Annie, co-founder of Spoon Cereals, shares the story of how the brand started and grew in the FMCG industry. The conversation covers topics such as the early days of the brand, the challenges of scaling production, differentiation in a competitive market, brand values and mission, working with retailers, and the power of partnerships and collaborations. In this conversation, Annie discusses the development of their new product, ManiLife granola, and the importance of working closely with ingredient suppliers.

She also shares her experiences as a female founder and the challenges she has faced. Annie highlights the significance of building a strong community and engaging with customers for product development. She also reveals future plans for Spoon, including expanding into new flavours and categories, and exploring international markets.

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Season 3 kindly sponsored by