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Kane and Ash discuss the differences between a seasonal podcast and a regular ongoing podcast including why you should consider which would work best for your audience and the pros and cons of both.

KEY TAKEAWAYS

• If you want to do multiple podcasts a week, especially if the episodes are long, you need really good quality content.
• If your feed has more episodes, with more titles and shownotes with the correct terms and key words to be picked up then you will get more exposure and rank higher on search results.
• Getting guests is easier with seasons as you have more time to nurture them. If you have a weekly podcast, you can break up your guest content with solo episodes to counteract this.
• It can be easier to secure sponsorships as a seasonal show, it feels more tangible for sponsors to know they are supporting an entire season for example.
• If time is something you struggle with, seasonal may work for you. You can then take as much time as you like to build and record your content.
• A seasonal podcast allows much more time to perfect your production.
• Ongoing podcasts allow you to ‘newsjack’ and use current affairs and news in your industry to create content and virality.
• Generally a weekly or twice-weekly ongoing show will perform better but a seasonal podcast gives you more options.

BEST MOMENTS

“I don’t like less than weekly, I don’t mind more than weekly”

“It’s really hard to get good guests every month let alone every week”

“If you’re someone that struggles for time, seasons can be the best way to start”

“There’s reasons to do seasons but if you can just do it weekly it will typically perform better”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Podhelp

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. 
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

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Email: [email protected]