Seasons in Session

Evan Lee breaks down the 7-step process for creating more winning Ads.

Motion is the world’s best performance-creative analytics tool. 

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

‘Be ok making imperfect decisions!’

Dillon is Co-Founder and CEO of the better for you PB&J brand Chubby Snacks.

Coming from a digital marketing background, Chubby Snacks came from humble beginnings; with Dillon and his co-founders making and shipping PB&J snacks from their kitchens and has grown into a truly disruptive brand in the better for you snack space.

I’ve known Dillon for a decade, first meeting at Golds Gym in Venice & connecting over our passion for fitness, digital marketing & actually working together for a brief time.

Dillon talks through his digital background and transition to brand founder, the challenges of building a CPG brand, fundraising, why PBJ, and the ups and downs of being an entrepreneur.

Included in the episode:

• From digital marketer to brand founder: the differences between service based and product based businesses
• Why PB&J snacks? The opportunity he saw to disrupt the major players in the space
• Advice for people trying to get into CPG
• The importance for surrounding yourself with smart people
• Raising $50 - $100k per month: the world of fundraising
• Separating yourself from the success of your business
• Using agencies for marketing vs. hiring an in-house person
• The opportunity within brand partnerships
• How to build loyalty with your customers
• Being ok with making imperfect decisions
• The importance of being vulnerable and having someone to talk to when things are tough
• Much much more

Follow Dillon on LinkedIn: https://www.linkedin.com/in/dillon-ceglio/

Fill your cupboards with Chubby Snacks: https://www.chubbysnacks.co/

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Twitter: https://twitter.com/foodog85

Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Ship more winning Ads with Motion

Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale hundreds of winning ads to scale our brands. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

Danil is co-founder and CEO of Insense, a Creator Marketplace for sourcing and producing UGC & Branded Content Ads at scale. In this episode we dive into the evolution of influencer marketing, the rise and fall of UGC, and what the future for influencer and creator marketing looks like for brands and marketers.

Included in the episode:

• Is UGC Dead?
• The evolution of influencer marketing.
• The differences between Influencers and Creators
• How to produce the best performing influencer and creator content
• How to effectively track influencer performance
• Organic vs Paid strategies for influencers and creators
• Where does automation come into play
• What does the future of Influencer and Creator marketing look like, and how can brands and marketers stay at the forefront?

Follow Danil on LinkedIn: https://www.linkedin.com/in/danil-saliukov-467a8037/

Learn more about Insense: https://insense.pro

Follow Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Follow Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Follow Daniel on Twitter: https://twitter.com/foodog85

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Motion is the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

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Zach Murray: "Telling a really cohesive brand story is the future of creative"

Previously Creative Director for TripleWhale, Zach Murray is aiming to empower marketers and creatives with the complete ad creative workflow. Foreplay allows you to save ads and build briefs to produce high converting META and TikTok Ads through Ad Inspo Swipe files and AI powered brief writing.

Foreplay was originally a service agency producing video creative for SaaS companies before pivoting to a SaaS company itself, to solve a pain point Zach recognized within his own company.

We’ve all been there: scrolling your feed for ad inspo, looking at Facebook Ads Library; foreplay is the one stop shop for creative inspiration.

In the episode we dive into:

• How a bad accident led to Zach's journey into marketing
• Being an early employee at Triple Whale
• What sparked the change of Foreplay going from an agency to a SaaS company and the differences in the two businesses
• The differences between building a service and SaaS company
• The specific pain points Foreplay is solving for and how it can help you streamline creative workflows
• What ad creative stage is where brands struggle the most
• What is the future of performance creative?

Check out Foreplay:

https://www.foreplay.co/

Follow Zach:

Twitter: https://twitter.com/foreplayzach

LinkedIn: https://www.linkedin.com/in/zachary-murray/

Follow Daniel:

Twitter: https://twitter.com/foodog85

LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Supercharge your creative performance with Motion - the world’s best performance-creative analytics tool.

If you are spending on META or TikTok Ads, effective creative analytics is a must.

At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts, at scale.

They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.

Check it out: https://tinyurl.com/motioncreative

Check out the Bitesized Newsletter >>

Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

https://bitesized.beehiiv.com/subscribe

“The state of B2B marketing is fundamentally broken”

Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.

What is content marketing?

Why does your company need to care?

How does effective content marketing drive leads and customer acquisition?

We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.

Covered in the episode:

• What is a content engine and why do companies need them?
• From VC to Entrepreneur: Adrians journey
• The origins of Verbatim: based on demand and market opportunity
• The cost difference in having in-house marking vs working with an agency
• The pillars of an effective content engine
• The importance of tailoring content to the corresponding distribution channel
• Taking Verbatim from freelance work to a fully fledged agency
• Entrepreneurship: the good, the bad, the ugly
• Much more!

Follow Adrian on LinkedIn

Learn more about Verbatim

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Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Want to get better creative performance, drive more profitable ad spend and arm your team with the most powerful creative reporting possible? Check out Motion.

Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Supercharge your creative performance and team workflows HERE

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Join hundreds of brand founders, ecommerce operators and growth marketers getting weekly analysis, insights and actionable tips you can apply to your business today with my weekly Bitesized newsletter.

Join the list HERE

The United States is grappling with a mental health crisis.

According to the National Institute of Mental Health (NIMH), approximately one in five adults in the U.S. experiences mental illness in a given year, translating to over 51 million people.

The prevalence of major depressive episodes among adults has risen steadily, with the Substance Abuse and Mental Health Services Administration (SAMHSA) reporting a 17% increase from 2019 to 2020 alone.

These statistics underscore the growing urgency to address mental health concerns on a national scale.

As demand for mental health services surges, there is a pressing need for comprehensive and accessible mental health resources, as well as destigmatization efforts to encourage individuals to seek help without fear of judgment.

Leon Mueller is CEO and Co-founder of Bloom, an app that teaches you to be your own therapist with self-guided video classes that help you learn and practice therapy tools & techniques designed by leading therapists with a mission to help 1 billion people improve their mental health.

Covered in the episode:

• Leon’s journey from moving to America, learning graphic design and launching Bloom
• What motivated Leon to get into the mental health space
• A billion people suffer from mental health issues but can't afford or can't find a therapist
• Why and how CBT (Cognitive behavioral therapy) was a game-changer for starting Bloom
• How Bloom is making therapy accessible, on their quest to help 1 billion people improve their mental health
• The destigmatization of mental health.
• How Bloom became When to raise capital and what to do with that money
• The most effective marketing strategies used to grow Bloom
• The importance of listening to your consumers and nurturing them to keep them coming back
• Why your consumers experience is everything
• How Bloom is incorporating AI into their app and how Leon sees AI changing in the future+ much more.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives: CLICK HERE

Subscribe to our newsletter read by hundreds of entrepreneurs, brand builders and marketers: CLICK HERE

#BrandBuilding #MarketingStrategies #MentalHealthAwareness #Businessmindset #Creators #Marketing #EntrepreneurLife #MarketingTips #BrandSuccess #MindfulMarketing #WellnessInBusiness #BusinessLeadership #PersonalDevelopment #MarketingMindset #BrandStrategy #SelfCareInBusiness #DigitalMarketing #HealthyEntrepreneur #BusinessWellbeing #MarketingInsights #EmotionalWellness #BrandIdentity

Avoiding lawsuits with ecom and advertising attorney Robert Freund.

Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI.

Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up!

If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening.

Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on.

We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point).

Covered in the episode:

• How Robert started his firm - helping creators and clients keep their money!
• Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertising
• Common themes of litigation in business
• Hierarchy of policies - FTV vs policies from platform / service providers
• Do you have the rights? Know the rules and regulations around content sharing and repurposing.
• The most outrageous lawsuits Robert's seen and worked on
• How to stay compliant without the legal bills
• AI and what the future of policies might look like around it
• And loads more…

Connect with Robert on Instagram

Connect with Robert on Twitter

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

Subscribe to the Bitesized newsletter: Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.

Join hundreds of other Marketers by joining the list HERE

Creative is the variable.

Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.

Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!

This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!

Highlights from the episode:

• Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.
• How to structure your creative and media buying teams for the most successful results.

• How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate.

• Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas.

• How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stage
• The importance of a killer creative brief, and how to develop them for maximum results.

• The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success.

• Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content.

• What role will AI play in enhancing various aspects of the creative strategy - without replacing human creativity and decision-making.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives: https://tinyurl.com/motioncreative

Follow Evan on LinkedIn: https://www.linkedin.com/in/evanlee14/

‘Chop wood, Carry water’

Charles is founder and CEO of Humantra, on a mission to bring effective electrolytes and hydration to the masses.

Charles used a quote that I absolutely loved: ‘Chop wood, Carry water’

The natural highs and lows of any entrepreneur can be extremely taxing on your health and so often people associate happiness with a destination. Loved how Charles uses this quote as a framework to stay focussed on your daily inputs and enjoy the journey.

Not only is Charles building an exceptional business and brand with Humantra: his philosophies in doing so are great takeaways and reminders for any entrepreneur at any stage of their journey.

Really appreciate the level of candor throughout the episode.

Highlights from the episode:

• Charlie's journey from law to the corporate to entrepreneurship
• Why passion for what you’re building is imperative
• Demystifying hydration… its more than just water
• Living and building in Dubai
• Biggest lessons come from failures: how he used failures to ultimately succeed
• How to hire effectively to support business growth
• The positives of getting VC funding & the hurdles, both professionally & personally, it takes to start a business
• The marketing formula used to gain market share for Humantra
• Starting in ecomm & how that's great for brand story building
• Why every brand should be listening to consumers, knowing what they want & being authentic
• How Humantra's collab with Represent came to be
• 4am workouts and not breaking commitments to yourself. How to build discipline
• What's next for Humantra and thinking how he can keep doing "cool shit with cool people"

If you found value in the episode, please like, subscribe and leave a comment!

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Charlie on Twitter: https://twitter.com/charleswr1ght

Humantra: https://gethumantra.com/

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

Subscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox

.https://bitesized.beehiiv.com/subscribe

• How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journey
• From finance and a corporate internship to starting his entrepreneurial journey
• What it is to be "sensory sensitive" to clothing
• Going from 5K to 130K followers on LInkedIn & how that growth helped scale Feat
• The importance of building trust within your audience
• The impact iOS14 had on Feat - from flying to surviving
• Half naked billboards throughout LA: what drives his marketing philosophies
• Separating yourself from your business to protect your mental health
• The importance of energy & tone as a leader
• How transparency attracts the right kind of people in your life
• Leaning into your uniqueness

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution