In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.

Key segments of this podcast and where you can tune in to go direct:
[11:30] Building Authentic Connections in Affiliate Marketing
[23:20] Engaging Influencers for Long-Term Partnerships
[33:30] Fact-checking sources of information is vital for credibility

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