the ranks, Facebook launched and became popular. I decided to withdraw my savings and set up a car marketplace. I paid a developer to make the website, then the challenge was to get traffic to it. As well as putting up physical posters, I ran some Google Ads and learned from my mistakes, which helped me learn fast!

Eventually, I started looking at who I wanted on my website. I looked at time spent on the site, how many pages they look at, what they’re doing, and what keywords they’re clicking on from Google and how can I get more clicks from better keywords. 

The biggest challenge is managing your budget and doing long-term projections. Every time I get a client, I run projections/estimates for them on how much money they’d need to spend to make some back. First, plan long term, you can’t just run marketing for 1-3 months, you need at least a year and you need to budget for it. 

If my organic traffic is converting at 10% (buying a product/submitting forms/getting leads), I’d halve that and assume it’s my paid traffic conversion rate. Then I’d go into Google Ads to the free Google Keyword Planner to find the high-intent keywords (where people who click from are looking to purchase) and find the average cost-per-click to see how much money it makes sense to spend on Ads and keywords compared to what you’d expect back.

BEST MOMENTS

‘Most of my learning came from watching my dollars religiously. What happened to that $50 I spent today? I had to be careful because I had a super limited budget.’

‘If you’re not making a lot of money or selling high-ticket items from your business, it’s very challenging to do big advertising from the beginning.’

‘The hardest clients are those that are looking for lead generation because there’s a problem with tracking if you made money from that keyword.’

‘If you’re trying to rank on page 1 of Google, you could run a report and see what keywords you’re not ranking for on page 1 and start bidding on them. The top three positions get 50%+ of the traffic.’

ABOUT THE GUEST

Zaid Ammari’s story is a testament to resilience and innovation in the digital marketing space. From his humble beginnings as a minimum-wage bank employee to becoming the founder of a leading digital agency, Zaid has carved a niche for himself as a formidable force in PPC and SEO. With over 11 years of experience, he has transformed the digital strategies of renowned brands such as Sony and the University of California, helping them not only meet but exceed their revenue goals.

Website

LinkedIn

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Paul Austin, a pioneer in the world of psychedelics and a leading voice in leveraging these substances for intentional personal growth and enhanced leadership.

Today, Paul joins us to delve into how psychedelics are revolutionizing personal transformation and professional success. We'll explore how these tools can be harnessed to navigate the complexities of leadership, spur innovation, and drive growth in both personal and entrepreneurial realms. We will delve into the implications for insurers and pharmaceutical companies.

KEY TAKEAWAYS

I grew up pin a place where psychedelics, cannabis and all sort of illicit substances were frowned upon. But, at the age of 16, I was introduced to cannabis, and I started to experiment with it. My parents found out and were very disappointed in me. A few years later at university I started experimenting with psylocibin and it was much more profound and life changing. It inspired me to travel abroad and became a digital nomad, experimenting with microdosing.

In 2015 I started an educational platform called Third Wave, because there wasn’t a lot of great educational information on the internet about psychedelics and I wanted to help people learn about the history, recent scientific studies as well as the risks sop that they could use it safely and effectively during their work.

Back then it was still highly stigmatised, there weren’t a lot of people who understood some of the benefits and risks. Simply by being a first moved, providing free educational content, starting a podcast allowed me to help steer people when they came into the space. My focus then was mostly on microdosing.

In our current climate that we live in, we’re very disconnected from the natural environment and we’re seeing the negative consequences of that. When people have psychedelic experiences they feel more connected to the natural environment. Psychedelics can be used as a tool, when used with intention and responsibility, to help us wake up to the fact that how we relate to the environment is how we relate to ourselves. The wider mission is how we step into a mode of environmental regeneration and how can psychedelics help leaders to recognise this?

BEST MOMENTS

‘Life is what you make of it, we’re all sort of making it up as we go along, there’s massive creative potential to live life on your own terms.’

‘Microdosing 2-3 times a week helped me to stop drinking alcohol and find more flow and creativity in my every-day life.’

‘When psychedelics are done with intention, responsibility, in a safe way, they can have really productive outcomes for those who choose to take or work with them.’

‘My intention has always been to make psychedelics accessible to more people. Microdosing is like getting in the shallow end of the pool before you jump in the deep end.’

ABOUT THE GUEST

Paul Austin is the founder of Third Wave, an educational platform dedicated to the responsible use of psychedelics. Paul has empowered millions to explore safe and meaningful experiences.

With a focus on microdosing and intentional psychedelic use, Paul specializes in helping entrepreneurs, executives, and creatives unlock their full potential. He believes that psychedelics, when used responsibly, can enhance leadership abilities, creativity, and overall well-being. By combining scientific research with practical application, Paul guides individuals to become better communicators, recognize emerging patterns, and foster innovation in their respective fields.

Psychedelic Coaching Institute

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Beate Chelette, known as the Growth Architect, about her journey from being a broke single mom immigrant with $135,000 in debt to selling her business to Bill Gates for millions.

In this episode, Beate shares her hard-won wisdom on what it really takes to pressure-test your idea, build a solid foundation, and scale your business sustainably. She reveals the most common pitfalls she sees founders making at each stage and how to avoid them.

KEY TAKEAWAYS

I trained to be a photographer and ended up as photo editor at Elle Magazine. I always liked working with creative, non-conforming, colourful people who had great ideas and needed somebody to help them. I later moved to LA to do something new and that would put me in charge of my own life. After an economic recession I became an entrepreneur on my own with a 6-month-old baby. It was a rough road. 

I went through a lengthy and expensive lawsuit, my Dad died, multiple natural disasters impacted my clients and then 9/11 happened. I had to file for bankruptcy. Then I got a letter from the White House that put me in touch with a small business administration that helped with funding for small business owners. They helped my find a bank to restructure my debt into a single loan that freed up my line of credit. Three months later I broke even and 18 months later I’m the world leader in my category. Next thing I know I’m doing a transaction with Bill Gates after his company agreed to buy my business. I became a self-made multimillionaire 18 months after the worst moment of my life.

As a creative, the reality is that you’re in your creativity 30% of the time and in business 70%. Creatives want to be in the creative world because they don’t want to be in the business side of things. But the successful creative has to be creative and they have to understand business. Somebody who isn’t creative and is only in the business only has to master one skill, so the creative has two strikes against them to be successful.

The idea of being a Growth Architect came from the fact that when you’re building something you’re architecting it, you’re deciding where it’s going to be, how big it will be, which way it faces for the sunset/rise, what it’s built from, who it’s for, etc. I build the blueprint so you can build your house any way you want, but I advise you every step of the way.

BEST MOMENTS

‘I left Germany to find adventure and I’ve not had a boring day since.’

‘Before you need to be right, be very careful of what you’re getting yourself into. A fight for your life could end up being a fight for nothing.’

‘A good idea is nothing unless somebody else wants to buy it.’

‘If you look at AI and image creation, creativity has taken a new route. It’s no longer about taking something that exists and making it look good, it’s an imaginary world and a completely different business.’

ABOUT THE GUEST

Beate Chelette is the Growth Architect and Founder of The Women's Code. She equips visionaries and leaders with proven strategies, blueprints, and growth maps to improve business systems, strengthen leadership skills, and scale their impact.

Beate believes success resides at the intersection of strategy and spirituality, a philosophy she infuses into her work as the Growth Architect. Her mission is to empower others to embrace strategic thinking, unlock hidden opportunities, and build sustainable business models, especially in challenging times.

LinkedIn

Quiz

ABOUT THE HOST

Sabine VanderLinden is a corporate strategist turned entrepreneur and the CEO of Alchemy Crew Ventures. She leads venture-client labs that help Fortune 500 companies adopt and scale cutting-edge technologies from global tech ventures. A builder of accelerators, investor, and co-editor of the bestseller The INSURTECH Book, Sabine is known for asking the uncomfortable questions—about AI governance, risk, and trust. On Scouting for Growth, she decodes how real growth happens—where capital, collaboration, and courage meet.

If this episode sparked your thinking, follow Sabine VanderLinden on LinkedIn, Twitter, and Instagram for more insights.

And if you’re interested in sponsoring the podcast, reach out to the team at [email protected]