Welcome to the very first episode of the newly rebranded Full Cycle podcast, formerly the PlanetLaundry podcast!

Hosted by Matt DeWolf, this episode sets the stage for a fresh perspective on the laundromat industry—one that digs deep into the stories, insights, and innovations shaping both community and business.

Joining Matt DeWolf is Amanda Sidell, owner of The Laundry Basket in Maine. Amanda Sidell brings a unique background as a clinical social worker turned laundromat entrepreneur. In this episode, she shares her personal journey—serendipitously entering the laundry world during the uncertainties of COVID, putting her psychology and human-centered design expertise to work, and transforming customer experiences in her store.

The conversation explores the power of empathy and psychological safety in business, how a positive environment boosts customer loyalty, and why investing in your staff pays off. Plus, Amanda Sidell dives into community impact, creative ways to give back, and candid thoughts on overcoming the pressures of keeping up in the industry.

If you’re ready to rethink the laundromat experience—from the people who run them to the communities they serve—this episode is the perfect place to start. Let’s go full cycle!