Seek Go Create with Tim Winders

By Tim WindersSociety & Culture Business Entrepreneurship Religion & Spirituality Christianity Philosophy

Seek Go Create with Tim Winders episodes

December 13, 2021The Meaning of Hospitality with Sue Donaldson
At some point in your life, you may have had to open your home to receive other people. As you share a meal, converse, and learn about each other, you start to build connections. But as an inspirational speaker, life mentor, and author, Sue Donaldson tells us that the meaning of hospitality is more than having a guest over. Hospitality is creating bonds, but it's also paving the way for people to know God.
In this episode, Sue describes why we should practice hospitality and why it's more than just entertaining guests. She shares a few anecdotes on how she continues to connect with others despite the pandemic and gives valuable advice and tips for people to become better hosts. Lastly, she discusses her insights on how hospitality can help you find your life's legacy.
If you want to learn more about the true meaning of hospitality, then tune in to this episode.
3 Reasons to Listen:
Learn how to practice the meaning of hospitality in guiding people to know God
Sue shares ways to receive someone in a hospitable and loving way.
Discover how to apply hospitality in every situation

About Sue
Sue Donaldson is a professional Christian speaker with more than 25 years of experience gathering and mentoring people. She loves speaking in large groups to guide people toward the light of God and specializes in women's retreats and day conferences. Currently, she offers seven retreat series to choose from, but she can also craft speeches relevant to a theme of your choice.
Sue is an outstanding speaker and mentor and has also written four books to help you spread God's love to your friends, family, and community. Her books are about starting conversations, bringing people to your table, and of course, hospitality. You can find all her books and more on her website.
If you want to learn more about Sue, you may contact her by visiting her website. Alternatively, follow her on Facebook or Instagram. You can also listen to her podcast to learn more about the meaning of hospitality and find the light of God.
Resources
Subscribe to our website to get updates on our latest episodes.
Connect with Sue on her website.
You can also follow Sue on her socials: Facebook, Instagram
Listen to Sue’s podcast!
Seventeen Reasons Why Not to Do Hospitality: One Reason to Do it Anyway
Say Something Special: 252 Conversation Starters Book by Sue Donaldson.
Episode Details

Episode Highlights
[01:59] What Sue Does
Sue is a speaker, author, and mentor on spiritual growth and connecting with God.
She is a people-gatherer who loves to invite people over for a hot meal or a good conversation.
Sue’s no Martha Stewart, but she’s willing to cook with you or share a recipe or two.

[06:55] Challenges in Connecting to People During the Pandemic
She still has people over. However, because of the pandemic, she needs to limit the number of people she invites.
Sue can't have full-blown gatherings anymore. However, Sue always looks for the silver linings: her two adult children came home.
The pandemic also accentuated her message that we should be more aware of life’s brevity.
Sue's had to be intentional about when and where she hosts her gatherings and who she invites.

[09:05] "People need to know that this life is not all there is. I mean, we wake up in the morning, we don't think, 'Today I'm going to die.' But people did die...And I want people, myself included, to be more aware of the brevity of life." - Click Here to Tweet This
[12:14] Handling Online Events
Sue tried pre-recording one of her talks for an online event but doesn't care for it. She prefers to see people's faces live.
However, she still did a couple of virtual events.
Sue also cut her typical speech time of 45 minutes to 20 and provided group facilitator questions.
The best way to comprehend and internalize the Holy Spirit’s message is to discuss it immediately.
She always allows time for Q&A.

[18:05] The Importance and Meaning of Hospitality
God is the ultimate host, and He invited us first. So, if we want to be more like Him, we should practice hospitality.

Someone may not know about God, but they're willing to come over for a meal or drink. They may not know it, but your hospitality is God’s way of pursuing them.

One meaning of hospitality is showing God's love to people. It doesn't have to be homemade or grand. It can be as simple as coffee and donuts.

[20:09] "There are no deadlines to come into God. We open our door, even in COVID. That means going somewhere where we're sitting outside in the rain with an umbrella, and God has called us to get to know that person. That is hospitality." - Click Here to Tweet This
[24:53] Hospitality in Listening
Listening is one of the best aspects of hospitality. When someone feels heard, they feel loved.
God calls us to pour out our hearts to him.
When you listen to your friend’s anger or worries and turn them over to God, this is another meaning of hospitality.
Hospitality in its biggest, wonderful, and smallest form is taking people to the feet of Jesus.

[28:58] Growing Up to Learn the Meaning of Hospitality
Sue grew up with imperfect hospitality, but she was the fourth of five siblings.
She wrote an article on why we should be hospitable, but she realized she needed to know about other people’s experiences too.
To learn the meaning of hospitality, you have to practice it. It gets easier over time if you practice it repeatedly.

[31:07] "And isn't that the truth? When we're insecure in who we are and not counting on God's confidence, we are afraid to show our failings." - Click Here to Tweet This
[34:28] Hospitality Versus Entertainment
When we have an image of what hospitality should be, it blocks us from the true meaning of hospitality: God’s way.
When you’re entertaining guests, you focus on yourself. When you do that, it means you're either proud or insecure.
To help you stay confident, learn one recipe and become very good at it. Do it well, and it can save any meal.
If we are only entertaining, we can't serve the person God has graciously brought to our table.

[35:50] "The difference between hospitality and entertaining, is that entertaining, you're focusing on yourself. And whenever we focus on ourselves, we're either proud or we're insecure. And either one means that we can't really serve this person that God has graciously brought to our table." - Click Here to Tweet This
[37:15] Why People Don’t Practice Hospitality
Some people were not raised in a hospitable home, so they are not comfortable doing it.
However, you must break the "chain of un-grace'' for the sake of the gospel, your children, and yourself.
Others don’t practice hospitality because they fear embarrassment. However, you can train the people in your household to practice the true meaning of hospitality.
Some people think hospitality is synonymous with food, but it’s not.
There are many reasons why people don’t practice hospitality. Tune in to the full episode to hear Sue’s discussion on how to practice it anyway!

[42:18] Service and the Meaning of Hospitality
The core of Sue’s message is service.
There’s a difference between going out to serve others and inviting someone into your home.
If people think you’re perfect, they might not share their vulnerabilities with you.

[46:44] How Hospitality Brings People Together
First, you have to pray before your guests come over to develop your hospitality antenna. Your hospitality antenna helps you detect who you're supposed to invite into your life.
There are people who you’ll invite who aren’t your favorite people. Sometimes these are the people who need you the most.
Conversation starters are a great help and a blessing because it's fun. By using them, you get to know people better.
Listen to the episode for Sue’s stories on how a conversation starter can build a deep connection with someone in your home!

[47:01] “There are people who have been in my home that are not my favorite people. I think God has given us natural affinities to certain people. But those are the ones that perhaps need your focus the most. So you have to get over yourself.” - Click Here to Tweet This
[56:21] Defining a Legacy
You must ask the question: “What are you doing now to build into eternity?”
Sue defines legacy as having to do with people or God's words because they both last forever.
We need to show and become a representation of God’s love to others.
Legacy is not something we wait for after we die.

[01:06:43] Seek, Go, Create
Sue chose “create” because she wants to create an atmosphere of love, acceptance, hospitality, and good food.
Churches usually invite Susan to talk at event centers, retreat centers, hotels, and the like. Sue also speaks during Christian women's events.
As a speaker, she can also talk about topics that can cater to different group types.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. It would also help us if you shared this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we'd love a review from you. You can help us reach more people who want to rediscover the meaning of hospitality!
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
1 hr 9 min
December 06, 2021How to Find Peace Even When Life Becomes Chaotic with Glori Winders
Life won't be perfect all the time. We experience trials and tribulations that strengthen us as we move through the seasons of life. As the challenges grow tougher, we should learn to appreciate the little things. Beautiful sceneries, an “I love you” message from your spouse or a loved one, or even a short video call with a grandchild are just a fraction of the wondrous blessings from God. All in all, trust the process. In God, you can find peace and joy.
In this episode, Glori Winders discusses the seasons in her life and how they are all according to God's plan. Every season of her life has been curated perfectly to be the person she is now. Episodes of joy, pain, and fear are God's way of manifesting his guidance for us. It's not easy to find peace when life is hard, but Glori encourages us to walk with the Lord and trust in Him no matter what. You can achieve inner peace with Him even when life becomes chaotic and painful.
Listen to the episode if you want to find peace no matter the season.
3 Reasons to Listen:
Discover how seasons change and how we can learn to embrace all seasons, whether joyful or painful.
Learn the ways you can grow closer to the Lord and find peace even when life becomes difficult.
Understand that difficulties will pass. Trust that the Lord will guide you through.

About Glori
Glori Winders is an author, minister, motivator, cook, and entrepreneur. She has published numerous books on food that meet a broad range of dietary restrictions and are allergen-free. Together with her husband, Tim, she has launched new businesses while writing and traveling the world.
If you’d like to reach out to Glori, you may visit her website or connect with her on Facebook, Twitter, or LinkedIn.
Resources:
Want to hear more from Glori? Check out these previous Seek Go Create podcast episodes:
Recall, Reflect, and Redefine
How to Deal with Financial Failure
What is Agile Leadership
Discover the Storehouse Principle from the episode You are a Steward, not an Owner: The Meaning of Leadership
Reflect on what success means to you with the episode Redefining the Meaning of Success and Overcoming Roadblocks along the Way
Connect with Glori: Website I Facebook I Twitter I LinkedIn
Episode Details

Episode Highlights[02:13] Growing as Seasons Pass
Glori shares that her relationship with Tim has grown and matured over the years and seasons. They even love each other more, through thick and thin.
There is a season, a time to every purpose under heaven.
We aren’t promised a perfect life and will experience ups and downs.

[06:33] The Season of Children
Tim and Glori share that they dated for one year, then were engaged for two years before getting married.
Glori shares that they were already facing challenges before marriage. Overcoming them made their relationship stronger.
Before having children, their lifestyle was more relaxed and focused on keeping their lives in order.
Having children is a whole different season, but it makes you see the changing seasons more.
Tim and Glori loved experiencing the stages of their child's growth, but children leave home eventually. Living in an empty nest was just another new season.

[16:35] Remember That Jesus is Always with You
There may have been seasons of struggle, but there are also seasons of celebration and blessings of life God has offered.
Glori realized that it was a beautiful season as her family enjoyed life in beautiful places.
You can still find peace and joy amidst a season of hardship.
Remember that Jesus Christ has a plan for you. Trust his way, and you'll experience joy and peace no matter what you're going through.

[19:02] “He is working all things out for your good. That doesn't mean we're not going to have trials or tribulations, but it's all working out for your good if you believe that it is and that you know He's working on your behalf and that He is your joy and your peace whether the circumstances you're in are joyful or peaceful.” - Click Here to Tweet This[25:13] The Season of Having ‘Old Parents’
We often think about taking care of our children but not our parents.
Tim and Glori share that there are both physical and mental stresses during this time, especially watching their parents' health deteriorate.
Their parents need to have access to medical services. Arranging these services for their parents has been challenging and stressful.
Most of us will not have the chance to see our parents take care of their parents, so this is something new and unknown.
Glori encourages us to seek the Lord's guidance when we feel like we're at a dead end.

[29:25] “It's like a lot of seasons in my life. I don't know how to handle a lot of it, so I just have to pray and ask the Lord for him to open up doors.” - Click Here to Tweet This[31:18] Submit to the Lord
We may think that we have control over many things in our lives, but this is not the case.
When you believe you can control everything, you naturally put more pressure on yourself.
Remember that you cannot control other people and situations. Only the Lord is in control.

[33:19] Seasons of Hard Work and Rest
There are millions of people who left the workforce. More are expected to quit by the end of the year.
Leaving the workforce gives people the chance to reflect and understand their long-term passions.
Glori shares that when they were younger, they used to work harder and stayed up longer, thinking that this was the path to success.
However, they now understand that creativity needs rest.
There will be seasons where you need to hustle, but remember that you also need time to rest and recover.

[35:17] “We are in a season where we actually understand our creativity comes when we're at a place of rest. If we're tired, it's harder for us to be creative.” - Click Here to Tweet This[38:08] Ownership to Stewardship
The storehouse principle is understanding that your money and resources are gifts from the Lord.
Eventually, he will multiply the work of your hands.
Everything we own is not ours — it's the Lord's.
The shift towards stewardship led to the results of their current business endeavors.

[40:03] Stop Trying to Impress Others[40:50] ”I don't really care what other people think [and I’m] not trying to impress anybody. The only person I care about is the Lord.” - Click Here to Tweet This
Glori shares that she is in a season of rest and growing her relationship with the Lord.
She can find peace by not trying to impress others. She only cares about the Lord.
Love Him with all your heart and soul, including yourself and others. You cannot learn to love others if you do not love yourself.
Tim and Glori once dreamed of boasting their material gains to people. Now, they want to grow as people without worrying about presenting a wealthy facade.
You should not judge actions against what you think is right. Instead, take it to the Lord.

[45:03] “I know too many people that have things and things have them. I don't want to be in a place where things have me, I want things to be a tool for me to do whatever I was put here to do.” - Click Here to Tweet This[49:06] Seasons Change
Even if you’re in a difficult season, it will change and pass. Fostering your relationship with the Lord helps you endure this process.
Don’t give up and give in to fear.
Find peace in the Lord and trust that things will work out. Embrace the season you’re in.
Even if you’ve laid out a ‘perfect’ plan for yourself, the Lord’s plan for you still triumphs. Thus, you should always trust the process.

[52:13] The Seasons of Thanksgiving
Glori reminds us that there’s no need to get everything on the list. Gestures as small as baking cookies and writing encouraging notes could be more meaningful than you know.
We should remember that Jesus is the gift on this Earth to restore our relationship with God.
Be joyful and thankful for God’s great gifts.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we'd love a review from you. You can help us reach more people who want to find peace, no matter the season.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
59 min
November 29, 2021How to Achieve Business Growth with Mark Patchett
Have you ever dreamed about growing your business 10 times to what it is today? Business growth is alluring for many entrepreneurs, but only a few know what it entails. Sometimes, these goals can lead to even more problems and stunt future opportunities. Thus, business growth should be built on strong values and fundamentals.
In this episode, Mark Patchett joins us to talk about how to achieve business growth. He shares that not all companies are ready for scaling up and how to properly prepare for it. We also touch on why messaging is the future of successful businesses, and how to find the right partners to grow your business.
If you are interested in creating growth that’s right for your business, then this episode is for you!
3 Reasons to Listen:
Discover how to achieve business growth and know when you’re ready for it.
Understand the importance of values, fundamentals, and lifestyle in learning how to achieve business growth.
Learn the right way and first steps towards building growth.

Resources
Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
Nectar Sleep
Strengths Finder
Harvard Graphics
The eCommerce Academy
Growth Shop: Website I Facebook I Instagram I Youtube I LinkedIn
Connect with Mark: Website I LinkedIn I Growth Mentor
Episode Details

About Mark
Mark Patchett is the founder of Growth Shop, where he helps businesses scale rapidly and sustainably. With over 10 years of experience in e-commerce and business growth, Mark has helped over 250 companies from hyper-growth startups to global brands like The Economist, the BBC, Channel 4, Qantas, and more!
Mark’s specialization includes growth modeling, building highly distributed teams, campaign and creative strategies, structures KPIs and team management, building tool stacks, and automation.
Want to learn more about Mark’s work? Check out Growth Shop and his website. You can also reach him on LinkedIn and Growth Mentor.
Episode Highlights [02:09] Mark’s Background
At Growth Shop, Mark helps businesses grow quickly through tried and tested strategies.
He used to work in marketing, user experience, and SEO before focusing on business growth. His journey was all about learning and continuously building on his experiences.
Growth Shop originally had an executional hub in Saigon, Vietnam but the company met several issues like time zone and COVID-19 restrictions. So they set up shop in Ukraine.
If you want to expand internationally, you need to know more about the place’s context.
Invest in places and communities that will help you achieve your mission.

[09:21] What Fuelled Mark’s Growth Mindset
Mark’s grandfather’s entrepreneurial nature influenced him. He pioneered the health food industry in Australia.
After getting a stroke and not being able to talk, his grandfather would communicate with Mark through business books.
To learn how to achieve business growth, become your manager and always look for ways to be more effective and efficient.

[12:59] The Value of Slowing Down and Learning Consistently
Remember to find time to slow down and relax.
Michelangelo’s best ideas came to him when he went on three-hour walks.
Relaxation helps people sustain their growth mindsets.
When hiring people, Mark values deep thinkers and readers.

[14:28] “Relaxation is actually the most optimal tactic for growth.” - Click Here to Tweet This[18:40] Building Lean Growth Teams
For Mark, being lean means being able to achieve large goals with low operational costs.
It doesn’t necessarily mean paying people a low amount of money. It means paying them the right amount and giving them performance-based incentives.

[22:55] Contemplating How to Achieve Business Growth
Before thinking about growth, you need to understand your reasoning and your values. Some companies need to prepare for it first.
Instead of solely thinking about growth, ask yourself: How do we grow and…?
Mark’s company’s values are smarter, faster, and happier.
You can build things quickly by having an intelligent approach and people will be happy with the result.

[24:28] “Growth is really important, but only when you've worked out your values and the reason you built what you've built.” - Click Here to Tweet This[28:40] Mistakes and Challenges to Watch Out For
Revenue does not solve all problems. Forcing short-term revenue growth can lead to many issues because someone in your company will have to bear that brunt.
Mark shares that conducting a SWOT analysis on himself helped him identify what he’s good at, what to get better at, and what to hire for.
If you’re not good at a particular skill set, you can look for others to do the tasks for you.

[36:05] Learning How to Achieve Business Growth
Start with your whys. Why do you want to get to a certain level of growth and do you know what its implications are?
Know your specific goal, whether it’s revenue or profitability. Then identify KPIs for each.
Optimize your economic fundamentals as much as possible. You can’t know how well you’ve done without understanding your numbers.
In some cases, you can get away with it, but only if you have a deep understanding of your products and customers.

[39:04] “Before they think about growth, they need to ensure that the economic fundamentals of the business are as optimized as it can be.” - Click Here to Tweet This[42:35] Marketing for Business Growth
When your economic fundamentals are solid, then you can focus on other drivers, like ads and marketing.
People discover brands through active and latent intent.
Google and Facebook may be able to target certain demographics, but in focusing on these, they lose the ability to know their economic value.
Your business needs to focus on your brand value and community.
Fundamental principles of business, like copywriting, have not changed even though the format has.

[46:39] “There's a resurgence back into understanding the value of your brand, and there's a resurgence back towards the importance of community.” - Click Here to Tweet This[49:17] Preparing for Growth
Understand and be aware of your problems. Know what has and hasn’t been solved.
Ultimately, growing your business is a process that involves tests. There’s no silver bullet.

[51:40] The Right Way Towards Business Growth
Learning how to achieve business growth starts with your foundations. Know your margins and your product inside and out.
For example, do you know what it will cost to acquire a customer?
Next, optimize processes like your working capital cycle, cash flow, and cash reserves.
Then, look for strategic partnerships.

[53:55] How to Find the Right Strategic Partners
Look for complementary products or services.
When you identify common themes, it’s easier to look for partners who are in the same space but offers different things.
This strategy compels you to think outside the box.

[56:57] The Future is Messaging
Messaging is important because it creates personal conversations.
It’s crucial to have a communication touchpoint where you can authentically and gently communicate with someone over a prolonged period.

[01:00:10] “The people that are going to win are the people that have learned a way to communicate like a friend would, where people are excited to hear from you.” - Click Here to Tweet This[01:00:39] How to Get Started
Talk to people and customers.
Be curious and learn from them as much as possible. They will give you all the answers.

[01:02:01] Seek, Go, or Create?
Mark resonates with “seek” the most.
He believes that you need to keep looking ahead.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we'd love a review from you. By leaving a review, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 6 min
November 22, 2021On Good Leadership: Being a Shepherd Leader for Others with Dr. Trevor Blattner
Leadership is a big responsibility. You don’t affect only your own life but the lives of those who look up to and follow you. Thus, good leadership means helping others grow, succeed, and reach their fullest potential. While everyone may have their approaches in doing this, there are common behaviors shared by the top leaders and backed by scientific evidence that you can apply in your life.
Dr. Trevor Blattner, business coach, author, and shepherd leader joins us in this episode to talk about good leadership. He discusses his book, Redefining the Top 1%, and how he applies it in his own life and business. He also dives into how the concept of shepherd leadership came about. Far from having reached his goal, Dr. Trevor shares how he has up until now continued to realize and seek the ideal version of himself as an individual and as a leader.
Learn and listen from this episode if you want to learn more about good leadership!
3 Reasons to Listen:
Learn from Dr. Trevor’s experience in his path of leadership.
Find out what being a shepherd leader means.
Discover the behaviors you can apply to exemplify good leadership.

About Trevor
Dr. Trevor Blattner is an endodontist, coach, shepherd leader, and author. He redefines leadership as an approach meant to support and raise others up. He is also a leading thinker on Shepherd Leadership. Backed by science and evidence, he shares with the public seven behaviors of leadership in his book, Redefining the Top 1%.
If you'd like to reach out to Dr. Trevor, you can contact him on his website.
Resources
Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
Check out Tim’s debut novel entitled Coach: A Story of Success Redefined!
Gravitas Impact Premium Coaches
The Servant Leader by Ken Blanchard and Phil Hodges
Redefining the Top 1%: 7 Behaviors That Drive Shepherd Leadership by Dr. Trevor Blattner
Get book bonuses here!
Connect with Dr. Trevor Blattner: website
Episode Details

Episode Highlights[02:46] What Dr. Trevor Blattner Does
Dr. Trevor is an endodontist who started his business practice from scratch. This is where he realized the importance and impact of good leadership.
He also does business coaching to help others with their personal and business growth.
Dr. Trevor deals with his ADHD by being active and having many interests.

[06:16] Applying Good Leadership at Home
Dr. Trevor is a father to three daughters.
He found that leadership at home is different from leading a business. There needs to be a different style of leadership to face more difficult challenges.
Dr. Trevor wanted to learn from experts about common leadership behaviors. That is how his book came to be.
As a researcher, all his information is backed by science.
Dr. Trevor admits that applying the practices in his book isn’t easy in daily life. However, knowing the ideal is the first step.

[09:12] “Taking [leadership behaviors] and using them every single day, actively, isn't necessarily an easy thing. It's an ideal we set up for ourselves and each of us individually have our own cross to bear in terms of the things that we struggle with, and the areas where we're not as strong.” - Click Here to Tweet This[10:54] The Meaning of Character, Morality, and Truth
Character, Morality, and Truth are the words in Dr. Trevor’s mission statement. These values factor into his ideal world.
Dr. Trevor believes that there is one truth that is given by God. It teaches us how to live our lives.
He strives to achieve these ideals despite his failings. He envisions a better world for the people he loves.

[13:21] Measuring the Ideals
These three ideals are measured subjectively.
Look at a person’s authenticity to measure truth. As you open yourself up to new ideas and knowledge, be curious and find proof about a stance.
For character and morality, their measurements are much more relative. In a way, we recognize them when we see them.

[15:54] The Current State of Leadership
Dr. Trevor thinks for quite some time our most visible leaders have also been lacking in character.
Since we use them as a barometer for what is acceptable, we have a real problem on our hands.
He sees the exact opposite in his community, where leaders of small businesses prioritize the people: their employees and families.
Our society has created a situation where our top leaders do not align with our long-term ideals.

[19:51] The Evolution of Leadership
Rick, Dr. Trevor’s father, started his own business from the ground up. He maintained a tough, authoritarian approach to leadership.
Rick’s style of leadership can be traced back to his father, who gave off an intense, alpha stance.
It’s only recently that the concept of servant leadership became popular. Many people responded well to the idea of the person at the top being the servant of the organization.
Shepherd leadership is an idea where leaders pave the way forward while protecting and serving their people.
For Dr. Trevor, the role of a leader has evolved into someone who protects and mentors their team.

[24:00] “[A shepherd is] someone that charts the course, sort of creates the path forward, and also protects... I think the role of a leader in this day and age is to be protective and be a mentor to those people on their team as far as possible.” - Click Here to Tweet This[25:54] Shepherd Leadership
Shepherd leadership is not a commonly used term. It’s also a bit misunderstood.
Shepherds, like David from the Bible, are defenders. They are strong and willing to fight for their flock.
Dr. Trevor used this term because it’s the right fit for those he wants to reach.

[28:50] On Redefining the Top 1%
When thinking about the Top 1%, most people imagine those with massive wealth.
Dr. Trevor wants to spin this concept in a different direction.
He believes we need to reach for the Top 1% performance bar in our lives and reach the best of our God-given abilities and talents.
Once you establish and secure yourself, you are better equipped to reach out to those in need.
The book doesn’t focus on money. Instead, it centers on learning and incorporating the behaviors of the top leaders to maximize your potential.

[30:20] “I think we can all understand that if we're unable to take care of ourselves, financially and otherwise, we really aren't equipped to do things for others in a powerful way.” - Click Here to Tweet This[33:08] Faith, Money, and Success
Dr. Trevor is an Enneagram 3, a successful achiever. So, he makes sure that financial achievement isn’t his top priority.
The Bible says that the love of money is the root of all evil. If we make money our top priority, we can breed a lot of evil.
Dr. Trevor believes that money is a resource. As such, you can either use it either positively or negatively.

[36:48] Battling Anxiety and Self-Doubt
Dr. Trevor recognizes that we are all going through unique challenges.
He himself has been diagnosed with generalized anxiety and ADHD. He acknowledges that these conditions have contributed to many of his struggles.
ADHD in adults manifests through unhealthy coping mechanisms, difficulty finishing projects, and poor social interaction.
Our struggles don’t have to define us. Instead, we need to face them and do what we need to overcome them.
We shouldn’t be embarrassed about the crosses we need to bear. These situations are learning experiences.

[40:14] “Don't be embarrassed or ashamed by [your struggles] because it's not a coincidence that that's the particular cross that you have to bear in your life. There's some sort of reason and some learning experience from it.” - Click Here to Tweet This[41:10] In Pursuit of Success
For most of his life, Dr. Trevor has always been chasing after achievements and rewards to fill a void.
He later realized that something wasn’t right. He had to reevaluate how he lived.
Many of what Dr. Trevor wrote in his book was based on self-reflection. It served as a guide for both himself and his readers.
Authors learn much in the process of writing. Dr. Trevor reckons that many of them do this to write to themselves.

[45:22] “I'd be curious to know, in the deepest part of [an author’s] heart, how many of those were writing to themselves? In many ways, like, you're famous, and you're successful, and you know these concepts, and you're teaching them, but how much of this is also for you?” - Click Here to Tweet This[48:47] Good Leadership Behaviors
Embrace radical responsibility. Good leadership means that you need to accept every outcome that happens to your team.
You may not have created the situation, but you’re responsible for how to move forward from it.
And so, good leadership requires you to have a mindset that embraces responsibility.
Be still and know. Good leadership is knowing that there is a bigger picture.
A leader should have a spiritual side that recognizes a greater power and the limits of humanity.

[52:18] Who Redefining the Top 1% is For
Anybody that aspires to be in a position to lead or influence others can learn from the book.
There are many exercises that can help readers apply their learnings.
The book’s content is based on scientific evidence and literature.

[56:26] Seek, Go, or Create?
Dr. Trevor currently resonates most with “seek.”
Our big mission is to grow the Kingdom of God by honoring Him and treating others well.
So, Dr. Trevor is currently seeking the next move for his personal and professional life based on God’s calling.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 1 min
November 15, 2021Learning to Listen to God’s Voice with Cherlyn Decker
Are you going through a difficult time in your life, wherein you lose your sense of purpose and identity? Sometimes, we may feel like we have lost control of some aspects of our lives, be it in our careers or relationships. As overwhelming as these situations may be, don’t despair. These are chances for us to fully put our trust in the Lord and learn to listen to God’s voice.
In this episode, we talk to Cherlyn Decker, an author, inspirational speaker, and faith coach. She graciously shares her journey filled with trials and challenges. Along the way, she realized that God provides her with opportunities and blessings to transform and flourish. Now, she is with us to share her experiences in her deep relationship with God.
Listen to the episode to learn how to listen to God’s voice, so you will never get lost in your life’s journey.
3 Reasons to Listen:
Discover how you can find strength and courage when you rest in God in times of tribulations.
Find out why independence is fear.
Understand how to tune into God’s voice and trust His providence.

Resources
Subscribe to our website to get resources from our guests and receive updates on our latest giveaways and episodes.
Check out our previous Seek Go Create episodes:
Embracing and Overcoming Challenges in Life with Christopher Greco
Check out Tim’s debut novel entitled Coach: A Story of Success Redefined!
Graham Cooke — Brilliant Perspectives
Connect with Cherlyn: website
Get a free declaration to begin your breakthrough and check out Cherlyn’s book here!
Episode Details

Episode Highlights[04:08] What Cherlyn Does and What Leadership Means to Her
She helps leaders and entrepreneurs experience and lead from God’s voice, so they can show up for those they are called to serve.
For Cherlyn, leaders help other people achieve their best. They recognize what’s hampering others from moving forward.

[06:05] The Pivotal Moment in Cherlyn’s Journey
A phone call and the words: ‘I’m sorry, your position has been eliminated’ changed Cherlyn’s life forever.
She had always known in her mind that God was her provider. When she lost her income, she had to let God show her that.
Even before she got laid off, she was unhappy. She heard a voice inside her to go look for herself elsewhere.
However, she was sure that it was not God’s voice speaking to her then.

[12:10] Learning to Listen to God’s Voice
Just like how we know if we ran a red light, we know when we are being disobedient to God.
In these situations, we have to trust God to shine a light on our paths and correct our disobedience.
One person in the Bible who always listened to God’s voice was David. Even though he was mighty, he always asked the Lord’s guidance on when to engage with his enemies.
Whenever we ask for guidance, He may say yes, no, or nothing at all. When we don’t receive a response, we simply have to wait until we hear God’s voice.
When Cherlyn does not hear God’s voice, she continues to walk in peace towards where He led her before until He tells her to stop.

[15:30] Cherlyn’s Christian Background
Cherlyn grew up in a Christian household. This environment served as the foundation for her faith in God.
However, that did not mean that she led a life without difficulties. Like what Paul tells us in his Epistles, we are to expect trials.
But when we look to God in times of tribulation, we can find His goodness and peace.
Even though Cherlyn does not like going through trials, these strengthened and sharpened her. They also solidified her faith.
As a teenager, the relationships she had with her peers in their church were unhealthy. Luckily, she was able to find a different church youth group with whom she could bond.

[21:14] Cherlyn’s Realizations
The word of God is our weapon. While their church taught her to study the scriptures, she didn’t understand how to use it as her sword of truth back then.
However, her denomination gave her building blocks and allowed her to have a good relationship with the Holy Spirit, who is the best teacher there is.
God’s voice led her to the tools she needed to equip herself in the world.
Looking back, Cherlyn now sees how God used the good, bad, and ugly in her life to transform her.

[24:16] “Our past is not meant to be punishment. Our past is meant to point us to what God wants to teach us so that we can make changes and do things the way He wants us to do them moving forward.” - Click Here to Tweet This[29:08] God’s Providence
Cherlyn had to learn how to let go of something when God asks because He has something greater planned.
We, as 21st century Christians, have a distorted view of what blessings look like from God.
We have to trust that everything God provides is good, and if there’s something that does not come from Him, we need to question it.

[34:01] Learning to Trust God
Independence is fear of letting God take charge.
In the areas where God had not given her stewardship, Cherlyn was bringing chaos.
Cherlyn had to learn that true independence comes from tapping into God, her source.

[35:31] “What the Lord has shown me is that my independence was fear, fear of what it could look like to be fully dependent on God.” - Click Here to Tweet This
He may send us a storm to see if our foundation is built on our solid faith. That’s what happened to Cherlyn when she lost her job.

[40:14] “When the storm comes, you can tell what the house is built on... There's still going to be thunder and lightning. But it's built on a solid foundation. And I think at the end of the day, God lets that stuff happen to say, ‘Okay, let's test this foundation here.’” - Click Here to Tweet This[41:15] Parenting as a Christian
Cherlyn fights her own battles and passes these victories down to her children as their inheritance.
However, she believes in the value of testing, because this process brings forth perseverance and character.
Her prayer is for God to put her children in the refiner’s fire in her house, so that she may walk alongside in their journey.
When we are looking for a breakthrough, our best weapon is to find someone who's overcome it. However, most of us don’t like being vulnerable.

[43:45] “When we are looking for [a] breakthrough, our best weapon is to find someone who's overcome it.” - Click Here to Tweet This
Cherlyn’s family did not go through challenges by themselves. God sent specific people to help them through their difficulties.

[46:25] On Writing Her Book
According to Cherlyn, writing her book is an act of obedience.
Not everybody can hire a coach to help them through life’s difficulties. She wrote about how God helped her and how He can do it for others as well.
At first, Cherlyn’s people-pleasing self feared baring parts of her life she had never even told her family and friends.
However, the Lord redefined this trait of hers. God’s voice made her realize that she only needed to perform for an audience of one.

[51:16] Takeaways from Cherlyn’s Book
All His sheep can hear God's voice. We just need to tune in our hearts to listen to the Lord.
Our identity does not come from what we do or who we think we are. It comes from who the Father says we are.

[01:02:27] “When you know who God says you are, nobody else’s opinion can change it because it doesn’t matter.” - Click Here to Tweet This
If you don’t know who you are, open the Word of God and let Him speak to you.
Tune in to the full episode to learn how to recognize God’s voice and how He speaks with you!

[01:06:26] Seek, Go, or Create?
For Cherlyn, the word that resonates most with her has to be seek.
If she’s not seeking God’s voice first, she’s doing things for the wrong reasons.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 11 min
November 08, 2021Ken Kladouris’ Journey to Stillness and the Benefit of Meditation
Quietness, peace, and serenity are not words we would usually associate with success. In a world where hustle culture reigns, simply going through the motions may sound reckless. But what if I told you that one of the best ways to boost your productivity and creativity is by simply staying still? Today’s guest tells us how we can access this benefit of meditation.
In this episode, we talk to Ken Kladouris about his journey to stillness. He shares how he transitioned from a high achiever to a peaceful and calmer version of himself. His story of personal discovery and self-awareness lies in the benefit of meditation: finding stillness and mental clarity. He also reveals to us how a 20-minute meditation helped him become more accomplished.
Sometimes, taking a pause is the more productive option. If you are a career-oriented individual who is unsure how to proceed from the hustle life, then this episode is just for you!
3 Reasons to Listen:
Discover the benefit of meditation to your life.
Learn how to let go of things beyond your control.
Find out how stillness can boost your success.

Resources
Subscribe to our website and other social channels to get resources from our guests and updates on our latest giveaways and episodes.
Check out Coach: A Story of Success Redefined by Tim Winders and download chapter 1 for free!
Get There!: Chart Your Course to Financial Abundance and Live the Life You Desire by Ken Kladouris
Stillness to Success by Ken Kladouris
Connect with Ken: Platinum Wealth Group | Website | LinkedIn | Instagram
Episode Details

Episode Highlights
[02:51] An Overview of Ken
Ken has been in the financial industry for more than ten years.
He immerses himself in two businesses: real estate and his mental meditation course.
Through his course, he helps people gain the success they want through mental clarity.

[04:51] Ken’s Epiphany Moment
Ken’s business was successful, and everything was unraveling according to plan.
He felt like his life reached a plateau.
As he was sitting on the patio during a vacation at the Cayman Islands, a feeling of calmness and clarity engulfed Ken.
Upon returning to his daily routine, he wanted to experience that freedom and vulnerability he sensed before.
He found this mental clarity to be a benefit of meditation.

[07:42] Who Ken Was Before Finding Stillness
Ken’s life had a lot of stress and anxiety.

[11:33] “Because I was so stressed about trying to control everything, it became this vicious cycle of stressing about things you're worrying about.” - Click Here to Tweet This
He was a high achiever who always wanted to have control of everything without any surprises. Because he was in control of everything, he felt he was doing great in life.
He used to put up a lot of barriers to keep people at a distance. He only presented the happy and successful version of himself to others.
Now, Ken is more comfortable because he goes with the flow and doesn’t stress about it.

[18:10] Getting Into Business
Ken’s trajectory was pretty straightforward. Growing up, he saw how comfortable his uncle, a financial advisor, was. So, that’s what he wanted to become.
His uncle set up his path towards inheriting his practice.
His family had a construction business. Being closer to it growing up, he saw all of its ups and downs. Whereas, he never really saw the bad side of his uncle’s venture.
Additionally, he is naturally inclined towards numbers and money so it made sense to go after finance.

[20:18] The Origin of Platinum Wealth Group
His family had a falling out during his graduate school days. Due to the family separation, his uncle never talked to him again.
Ken was at a crossroads where he could choose to continue his set financial path without the help of his uncle, or do something else. He chose the latter.
With hard work, Ken moved up the ranks of a corporation. There, he worked in various fields, including retirement plans, 401k’s, and IRAs.
One of his colleagues thought that they were doing too much. So, they went out on their own and niched down on 1031 exchanges.
The 1031 exchange is a mechanism to sell real estate, purchase another piece of real estate, and defer the tax. Tune in to the full episode to hear more about this topic!

[28:21] Dealing with the Falling Out Aftermath
Ken had no control over his family’s separation and the consequences that came after.
While he planned his goals for the next five to ten years, these fell through when his family’s situation happened.
He felt it was a waste if he didn’t continue because he already got the necessary degrees and the passion for finance.

[29:42] Niching Down to 1031 Exchange
Ken always focused on the alternatives, including 1031 exchanges. He and his partner believed it could help people, so they chose to niche down in this field.
Currently, Congress is discussing limiting the gain you could defer to half a million dollars. This move can hurt the industry in general.
Since this is out of Ken’s control, all he can do now is to ask people to write to their elected officials and show their support for the 1031 exchange.

[34:32] Sailing and Freedom
Ken loves boats and being on the water.
Something about the vast expansiveness of the ocean gives him freedom. You feel at peace by getting more in tune with nature and the flow of the water.
When Ken was writing his book, he compared it to learning how to sail—knowing where you want to go but relinquishing control to the wind and depending on it to move.
It fits together with his book’s idea: understanding what you want and getting there.
Ken made all his major shifts—starting his practice, learning how to sail, and writing a book—around the same time.

[42:28] The Writing Process
Ken wrote the book for himself and not for the audience. It was more to prove that he can do it.
He spent six months riding the rhythm and writing every day. But Ken’s work picked up, and he lost focus in writing.
Eventually, he came back to incorporating writing into his daily routine but used sailing to keep a balance.
When he was still working on the book, his usual routine involved: meditating, journaling, and writing.

[46:46] What He Learned from Writing
Ken didn’t identify himself as a writer before writing his book.
He then realized that when he spent time doing it, he could write and be a natural at it.
Ken teaches what he does. His book is all about what his vision is, so it asks people what their vision is and what they can do to arrive at that vision financially.

[49:55] Stillness
Ken invests in increasing his self-awareness and doing self-reflection.

[49:57] “I think people could stay busy but not have the self-awareness to understand, right? They didn't have clarity because there’s so many domains all the time that you’re just too busy to even see.” - Click Here to Tweet This
He looks back on his five-day silence retreat and the benefit of meditation in gaining mental clarity.
Many people have yet to experience this benefit of meditation since it can be difficult to sit with yourself.

[54:11] About Stillness to Success
Knowing what your values, vision for the future, and happiness look like is the starting point for stillness to success.
Meditation is not just crazy poses but easing into a natural breathing rhythm. The benefit of meditation allows you to explore your future and define your version of success.
Ken is thinking of branching out from meditation to retreats since retreats can be a beneficial experience.
Stillness to Success teaches mantra-based meditation, where you repeat a mantra until you find your centering thought and slip into a state of having no thoughts at all.

[59:27] Slipping Into The Gap and the Benefit of Meditation
After developing your habits, you can find the gap in your everyday routine and enter a state of no thoughts.
You can allot 20 minutes of your day to experience this benefit of meditation. Once you see how clarity and stillness can benefit you, you will become hooked.

[01:00:08] “Most people have this misnomer that they can't find 20 minutes. I'm sure if it's really important to you, and you start to see the benefits, you can make the 20 minutes and you'll find a way to do it.” - Click Here to Tweet This
During his first week of silence, Ken initially thought it would be impossible to let go of the demands of his life. But at one point, they all just went away.

[01:02:06] “These very epiphany moments of healing and just understanding, [it’s] like you come out a different person. And then you become like, ‘Oh, my God, this is an incredible thing. All those demands and things I think I need to do are just thoughts’.” - Click Here to Tweet This
Stillness accelerated Ken’s success in many ways. Many high achievers join him in the retreats, showing how unplugging can rejuvenate the mind.
Meditation allows Ken to become a happier, more compassionate, and more understanding person.

[01:05:53] Seek, Go, or Create?
Ken is a bonafide seeker.
If you seek within, everything will come naturally to you.

[01:06:02] “When you seek yourself, everything else comes to you. Because how you show up and what you put out is what you get.” - Click Here to Tweet This
Knowing what it is you seek will give you the motivation to create.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 10 min
November 01, 2021A Mixtape About the Meaning of Life
We can think of life in terms of a game. You win some, you lose some. But winning is different for each of us. For some, it may look like amassing wealth. For others, it may be finding success in their careers. Whatever yours may be, the first thing we all need to do is think about the meaning of life so that we can turn our efforts into fulfilling our purpose.
In this solo episode, Tim talks about the people, shows, and books that have inspired him as of late. As he grows older, he finds that he has more questions rather than answers. He dives deep into these questions today, taking us into his mixtape about the meaning of life. He wraps up his reflections with a reminder to allow God to steer us into finding our true assignment and being in a state of peace.
If you’re on a quest to find meaning in life, then this episode is for you!
3 Reasons to Listen:
Ponder about the meaning of life through books, TV shows, and a board game.
Understand why you should determine your assignment in life.
Be inspired to be in a state of peace, rest, and Sabbath.

Resources
Subscribe to our website to get resources from our guests and receive updates on our latest giveaways and episodes.
Seek Go Create Podcast: How to Build Immunity to the Virus of Change
The Game of Life Board Game
Ted Lasso
Essentialism: The Disciplined Pursuit of Less by Greg Mckeown
Effortless: Make It Easier To Do What Matters Most by Greg Mckeown
The Fun Formula by Joel Comm
The Chosen
Episode Details

Episode Highlights [03:32] “One might think… that the more mature we get, the older we get, the more answers that we have. I am finding that I have more questions than answers.” - Click Here to Tweet This[04:27] The Game of Life
The Game of Life is a board game that was introduced in the 1960s by Reuben Klemer. Its goal is to accumulate the most money.
This game reflects what our society thought about the meaning of life.
In 2007, Hasbro released a new version of the game with slightly different thoughts about the meaning of life.
Besides earning money in the game, you can also earn points for virtuous deeds.
Just like the revamping of this game, we should challenge ourselves to keep redefining the meaning of success.

[09:07] Ted Lasso
Ted Lasso, an Apple TV+ series, is about a football coach with a very positive outlook on life.
It’s a “feel good” show about the naive enjoyment of life, which also circles back to the discussion about the meaning of life.
The first season of the show was mostly light and quirky, and it showed the characters’ hurts and difficulties in the second season.

[13:42] Book Recommendations
Tim recommends two powerful books by Greg McKeown: Essentialism and Effortless.
Essentialism makes you question what is essential in your life.
Tim resonates with this concept especially because he lives in an RV and travels a lot.
On the other hand, Effortless talks about the type of effort we put forth in our day-to-day lives.
These efforts depend on how we define success. If you equate success with wealth, then you’d spend the most effort on generating money.

[17:33] Exciting Upcoming Episodes
In his conversation with Joel Comm, Tim noticed that individuals in his age bracket tend to ponder more about the meaning of life.
For Joel, life should be fun. That got Tim thinking about whether or not he’s living a life filled with joy.
Meanwhile, in his interview with Simon Severino, they talked about growth.
One thing that Tim noticed is even though he advocates for growth and profit, he also has an easygoing lifestyle and gets plenty of rest.

[21:24] “I used to be one of these guys that were pretty proud of the fact that I slept very little. I thought it was a badge of honor….You know what, it feels really good to be rested. It feels really good to just have the mind feel rested, the body feel rested.” - Click Here to Tweet This
This chat with Simon speaks a lot about the importance of having a good rhythm and pace in life. Listen to the full episode to hear more about Tim’s exciting interviews!

[24:24] The Chosen
The Chosen is a show about the people that Jesus chose to follow him early in his ministry.
Tim admits that he didn’t want to watch this show because he gets disappointed with the quality of Christian television, but he tried to watch with an open mind.
For Tim, the show relays the nature of Jesus Christ during the beginning of his ministry, and it did a great job at storytelling.
Watching the show made him realize that we are His chosen, and He came for us.
Tim reminds us not to construe the show as 100% Biblical and Scriptural truth.

[29:41] Pondering Spiritual Arguments
Some people believe that God is sovereign; He is moving us around like chess pieces.
However, others think that we do have free will.
Tim agrees with both ideas. There is an Invisible Hand of God steering and guiding us. But there are ways that we could veer off and go in different directions.

[31:01] “I believe that we are chosen. We are created for a specific assignment on this earth, specific assignments. And I believe our mission, our path, the way we need to go is to identify and find what that assignment is.” - Click Here to Tweet This[32:30] Notes About the Meaning of Life
Life can take us to different paths. There is no one fixed direction.

[32:30] “Life veers and goes in a lot of different directions. It's not an ABCD; there's a lot of paths.” - Click Here to Tweet This
The Game of Life and the shows Ted Lasso and The Chosen can be compared to life as we know it.
There are many things in life we cannot control. So, there is power in surrendering our lives to Him.

[34:34] Moving Towards Peace, Rest, and Sabbath
Getting closer to the assignment we were created for leads to less stress and anxiety.
Get close to your Creator so you can understand what that assignment is.

[37:39] "The way most of us live in our first-world culture, it's killing us. Because we're all under stress. We're trying to do something. We're trying to be successful in the way that others think we should be, instead of the assignment that we should have.” - Click Here to Tweet This
Start thinking about the meaning of life and your purpose now, so you won’t have to feel anxious about it.
When you’re not under anxiety or stress, the more attractive, healthy, creative, focused, and grateful you become.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired to think about the meaning of life with this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we'd love a review from you. By leaving a review, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
46 min
October 25, 2021Mastering Engaging Conversations: Why Learning How to Be a Good Listener Matters with Tim Cosby
In this episode, Tim Cosby discusses how you can get into this mindset and why it matters. We learn about his coaching approach for leaders in any field. In particular, we find out why good relationships are cultivated by having engaging conversations. Through this, we open channels and opportunities for growth to both parties. Tim also shares his valuable insights on the areas of faith, business, and coaching.
If you are a key decision-maker in your organization who wants to learn how to communicate better, then this episode is for you!
3 Reasons to Listen:
Discover how proper coaching could transform your leadership and/or discipleship.
Find out the power of learning how to be a good listener and asking good questions.
Learn from Tim Cosby’s experiences and insights regarding the faith with business.

Resources
Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
Check Out Coach: A Story of Success Redefined by Tim Winders
Connect with Tim: Website
Coaching Based Ministry by Mike McGervey and Tim Cosby
How to Win Friend and Influence People by Dale Carnegie
Christian Coaches Network International
Episode Details

Episode Highlights [02:30] What Tim Does
Tim coaches people to master engaging conversations.
Tim was also a pastor for several years.
Right now he focuses on helping people grow and improve themselves.

[03:29] Mastering Engaging Conversation
We have so many ways to communicate, and yet somehow, it’s something not many of us are good at.
To improve the culture within an organization, you have to improve the relationships involved.
Meanwhile, to improve relationships, conversations have to be better.
Thus, Tim teaches coaches, professionals, and clients to make conversations that engage people.

[05:04] Are We Good Communicators?
In general, Tim says that we are bad at communicating.
Sometimes, people come into conversations with their own agenda; we don’t always listen very well.
We’re not really taught how to communicate properly.

[07:57] Challenges to Communicating Well
One of the biggest challenges is the mindset.
We have to let go of the belief that we know everything or are more competent than those we communicate with.
To have better conversations, a paradigm shift must happen. We should learn how to be a good listener.
Another challenge is learning how to ask good questions to keep a conversation engaging.
Learning how to be a good listener helps you formulate good questions.

[10:07] Preparing For a Conversation
In reality, we don’t take time to prepare before having conversations.
An engaging conversation involves making the other party feel valued and listened to.
Part of learning how to be a good listener is understanding that not listening is an act of war.

[10:59] “Not listening is an act of war. So think about that one, and then think what's going on in our culture, think what's going on in most of the relationships and conversations that we have.” - Click Here to Tweet This[11:59] Having Engaging Conversations as a Christian
Jesus is a good example for those who want to learn how to be a good listener.
Tim discovered that Jesus always asked questions instead of giving advice to the people that approached him.
Tim reveals that Jesus asks at least a hundred questions in the Gospels.

[16:16] What We Need to Get Better At
Tim says we need to learn how to be a good listener.
We should also learn to ask open-ended questions better. This skill would be immensely helpful to leaders.
Too often, we focus on our own advice. We come into a lot of conversations thinking of what we already know.

[19:53] “I think we're really bad at not listening to the other person. And then that mindset that just thinks, ‘You know what, I've got their answer. I know what they should do. And if they just do what I tell them, everything's gonna be good.’” - Click Here to Tweet This
Sometimes our minds also default to problem-solving.
But instead, we should take time to pause and learn how to be a good listener. This process includes asking apt questions.

[21:43] Humility
Using the coaching approach in leadership is all about learning to be a servant.
Coaching was a humbling experience for Tim. Throughout his life, Tim was taught that being a leader means you need to be an expert.
But he later realized through his coaching experience that this was not the case. As a coach, you need to learn how to be a good listener.
Tim’s job is to guide the client by listening to them and to the Holy Spirit. And humility is in the heart of this.

[25:12] “My job is to listen to you well, and to listen to the Holy Spirit well, so that I can help you hear what He's saying to you. Because at the end of the day, I got nothing for you. Right? My job is to, in a sense, kind of hand you off to the Holy Spirit.” - Click Here to Tweet This[28:25] Coach, Client, Holy Spirit
Tim is a member of the Christian Coaches Network International.
Secular coaching includes only the coach and the client. It holds the belief that the client has everything in them they need to solve their problems.
Although Tim believes that people have the potential to better themselves, they don’t have everything in them to do so. Hence, Christian coaching involves the Holy Spirit.

[31:52] Merging Faith and Business
Tim makes it clear to his individual clients that he is a follower of Christ and his coaching approach is rooted in this.
While this is his lens on life, he does not force it on anyone.
In the business setting, Tim listens and also comes into the experience as a follower of Christ.
Tim believes that business is ministry and this space is his mission.

[35:17] Knowing that You’re Not in Charge
The Scripture teaches us that God is Emmanuel - “He is with us”.
When Tim is coaching, he has a continual conversation with God. It’s a two-way conversation where he talks and listens to God.
He acts as a conduit between the client and God. Tim does not take credit for what he brings forth to his clients.

[40:16] Coaching as Modern-Day Discipleship
Coaching is a good operating system for making disciples of people.
We need to learn how to be a good listener, ask better questions, and allow ourselves to be where God wants us to go.
Meet people where they are not where you think they should be.

[41:16] “If we knew how to listen better, and ask better questions, and meet people where they are not where we think they should be, and help them to go where God wants them to go... then I think that that would be a really great way to make disciples.” - Click Here to Tweet This
Tune in to the full episode to hear Tim share a story of a pastor who learned how to be a good listener.

[46:06] Learning How to Be a Good Listener and Asking Good Questions
Tim has learned through the years of coaching that he does not have all the solutions for people. This belief has taken a lot of weight off his shoulders.
He believes a lot of pastors should be taught how to be a good listener and how to ask good questions.
This process is also an effective way to develop good leaders.

[50:41] Coaching
The concept of “coach” came from a little town in Hungary called Koch in 1585.
It emerged from the idea of a carriage meeting people where they were and deliver them to where they wanted to go.
In the 1900s, it started to be associated more with athletic coaching.
For Tim, coaching helps people change without telling them what to do.

[52:16] “Coaching helps people to change without telling them what to do.” - Click Here to Tweet This
As a leader, you may have to give people direction. But sometimes you just have to listen, ask good questions, engage, and empower people.

[52:33] “You could lead all the way across the spectrum where there are times where you need to give direction, and that's fine. But there are times when you need to empower people, and you need to learn how to ask good questions, and listen, and get them engaged.” - Click Here to Tweet This[54:12] Challenges to Tim’s Calling
For Tim, an obstacle for coaches to help people reach their potential is the fast-paced lifestyle. People are in a hurry most of the time.
It’s not very often that we see leaders who truly listen. People don’t always have a reference of what a good leader is.
People need to experience being heard and listened to.

[58:53] What Discourages and Encourages Tim
A discouraging thing for Tim is CEOs who don’t value the approach he is championing.
On the other hand, it’s encouraging for Tim to see other leaders who value and invest in his coaching approach.
After all, Tim’s coaching is a way of teaching people how to be with other people.
Tim invites key decision-makers of organizations to reach out to him as he believes that what he has to offer could truly help them.

[01:03:54] Seek, Go, or Create
As a business owner for the past 11 years, ‘Create’ currently resonates the most with Tim.
He believes that God is the creator and leaders are co-creators.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the Seek Go Create Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 8 min
October 18, 2021Scale Up Your Business and Develop Strategic Planning With Allan Draper
Many people believe that we are brought to this planet with an innate purpose. For some, it’s to create opportunities to build businesses and communities. But how can you better position yourself for growth? Finding your “why” is the first step in growing your business. However, growing your business comes with large amounts of risk to develop strategic planning.
In this episode, Allan Draper shares his background transitioning from litigation to entrepreneurship. He shares his story of growing up in a small town in Idaho and how he pulled himself up to get to where he is now. He has found his “why” that has driven his company and several other companies to success. Through this, he has created jobs and empowered many people.
If you are a small business owner who wants to scale up and develop strategic planning, then this episode is for you!
3 Reasons to Listen:
Discover tips on building and growing a business in the service industry.
Allan Draper shares how his background in litigation contributed to his success in assessing risks and growth opportunities.
Learn how small business owners can scale up their business and develop strategic planning.

Resources
Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
Check out Coach: A Story of Success Redefined by Tim Winders and download chapter 1 for free!
Connect with Allan: Website | Instagram
The Business Growth Pod with Allan Draper
proof. Pest Control
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
Start With Why by Simon Sinek
How Great Leaders Inspire Action TED Talk by Simon Sinek
Episode Details

Episode Highlights [02:15] What Allan Does
Allan is passionate about growing and scaling companies. He believes that he was born to do this.
Allan's family barely made ends meet, and he slept on the floor with his brothers for the first six years of his life.
He noticed how different his entrepreneurial spirit is from his uncles and father.

[06:32] “My entrepreneurial spirit is: I can do so much. And I can give people a great place to work, where they’re proud of what they do, where they enjoy their labor, and they can provide well for their families.” - Click Here to Tweet This
Allan's upbringing instilled in him a sense of purpose. He believes that there's a lot that we can obtain in life.

[07:35] Allan’s Mindset Around Money
Allan's childhood played a central role in many aspects of his life.
Coming from a small town, Allan recalls how motivated he was to break free and explore the world.
Instead of thinking about how much money he can make, he thinks about his next step or level of progression.

[11:36] What Allan Would Tell His 18-Year-Old Self
Allan would tell himself that he is capable of so much more. There is infinite potential in so many areas of life.
Failing is going to happen, but it's going to be okay. So why not go for that big goal?

[14:06] Develop Strategic Planning in The Service Industry
Allan wanted to be an attorney when he was young.
Around 2006, his brother started selling pest control door-to-door.
They decided to start their own pest-control company after seeing its potential. But it did not work out for them.
Allan went back to law school and did a few years of commercial litigation while his brother stuck with pest control.
After a while, they decided to revisit their business venture and develop strategic planning for it.

[16:30] Being an Entrepreneur and Lawyer
Lawyers, especially litigators, are not typically entrepreneurs.
There is a significant disconnect between entrepreneurship and lawyers because lawyers only see things when they go bad.
Allan believes that sometimes, you have to be overly optimistic to develop strategic planning.
Allan had to find this blend between logical, linear thinking and a creative, ambitious, and optimistic personality.

[18:56] The Risk of Owning Businesses
Allan holds himself back from overanalyzing an opportunity.
Attorneys err on the side of caution because they are trained to do so in law school.
Allan's risk tolerance for investment is high. However, once he gets into a deal, he analyzes it to see where he should take care. Doing this allows him to plan strategically.
There’s value in playing both sides of a business.

[26:55] Having an Arrogant Mindset
People have this mindset thinking nobody can do it as well as them; this is a bit arrogant.
Small business owners have such a hard time letting go of control.
As a business owner, you can’t do everything by yourself. You need to relinquish some control to develop strategic planning.

[29:39] “Even when they hire people, small business owners have a problem micromanaging because that person is just not good enough. If you treat somebody like they’re not good enough, they’re gonna go find another job.” - Click Here to Tweet This[32:00] Having a Business Partner
Going into business with a partner is a lot like marriage.
The match isn’t going to be perfect, so don’t think the other person is perfect.
Look for somebody motivated and willing to work on the partnership.

[32:02] “Just like marriage, I think that the difference has been two people that don’t think the match is perfect... But it’s two people that wake up every morning and they say, ‘Hey, it’s time to work on our partnership.’” - Click Here to Tweet This
When you have a family member as a partner, you have to put on different hats. Learn how to separate things—when to turn something on or off.

[37:04] Tips for Service-Type Businesses
Scaling a service business is arduous work.
You have to go back to your “why” and vision. The service industry can be lucrative, but it can be a tough road as well.
Money is never that great of a motivator. People quit all the time because it’s not enough.
Service companies must provide great value if they want to keep their businesses running.

[41:44] The Importance of Good Customer Service
Being in the service industry appeals to a lot of people. You can have flexibility in your schedule and opportunities to interact with new people.
When you connect with customers on a personal level, they become customers for life.
You don’t need a rocket to be successful. Technicians just need to have the ability to talk and connect with people.

[44:25] Insights on Hiring and Retaining Employees
Make efforts to retain your employees. But get rid of bad employees because they’ll do more harm than having nobody.
Continue to develop the perks and benefits for your employees.
Constantly position the business for hiring to position yourself for growth.
People are what make companies grow and be successful.

[48:50] How to Develop a Culture That Retains People
What are you doing to get people excited about their job? Give people a chance to work for a common goal.

[49:27] “One of the greatest motivators in our lives is working together with other people to achieve a common goal.” - Click Here to Tweet This
What is your company doing to help people progress? Help them earn more, develop skills, and learn more about their jobs.
Who are you surrounding your employees with? Hire people that don’t cause more frustration.

[54:38] Knowing Your “Why”
Deep down, we have this innate desire to figure out a few things.

[55:27] “I think all of us, deep down — we have this innate desire to figure out a few things. There are a few questions that we want to figure out in this life, and I think one of those questions is ‘Why am I here? What am I doing on this earth?’” - Click Here to Tweet This
Your passion should come naturally. If it doesn’t, that’s not your true “why.”
Conveying your company’s “why” is an ongoing process; you have to be passionate about it.
You can convey your company’s “why” with the way you treat people. You can also find your purpose by giving to your community.
If we don’t understand the purpose of our companies, scaling them up becomes difficult.

[01:00:37] Allan’s Ideal Client
Allan’s ideal client is anybody who wants to get to the next level, scale up, and develop strategic planning.
He will tell you to quit your job and invest everything you have. He’s turned away a lot of people because of that.
This is a mindset that people need to adopt if they’re laser-focused on that growth.

[01:03:14] Seek, Go, or Create?
Allan chooses to create because he was put on this earth to build relationships, people, finances, develop strategic planning, and more.
It’s easier to destroy than to create something.
We need people to create jobs that build people and motivate them.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 8 min
October 11, 2021Mastering the Digital Landscape of SEO and SEO Copy Writing with John Vuong
Every business should have a website as its number one digital asset. In the age of information, this is your virtual storefront, and you want people to show up for it. Understanding SEO copywriting is the key to digital marketing and advertising. When you can better optimize your website, you are positioning yourself as a thought leader for potential clients.
In this episode, we introduce SEO expert and founder of Local SEO Search Inc., John Vuong. He shares his story growing up in an Asian immigrant household and bootstrapping his way into his digital marketing company. Having a digital presence is a must for business owners. And by understanding SEO copywriting and the algorithm, you can better understand how to utilize digital marketing and advertising to your advantage.
If you are a business owner who wants to generate more opportunities and create a better digital presence through SEO copywriting, then this episode is for you!
3 Reasons to Listen:
Learn how SEO copywriting can make your life easier by creating more engagement with you and your clients.
Discover the basics of the search engine algorithms like Google and how business owners can use them to their advantage.
John Vuong shares his advice on creating a better user experience for potential clients.

Resources
Subscribe to our website to get resources from our guests and updates on our latest giveaways and episodes.
SEO Services for Canadian SMBs: Local SEO Search Inc. Toronto
SEO Services for Global Audiences: Local SEO Search Inc.
Connect With John: LinkedIn
Episode Details

Episode Highlights [03:17] What Does John Do?
John always introduces himself as a father. To him, it’s the most important thing.
He also tells people that he helps small and midsize businesses (SMBs) with advertising and marketing through SEO copywriting.
Moreover, he informs people that he is a giver. He helps people get better.

[04:46] The Definition of SEO
SEO stands for search engine optimization. The goal is for websites to appear on the first page of Google results.
John’s job is to get into the mindset of what users have gone through to get to a keyword that fits their search query.
SEO helps businesses get in front of their ideal customers and be positioned as leaders.

[07:47] About John’s Parents
John is forever grateful for everything his parents have sacrificed and accomplished to get their family from Vietnam to Canada.
The move provided him and his siblings with abundant opportunities and choices, as well as the opportunity to give back.
His parents pushed John and his siblings to stay grounded. They focused on education and togetherness.
John developed the core of his business from this connection his family taught him. Through connection, humans are better, stronger, and more powerful than any individual.

[11:02] “That’s the core of my business as well. We connect because we understand that together we’re way better, stronger, and we’re much more powerful than any individual.” - Click Here to Tweet This[11:15] His Parents’ Business in Vietnam
John’s dad had a parts business for bicycles. By liquidating this, they had enough assets to give to smugglers, so they could leave Vietnam.
His parents sacrificed everything they had to migrate. They believed there was more opportunity on the other side.

[13:30] What Motivates John
In the early days, it was all about survival. John wanted to fit in and be socialized.
Before going to college, John had over 20 different jobs. Through these, he interacted with various people who made him more curious about life.
It's about grit and determination because nothing is given to you. So John is always moving around, trying new things, and engaging with people.

[17:35] Organizations that Helped John
Growing up, John and his family relied on organizations like the Salvation Army and food banks.
His parents were desperately trying to get a job, but it’s hard when you don’t know the language or have the necessary skill.
If you stick it out, you are going to succeed in the future.
John emphasizes the necessity of hard work, education, and gratitude.

[22:35] Facing Discrimination
It may not be obvious, but there is a lot of hate toward people who look different.
John just lets it go and always looks for ways to empower himself.
Always look at what you have and be grateful for it. Do not judge others because everyone’s going through different circumstances.

[23:58] “We’re all together on this Earth and planet, trying to just live, and survive, and have a happy, joyous lifespan, and have good ties together. Right? Why judge others? Everyone goes through different situations.” - Click Here to Tweet This
Broaden your horizons and explore things beyond your comfort zone.

[26:59] Experiencing Life Outside Toronto
John grew up in a smaller town an hour away from Toronto. It had a large population, but it only had a dozen other Asians in it.
Growing up in a situation where food and survival are more important than what people say, the negativity doesn’t impact John.

[29:05] John’s Path to SEO Copywriting
John’s history included advertising sales for 10 years. He worked in traditional advertising and dabbled in online performance-based advertising.
In traditional advertising, he learned how to connect with business owners and provide value based on the brand and product he was selling.
With the advent of the information age, email and websites became more accessible. You had to adapt to change.
He got into this entrepreneurial business of SEO copywriting to fill the gap between the needs of the customers.

[32:51] The Yellow Pages and SEO Technology
Understanding the algorithm of Google is more challenging than the Yellow Pages.
The biggest ads get the first placement and alphabetical categories.
Back then, if you weren’t in the Yellow Pages, you’d miss out on a whole year of the best type of marketing.
Nowadays, if you’re not on Google, you’re missing out on visibility and other opportunities.

[36:16] The Importance of SEO for Businesses
Search engines make it easier for potential buyers and prospects who are actively seeking products or services you offer.
As a business owner, you need to show up to people seeking out your products and services.
SEO is about understanding what you offer.
Position yourself as a leader so that you can be served up more frequently with as many keywords applicable to you.

[40:52] Can We Trust Google with Our Information?
Your banks and email are tools that make your life easier. It makes sense that you’re giving up something like data.
These big companies' main revenue source is your data and analytics.
A lot of businesses forget how important it is to have this digital presence. Your website should be your number one digital asset today.

[42:24] “A lot of businesses forget how important it is to have this digital presence. That website should be your number one digital asset piece today.” - Click Here to Tweet This
Google is allowing you to be more visible and more prominent. You just have to understand what they’re looking for.
Tune in to the full episode to hear John’s analogy for SEO and real estate!

[45:33] Common Mistakes and Bad Practices
You pay for what you get in life, not just in business.
There is no guarantee of success in any business. Even the largest companies like Facebook and Google do not guarantee results.
John’s business analyzes everything from competitors to Google’s guidelines to help their clients overtake their competition the right way.
If it sounds too good to be true, it probably is. Do not get duped.
Always do your vetting. Look at the gaps in information with any deals.

[49:16] Basic Understanding of Algorithms
First, look at user behavior.
By the time your consumers check out your website, they know everything about you. They have done their research.
What business owners don’t understand is that SEO is behind the scenes of what goes on.
SEO copywriting is all about positioning yourself as a leader in the eyes of Google and the users.
It is about generating more opportunities, lifting traffic, and finding gaps in how people can find you.

[53:28] When to Expect Results
Know your scope. It all depends on perspective and where you’re at.
Ask yourself what you want to be known for in your industry.
Understand your customers and focus on creating content, so you can position yourself as a thought leader for your ideal customers.
Listen to the full episode to hear more advice from John!

[56:15] The Content You Need to Post
A proper website is the biggest asset piece digitally. It's the core foundation of a business.
Everything on your website should speak to the type of clients you want to attract. Answer their problems with a solution you can deliver.

[57:00] “Everything in your website should speak to the type of clients that you want to attract, and answer their problems with a solution that you can deliver.” - Click Here to Tweet This
Ask yourself, “Who are my 10 best customers in the lifetime of my business?” Then, go out there and get to know them.
Afterward, amplify your presence on social media, send links, attend webinars, and be frequent. Google only wants businesses that are leaders in their space.
Understand that this process takes time.

[59:40] The Speed Factor
Users don't want a site that takes three seconds or longer to load.
Building on themes and using many plugins slows down the site.
A custom website is ideal. But you have to pay for that better user experience.

[01:01:40] How to Monitor How Your Business is Doing
It all depends on where you’re at, how frequent your competitors are, and how much your customers want. Furnish your content piece.
The relationship you build with people is what you need to amplify. Do good work for people, and let them amplify it.

[01:05:21] John’s Ideal Client and How to Engage
John’s ideal client is someone that understands how to run a business. He also likes dealing with service-based SMBs struggling with the digital landscape and SEO.
The typical engagement starts with taking a look at your website and what Local SEO Search Inc. can do. They audit your website, then build a roadmap for you.
John nurtures long-term relationships with his clients.

[01:10:44] What Do Successful Businesses Do?
Good leaders know they can't do anything by themselves. They build strong relationships of trust.

[01:10:59] “What I found is that leaders, true leaders, entrepreneurs, people, understand how to live fulfillment with happiness and joy. They’re very decisive. They understand that they can’t do everything themselves.” - Click Here to Tweet This
John’s priority is working with honest people that make a difference and give to the community.
SMBs were hit the hardest in the pandemic. They're not funded by lobbyists, yet they show up every day and work to survive. John wants to support these people.

[01:14:38] Seek, Go, or Create?
John has always been a ‘Go’ kind of person. Success or failure, at least you’re taking action.
He might not always be successful, but it's important that he gives it his all. By going, he doesn’t live with regret.

Enjoy the Podcast?
Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.
If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.
Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.
Connect with the SeekGoCreate Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
To growing and becoming all we are created to be,
Tim
Mentioned in this episode:
Stop Reacting, Start Leading: Free 30-Minute Coaching Call
Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.
Book Coaching Call
1 hr 19 min

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