AI dive forecasting is changing how divers, dive shops, resorts, and travel professionals evaluate underwater conditions before anyone enters the water. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline and William Cline welcome Yaniv Stopnitzky, PhD, founder and lead research scientist at Divesight.AI. Yaniv explains how his background in environmental statistics, marine research, and more than three decades of diving led him to develop an advanced forecasting platform specifically for the scuba diving community.

🕐Timestamps:

00:00 Welcome to Marketing Minutes

00:26 Introducing Yaniv Stopnitzky and Divesight.AI

00:48 Yaniv’s diving and scientific background

02:00 Building a forecasting platform for divers

03:37 Predicting underwater visibility

05:20 Training the model with scientific dive reports

06:20 Visibility forecast accuracy

07:26 Global and custom dive-site predictions

08:02 How the marine life index works

10:06 Understanding marine life forecast scores

11:04 Applications for dive businesses

12:04 Customizable website forecast widgets

13:00 Seasonal planning and customer expectations

14:10 New underwater 3D dive-site maps

14:40 Free charter member program for dive professionals

15:46 Yaniv’s favorite dive destination

16:36 DEMA Show plans and closing

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#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip

Scuba diving app Divr is turning everyday recreational dives into valuable biodiversity data that can help researchers and marine parks better understand and protect the ocean.

In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline and William Cline speak with Joep Weterman, founder of Divr and a diving instructor with a background in econometrics. Weterman explains how his experience in diving, data analysis and marine conservation led him to create a platform connecting recreational divers with researchers and marine protected areas.

🕐Timestamps:

00:00 Intro

00:16 Meet Adriana Brangi

00:55 What is Multiple Sclerosis (MS)?

02:29 Why Scuba Diving with MS

03:24 First Dive Experience & Instructor Story

04:01 Inclusivity in the Dive Community

04:33 The “Mermaid Life” Origin Story

06:06 Turning Passion into Advocacy

06:50 Diving in Curaçao

07:22 How Dive Shops Can Support Adaptive Diving

08:02 Expanding Access to the Ocean

08:52 Future Plans & Advocacy Organization

09:55 Closing Thoughts & Industry Call to Action

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🎧 Listen on Spotify: https://open.spotify.com/show/7IOEDfciHEFOFmzeErhqa9

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Instagram: https://www.instagram.com/scubadivingindustry/

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TikTok: https://www.tiktok.com/@scubadivingindustry

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip

DEMA Show marketing starts long before exhibitors arrive in New Orleans. In this special edition of Marketing Minutes, William and Britain Cline of Scuba Diving Industry Magazine explain why reaching dive retailers before the show can help exhibitors maximize their investment and drive more qualified traffic to their booths.

Research shows that trade show attendees frequently decide which exhibitors they want to visit before they ever reach the show floor. Pre-show promotion can also significantly increase booth traffic, making August and September critical months for companies exhibiting at the DEMA Show.

🕐Timestamps:

00:00 Marketing Minutes DEMA Special

00:21 Why Attendees Plan Before the Show

00:49 Pre-Show Promotion & Booth Traffic

01:16 Maximizing Your DEMA Show Investment

01:32 August Pre-Show Planning Issue

01:58 September DEMA Show Issue

02:19 How Buyers Use the Show Directory

02:29 Expanded DEMA Show Distribution

02:38 Live Podcasts From Booth 126

02:58 August, September & October Opportunities

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Instagram: https://www.instagram.com/scubadivingindustry/

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YouTube: https://www.youtube.com/channel/UCmKF_l3vzM-qnTHsn7QRbNQ/

TikTok: https://www.tiktok.com/@scubadivingindustry

#DiveMarketing #ScubaBusiness #ScubaDivingIndustryMagazine #ScubaDivingIndustry #DivingIndustryMagazine #ScubaDiving #DivingIndustry #Scuba #Diving #DEMAShow #TradeShowMarketing

Dive shop accessories can solve real customer problems while creating valuable add-on sales opportunities for retailers. In this episode of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline and William Cline sit down with Patty Baiano, founder and inventor of SasSea Wraps, to discuss a problem long-haired divers know all too well.

Patty shares how decades of recreational, technical, and cave diving led her to develop SasSea Wraps after experiencing severe hair tangling firsthand. What began as a personal need evolved through years of research and development into an innovative hair-control system designed for divers and other active lifestyles.

🕐Timestamps:

00:00 – Marketing Minutes Introduction

00:26 – Meet Patty Baiano of SasSea Wraps

00:53 – The Diving Story Behind SasSea Wraps

01:28 – Why Hair Control Matters Underwater

01:49 – The Dive That Led to the Invention

02:22 – Why Traditional Hair Solutions Fell Short

03:05 – Turning an Idea Into a Manufactured Product

03:16 – Choosing Eco-Conscious Materials

04:27 – From Handmade Prototype to Production

04:52 – How SasSea Wraps Work

06:00 – Opportunity for Dive Shops & Retailers

06:43 – Point-of-Sale Education & Merchandising

07:57 – Growing SasSea Wraps in Dive Retail

08:34 – New Products & Future Expansion

09:09 – Wholesale Ordering for Dive Shops

09:29 – SasSea Wraps in Scuba Diving Industry Magazine

09:41 – Closing Thoughts

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#ScubaDivingIndustryMagazine #ScubaDivingIndustry #DivingIndustryMagazine #ScubaDiving #DivingIndustry #Scuba #Diving #DiveMarketing #ScubaBusiness #DiveRetail #ScubaGear

Get the latest trends in dive retailing, travel, training, and operations with Level Up, the official podcast of Scuba Diving Industry Magazine. In this episode, industry leaders break down key topics shaping dive businesses worldwide – from training standards to instructor responsibility, sustainability, operations, and more from the June 2026 issue.

👉 Read more: https://scubadivingindustry.com/june-2026-issue-hub/ or on Flippingbook: https://online.flippingbook.com/view/941919204/

🕐 Timestamps:

0:00 Intro to Level Up Podcast

0:29 Welcome with Greg and William Cline

0:40 Fourth of July and Underwater Celebration Banter

1:32 Neal Watson Joins the Show with a Bimini Dive Update: Hammerheads, Dolphins, Wrecks and Big Animals

3:36 Neal's Advice: Promote What Makes Your Destination Unique

5:10 Neal Watson Named Ambassador for DEMA Hall of Fame Diving Pavilion

7:07 Britain Cline on Pre-DEMA Advertising Opportunities

8:23 Margo Peyton on Family Diving and Youth Certifications: Using E-Learning to Serve Families and Grow Dive Business

13:33 Dan Orr on Adaptive Scuba Training: Teaching Divers of All Abilities

17:18 Pinky Jo Mikutowicz on Dive Community Support After East Coast Divers Fire

20:34 Tom Leaird on Standards vs. Instructor Responsibility

25:36 Alex Brylske on Coral Collapse and Climate Change

30:08 Jeff Cinciripino on Planned Maintenance Programs for Dive Centers

34:54 Michael Salvarezza on Planning Group Dive Travel to the Maldives & Duke of York Liveaboard Update

42:21 William Cline on Standards vs. Judgment

45:22 Delivering Extraordinary Service: Using Transit Time with Guests

47:28 Dan Orr on Florida Lobster Mini Season Safety

48:27 Closing Remarks

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🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

Get the latest trends in dive retailing, travel, training, and operations with Level Up, the official podcast of Scuba Diving Industry Magazine. In this episode, industry leaders break down key topics shaping dive businesses worldwide – from consumer behavior and sustainability to safety, training, and operations from the May 2026 issue.

👉 Read more: https://scubadivingindustry.com/may-2026-issue-hub/ or on Flippingbook: https://online.flippingbook.com/view/35390053/

🕐 Timestamps:

1:20 Britain Cline Gives a Scuba Show Long Beach Recap and DEMA Planning

6:15 Cathryn Castle Garcia, Azores - Page 16: Scuba’s Next Happy Hour? From Mocktails to Mask Straps

10:15 Dan Orr, ID - Page 6: Lobsters Are Optional. Safety Is Not. [Downloadable Poster here: https://scubadivingindustry.com/go/link/05-2026/lobster-poster.php?utm_source=scuba_diving_industry_magazine&utm_medium=referral]

14:10 Margo Peyton, SC - Page 52: Dive With Dad: Building Family Bonds Below the Surface

17:54 Alex Brylske, Ph.D., FL - Page 39: What a New Southeast Asia Study Means for Dive Operators

30:55 Tom Leaird, IN - Page 46: Dive Business Owners: “When is it Time to Retire?”

34:10 Tom Ingram, Retired CEO DEMA Talks Retirement

39:50 Jeff Cinciripino, CT - Page 14: Don’t Suffer from FOA (Fear of Accounting)

45:06 Gretchen M. Ashton, CA - Page 47: How Local Outreach Can Grow Your Dive Center

50:17 David Prichard & Lily Mak, TX- Page 20: Networking That Moves the Needle: Turn Connections Into Customers

56:10 Brittany Brown, FL - Page 36: Cape Eleuthera Resort: A Land-Based Anchor for Bahamas Group Travel

1:01:10 Tom Sparke, NY - Page 45: How Citizen Science Can Set Your Dive Shop Apart

1:06:10 William Cline - Page 24: Q1 Global Business Survey Results And Page 26: Boat Preparation Is Guest Psychology in Disguise

📌 Subscribe & Follow Us:

🌐 Website: https://scubadivingindustry.com

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🎙 Podcast produced by ScubaRadio & Cline Group

#ScubaPodcast #DiveIndustry #ScubaMarketing #DiveShopBusiness #EcoDiving #ScubaTravel #LevelUpPodcast #ScubaDivingIndustryMagazine #SustainableDiving #ScubaPros

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline talks with Dave Pollock, owner of Riptide Sales Group, from the show floor.

Riptide is a nationwide sales and marketing agency representing multiple dive, water sports, and lifestyle brands for retailers. In this interview, Dave gives us a look at their product lines creating interest with dive shops and consumers: Sublue personal underwater scooters.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s popular retail brands: DIVEVOLK.

DIVEVOLK offers full touchscreen underwater smartphone housings that allow divers to use their phone functions underwater, including photo, video, apps, and more. In this interview, Louis from DIVEVOLK explains how the system gives divers access to the tools already built into their phones, while also opening new possibilities for underwater content creation, communication, and safety.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at another one of Riptide’s featured retail lines: Victory - Made in the USA.

Allie, Riptide’s Victory product expert, explains how Victory helps dive retailers create fully customized sublimated apparel and accessories. With full sublimation, dive shops can take their own logos, trip designs, crew artwork, or retail concepts and apply them to a wide range of products.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

In this special edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline continues his conversation with Dave Pollock of Riptide Sales Group for a closer look at one of Riptide’s popular retail lines: SUFFER.

SUFFER is known for boat coats, warming coats, parkas, and hoodies designed for divers, boaters, swimmers, and watersports enthusiasts who need to stay warm before, between, and after time in the water.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef