June 11, 2024

Season 3 Episode #1 Eoin Keenan- Founder of Goodrays CBD

57 minutes

Eoin Keenan, founder of Goodrays, shares his journey in the CBD and medical cannabis industry and the development of his brand. He discusses the importance of sleep and mental wellbeing, as well as the need for science-backed CBD products. Keenan emphasizes the value of building a community around the brand and creating spaces and events for education and support. He also talks about the challenges of entering the CBD market and differentiating his products from competitors. The development of Goodrays's CBD drinks is highlighted, with a focus on unique flavour and accessible pricing. In this conversation, We discuss the confusion and misconceptions surrounding CBD and its differences from marijuana.

Takeaways

CBD can have a positive impact on sleep and mental wellbeing.

Building a community around a brand is important for long-term success.

Entering the CBD market can be challenging due to regulatory issues and misconceptions.

Differentiation from competitors can be achieved through science-backed products and unique flavours.

CBD drinks offer an accessible and enjoyable way to consume CBD. CBD is often misunderstood and confused with marijuana, but it does not have the psychoactive effects and can provide benefits for anxiety and sleep issues.

Hemp has a long history and has been used for food, medicine, and building materials. It has the potential to be a sustainable crop.

The CBD industry faces challenges due to regulations and the need for transparency and sustainability in the supply chain.

The future of CBD includes a shift towards well-being and functional products in supermarkets and bars/restaurants.

Starting a brand requires taking risks and overcoming self-doubt, but it is important to give it a try and seek support from others.

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Season 3 kindly sponsored by

The Coconut Collaborative, https://coconutco.co.uk/

Sam Lawrence Recruitment, https://lawrencerecruitment.com/

Sweet Thyme Foods, https://www.sweetthymefoods.co.uk/

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