Seasons in Session

Disrupting a billion dollar industry.

Jimmy Kim is founder and CEO of Sendlane, a unified email, sms and reviews platform that places tech consolidation and consumer journeys at the center of how they think about retention marketing.I loved this quote from Jimmy when he spoke about why he built Sendlane and what drives his vision for the platform:“Im solving for the marketer”Fragmentation, silod execution, data loss - these are all challenges marketers face, Jimmy aims to solve that.

Highlights from the episode

• Jimmy's journey from car sales to in-house brand partner, to founding sendlane
• How Sendlane was born out of an internal need & tool created for his own companies
• Why Sendlane? solving data delays & creating one unified, consolidated system
• Email first, then SMS & now reviews, but they're still building.. what informs how they build?
• Why UX/UI and customer service is a key focus
• The mindset of an entrepreneur that gave Jimmy the confidence to launch Sendlane and take on billion dollar companies
• Avoiding shiny object syndrome
• The problems within marketing: audience management, overcomplication & lack of being able to move forward
• What does the future hold for email and sms marketing for marketers and tech providers
• How to build a community and where email and sms come into play
• His desire to change the way the world thinks about marketing

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/

Jimmy on Twitter: https://twitter.com/yojimmykim

Sendlane: https://www.sendlane.com/

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE: https://tinyurl.com/motioncreative

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What do Depop, Deliveroo and Nude all have in common?Yoann Pavy.Yoann is currently CMO at Nude, a fintech app that helps people start building their first home deposit.Prior to Nude, Yoann was head of paid social at Deliveroo (one of Europe's fastest growing startups!) and Head of Growth at Depop, overseeing the global remit for digital marketing across brand awareness, acquisition and retention.One thing really stood out to me in our conversation: simplicity. Growth marketing is complex, especially at scale. Avoiding unnecessary complexity is a theme that ran throughout the conversion.

Highlights:

• What sparked the career change from engineer to media buyer
• Marketing fulfilled both his analytical brain & creative side
• App marketing vs ecomm marketing & how to customize your approach
• The evolution of a CMO
• The challenges, and opportunities, of bringing brand & performance marketing teams together
• What he does first to develop a businesses growth strategy
• How to find and hire great marketing talent
• The myth of channel diversification
• The three things needed to drive great conversion rates
• Why he started his podcast "In Growth We Trust"

🔗 Links 🔗

Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniel on Instagram: https://www.instagram.com/mr_daniel_james/

Yoann on LinkedIn: https://www.linkedin.com/in/yoannpavy/

Yoann on Twitter: https://twitter.com/yoannpavy

Supercharge your team’s creative workflows with MOTION

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERESubscribe to the Bitesized newsletter!

Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox

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This week I was joined by Aaron Spivak, Co-Founder and CEO of sleep improvement company Hush: selling what’s now considered to be the world’s most popular and reviewed weighted blanket. Highlights:

• The journey from starting a business with his family at 18, to selling his first products online, to launching Hush
• Innovation through Iteration: Aarons thesis to making products that exist, better, and servicing demand.
• Why weighted blankets? How Hush came to life through market and product research
• Hyper growth lessons, what took Hush from $900k to $10M in 12 months and $48M in 48 months
• Effective marketing for DTC and Omni Channel growth
• The misconceptions of entrepreneurship and selling a company
• The importance of choosing the right partners and investors; what to look out for
• Remote, hybrid, in-office: why Hush is fully in person
• What the future holds for Aaron and Hush

🔗 Links 🔗

Daniels LinkedIn: https://www.linkedin.com/in/danieljamesgraham/

Daniels Instagram: https://www.instagram.com/mr_daniel_james/

Aarons linkedin: https://www.linkedin.com/in/aaron-spivak-hushblankets/

Aarons Instagram: https://www.instagram.com/aaron.spivak/

Hush: https://hushblankets.com/

Supercharge your team’s creative workflows with Motion. "Since signing up to Motion, we have not only saved our creative and media buyers at least 2 days of manual work, we are able to analyze and iterate on creatives through easily digestible, visual creative reporting. It's been a game changer.

"Subscribe to my newsletter! Weekly growth marketing, e-commerce and entrepreneurship insights delivered straight to your inbox >>>> https://bitesized.beehiiv.com/subscribe

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• Ben's motivations & considerations when launching Disco
• The differences in launching a DTC brand before & after COVID/economic changes
• Considerations for entering retail as a DTC brand
• How Disco's marketing strategies have changed from launch to today
• What paid media channels to focus on & the future of channels like TikTok
• The challenges around acquiring & retaining customers in a subscription service model

• Caleb's career journey to the moment that started Haven Athletic
• Challenges the company faced from early days of starting the business to now
• The power of networking & not giving up
• Haven's approach to marketing & how they're thinking about product development
• Benefits of starting out in DTC vs. retail
• Havens approach to marketing for growth stage e-com brands

• What is Web3, what are the opportunities for brands?
• Mike’s entry point to Web3 and NFTs
• The Indelible lowdown: bringing tattoo and fashion culture alive through Web2 and Web3
• Core considerations for people looking to build consumer experiences in Web3
• First mover advantages and disadvantages

Nick Guillen is co-founder of Truff, Forbes 30U30 and recently featured as AdAges Founder of the year along with Co-Founder Nick Aljuni. I’m a huge fan of the brand: not only the quality products but the way Nick has built the brand. If you are building a brand, thinking of launching a brand… this is a must listen.

• Nick's journey to starting Truff

• Why product quality matters and is core to the Truff philosophy

• Building brand awareness & community online during the early years of Truff

• What drove the decision to expand from DTC into retail

• What his approach would be if he launched Truff Sauce today

• How to measure marketing efforts & success in retail

• The importance of listening to your customers to develop & expand product offerings

Follow Nick on LinkedIn

Check out Truff

Stay in touch with Daniel on LinkedIn

• Why DTC isnt a business model
• The creative strategy behind going viral
• Why he’s the face of the brand - and is it sustainable
• The importance of understanding data
• When to hire experts
• The number 1 thing that builds customer loyalty

• Why brands should have a mobile app
• Building customer loyalty/community and acquiring customer data/behavior through app
• Most effective ways of communicating with customers through multiple channels
• Common misconceptions around building an app

• Understanding your customers: who they are & what motivates them
• Rise of 3rd party attribution after 2021 iOS data/privacy changes
• Focus shift from scale/acquisition to customer insights/retention
• The benefits of using post-purchase surveys