August 05, 2024

Season 3, Episode #4 - Olly Hiscocks, Founder of Olly’s Olives

45 minutes

Olly Hiscocks, was a young optimistic olive lover who wanted to rejuvenate the world of olives with new flavours, colour and character. He began marinating olives in his kitchen (to his parents' dismay) and selling them at farmers markets.

People loved them, in fact they loved them so much he decided to pivot away from my path to becoming a doctor and focus on olives (to his parents' dismay again!). His brother Sam, and close friend, Yingdee, decided to join forces with him for the journey. And the HMS Olive set sail…

Olly shares his journey of starting a food brand and the importance of taste and innovation in the health and wellness space. He discusses the success of his olives and pretzels, the challenges of getting listed with retailers, and the power of branding and marketing. Olly also talks about future trends in the industry and gives advice to aspiring entrepreneurs.

Takeaways

Focus on taste and quality in the health and wellness space

Start with an MVP and get feedback from consumers

Don't be afraid to outsource and delegate tasks

Stay true to your brand and find a point of difference

Keep an eye on future trends and be open to innovation

Take risks and learn from mistakes

Build a strong digital presence and align it with real-life marketing efforts

Embrace the power of branding and create a feel-good experience

Consider the merging of health and food in unique ways

Don't hold on to too much responsibility, learn to delegate

Enjoy the journey and have fun with your brand