This story is unlike anything I have heard in over 300 episodes of The RAG Podcast.

On this week’s episode, I speak with Nick Asbridge, founder of Asobbi, a UK-based AI-focused recruitment company. 

Nick shares his incredible journey:

• From 15 years in recruitment to launching Asobbi in January 2023, achieving £1M+ in annual revenue in just two years.
• Why he worked less and felt less stressed as an entrepreneur compared to his corporate career.
• The unique company culture he’s built by treating employees like adults.
• How he prioritises building genuine relationships with candidates and clients.
• The importance of productising recruitment services for efficiency and sustainability.
• Balancing personal growth, family support, and business success.

Nick’s story is packed with insights on creating a sustainable, enjoyable business while embracing technology and modernising recruitment processes. Whether you're an existing recruitment agency owner or an aspiring entrepreneur, this episode is a must-watch!

Chapters

00:00 Introduction to Nick Asbridge and Asobi

07:05 Nick's journey into recruitment and early challenges

15:11 Transitioning from employment to entrepreneurship

24:09 Building Asobi: vision and early success

31:58 Creating a unique company culture at Asobi

36:18 Building a sustainable business model

39:04 Embracing brand building and technology

42:20 Growth and community building

45:24 Productising recruitment services

49:13 Navigating client relationships

52:07 The importance of quick decision-making

55:59 Developing a strong team culture

01:00:01 Future aspirations and work-life balance

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