What’s going everyone? This Steve Larsen and you’re listening to another episode of Secret MLM Hacks Radio. Here’s the real mystery. How do real MLM’ers like us, who didn’t cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines, and create extra incomes, yet, still have plenty of time for the rest of our lives? That’s the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

All right you, guys. I have been busy at work here, putting out tons of stuff, trying to put lots of content out and trying to help you guys understand how I approach the MLM world. Now, if you’re brand new to this podcast, know that the purpose of what I’m doing right now is documenting the creation of my next product in the MLM field so that you know how to use these tactics to sell your own MLM products, and to basically sell people into your own downline.

Right now, what I’ve been doing though is I just recently … Not recently. A lot of you guys are probably on it, but in secretmlmhacksradio.com, I give a pretty awesome thing away and it’s something that I used to charge for and it’s five different videos that basically teach you how to sell and duplicate more people into your downline. How to do it in a way that makes you seem like a new opportunity rather than something that’s readily available all over the place.

I mean, you could walk down the street and basically ask anyone if they’re in MLM and I bet you don’t have to go very far to find out somebody else who has the same thing that you have. That’s discouraging because you’ll get the same as everybody else, so you got to do something that's different. Somehow you got to create new value out there, right?

I’ve been really stoked about this. I have been in the internet game for quite a while, and probably about … I don’t think if I can put in years to it actually because I mean, I’ve dabbled around a lot, but what I’m really stoked about is that secretmlmhackradio.com currently has a 68% conversation rate and it’s bouncing between 68% and about 70.6% conversion rate. That’s ridiculous and just so you know, there are hundreds of people that have hit it. It’s not like only five people have hit and that’s the conversion rate.

It’s like 500-ish, I believe that’s the number, have hit that page and it means that 70% of those people have opted in for the free course that I give them and I’ve been watching it and got value out of it. That’s ridiculous by the way. It is not easy to do that and I honestly have never had a page convert that high for anything, and I’m laughing so hard that it is converting that well because it’s usually very hard to even get, depending on what you do, even 30% conversion rates which is quite good in the internet marking space.

It’s like, “Holy crap. This is amazing. I kept thinking what else can I do to create culture and I want you to start thinking about how you do this in your own MLM, as in your own downlines. The money is in the follow-up. The money is always on the follow-up. I was recently interviewing a gentleman for a separate podcast show that I do and he was telling a story about how he has been building internet sales funnels for real estate agents. What he learned and what he realized is that there are several different people out there who they only get just a few leads on purpose. They only want 16 leads a month, just 16. That’s it.

Their follow-up sequence is so good than any more than 16, and they can’t handle it. What? Only 16 leads. What on Earth? I mean, they call three times a day, they text three times a day, they email three times a day. They treat that individual like gold. You have to remember that anytime anyone comes to you and says, “Hey, what’s this MLM thing you’re part of? What is it that you do? How come this is something you’re so passionate about?”

You guys, they’re trying to become a lead. All you got to do is bait the hook a little bit and invite them to be a lead. When they’ve done that, remember that they’ve asked you to do that. Don’t get bossy. Don’t become that guy at the party, don’t become that guy at family reunions. You know what I mean? Don’t get annoying, but remember that sometimes people are just busy. You know what’s funny is one of my buddies when he started testing this, and he’s like, “Hey. In this industry is like literally every single time, what happens is when you do that and you are that forward about what it is that you do in your follow up process to your leads,” he’s like, “it’s funny.”

Let’s say that you had five people that you were talking with. Five people that you’re talking with and you’re calling literally every single day, maybe even three times. You’re texting three times a day. No joke. It sounds and feels like a lot, but to that individual, you guys, how busy are you? I mean, how many times do you forget to do simple things around the house? It’s very much the same way. He said of the five, you’ll lose one because they get annoyed, but he’s like the rest of them, honestly, the biggest thing they always say is like, “I’m so sorry. It has taken me so long to get back to you.”

Don’t be snooty about it. Don’t be like, “Hey, I expect you to join.” You’re coming from a position of value, you’re coming to that individual and you’re saying, “Hey, I’m trying to add value to the [inaudible 00:05:17].” You don’t just say that, actually do it. You care about the person. Just because I’m in internet marketing, does not mean I take the human out of this machine, the human element. It’s very much, it’s all about value building. It’s all about beliefs, it’s all about helping people understand but there is more to life.

Create for yourself a follow up process, create culture, create for yourself a place where people can go and learn more about you where it can remove you out for … I love creating tools and third-party stuff because I don’t have to sit in front of them. If they’re feeling a little bit awkward at first so they got some walls up, I don’t need to be sitting in front of them and saying, “Here,” and shoving stuff down their throat.

What I did is I went and created a Facebook page called … If you go to facebook.com/secretmlmhacks, you’ll see there’s about 800 people on there. I actually got rid of about 500 of them because I only wanted people who are interactive. I didn’t want people who are just showing on there. I wanted the best of the best, the cream of the crop so I actually just got rid of 500 people on that Facebook page. Right now we are a lively group of 300 people and it’s been really fun, I really enjoyed it.

I’m trying to build culture. I’m trying to help people realize that there is a place on the internet that they can go and not feel like they’re just going to get spammed to death by fake robot comments on the internet. The Facebook right now, that’s really what that is for the MLM space. I’m sure, I’ve talked about it before on this podcast but it’s called Expert Secrets and it’s by Russell Brunson. What it is, is a book that teaches you how to create culture. That’s just one part of it but in there, he states that in order to create culture, you’ve got to be able to give people a place to set their eyes up on to. Does that make sense?

You got to be able to say, “Hey, here's the flag. Here’s where you’re all trying to get.” It’s you placing the flag up on the mountain so when you’re talking to prospects, you’re talking to people who are out there who want to get to your opportunity whatever it might be or even who show a little bit of interest. Place that flag up there for them. What is $10,000 extra month worth to you? You know what I mean? What would you do with that? Can you imagine with that kind of money? That’s ridiculous. I don't know. You start getting them to talk.

Here’s another little sales tip. Whoever talks the most usually is the one that looses. It was that way when I was a door-to-door sales man or I was a telemarketer. Anytime I’ve done any sales position. Find about the person. Get value. Go out there and try and provide value for the individual. That’s the only reason why that page right now is 68% conversion rate is because it is valuable, I know it’s valuable.

I did use to charge for it. Honestly, it’s still part of the things where people do pay for it and I’m giving it away for free. You know what I mean? That’s really valuable. What it helps people do, there’s massive value behind it. I’ve had a ton of people get so excited about it. This podcast has only been up live for two months now at this point of me recording this, but I know people have really enjoyed it.

Anyway, as you go, create for yourself a culture of value. Do not create for yourself a culture of cutthroat, hard dial, everyone inside your phone book until they’re inside or down. Don’t do that kind of stuff. A lot of people do that. I can’t stand that. A lot of people can’t stand that and that’s honestly where a lot of the bad rap MLM gets. If I found out you’re that kind of person, I’ll kick you from the group. You know what I mean?

I’m that serious about it. I’m that passionate about it. I am trying to help change the MLM industry and the reputation that it has. That is what I’m trying to do. That’s the culture that I’m trying to build. I invite you to come over to the facebook.com/secretmlmhacks but just know if you come there to self-promote or try and sell things to people, I’m going to kick you out. That’s the rules of the culture. That’s the rules of the group.

There’s no leeway on that at all. You do it one time, you’re gone. You know what I mean. What’s funny is what am I doing right here? The same thing I’m doing right here, I want you … I’m calling it out so that you know what I’m doing and why I’m doing it. I’m creating rules for the group, I’m creating culture. There’s rules inside of it. I’m creating reputation. I’m creating polarity. If I don’t take a stand and say this is what I believe, if I don’t take a stand and I say … Stand back and go, “You know what, I’m trying to please everybody.” Guess what, guys. That means you please absolutely nobody.

Figure out who it is, who you are and figure out what you stand for and start being more loud about it. When you do that, culture becomes really easy to create. It becomes so easy because you start to attract people to you. The internet is just a big group of congregations and if you want people to come to you in your MLM, in your downline, online or offline, get really, really, really vulnerable about what you believe and people will start to follow you. They will be attracted to you. Does that make sense?

This was huge when I figured this out, when I realized that I shouldn’t be trying to please everybody. I don’t care that I do or don’t. I shouldn’t be. What I need to be doing and what you need to be doing is get really, really honest with yourself, with the people around you, what you’re trying to create and go, “Look, I hate this. I love this,” and create opinions. The goal of the MLM space is not for you to start highlighting your strengths, it’s not.

Now, in the product and the way you sell, you can do that kind of stuff but as far as your culture goes, as far as people following you, as far as you becoming a leader, it is not about highlighting your strengths, it is all about highlighting differences. Does that make sense? It’s all about that because if you don’t do that, you sound like everybody else. Who doesn’t want to be a leader? Who doesn’t want to make money? Who doesn’t want to have impact on the planet? Income and impact, that’s what we’re all going for. Income and impact.

If you stand there and you’re like, “I’m that way too. I’m that way too.” Everybody is that way. It’s easy to highlight that strength because it’s something that speaks to everybody. What makes you different? When you stand back and you start going, “Now I know what makes me different?” That’s good. You find that out by just starting to share at least what you’ve got ideas on. I hope you’re following what I’m saying about this.

There’s this really interesting phenomenon that happens in internet marketing psychology in general, sales in general, MLM in general that if you stand back and you try and become a generalist out of you protecting yourself, nobody will follow you. You will not become a leader. If you stand up though and you start highlighting your differences, 68% conversion rate, you know what I mean? If you start highlighting your differences, figuring out what it is, man get freaking opinionated. Stop standing back, going in the back and being afraid of fending people.

Man, people choose on their own to get offended. Don’t worry about that crap. People get offended on their own. It is a feeling and emotion that they choose to accept and start to feel on their own. Does that make sense? Obviously, I could try my best to offend other people and that’s not good either, but man, stand out and stand up, and start going, you know what, this is what I believe, this is what I’m going for. If you are with me, follow me.

When you stand up with that kind of confidence, when you stand up with that kind of [assurety 00:12:46], people follow you. Your sales message doesn’t need to be as polished when you’re that confident, when you have absolute certainty. There’s a fantastic … He’s a great motivational speaker and a great coach. His name is Setema. I really appreciate him and what he teaches. He teaches that confidence is actually for children. If you want people to follow you, you need to maintain absolute certainty.

Does that make sense? You go and you create absolute certainty. That’s different than confidence. That’s another level up. A leader someone who will follow you, it is because you have absolute certainty. Even if you’re dead wrong, you know what I mean? Certainty is that powerful. What you do is you stand up and you create a culture of value, create a culture of actually helping people and actually caring for people. Don’t look at them like a dollar sign and you can create yourself this awesome community where a downline can grow.

You look at it like a garden box. When I was growing up, my dad used to make me … He’d go stand out every Saturday. No joke. I literally would pick weeds for six hours every single Saturday. I mean it was awful sometimes but man, it taught me to work. Eventually, I learned to like it and eventually I built a business around it when I was a teenager and eventually … You know what I mean? I grew up because he provided the environment.

This is no different. You need to provide an environment where a downline can thrive but most of you don’t do that. You create a downline and understand … I’m probably preaching to the choir if you’re listening to this podcast. A lot of you guys though, if you’re coming out and you’re saying, “Hey, come join, come join.” You never talk to them again or you never create an environment where they can go and thrive, you’re not duplicatable. I don’t care if you have an internet system that helps you automate your downline or not like I do.

If you have no other follow-up or know the communication then it’s going to die, if you have no follow-up at all. If you’re not calling up those leads, if you’re not calling people who already did join the downline. If you’re not creating culture of value, if you’re not actually helping, you know what I mean, then you’re going to fail this. Anyways, that’s my podcast today is I just wanted you to guys know, I’m really stoked. If you haven’t seen the page before, go to secretmlmhacksradio.com and watch the video, watch what I’m doing. Watch why I’m doing it because the same strategy I’m using right there is also the same strategy that’s used to sell million dollars worth of products. You know what I mean? Over, and over, and over, and over again which has been really fun if I had a chance to be part of.

There’s a lot of psychology in marketing behind it and I know that you guys can do it but sometimes you just got to grow a pair. You understand? Maintain Absolutely certainty. Figure out what you want and get very clear about it and start highlighting those differences. Publish those differences. Don’t be afraid of it and if someone doesn’t align with you, that’s okay. Be okay with it. That’s okay. That’s why we’re all different.

There are many different voices in the choir of life. You know what I mean? We’re all different people and its totally fine. It’s going to be way easier on your sales. It’s going to be way easier on what you’re trying to do where you’re trying to steer people if you find like-minded people and one of the easiest ways to do it is for you to get clear on what you believe and start highlighting those differences, not your strengths. Does that make sense?

Anyway, that’s all I got for you guys. Go check out the page if you want to see how I’m getting 68% conversion rate right now. It’s still going up which is awesome, but I think you’ll really, really enjoy it. We’re having hundreds of people hit the page right now and it’s going great.

Anyway, this is me. I’m still documenting the creation of this product, and where I am, and I think you’ll enjoy it. Anyways, please subscribe to the podcast. I would love to hear. If you can go to iTunes and review it, that would be fantastic. It helps me, it helps everybody, and actually it just really gets me motivated which is exciting.

Also, if you have a question that you want to have asked and answered on top of this radio show, again, go to secretmlmhacksradio.com and opt-in. On the very next page, you can record a voicemail straight off your browser to me which I then put inside of the podcast. All right, guys. Thanks so much. Talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline, five simple MLM recruiting tips for free? If so, go download your free MLM Masters pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey. How you doing guys? This is Steve Larsen and you're listening to Secret MLM Hacks radio. So, here's the real mystery. Are there real MLM er's like us? Who didn't cheat and only bug family members and friends, who want to grow a profitable home business. How do we recruit A players into our down lines and create extra incomes? Yet, still have plenty of time for the rest of our lives. That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.

All right guys. We got a really fun episode today here. As some of you may know, actually, some of you guys probably don't know, if you go to secretmlmhacksradio.com and you opt in there, what it does is it allows you to ask any question you want that comes up on this actual podcast. And what I do is I go through, and I do vet them, and I just kind of, as far as questions that apply to everybody so we can all learn together. Then what I do is I go through and I listen to them and I actually go toss in the actual question from you guys inside the episode.

So, here is a question. We're going to start with this first question, here right now. First one of this podcast. I do this on my other podcast show and it's been awesome so I thought I'd do it here too. So, great question here from Bernadette here.

Hey Steve. My name's Bernadette. So, I have a question. I know your philosophy is that MLM is more about the opportunity and the products are kind of like an after thought. I've got the opposite philosophy and I'm wanting to build my business around that. I'm wanting to help people through my products. I don't give a, not swearing, about the opportunity. So, can you help me with that and how do I use online funnels to do that? Cheers.

That is a fantastic question. I thought that was really funny, actually. Hey, yeah, absolutely. So, your question is more about, obviously I call it the MLM down line recruiting funnel. Obviously that means it's focusing more so on the opportunity of MLM rather than the actual product itself. And I totally understand. Actually, that's one of the bigger questions that I've had over and over again. Fantastic question on how do I actually sell the product using funnels?

What's interesting is that most of my background is more on how to actually sell products, as far as in my other life I should say. How I got started, my own career, actually. So, you can use sales funnels to sell anything. Anytime you sell anything, whether or not you meant to, you created a funnel. If I go, I've used the example of McDonald's before, if you go into the drive through at McDonald's, and you're in their sales funnel, right, they might get you with some coupon to get in there as their free thing. They might get you with some little ticket thing. They might get you just because you're hungry. But they're almost always trying to upsell you something. Hey, can I offer you this? Hey, you want to biggie size that? Hey, you want fries and a drink? Hey, you want this, this? Hey, you want this? Those are the different up sales that you can give along the way.

Now, it depends on your MLM's compliance. But, one of the ways that I've been working on right now ... I'm working on the launch of this actual product right now. One of the things I'm working on right now is, there are several e-commerce sales funnels that I've built that have gone and two and three x'd companies sales revenues, right. There's a really good model that sells physical products online. And I know that it works very, very well. It's not Shopify. It's not like Amazon. It is the act of taking just a single product and selling that one product, asking if they want more of the same thing and then upselling them on a few other things as well. And it's really, really cool. It works very fantastic. Of the four or five times that I've put that one together for other companies, I almost always three days later, get a frantic phone call, begging me to turn it off, because it works so well. I know it works really, really well.

So, anyways. You could build that kind of funnel for your MLM. And depending on your MLM's compliance, use that to sell physical products online. Now, that product, that funnel, is included in the Secret MLM Hacks product that's coming out soon. I've built that, I've put it all together so that you can plug and play. You can put, again, it depends on the compliance of the actual MLM you're in. I'm only saying that over and over again so that you guys don't get in trouble or obviously so that I don't have liability also, because some MLM's are fine with it and some are not.

So, regardless though, it's going to be part of that product. But it is a funnel that has made, not just like a couple million, we're talking tens and tens and tens of millions of dollars. So, what I did is I included that for you so that you could drop your own products in. You could add your own images, you could add your own copy. And again, it's just using the software called ClickFunnels. If you don't have a trial, don't worry, I have one for you that will come with the product itself when it launches out there.

Anyways, so you could certainly use it to do that. Some of the other ways though, let's say that your MLM doesn't like, cause this is a great question, I'm really glad you brought it up. There's a ton of ways you could do it. So, I just talked about a straight sell method. Where you could go, and you could sell that product as a straight sell, right off of a web page. Well, let's say that your MLM doesn't allow that. You could run contests. I've seen people do that before. They'll go and say, "Hey, share this video or whatever it is, whoever shares the most will win a free ..." It could be a sample or whatever. What that does is it builds your list. Now you can go market to all those people, and you could talk about your products with those people. You could run coupons. You say, "Hey, here's a coupon." And get trials out like that or get samples out like that.

There's a lot of different models and one of the easiest ways to learn how to do it is to go see how the top MLM ers are doing it in your MLM and then just bring that same strategy online. Again, the first MLM I joined, they did not like us using online strategies, so I had to be careful of that. I keep bringing that up so that you make sure that you're not, anyway.

But there's a lot of ways you could do it and actually both provide value and ... I think one of the major, how should I say this, one of the previous episodes that I launched in here, which you've probably heard as well, talked about the importance of creating an offer out of your main product. If you're just selling the main product, let's say a pair of shoes, how many people are selling shoes online? A ton of people. Tons of people are. Well, how come certain pairs of shoes explode compared to others? It's online, they haven't tried them on. So, we're talking about how they look. We're talking about, really, how they look might sell it more, but then also, how the actual offer is set up too. You might have, hey, when you get this pair of shoes, you just get the pair of shoes. Versus the other guy might be, when you get this pair of shoes, I'm also going to give you this cleaning brush and I'm also going to give you this cool cleaning solution. And I'm also going to give you three different colors of laces. And you know what, I'm actually going to throw a warranty in there that if the sole starts to wear out within a year, just send them back and we'll resole these shoes for you.

That is an offer. That is an offer. That's different than a product. And you can do the same thing with your MLM products and I guarantee that most MLM's are going to be fine. Maybe I shouldn't guarantee that. There's thousands of MLM's out there. I don't know all of the compliance policies but this is how I sell the stuff, okay. I put it into a sales funnel. I do straight sales but then also at the same time, you can take your product and you can go wrap it inside of an offer so that you're not just selling the product. You're not just selling your main MLM's product but what you're doing is you're actually selling an offer.

So, you might be selling, let's say that you have a supplement. Let's say that your MLM is selling some kind of supplement. And you've got all these trials, you've got all these different things that people tried to actually get them sold. Rather than just focusing on selling the actual product, what if you sold an information product on why they should be using your product? Or, how should I say this, instead of selling whey protein, you sell the benefits of protein shakes after workouts. It's an info product. It's something really easy to put together and as a bonus, when you buy the course, you get a cool free sample of protein. Well, all it is is a sample of your own product. Does that make sense?

When you start looking and thinking in terms of offers, the entire world around you is going to change as you know it. Look around and see all the other businesses that are selling things. Look around and start looking at the way movie theaters sell you. Look at the way car salesman sell you. Look at the way most of the time, they will sell that one main thing, the main core product, but they get all extra revenue. They actually vet you out through maybe selling a preliminary product.

Anyway, I hope that makes sense. I'm getting kind of techno babble here and I'm so sorry. But, the main idea is that you could sell straight product right off of the internet if your MLM allows it. But, honestly, one of the easiest ways to do it is to go create your own unique little info product and again, don't over think it. But, you can make your own little info product and as a bonus, when they buy it, go and give the sample. Or go and give them the first round of your supplement or the product, whatever the MLM product is itself. Does that make sense?

So, start asking the question, rather than how can I sell this product online, start thinking, how can I turn my main MLM product into an offer? When you do that, that's totally different realm because you're selling the offer, you're not selling the product. Does that make sense? I hope that makes sense.

I am super big into this sport called Air Soft. I really love it. It's super cheesy but it's a lot of fun. It's like paint ball. I think it hurts more and is faster pace and is cooler. But it's kind of like paint balling. Well, I just bought all of this stuff online, cause it's fun, but when I bought it, Amazon asks me, you know what, other people bought this, you want to add this to your order? Other people also bought this, do you want to add this to your order also?

It's the same thing online with a lot of online sellers. They'll sell the main thing but then you actually just go and then you toss them over the main thing as a bonus. The actual thing you're trying to get them to buy anyway. A lot of people will call those "burner products" or they'll call them front end loss leader products. It's not the product you're trying to sell, it's just the product that gets them in the door so that you can get the actual conversation going.

There are so many ways that you could sell that. I can't even dive into all that. I hope that you start to see though, that it's really a big, big massive, it's a huge world of possibilities. And one of the easiest things you can do is start to look at other ways people are selling other products in general, and just mirror them, model what they're doing. If someone's successful selling supplements and you're, it doesn't have to be the same supplement or same MLM. It could be some random, it could be a GNC supplement, but they're selling it successfully online, how are they doing it? Then, just take that same model and that's how you build out the sales funnel.

That's the easiest way to do it. If you go and you make it up, that's the easiest way to lose money online. Instead, I would go find somebody who's selling a similar item that your MLM has, ask yourself, "How are they actually selling this online?" And then just model it and that's what you build and that's what you put out and put together. So much easier to do that. It's way less risky.

I used to do it the other way around where I would come up with something that I thought was cool. And it's so dangerous and I lost so much money doing that. It's much easier to just see what's hot, how is somebody actually selling your product? What's the hot way to consume the thing that you are offering? And then you go put that together.

Anyway, I feel like I'm beating a dead horse but I feel like the point's been made. Hey, hopefully that was helpful to you and again, to anybody else who has a question, please go ahead and go to secretmlmhacksradio.com and after you opt in there for a free course, then down on the bottom right there's a button that says, "Hey, start recording." And you can record the message straight off of your browser, which is really cool. Just click the button, start talking and you click it again, it'll send it right to my email. Again, I kind of vet the questions but love to have you on.

All right guys, I will talk to you later and I will see you in the next episode. I'll kind of update you on what's been going on too. Cool stuff. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.

What's going on everyone, this is Steve Larsen and you are listening to Secret MLM Hacks radio. Here's the real mystery: how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the glaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio.

All right. How's it going everyone? I grew up in Denver Colorado, if you guys didn't know that about me, I love Colorado, I love the outdoors, I love anything- it's funny, I didn't really play that many sports in high school or college or anything like that but I did a lot of individual sports, I guess you'd call them. I did a lot of backpacking, did a ton of skiing and I love it a lot.

I remember there was this time where we were backpacking, we actually went on this three week backpacking trip. Three weeks, I mean, that's a long time. Three days is a long time, we went for three weeks. I don't know how many miles we went, I don't know the elevation change we went, we were all over the place so everywhere from across the continental divide, beautiful beautiful high high altitude backpacking, way above tree line, way above 11000 feet, and we'd take our food with us and we'd find water along the way at pre-planned water points and we saw some really cool stuff while we were doing that. As a youth it was very shaping for me to go through those experiences, it was really really awesome. I remember we would go super super high above these, we'd start really low but we'd climb every single step along the way.

What was funny is, before the trip there was always this huge moment of, or period I should say, of excitement. We're like, oh my gosh, I get to go do this really cool thing, and I get to go and I wonder what it's going to be like. There's all this anticipation, and there's all these awesome feelings of you know, you're getting all the gear together, you're getting all these things prepared, looking at the maps and making sure you got, you know, you're safe about it at the same time. It's exciting, it's really exciting. You go and you start getting on this trip and it's so funny, about a mile in, the same thing always happened every single time. Same thing always happened every time. You start walking, you're like, woo, hey, this is going to be awesome. Usually your up at 3 or 4 in the morning, starting to walking, sometimes we would put headlamps on and walk in the dark because we'd get started for an early part of the day. The same thing always happened, though. About a mile in, there was always this feeling of, crap. Why did I start this? What did I get myself into? I'm going to be doing this for the next while and if we're all sucking wind and we're all trying to breathe, I'm just going to be left to me and my thoughts. This is the activity for a while.

It was so funny because for about a mile in, that would start, and the legs would burn and your lungs would start burning and you start playing the mind games, you know, you can do this, you got this, this is going to be great. I always enjoyed that, though, and after I had done it enough times, we backpacked a lot, after I'd done it enough times I actually looked forward to that moment because I knew as soon as I got through it my legs, more blood was going to go into the muscles. My red blood cell count was going to go up through the roof and I was going to be able to capture more oxygen per breath, literally, especially as we go really really high up I'd be breathing hard but I wouldn't be in any more pain. It's very very interesting.

I remember there was this particular hike that I was on. This totally relates, okay, just follow with me to your MLM. I remember there was this particular hike we were on, it was a three week backpacking trip, three weeks long and technically it was three and a half but we went and it was, I think it was the last two days of the last week. I mean, we'd been going a long way. We'd go for several days, we would resupply somewhere and immediately just keep going and resupply several days later and keep going. Food is heavy. Water is heavy, so you know, we couldn't carry three weeks obviously on our backs in one shot. We'd go resupply and we'd just keep going. Resupply and keep going at strategic little mountain places throughout in the Rocky Mountains. It was so fun, oh my gosh, but there was this horrifying thing that happened one day. We were resupplying on water as we went. Well, one day two or three days prior to being done for the whole trip, we actually get to this creek that we were supposed to get more water from. You're working really hard, you're working out hard, obviously the whole day for extended periods of time, you drink a lot of water. There's nothing quite so fresh and crisp, delicious as mountain water that you just filtered. Oh my gosh, it is so good. I'm craving it right now just remembering it.

What was so funny, it's funny now but then it actually kind of serious. We got to this creek we were supposed to resupply at and the creek was completely dried up. It was completely dried up and we had no way to get water. All we had was the water that was remaining in our canteens, in our Nalgene bottles, just the ones we had on us. We were like, oh my gosh, without water, you don't eat because you need water to digest it so okay, now we can't eat for the last little bit here. All right, now we can't do this and we can't do this, we can't take little baths or whatever. Play in the water, whatever it was. Without water it gets pretty serious pretty quick, especially at high elevation there's altitude sickness that starts to set in under certain conditions, especially if you're not being hydrated enough, weird things can start to happen in your brain because there's a lot less oxygen you're bringing in as well.

It got kind of serious pretty fast, and so we took all of our water that we did have and we put it all in this big pile and we were like, okay, and we just started rationing out our water. It actually, I'm not going to lie, it was actually pretty freaky, in the middle of the night, I remember waking up and it was actually painful the kind of dehydration pain is so much worse than hunger pain and I remember being in physical pain, I mean, it was- anyway, it wasn't a very good experience for that last little bit but we were trying to stay in high spirits, okay, we're only 36 hours away but I mean, we don't have that much water left, like, you know, in those types of scenarios it can get pretty serious, right?

I remember a lot of the leaders that we were with, because I was a youth at the time, right, they started going through different options. You know, like, okay, what are we going to do? Should we call some emergency line? should we stop this and go figure out what's going to, you know what I mean, and we figured out that literally the shortest way for us to be safe was to complete what we were already doing. There was no other way. We were at really high altitude, there was no other way for us to go get water, there was nothing. We had to keep going and guys were kind of freaking out just a little bit but silently, we were all trying to keep our cool a little bit, we'd been going for weeks and only to come at the very end and like, have no water left.

Now, there's a huge lesson with this, guys, oh my gosh, that taught me so many things. So many things. Recently, I don't know what the deal has been but I've got this other MLM product, I haven't really told you guys that much about it yet, I'd love to but you know, just figure you guys will find out about it if you want to but it sells like hotcakes. It helps people automate their down lines and their recruiting process. It's really really cool. The last several days, people have been just buying it like crazy. It's already sold a ton. I think something like over 250 people have already bought it in the last little bit here. Tons of Facebook messages and questions going on and they're loving and they're like, hey, does it work in this scenario, does it do this here? I'm like, yeah, it works there, there, there, there, there, beware of this, whatever it is.

Some of the comments that come back are hilarious to me. They'll go, get excited before the journey. They're like, oh, this journey's going to be so cool, right? Same thing I did with the backpacking trip. They'll go get excited about it and they'll buy it or they'll get into, you know, this is probably a better example, they'll go get into their network marketing opportunity, right, their MLM. They'll go join an MLM and they're excited, they're full of anticipation, they're ready to rock and they start to feel a little bit of improvement immediately as the excitement kind of carries them through that but then all of a sudden reality sets in, right? That's like the mile mark for me. Reality sets in and oh my gosh, this is going to be cool in hindsight, but wow, this is going to be some work, you know, and wow, oh my gosh, people are already quitting. There's already huge fallout from all the other people who are trying to be successful inside their MLM. It's the exact the same thing with the backpacking, exact same thing with anything in life.

I believe a Seth [Godon 00:09:31], in the book The Dip, The Dip, that's a great book, but the book The Dip, he talks about how we always go through these cycles and as soon as we start anything brand new, there's excitement. "Oh my gosh, we get to go do this cool thing, it's going to be awesome!", you know, and we get ourselves excited on what the future will be like but oftentimes we'll be like, wow, we neglect the middle part, the actual journey part, the actual work, right? Lately there's been a lot of these people who've been messaging me. I remember there was this lady who messaged me, she's like, "I've been working so hard," like, why isn't anything in my MLM working in general? I've been working so so hard. I always laugh at that. I have to laugh at that. There's no, you guys, working hard means nothing. Okay, one of the biggest dangers I see over and over and over is people start to confuse being in motion and taking action, they confuse that with achievement. They confuse it with accomplishment. Movement does not mean accomplishment. If I'd stopped two days from being over, I still wouldn't have accomplished my three day or my three week backpacking trip, would I?

It's the exact same thing with business. You go join this MLM, right, exact same thing that my upline is telling me to do, I went and I wrote down this huge list of all my friends and family and I'm starting to call them and nobody's joining it but I'm feeling good because I'm taking action. All right, action is good you have to get it to get the achievement, but don't confuse it with achievement. Don't, or you're going to start to think, oh my gosh, look at all these great things I'm doing. Great, but what are you finishing? Does that make sense? That's the whole reason why I brought this up. The whole reason. I'm sure you guys have heard of the book Magnetic Sponsoring, by Mike Dillard. Fantastic book. Here, this is probably one of the most referenced books on MLM. This is on page 40, he says, "you and the other distributors are your up line's marketing arm and you have one single task: sell. That's it."

I want to ask you a question. My role here in this podcast, I want to be friends with you, I want to get to know you guys, I want to know who you are, I want to know what MLM you're in, I'm excited for you. I'm never going to try and dissuade you out of whatever you're doing. If you love it? Great! That's awesome, but at the same time you have to ask yourself where are your revenue generating activities and are you doing them? If you're confusing yourself with activities that are not revenue generating, I.e., you go make a logo, or you go put together a dang business card. I don't have a business card, are you kidding me? Unless there's an actual marketing campaign behind it. I've made business cards one time for my dad's business and we put together a business card and it's because there was this cool little free thing on there that would bring someone over to a website so they could opt in and get going on his marketing automation. That was it. Are you kidding, I don't have a business card.

It's so easy to get distracted by the crap fluffy stuff of business. I have a marketing degree. Do you know how much fluffy stuff there was with that? "Go write out your business plan." "Go contact five people and ask them to be your mentors." It was like, what? No no no. It's exactly what Mike Dillard said. Your only, only responsibility in your MLM is to sell. That's it. You need to ask yourself, if time is money, that's a common phrase, time is money, time is money, if time is money, what are you spending your time on? Is it on revenue generating activities or are you distracting yourself by writing another list of people that could possibly join and writing a list of what could happen if their friends joined and what would that look like on the compensation plan? I know we've all done that, of course we've done that before. Our MLM, our up lines all teach us to do that, right, that's like the standard thing to do most of the time, stereotypically.

What I wanted to do and what I wanted to tell, like, you have to get results. Right? If you don't have results you are not achieving and if you are just running around and you're like, "How come this MLM isn't working? How come this opportunity's not working?" And you're not actually focusing on sales, well, there's your problem. Focus on sales. That's the only thing that matters inside your MLM. That's it. Inside of your opportunity, that's it. Sell. Whether you're selling the opportunity or you're selling the product, that's it. Do not go start making big lists of people and doing nothing. You have got to take ridiculous [inaudible 00:14:01] action. There is nothing that's ever come to me in my life without me being 100% obsessed. I mean, a monomaniac. To others, to my mom, to other people, to anyone else even in my own network marketing opportunity, even in my own MLM that I'm in right now, my level of obsession is ridiculous to them. But then they ask, like, "How can we be so successful at this?" Well, it's because I'm obsessing. Right?

Some guy told me once, you have to have life balance and everything. I think that's complete utter bull crap. That's not true at all. It's more like, you guys ever see those circus people and they've got all those plates spinning? They've got like 10 plates spinning on top of sticks but they only got two hands. Well how do they know which one to go for? Well, they wait and they wait and the one that starts to wobble they go give attention to that one until it's good. Then they wait, oh, that one's wobbling, and then they go over to that one. Right? Exact same thing with this. What I am begging you to do is, anything that is not a revenue generating activity, please do not get distracted by it. You have to, don't confuse the action. Don't confuse how far you've come with thinking that you've actually made it. You know what I mean? I if had only gone two weeks and four days, or five days, and not actually finished those last few days, I wouldn't have made it. I couldn't have that little emotional badge on my chest, yeah, I did that, it was a three week backpacking trip, right, I mean, it was hard. It's the exact same thing.

Anyways, I think I made the point, I'm beating a dead horse probably, but I want you to know that that topic for me, I'm very passionate about it because most people will still go and just say, well, I've done this today. Well, I made a list of these people today, and they feel good about themselves. That's great, if you've never done anything ever, that's great. Yeah, you're right, pat yourself on the back, but tomorrow don't get distracted. You can't do it or you're just not going to be successful in it. You're not, and it's hard for me to say that and it's probably hard for some to hear it but I'm okay if that offends you a little bit. Right? It's a harsh reality, it's a harsh wake up call, sales drives the world. Sales drives the economy. Sales drives your business. If you think this is going to retire you, if you think it's going to be something that pays for those extra vacations or an extra car or helps you just pay some bills, it's from a sale so what else is there to focus on? Nothing. Does that make sense? That's how I treat my business and that's how you should treat yours.

Most of the time I'm, I'm very opinionated but I'm like, hey, everyone can have their own opinions. On that, I feel like I'm 100% right on that. There's no contest. You have got to sell. Whether it's the opportunity or it is the product, sell. Sell something every day. Just make that the goal. Today I am going to sell one thing to somebody. You gotta know what your number is. When I was doing telemarketing, I was a telemarketer for a little while and I was a good one and I knew that if I called 100 people that day I would get at least one sale. Same thing when I did a lot of direct response marketing, I sent mailers out and I did all that kind of stuff too. It was great. I knew if I sent out 100 mailers on average I would have one person respond to me.

I was like, cool I want to get 10 new people this week, I gotta send out 1000 flyers. I literally would go door to door and I put on people's doors. You know what? There's more effective ways to do it but I just tried to make the sale, and it worked. I did. It was awesome. I got a good team together really quickly. There are other ways to do that and I use the internet and it's way more automated and far less time costly on me but anyway, that's what I'm saying. Come up with a way that you just rinse and repeat without thinking about it. It's just part of your daily ritual.

That doesn't mean you go barf over people at the store. I hate that, I hate, my friends and family don't even know what MLM I'm in and I set my systems up that way on purpose. If that kind of thing is interesting to you check out secretmlmhacks.com, but anyway. I will never continue to promote over and over on this podcast, that's not the point of this and I hope that that's okay I just said that, but anyways, that's the main point. This podcast gone long enough so far but I just want you to know, please, this is like the main, I have this written on my wall even. Don't confuse action and movement with accomplishment and achievement. They're not the same thing, and thinking that you're just moving does not mean you are being successful.

All right, thanks guys so much, and if you have not got it yet please go to secretmlmhacksradio.com and get your MLM Master's Pack. It's basically it's five videos and you can show it to anyone, I don't pitch an MLM, I don't talk about anything else. You wont even know what MLM I'm in, I'm never going to tell you guys, and it's for the reason that you guys know that I'm a third party, I'm not pressuring you in any way at all. Anyways, it's five videos of me training you and your down line on different ways you can recruit and even set up auto recruiting systems. It's really awesome. Anyways guys, I will talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at secretmlmhacksradio.com.

Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.

So, here's the real mystery. How do real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer.

My name is Steve Larson and welcome to Secret MLM Hacks Radio.

Guys, I always feel like life's too short to be boring or not excited, so hopefully my little cheesy intros are okay with you, but it's just that I don't want to ... you know, life's too short. I just believe in grabbing it by the tail, so ... grabbing it by the horns.

Anyways, guys, I hope you're doing fantastic. Lot of stuff's been happening over here. I've been creating my offer. I've been building stuff and putting things together for the actual launch of Secret MLM Hacks, the actual program that will help you to auto recruit people into your down line. I've already been using it. I've actually had several people already been using it and it's been working, which is very exciting. I'm excited for you guys to have it once it leaves beta.

Just so that you guys know where I am with the actual launch of it. Like I said, it's in beta. "Steven, why don't you just release it right now? Please give it to me right now." Well, several reasons; number one, anticipation is a great tool. No, but for real. I almost said for serious. Been watching ... I can't remember that movie. Anyway, whatever. Anyway, the reason though is because anytime I go launch any kind of product online, like I said before, my background is in direct response and internet marketing. Anytime I launch something online it's much like a movie. You know, the last movie that I saw with my wife was Wonder Woman. She and I went and we watched Wonder Woman, we go to the movie, but before we ever went to the movie, we heard about it, right? We heard that the movie was happening. How did we hear about it? Well, there were movie previews six months in advance. Huge, huge lead time for everyone to hear about it and hear the buzz, right? It's the same rinse and repeat Hollywood model over and over and over again.

So, before my product comes out ever, I always want to create some buzz. I want to make an event out of the launch. I want people to understand, "Hey this is cool," right? Pay attention. What I've been doing over the last little bit is I made a list of the top 100 MLM influencers. Period. Regardless of the MLM, regardless of anything else, regardless of their level in their MLM. I want to know who the top 100 MLM influencers are. What I did is I went and I wrote a letter to them.

I decided that I would tell my story; so I went through and I told my story. In fact it would be kind of cool, you know, let me read this to you guys real quick here. It's actually, you guys are probably going to recognize some of this real quick. So, I'm going to read some of this real quick just so you guys know what I sent to them, because what I want to have happen is when I launch this thing, I want to have these huge influencers go out and say, "You know what? Steve Larsen's product's so cool. I want to go ahead and I want to ask my down line to use it also." You know what I mean? But you don't just walk up to some girl and ask them to marry you on the first day, right? It's the same principle, you guys.

I want to develop a relationship with these people. I want them to know that I really do care about them. I want to solve legitimate problems for that individual so that they like me; so that they go out and when I launch the product, that they're like, "Hey, I do want my whole down line to see this. I do want everybody to go check this out. I do ..." You you know, and so it's all about creating value. It's all about relationships. It's all about ... but I don't just do it over the phone. I hate talking on the phone. Just is a personal preference of mine. Whenever people are like, "Hey can we talk on the phone and chat about it?" I'm always like, "No, that's why I built my system to auto recruit people." Again, it's not that I'm anti-people. It's not that I'm totally antisocial, it's not that I'm taking the person out of MLM, taking the human element. That's not it at all. It's just that's the ... I've chosen to not take people in that way.

I'll do video conferences with tons of people at once, but going one-on-one, that's not why I built the system. That's not the reason I built it, and honestly, you've probably felt the same way, right? Do you wish ... there was a very ... he's a very famous internet marketer, his name is Russel Brunson, I'm friends with him and one day, he said, "The difference between going from six to seven figures is actually not that big of a mind shift. It's not a matter of working more hours." It's not. He said it's actually a mindset shift in focusing on instead of just selling one person at one time, how can I sell a ton of people at once? That's how you do it. You got to reach masses. It's got to go critical mass. It's got to go big.

I'm not saying that you got to take your product and just go blast it out all over the place. There's certainly ethical, cool, awesome, value-creating ways to go do it. But that's the reason I built the system that way. It's the reason I don't really do phone calls that much, ever. Phones just freak me out in general. I'm not a good guy on the phone, which is funny because I used to be a telemarketer. Anyway, so, I've been going out to all these Dream 100 people and I've just been trying to create a relationship with them. That's what we call them. I call them the Dream 100. The concept comes from a book called Expert Secrets and another book called Dotcom Secrets, fantastic books. All I do is I go through and I made a list of all the top 100 influencers. I could send an email to them. I could go and send them a tweet, but everybody does that. I get probably 20 a day right now just in Facebook, not including texting and phone calls and Voxers and Skypes and, you know, just on Facebook are now probably 20 a day. I can't handle it, right? It stresses me out, so I don't want to do that to these guys too.

What I decided to do is I went and I wrote a letter. It's a series of about five or six letters that I'm going to be sending out to them. I just sent the first one out a little bit ago. Then a few weeks later I sent the second one, then a few weeks later, which is where we are right about now, I'm sending the third one, which is about right now in a few days here, which is awesome. Just we got to finish the packaging part of it.

Anyway, this is what the first letter said, it said, "Hey, name," you know and I personalize it a little bit, too. I didn't want to just rinse and repeat for everybody, I wanted to actually create real value for these people. I said, "Hey, I can't believe I'm writing this. I'm Steve. This is totally from left field. I just wanted to pick up the mic," and what I did is I didn't just want to send a letter either, I wanted it to be a bulky package. I wanted it to be something that causes the curiosity, you know? I wanted them to look at the package and go, "Oh, that's different. Who's this? Who sent this to me?" So what I did is I wrote this letter and it said, and there's a little microphone in there; a little toy plastic microphone. It was really kind of funny. It said, "Hey, I just wanted to pick up the mic-" get it? "and say that your success is inspiring. Please know that my thanks is very sincere; so thank you. I hope to shake your hand in person one day, because giants like you got me going four years ago," which is so true.

I said, "My first month at MLM four years ago I was a bit of a disaster, but the flip side calls that an education, so, ha! At the start we were in college, newly married, new city, no jobs, dead broke. I couldn't provide for my new bride which greatly challenged my sense of manhood. To top it off my wife started staying in bed all day for weeks. I finally got her to confess to me that she'd only been eating one meal a day, so that I could eat and have energy in my classes. Holy-" insert expletive. "Lost, I clamored for some way just to make sure that we could eat, much less stay in our overpriced apartment. In a flurry of desperation, I found out student loans around the corner but not available for four to six weeks, but I'm going to die in the next week was my dominant thought.

Humbled, lost, beaten, I decided to call my dad begging for an advance of money which I'd pay back when the student loans came in. In a locked room I asked him. There was a long pause, 'Son, no. If I give you this, you may not exhaust resources you didn't know you had.' His exact words. Very wise. We both cried, yet the fire in my gut to make this happen was insane and gave me huge edge. I really didn't know how we'd make it through those weeks and I don't know how I actually did make it through those weeks, but like a sprinter grasping at a single breath, I started trying to make money in any way I could think of. In three to six month rotations, I seemed to try everything; stocks, options, residential real estate, commercial real estate, two summers of door-to-door sales, telemarketing, ebooks, freelance website building, diamonds- yup, smartphone insurance, affiliate marketing, internet traffic driving for Paul Mitchell schools, study, try, repeat.

The pros, I was learning far more on my own than any of my actual marketing classes. The cons, a little money came in here and there but nothing, crap; nothing really big, crap. Then, one day a buddy called me and said, 'This dude's going to help us make a bunch of money,' and three-wayed me in. You know the MLM pitch. Reluctantly and pushed, I joined the MLM at the pleading of my buddy and then finding out that my wife was pregnant. I was pumped to have a kid, but terrified at how to pay the cost; still broke. Ugh, MLM. If I'm going to do this crap, I'm going to tear after it. That was my honest thought, so I literally went door-to-door on our main street for five weeks. I recruited 13 people/businesses ... and they did nothing. I was constantly distracted in all of life, because all I could think of was, holy crap, how did the big MLM'ers actually do this and really make money? That question became my pure obsession.

Again, I hit the books, courses, podcasts." Just like you guys now. "In order to simply live, I joined the army in college but got into trouble for sneaking in finance books and selling a lot and selling other soldiers on my MLM. None of them actually joined after all, though. Six months later, I was back at home. Yet again, it was 2:00 a.m., class in just five hours. I started reading an MLM ebook, as was routine at this point. How do I vet out people who aren't willing to hustle? How do I get people to come to me? How do I change my bait? Then it happened, like a ray of light in a dark room, a single idea hit me between the eyes. It was one concept that changed my life and my family's. A concept that gave me the fuel and ammo to figure out the last piece, the missing link. I barely slept that night. That was three and a half years ago. Anyway, sorry to talk about myself so much. I'm glad my dad said no. I just wanted to say hi and mention how much I truly respect you for what you've accomplished and the real inspiration you probably didn't know you've been. Looking forward to that handshake."

Anyways, that's the letter that I sent to them. I sent that letter to them for the sole purpose of introducing myself. That's it. I'm not asking for anything. I'm not sending them to any link. I'm not telling them to go anywhere. I literally am just trying to get that individual to go, "Hey, this Steve Larsen guy is kind of cool." When you go ... and the reason why I'm bringing this up, is because I'm about to launch this product called Secret MLM Hacks and you all know that, but I'm going out creating relationships before I ask people to buy.

The problem that I had when I first joined MLM is that I went out and I did exactly what my MLM upline was telling me to do. They literally did not let me leave the room until I wrote a list of 20 of my friends and called them in front of them. It seriously was the most awkward thing in my life. I know I've mentioned this before, but I know that there are damaged relationships because of those phone calls. What was so challenging and what was so hard was I didn't know what else to do. There was nothing else to do, but the problem was that I ... I mean, I hadn't created a relationship with the person strong enough in that area, in the business area; they were my friends, they were my family, so of course there was a relationship, but it was out of context. They weren't wanting to join my MLM. They weren't actually wanting to actually go and be pitched on something, and it got really, really frustrating really fast.

So, all I'm trying to say in the purpose of this episode is that when you go and you start to actually try and recruit people into your down lines, if you're doing it the way of calling people up, which is fine, I just don't do that, or if you're doing home meetings, which is fine, I just don't do that, or hotel meetings, again, I just don't do those things. I do it a- I know [inaudible 00:12:33] through the system that I build on my own, that's how I do it and it works great. When you go out and you actually start to try and sell the product, when you're trying to launch your MLM business, don't spam people. Don't go out and try and ... I mean, it makes us feel ... it makes my wife and I feel- we get approached all the time to join MLMs. I don't want to join a MLM. I'm already in one and I love it. You know, that's the reason I don't try and get you to join mine. It's not like a ... it's totally a soft pitch and that's how you got to look at it for how you're approaching your own people as well.

When you go out and ... man, make a list of the people that you wish were in your MLM, your actual down line, and start sending them cool packages. Get their address, find it somehow; send them letters, send them cool stuff. Send them things that are pattern interrupts. Don't just start calling them over the phone and blast them all over the place. Don't go and ... ugh, do not go on Facebook and start saying how much you love working from home. You just started most of you, like ... you've [inaudible 00:13:40] that your home office is your living room. Is that because you can't afford something else? Oh, that means that you really don't have any cashflow? You know what I mean? I'm not trying to put salt in the wound, I'm just saying that's how it looks to everybody else. Everyone's calling the bluff on you. Everyone knows, everyone sees.

The easiest way to go about doing it, create a list of the top 100 people that you wish were in your down line, then start creating relationships with that individual. Ask yourself the question, "How can I provide value for that individual before they even know that I'm in an MLM?" That way when it comes back around, there's going to be a time where you can bring it up, and you can say, "Hey, look, I just want to tell you about it. It's totally cool if you're not interested, though." Guys, that same strategy is what I'm using on other people who I'm not even trying to get them into my MLM. That's just one of the ways that we used to promote products, because all it takes is a few of those people to say yes. They promote it to their followings, you know, people with their internet followings, and it makes a ton of money. That's the way that we do it. It's exact same thing with MLM. So, that's all I'm saying. Go ... do exactly what [inaudible 00:14:47] write out a huge list of people that you wish were in your down line, but my gosh, understand that most of them aren't going to join, especially right off the bat, if at all, and that's fine. You got to mentally be prepared for that.

Second of all, go create the relationships first. Provide real value for the individual. One example real quick then I'll end the podcast real quick. There was a guy who went out and I could tell that I was on his list, like he wanted me to join. Now, I ended up not joining but I was able to help him in some cool products. What he did was insane. He went and he bought one of my online products. When he did it, he did it for the sole purpose of hiring an outside coder, which he did, who went and on his own dollar, went and made all these improvements that I didn't even know you could make to my current product. You know, this is a side product. It's not my main one, it was over on ... you know, and he went and all he did was he just was like, "Hey, I hired this coder and he added these cool extra features in for you. By the way here it is, and also, I made a whole really cool video startup guide to walk people through how to set it up so that you don't have to worry about it with your own support team." He was like, "Here you go, you can set it up. It's all yours totally for free." I was like, "What the heck? Who are you? Are you kidding me?"

You guys, that product still makes me a ton of money. Do you know how much value that individual has provided for me? Anytime he reaches out to me, I answer now, amidst all the noise, amidst all the people that are out there trying to get me to do something for them, to promote a product, to join a down line, to buy there [inaudible 00:16:23] to do whatever, get samples, anything, amidst all the people, when that guys says something, I know that he cares about me. I know he cares about my success as well and you need to do that. You got to care about the success of the other person that you're trying to recruit in your down line. It's same exact ... more than you may even be thinking, this is a relationship business. So go create that list. Go create a relationship with them and then, after you have the relationship, and after you've provided value to that individual, then, then talk about your MLM, then talk about the opportunity.

Alright guys, that's all I got for you. That's what I'm doing right now as far as the launch. Stay tuned next episode so you can see what's happening. You can follow the launch for this thing. It's pretty sweet. Again, the reason I'm doing this is because I want you to be able to copy me and do it for your own down lines.

Alright guys, talk to you later. Bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.

Steve Larsen:

Hey, what's going on everyone? This is Steve Larson and you are listening to Secret MLM Hacks Radio. Before we get started I want to ask you the question, how often are you publishing?

Here's the real mystery. Every real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business, how do we recoup A players into our down lines and create extra incomes and still have plenty of the time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio.

Now, before anyone messages me, are you saying that I should publish a book? Are you saying I should publish articles, like that's ... It's up to you, but that's kind of yes and kind of no. The answer to that, I guess. There was a guy, long time ago who I started following, and he started getting me into selling things online. This is before I rejoined and MLM. This is before ... This is way back in the day for me. This is probably five years ago.

I started listening to his stuff, and he was great. He was really, really good. I think it was him, I actually can't remember if it was or not. We'll say it was him. Anyway, he had this great podcast. His name was Pat Flynn. I went, and I would start listening to Pat Flynn. It was kind of cool because I think he, I'm pretty sure it was him. He started talking about the power of publishing. He started talking about how it changed his life. I was like, "Oh that's cool. That's really great. I never in my life will ever do that." That seemed like such a hassle, oh my gosh.

The stress, the responsibility of regularly making something like a podcast, especially there's no way ever. I'm not ever going to do that. I'm never gonna produce podcast video, or a YouTube video. I'm never gonna produce ... I was just like totally anti all that. Never gonna do a blog.

Well, to this date you guys, I can tell you this is not my first podcast show. I have a second podcast show. It has a lot of followers. I've done, I think over 100 blog posts now. I'm close to 100 episodes in my other podcast show. I have well over almost 350 YouTube videos. They are all over the place. I had to step back and ask myself, why did that change? How did that change? I was at this conference this one time, this guy stood back, and he was like, "Hey, look here's the deal. You need to become somewhat of an expert in your space. Whatever it is, whether it's MLM or Ecommerce or whatever it is ... Info Products, you've got to be somewhat of an expert in your space. One of the easiest ways to get better at your own craft and to become an expert and to have authority ...

I've been publishing now regularly, actively for almost over a year now, which is awesome. I can't, I am blown away at what it's done for my life. Totally blown away. I was sitting in this conference and this guy was like, "Look, you got to publish regularly." And he's like, "Start a podcast, do something. Do whatever." I was like, "Duh!" And I was actively fighting the thought of trying to do that. If there's one regret, if there's one thing I could tell myself, my five years ago self, it would be to start publishing regularly five years ago. Not one year ago.

I can't tell you how much it's changed my life. I have spoken on stages. I've done tons of interviews, massive revenue from it. I can't, the amount of authority that it's brought. Not that I'm trying to be all authoritative, but you guys know what I mean? My messaging, my voice, finding my voice, finding what I'm trying to tell the world has become so much more clear in the last year since I've been publishing regularly.

It's brought people to me. It's brought opportunities to me rather than me trying to seek them out all the time. Regular publishing has changed my life. When I started planning the launch of Secret MLM Hacks, the actual product that'll be coming out soon, when I started actually planning the product itself, and actually putting it through together, I just about went and just launched it. I was about to pull the trigger although it wasn't quite ready yet. I was planning it all out and I was like, "You know what? What if I was to take a group of people, you guys through my thoughts and why I'm building things the way I am." My internet sales funnels have generated millions of dollars for a lot of big people.

If I was to tell you who, you would recognize a lot of the names. Again, not toot my own horn, not trying to ... It's just 'cause I want you to know where I'm coming from and that a lot of the things I'm telling you, I hope that you go and you apply it to your own MLM. Right? That's been the topic of this podcast. That's what I'm doing right now. I want you guys to follow that. I want you guys to be a part of that. I want you to come join the Secret MLM Hacks Facebook page, the community that we have over there. It's fantastic.

I want you to be able to go and get excited about publishing yourself, because publishing has changed my life. I want you to know where I am right now in the launch. I went through and when I launched this podcast, it was brought to my attention that I have not actually talked about this with you guys yet and that I should. My outro to my podcast talks about going to SecretMLMHacksRadio.com. It says, "Go to SecretMLMHacksRadio.com and get your free thing," and it's tons of value. I should be charging for it, which is the secret to providing free things. They got to be things that you would charge for. They got to be that good.

I send you through a sales funnel. It's a podcast funnel. I'm not asking for any kind of money, but it's still the equivalent of a funnel. There's a first page and I say, "Hey could I get your contact info so I can send you," basically the videos and the course every day. Then the second page says, "Hey if you want to be able to go and actually download these and use them for your entire down line as just a free training, just go ahead and click the share button right here and the free download will unlock for you. You'll get emailed for it. By the way, if you got any questions that you want actually placed on the actual podcast episodes, go ahead and ask them right here." You know what I mean?

There's value that's going out there. Well, what happens is you get added to this cool list and then there's these cool emails that go out that automatically give you the course over the next few days. That's what I'm calling a podcast funnel. The reason that I build it is because this podcast has a means to an end. I'm documenting the launch of Secret MLM Hacks and what I'm doing is I'm trying to teach everybody some of the tactics that I've been using that have been working great. I get really nervous about saying any kind of numbers for my own recruiting and revenue and things like that. I just get nervous about like ... You always hear people talking about, I always get nervous that people are gonna go like, "Well I should be making that too," so that's the reason I don't bring it all up. Just know that it's a lot and it's doing great, and it's been a lot of fun. We've gone on cruises and I've bought toys, and we've paid off parts of the house. It's been great! Whatever that dollar amount means to you, just I guess you can assign that to it.

This podcasting funnel, I just barely launched it. I just barely put it all together. There's cool tracking pixels on it. there's cool ... The reasons I'm telling you all this is because I want you to be able to go do the same. As a gift, I would love to be able to give you this podcast funnel. It's built on a software called Click Funnels. What ends up happening is I can give you one link and it will literally in a free trial account give you the exact podcast funnel. It will like spitting you, pixel for pixel, no joke. The whole thing, the exact thing that I built off, you go to SecretMLMHacksRadio.com, you actually literally can see all that stuff there, but then it can actually pull in the...

Now, I did clone that funnel and give you a version where it took my videos out and stuff like that. Obviously, if it's my content, i didn't give that part to you. If you ... Guys, regular publishing has changed my life. I want you to be able to do the same thing in your own MLM. Whatever it is, if it's podcasting, if it's videos, if it's ... I know a lot of people what they'll do is they'll Facebook live every single day. Whatever it is, choose it and just get regular about it. You know, there's a group that I coach how to become millionaires. It's really cool. It's an awesome group. We got a ton of people in it, a couple hundred people and it's awesome. I know I'm being really vague, it's 'cause I'm trying to not like cross promote and stuff like that. I'm being a little bit vague on purpose, okay I get it.

There was somebody in there who's asking, "Hey, what platform should I go and begin to regularly publish on?" I was telling them all on there like, "Guys, look it has completely changed my life to just regularly publish. We got all these cool tools. We live in the 21st century for crying out loud. All these awesome things out there that will help you get your message out there and get noticed."

Anyways, in your MLM, just choose the platform that you want to publish on. Whatever platform you spend the most time on. I listen to a ton of podcasts and I am on YouTube like crazy. I am a YouTube junkie. Facebook and I, we've become better friends, but I am a huge into YouTube and podcasts, so that's where I do it because I like it. There's some nuances with creating content. That's why I say go do it to a platform that you like because there's some nuances you gotta actually love it. You gotta actually, discipline behind it. Anyway, that's all I'm saying. That's really the main message of this actual podcast episode is that you guys regular publishing, I beg you to publish regularly. I beg you to get out there and be constantly communicating.

A lot of you guys know that I'm in the Army right, or I was. Very first thing, is this is super cliché but it's super true. The very first thing you do when you're attacking and enemy is you take out their communication. If you want your down line to die, stop talking to them. If you want your down line to totally fail quit communicating your vision. Quit communicating your goals quit communicating all the promos that your up line's doing. Quit communicating ... I think you get it.

Even if that's the only group that you're constantly publishing to ... I'm not saying, I publish this out to the world because I've been doing it for a little while. I'm really excited for a lot of people to hear this. If all you do is simply communicate on a daily, regular basis through a cool, Facebook lives, YouTube, whatever it is, regularly publishing will do things for you that you cannot even imagine. It will open doors that you didn't were yours to open.

I think I just landed another speaking gig. They're still setting it up, but they just approached me about it and I'm super stoked about it. Those would not have happened if I had not already been publishing like crazy. Every time I click publish on this podcast, it gets syndicated, it goes and it gets published out to YouTube and it goes to Twitter, and it goes to Google Play and iHeart Radio. It goes all over the place.

My other podcast show, it goes all over. It goes to my blog, it goes to ... It goes all over. What's so crazy is I hate Twitter but it gets pushed there automatically. I hate ... I don't really like Instagram. I don't really like ... I don't understand Tumblr, I don't understand ... Those aren't platforms that I like to be on and that's fine. I know that I have audiences there. If you really, actually want to get your message out there, you've got to be publishing regularly. You'll start to get a following. Just like you're following me right now. You'll get a following. You'll start to create your own culture. You'll create your own voice. You will find your voice. You'll find the message, you'll get more clear on what you're actually offering and how to sell your product. Your MLM as an opportunity or as the product or service.

Anyway, that's all I've got for you guys. That's all ... All I'm telling you is as far as where I am in the launch period right now is I had already previously launched my podcast funnel but I just hadn't actually told you guys about it 'cause I just forgot about it. It's doing insanely well. We got a ton of people in the free course right taking it, and they're loving it, which is great. The people are [inaudible 00:12:55] their down lines.

Anyways, I guess this is a shameless plug. That wasn't planning, this is what ... Go get the free Masters ... It's called the MLM Masters Pack. It's five videos that I shot. I went and I looked at what the top MLM'ers were actually doing in MLM as a whole. I went and I saw the courses they were doing. I saw these videos on all these things that they were doing, all the free training. I went and I transcribed them by hand. Then I went and I changed them just enough. I wasn't copying, I wasn't plagiarizing but I added in a ton of stuff about sales funnels and how to use that. Anyway, I packaged it up in these cool videos and it's totally yours for free, which is awesome if you go there.

Anyways guys, hopefully that helps. Hopefully I changed some of the paradigm for you on why you should publish regularly and what it'll actually do for your MLM team, your down line and growing your team and the longevity it will bring to you. It's insane, super cool. All right guys, I will talk to you later. See you on the next episode, bye.

Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go to download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.