In this special Scuba Show edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline is joined at the Scuba Diving Industry Magazine booth by Scott Jones, founder and operator of DiveNewswire, along with his son, Stephen.

Scott has been part of the dive industry since 1991 and is celebrating 25 years of DiveNewswire, a weekly business-to-business news distribution service created to help dive companies share important announcements, product news, new services, industry updates, and opportunities with the right audience.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Roatan dive travel is one of the most in-demand experiences in the Caribbean, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we take you directly inside one of the top dive destinations in the region.

🕐Timestamps:

00:00 Intro – Live from Beneath the Sea

00:17 Meet Louis St. Louis – Bananarama Resort

00:34 Location & Getting to Roatan

00:55 What Diving is Like in Roatan

01:17 Why It’s Ideal for Dive Groups

01:44 Group Packages & Commission Structure

02:14 The “Hat Deal” Explained

02:50 What’s Included in the Package

03:00 Favorite Dive Site – Spooky Channel

03:14 Closing & Where to Watch More

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Bonaire dive resort insights take center stage in this episode of Marketing Minutes, featuring Joan Samson from Divi Flamingo Beach Resort & Casino. If you're a dive retailer, travel planner, or group leader, this Bonaire dive resort conversation offers valuable perspective on one of the Caribbean’s most accessible and diver-friendly destinations.

🕐Timestamps:

00:00 Intro – Marketing Minutes On Location

00:15 Meet Joan Samson – Divi Flamingo Resort

00:40 Resort Overview – Amenities & Dive Facilities

01:35 Getting to Bonaire – Flights & Accessibility

02:45 Why Retailers Choose Divi Flamingo

03:40 Resort-Operated Dive Shop Advantage

04:20 Bonaire Experience – Beyond Diving

04:40 Best Dive Sites – Calabas Reef & Salt Pier

05:45 Closing Thoughts

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Fort Lauderdale diving at Sea Experience takes center stage in this episode as we sit down with Bill Cole, owner of Sea Experience, live from the Beneath the Sea dive show. This conversation highlights why Fort Lauderdale diving at Sea Experience is one of the most accessible and versatile options for dive retailers, instructors, and traveling divers.

🕐Timestamps:

00:00 Intro from Beneath the Sea

00:15 Meet Bill Cole – Sea Experience

00:36 New Pier 66 Location Announcement

01:09 Fort Lauderdale Diving Overview

01:27 Wreck Diving for All Levels

01:48 Shallow Reef Second Dives

02:08 Why Retailers Should Bring Groups

02:41 Instructor Training & VA Programs

03:19 Closing Thoughts

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Family dive programs are becoming one of the biggest opportunities in scuba retail, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with Margo Peyton of Kids Sea Camp and Family Divers to explore why.

Filmed live at Beneath the Sea, this conversation highlights how family dive programs can drive new revenue, build long-term customers, and introduce the next generation to scuba. Margo shares her experience speaking to over 100 high school and college students about careers in diving, emphasizing the importance of mentorship, trade shows, and real-world connections in the industry.

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Fiji shark diving experience takes center stage in this episode of Marketing Minutes as we go on location at Beneath the Sea with Natalie Marletta from The Pearl South Pacific Resort. Discover why this Fiji shark diving experience continues to attract divers from around the world and how The Pearl Resort positions itself as a must-visit destination in the South Pacific.

🕐Timestamps:

00:00 Intro – On Location at Beneath the Sea

00:09 Meet Natalie Marletta – The Pearl Resort

00:23 Overview of The Pearl South Pacific Resort

00:41 Pacific Harbour – Fiji’s Adventure Capital

00:58 Why Divers Choose Fiji Shark Diving

01:18 Culture, Coral, and Marine Life Highlights

01:31 What Sets The Pearl Apart for Groups

01:50 Location, Marina, and Easy Dive Logistics

02:04 Beyond Diving – Activities & Experiences

02:18 Favorite Dive Locations in Fiji

02:43 Closing Thoughts

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Dominica diving experience takes center stage in this episode of Marketing Minutes from Scuba Diving Industry Magazine, featuring Brad Fagan of Fort Young Hotel & Dive Resort. Broadcasting from Beneath the Sea, this conversation highlights why Dominica diving experience is quickly becoming one of the most compelling opportunities in Caribbean dive travel.

🕐Timestamps:

00:00 Intro

00:09 Welcome to Marketing Minutes

00:16 Meet Brad Fagan – Fort Young Hotel & Dive Resort

00:35 Representing Dominica at Beneath the Sea

01:03 Show Experience & Industry Networking

01:32 Why Dive in Dominica?

01:41 Pristine Reefs & Natural Conditions

02:09 Culture, History & Diving Connection

02:30 Hospitality & Visitor Experience

03:10 What Sets Dominica Apart

03:39 Favorite Dive Site – Witches Point

04:15 First Dive Experience Story

04:35 Historical Significance of Dive Sites

04:47 Closing Thoughts

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

In this quick, high-energy conversation, Javia shares why Jamaica diving travel continues to be a compelling opportunity for dive retailers, travel professionals, and tour operators looking to expand their Caribbean offerings. From warm, consistent water temperatures to diverse dive sites spanning the entire island, Jamaica delivers a year-round diving experience that appeals to a wide range of divers.

🕐Timestamps:

00:00 Intro from Beneath the Sea

00:10 Meet Javia Shaw – Know Jamaica Tours

00:35 What is a Destination Management Company?

00:50 Why Dive in Jamaica?

01:10 Warm Water & Island-Wide Dive Sites

01:25 Wrecks, Shore Diving & Variety

01:35 Diving Port Royal – Sunken City

02:00 Show Floor Experience & Networking

02:20 Promoting Jamaica Diving Globally

02:30 Closing Thoughts & Call to Visit Jamaica

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Historical Diving Society insights take center stage in this episode of Marketing Minutes by Scuba Diving Industry Magazine, recorded live at Beneath the Sea. In this conversation, Ed Uditis from the Historical Diving Society shares how the organization is preserving the rich legacy of scuba diving and honoring the pioneers, equipment, and innovations that shaped the industry.

🕐Timestamps:

00:00 Intro

00:16 On Location at Beneath the Sea

00:36 Meet Ed Uditis – Historical Diving Society

01:00 Role of the Society & Global Reach

01:23 How to Get Involved / Donate

01:49 “Museum in Print” Journal Explained

02:10 Featured Equipment – Lama Helmet

02:53 Hall of Fame Recognition

03:20 Promoting Cayman Islands Diving

04:01 Early Nitrox Adoption & Industry Shift

05:06 Closing Thoughts & Invitation

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef

Black scuba divers are shaping the future of the dive industry, and in this episode of Marketing Minutes, we sit down with Anthony Ford, President of the National Association of Black Scuba Divers (NABS), to explore how.

🕐Timestamps:

00:00 Intro

00:16 On Location at Beneath the Sea

00:36 Meet Ed Uditis – Historical Diving Society

01:00 Role of the Society & Global Reach

01:23 How to Get Involved / Donate

01:49 “Museum in Print” Journal Explained

02:10 Featured Equipment – Lama Helmet

02:53 Hall of Fame Recognition

03:20 Promoting Cayman Islands Diving

04:01 Early Nitrox Adoption & Industry Shift

05:06 Closing Thoughts & Invitation

#DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #travel #divetravel #divetrip #coralreefconservation #coralreefprotection #coralreefrestoration #coral #coralreef