In this episode Joe Galindo talks to Catherine Weir.

- Catherine Weir is originally from New Zealand and moved to the U.S. in 2004 to launch her real estate career in 2009. She currently works for Windermere in their Yarrow Bay office.

- Catherine has about 1500 people in her database, with 150-200 being active clients she's worked with who are top referral sources. She stays in regular contact with videos, newsletters, and personal notes.

- She sends monthly video market updates to her database via email/text. The videos are under 1-1.5 minutes long. She posts them on Facebook, Instagram, LinkedIn and YouTube.

- Catherine gets a lot of positive reactions and engagement from the personal video messages she sends, even if people don't watch the full video.

- For geographic farming, Catherine targets neighborhoods near where she lives that she's been farming for 10-12 years. She's involved in the community.

- She pulls real estate statistics from realtor.com and the MLS to include in her market update videos.

- For holiday gifts, Catherine consistently gives chocolates from Bohms to her top clients and referrers. She also mails restaurant gift cards and other small treats.

- Catherine has given luxury gifts like Gucci earrings and Prada wallets to top referring clients as a thank you.

- She advises new agents to assist experienced brokers with open houses and tasks in exchange for referrals. Also build relationships with mortgage brokers.

- Catherine responds quickly to texts and is very accessible by email. Her contact info is: [email protected] and 206-313-9714.