Seasons in Session

Brand Loyalty Is DEAD

Oana is a former Marketing Director at PUMA, founder and host of The Unmtchd. Podcast and recently launched Unmtchd Brands, a brand evolution lab dedicated to helping consumer brands evolve and scale at the pace of today, specializing in brand and marketing strategy & IP / tech integration.

Oana brings a great perspective to brand marketing. How all marketing is to drive sales. How brands should be thinking about and using storytelling in their marketing & how the shifts in consumerism has has changed how brands need to be thinking about driving and fostering brand loyalty.

Oana is a wealth of brand marketing and consumer psychology knowledge, it’s a must listen episode!

Covered in the Episode:

• Career story and lessons learnt: from the world of entertainment, fashion and entrepreneurship.
• What working at Disney, Paramount, Puma taught her about brand & performance marketing.
• How brands should be thinking about influencers and creators.
• Why brand loyalty is dead. And what brands should do about it.
• The fallacy of ‘consumer first’ marketing.
• How brands can win with storytelling.
• The growth and future of Celebrity brands.
• “We don’t need more brands, we need better brands”.
• + way, way more.

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Oana on LinkedIn: https://www.linkedin.com/in/oana-leonte/

Connect with Oana on Instagram: https://www.instagram.com/oanaoleonte/

Sponsors:

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Dan is Founder & CEO of Create, the first modern creatine brand, hitting a $25M run rate in 19 months.

With Create, Dan is looking to de-stigmatize and modernize creatine usage and has been able to scale the business fast based on a re-framing of the benefits, through a gummy vs the traditional powder intake, leaning heavily into a subscription model - the holy grail for CPG.

Covered in the Episode:

• How his background in finance led to founding Create: and what it taught him about the DTC model.
• Modernizing and de-stigmatizing Creatine usage.
• Building and scaling a successful Subscription model for CPG.
• Marketing tactics used to scale the brand to $25M run rate in 19 months, without an internal team.
• How coming from a family of entrepreneurs shaped his thinking.
• The journey of expanding from DTC to Retail / omni channel.
• Product expansion and navigating FDA.
• 2024 DTC predictions.
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

Episode Links: https://linktr.ee/BITESIZED.Podcast

🤝

Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-mccormick-969117101/

Connect with Dan on Twitter: https://x.com/damccormick13

🎧🎥

Listen on Apple: https://tinyurl.com/Bitesized-Apple

Watch on YouTube: https://tinyurl.com/Bitesized-YouTube

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: https://tinyurl.com/motioncreative

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: https://bitesized.beehiiv.com/subscribe

Have feedback? Send me an email: [email protected]

The truth about entrepreneurship!

Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.

Covered in the Episode:

• From running an agency to launching a software company - Jess’s entrepreneurial journey
• The emotional hurdles with running a service based company
• The importance of separating your identity from your business
• Jess's key learnings on hiring, operations, scaling
• From start up to scaling - how to navigate the seasons of business growth
• A 101 on Retention Marketing for DTC brands - and what so many get wrong!
• The importance of understanding consumer psychology to be the best marketer
• What companies should be focused on at different stages of scale
• Jess's take on using platforms to support retention marketing and how that changes at different levels of scale
• + much much more

Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

🤝

Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/

Connect with Daniel on Twitter: https://x.com/foodog85

Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/

Connect with Jess on Twitter: x.com/jjesschan

🎧🎥

Listen on Apple: tinyurl.com/Bitesized-Apple

Watch on YouTube: tinyurl.com/Bitesized-YouTube

🔗

Ship More Winning Ads With Motion 🚀

Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.

Trusted by over 2,100 teams, book a demo and get a FREE 14 day trial: tinyurl.com/motioncreative

Subscribe to the Bitesized Newsletter 📧

Weekly growth marketing, e-commerce and entrepreneurship insights, analysis and tips delivered straight to your inbox with actionable takeaways you can apply today.

Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Have feedback? Send me an email: [email protected]

'Creative is your targeting'.... but why?

It's not just because of data loss.

Platforms are feeding you content, relevant to your interests.

If its not immediately compelling and relevant, 'your ads are TOAST'

Its not just about attention, its about RELEVANT attention.

Barry Hott and I talk through how to win with advertising on social platforms in 2024.

Listen to the full episode: HERE

Need help understanding your ad performance? MOTION is the only platform that breaks down your ad creative performance, by funnel stage in customizable and easy to interpret reporting. It's helped my agency ship thousands of winning ads across over $40M in Social Ad Spend in the last 12 months.

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Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.

Episode includes:

• How to win with social media ads in 2024
• Media buying vs creative strategy
• Why media buyers shouldn't wear the finance hat
• Organic social and the role it plays in growth marketing
• The interplay between Brand & Performance marketing
• Why marketing should influence product development
• The differences for growth teams being agency side / brand side
• The ultimate conversion funnel for ecommerce growth
• Barry's 2024 predictions for content

Watch Bitesized on YouTube HERE

Follow Daniel on LinkedIn: HERE

Follow Daniel on Twitter: HERE

Follow Barry on LinkedIn: HERE

Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

Start shipping more winning ads HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand.

This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy.

Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success.

Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand.

In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met.

The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen.

Episode Includes:

- Moving to the US from Scotland fueled by a dream

- Starting his first company in a competitive, nascent space

- Raising Capital

- Building a brand and a community

- The 'new era' of entrepreneurship - the anti hustle culture

- The highs and lows of entrepreneurship and how he's navigated his way through it

- The role fitness plays in his life and how it supports his business ventures

+ so so much more

Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6

Follow Ross on Instagram: HERE

Follow Ross on YouTube: HERE

Follow Daniel on LinkedIn: HERE

Follow Daniel on Instagram: HERE

Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.

In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:

• Chris's journey from non profits to agencies and working with 300+ brands
• The biggest takeaways for ecomm & growth marketing in 2023
• The agency landscape shift: from executional partners to strategic partners
• Shifts in core platforms last year: the year of AI
• The keys to customer acquisition success
• The agency / in-house dynamic: how to win
• How to utilize consumer insights to inform strategy
• BFCM 2023 takeaways and predictions for BFCM 2024 
• Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter
• #1 advice for brands under $10M in 2024
• Predictions, emerging trends and hot takes for 2024

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Follow Daniel on LinkedIn: HERE

Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?

What cant be denied though is the part digital and social media play in consumer discovery.

For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.

Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.

A must listen for every CPG brand marketer.

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

‘Be ok making imperfect decisions!’

Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks. 

Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.

Check Out Chubby Snacks HERE

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.