Higher Ed Pulse

SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers

Listen Later

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:

  • SecondLook on Spotify
  • SecondLook on Apple Podcasts
  • SecondLook on Google Podcasts

Show Links: 

  • Social Code's COVID-19 Trends Report: What Re-Entry Looks Like and How Marketers Should Adapt


- - - -

Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

...more
View all episodesView all episodes
Download on the App Store
Higher Ed PulseBy Mallory Willsea
  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

25 ratings

More shows like Higher Ed Pulse

View all
RHAP: We Know Survivor by Survivor Know-It-All, Rob Cesternino

RHAP: We Know Survivor

1,520 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

164 Listeners

Pod Save America by Crooked Media

Pod Save America

87,117 Listeners

Up First from NPR by NPR

Up First from NPR

56,595 Listeners

The Higher Ed Geek Podcast by Dustin Ramsdell

The Higher Ed Geek Podcast

33 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,531 Listeners

The Higher Ed Marketer by Caylor Solutions

The Higher Ed Marketer

49 Listeners

Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

Confessions of a Higher Ed CMO — with Jaime Hunt

31 Listeners

The Application with Allison Turcio by Allison Turcio

The Application with Allison Turcio

13 Listeners

AI for U by Brian Piper

AI for U

7 Listeners

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders by Chris Daigle

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

24 Listeners