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Season 3, Episode #4 - Olly Hiscocks, Founder of Olly’s Olives
Olly Hiscocks, was a young optimistic olive lover who wanted to rejuvenate the world of olives with new flavours, colour and character. He began marinating olives in his kitchen (to his parents' dismay) and selling them at farmers markets.
People loved them, in fact they loved them so much he decided to pivot away from my path to becoming a doctor and focus on olives (to his parents' dismay again!). His brother Sam, and close friend, Yingdee, decided to join forces with him for the journey. And the HMS Olive set sail…
Olly shares his journey of starting a food brand and the importance of taste and innovation in the health and wellness space. He discusses the success of his olives and pretzels, the challenges of getting listed with retailers, and the power of branding and marketing. Olly also talks about future trends in the industry and gives advice to aspiring entrepreneurs.
Takeaways
Focus on taste and quality in the health and wellness space
Start with an MVP and get feedback from consumers
Don't be afraid to outsource and delegate tasks
Stay true to your brand and find a point of difference
Keep an eye on future trends and be open to innovation
Take risks and learn from mistakes
Build a strong digital presence and align it with real-life marketing efforts
Embrace the power of branding and create a feel-good experience
Consider the merging of health and food in unique ways
Don't hold on to too much responsibility, learn to delegate
Enjoy the journey and have fun with your brand
Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars!
Season 3 kindly sponsored by
View all episodes
By Zoe FoxOlly Hiscocks, was a young optimistic olive lover who wanted to rejuvenate the world of olives with new flavours, colour and character. He began marinating olives in his kitchen (to his parents' dismay) and selling them at farmers markets.
People loved them, in fact they loved them so much he decided to pivot away from my path to becoming a doctor and focus on olives (to his parents' dismay again!). His brother Sam, and close friend, Yingdee, decided to join forces with him for the journey. And the HMS Olive set sail…
Olly shares his journey of starting a food brand and the importance of taste and innovation in the health and wellness space. He discusses the success of his olives and pretzels, the challenges of getting listed with retailers, and the power of branding and marketing. Olly also talks about future trends in the industry and gives advice to aspiring entrepreneurs.
Takeaways
Focus on taste and quality in the health and wellness space
Start with an MVP and get feedback from consumers
Don't be afraid to outsource and delegate tasks
Stay true to your brand and find a point of difference
Keep an eye on future trends and be open to innovation
Take risks and learn from mistakes
Build a strong digital presence and align it with real-life marketing efforts
Embrace the power of branding and create a feel-good experience
Consider the merging of health and food in unique ways
Don't hold on to too much responsibility, learn to delegate
Enjoy the journey and have fun with your brand
Please follow @gettingtogrow on Instagram & if you like the episode then please do give it 5 stars!
Season 3 kindly sponsored by
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