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Self-Funded and Scaling: How He Built a 5-Cart Coffee Company
In this episode, we sit down with Austin from Viator Coffee to unpack how he scaled a multi-cart coffee business—all without a single dollar of investor funding. You’ll hear how Austin went from building a DIY cart in his garage to operating five carts, a café, and a roastery, all while balancing family life and rapid growth.
Austin breaks down the systems, automations, and sales rhythms that helped Viator double revenue year over year—and the real story behind building a business that actually works without burning out. Whether you’re bootstrapping your first cart or trying to grow a team, this episode is your playbook for building a sustainable mobile coffee brand.
We cover what it takes to scale without capital, why systems matter more than style, and how the right tools (like Flashquotes) help you move from solopreneur to scaled operator. If you’re serious about growing your coffee or bar cart business, this one’s a must-listen.
➡️ Join our Mobile Catering Accelerator: https://www.skool.com/mobile-catering-accelerator/about
📸 Instagram: @FlashquotesHQ
🐦 Twitter: @FlashquotesHQ
⸻
⏱️ Timestamps
00:00 Welcome
01:52 Austin’s journey from Starbucks to startup
04:03 The original business plan—and what changed
06:17 Why starting small actually worked better
10:26 Building a coffee cart in a garage (literally)
13:31 First bookings and early growth strategies
18:22 Using bridal expos to drive leads
23:10 Opening a café mid-pandemic
29:21 Acquiring a roastery and adding new carts
32:15 Multi-cart operations and logistics
36:02 Systems, tools, and scaling with Flashquotes
45:50 Creating a business that works without you
50:33 Austin’s advice for scaling to market dominance
⸻
🔑 Key Points:
• How Austin scaled from one cart to five—without investors
• The strategy behind 100% year-over-year growth
• Why systems and team training unlock real scale
• The sales rhythm that keeps Viator’s calendar full
• How Flashquotes helped them run 40+ events in one week
View all episodes
By flashquotesIn this episode, we sit down with Austin from Viator Coffee to unpack how he scaled a multi-cart coffee business—all without a single dollar of investor funding. You’ll hear how Austin went from building a DIY cart in his garage to operating five carts, a café, and a roastery, all while balancing family life and rapid growth.
Austin breaks down the systems, automations, and sales rhythms that helped Viator double revenue year over year—and the real story behind building a business that actually works without burning out. Whether you’re bootstrapping your first cart or trying to grow a team, this episode is your playbook for building a sustainable mobile coffee brand.
We cover what it takes to scale without capital, why systems matter more than style, and how the right tools (like Flashquotes) help you move from solopreneur to scaled operator. If you’re serious about growing your coffee or bar cart business, this one’s a must-listen.
➡️ Join our Mobile Catering Accelerator: https://www.skool.com/mobile-catering-accelerator/about
📸 Instagram: @FlashquotesHQ
🐦 Twitter: @FlashquotesHQ
⸻
⏱️ Timestamps
00:00 Welcome
01:52 Austin’s journey from Starbucks to startup
04:03 The original business plan—and what changed
06:17 Why starting small actually worked better
10:26 Building a coffee cart in a garage (literally)
13:31 First bookings and early growth strategies
18:22 Using bridal expos to drive leads
23:10 Opening a café mid-pandemic
29:21 Acquiring a roastery and adding new carts
32:15 Multi-cart operations and logistics
36:02 Systems, tools, and scaling with Flashquotes
45:50 Creating a business that works without you
50:33 Austin’s advice for scaling to market dominance
⸻
🔑 Key Points:
• How Austin scaled from one cart to five—without investors
• The strategy behind 100% year-over-year growth
• Why systems and team training unlock real scale
• The sales rhythm that keeps Viator’s calendar full
• How Flashquotes helped them run 40+ events in one week