Self Made Strategies

This is the Self Made Strategies Hustle Story about Jean Steinke, the Founder of LoftySpot (https://www.loftyspot.com/).

LoftySpot helps community centric organizations find new ways to leverage their underutilized space and earn revenue with an easy to use software platform. They believe places of worship, libraries and community centers are natural locations to gather for work, meetings or events.

The team at LoftySpot knows only too well the pressures of maintaining a tight budget and securing enough revenue to support the work of our communities. LoftySpot engages with organizations around the country who are battling with a declining revenue stream; one not always balanced with a reduction in demand for their services.

LoftySpot’s platform allows communities to market their space to potential guests and easily manage the availability, booking and billing process while reducing the administrative burden. Typical reservation income results in a return on investment in less than two bookings per month.

LoftySpot was born by combining a career in business development with a strong desire to help community centric organizations become more effective. Visit LoftySpot.com to find more about our movement.

About the SMS Hustle Story

Check out this short clip, where we learn about how Jean got started on her entrepreneurial journey.

Make sure you tune in this Thursday, wherever you listen to your podcasts, to hear Jean’s episode on the Self Made Strategies Podcast.

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Mike Rabinowitz works in Commercial Real Estate, as a Tenant Broker, for Tactix.

Tactix is a licensed commercial real estate brokerage firm committed exclusively to representing tenants and other end users of real estate. Tactix does not represent any landlords or real estate developers. Their sole objective is to help companies reduce their real estate occupancy costs by fiercely advocating for their interests at the negotiating table, maximizing competition for their requirements in the marketplace and creating a transparent procurement process so they can ultimately make an informed decision.

Tactix clients include tenants of all sizes, both public and private, ranging from large, established Fortune 500 companies to small entrepreneurial firms, law, accounting and other professional service firms, universities, healthcare systems and other institutions and nonprofits.

If your business is looking for a Tenant representative that pledges:

To provide you, the client, with outstanding real estate advice… to put your interests ahead of Tactix’ own… to make the full resources of their entire firm available to you… to advocate tenaciously and unflaggingly on your behalf, until Tactix has delivered to you the best possible real estate outcome for your business. Then visit
www.Tactix.com to learn more.

On today’s episode we will:
• Get to know Mike and hear more about Tactix, and how they are disrupting the commercial
real estate market
• Discuss commercial leasing and how you can ensure that you are protected when entering
into a commercial lease
• Then we will discuss best practices for negotiating a commercial lease for your business
• Stay tuned all the way to the end of this episode, where I am sure that Mike will share some
horror stories with us
• Mike’s involvement in a new startup called Giveadelphia

On this episode of the Self Made Strategies Podcast, you will learn about:
• The mistakes that organizations commit in commercial leasing deals,
• Why commercial tenants consider using a broker like Tactix (even if you are just renewing your
lease)
• Why it is difficult for commercial tenants to find appropriate representation (and why there is
no adequate representation for commercial tenants unless you hire a tenant broker)
• How much will hiring a tenant broker cost, and if that will that add any costs to a lease (HINT: It
may not cost the tenant any additional money)
• How to create real leverage in a commercial lease negotiation and why bluffing does not
generally work
• The best practices for negotiating a commercial lease
• The key provisions tenants need to be careful about in a commercial lease
• The pitfalls present in commercial leasing that tenants should be aware of
• The best ways to combat anchored landlord expectations based on Market “comparables,”
which may present hurdles
• How you can avoid establishing a floor for your rental rate
• Why you need to start thinking about lease renewals, far in advance
• Here about Giveadelhpia (www.giveadelphia.com)
• Here about the Love Back Ball at Stotesbury Mansion (coming up February 8, 2020)
• And so much more!

You can contact Mike Rabinowitz at [email protected], or get more information about Giveadelphia by emailing [email protected].

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you...

Alex quit his job at an agency doing web development to freelance, and it was great. He had freedom to choose what he worked on, and when. He had the flexibility to arrange his work around his life (instead of the other way around). And he got to choose work that was interesting, fulfilling, and productive.

The only problem was that he missed having coworkers.

That’s why he started Indy Hall as a community of people who want to be each others’ coworkers even if we don’t work for the same company!

Indy Hall is a community of people who work their own way

(From indyhall.org) The Greeks had a word - “eudaimonia” - which translates to "the good life" which they described as "...rich with relationships, ideas, emotion, health and vigor, recognition and contribution, passion and fulfillment, and great accomplishment and enduring achievement."

That’s what you'll find at the heart of Indy Hall: great people building authentic and meaningful connections while doing their best work together.

Visit www.IndyHall.org for more information

(FULL DISCLOSURE we record A LOT of the Self Made Strategies Podcast episodes at Indy Hall...and we love them).


On today’s episode we will:
• Get to know Alex and hear more about Indy Hall
• Discuss how to scale your business (or two at the same time like Alex did)
• Then we will dive into the scaling strategies Alex has used to grow Indy Hall

What you'll learn on today's episode:
• How to go from being someone who sells services or your time for money, to selling
packaged services so that you can scale your business
• How to start your own co-working space or your own community
• How to package membership models for your business
• Aligning the work you do with the goals you have
• How to turn multitasking (aka ADHD) into tools for success
• Why clarity and strong prioritization is critical to running multiple businesses, and scaling
those businesses
• Why being a collaborator first will help you grow faster
• Why thinking about your “why” and “how” you decide to do something is most important to
your process
• Why targeted storytelling, making your client the protagonist, is the key to marketing and
scaling success
• Why you need to know who you are selling to (really well), and how to figure that out
• How to do systematic research on your target audience
• Why listening is the most critical trait to leading to success
• Why the only way you can gain control of your time, is to stop “selling it”
• Alex’s best practices (people first always; you can’t listen and react at the same time; and,
practicing taking a long view and investment mindset)
• And so much more!

After you’ve listened to the episode, make sure you visit Indy Hall’s website (www.indyhall.org), get more information, or check out one of their upcoming events.

Then go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

This is the Self Made Strategies Hustle Story about Alex Hillman, the Co-Founder of Indy Hall.

Alex quit his job at an agency doing web development to freelance, and it was great. He had freedom to choose what he worked on, and when. He had the flexibility to arrange his work around his life (instead of the other way around). And he got to choose work that was interesting, fulfilling, and productive.

The only problem was that he missed having coworkers.

That’s why he started Indy Hall as a community of people who want to be each others’ coworkers even if we don’t work for the same company!

Indy Hall is a community of people who work their own way

(From indyhall.org) The Greeks had a word - “eudaimonia” - which translates to "the good life" which they described as "...rich with relationships, ideas, emotion, health and vigor, recognition and contribution, passion and fulfillment, and great accomplishment and enduring achievement."

That’s what you'll find at the heart of Indy Hall: great people building authentic and meaningful connections while doing their best work together.

Visit www.IndyHall.org for more information

(FULL DISCLOSURE we record A LOT of the Self Made Strategies Podcast episodes at Indy Hall...and we love them)

About the SMS Hustle Story

Check out this short clip, where we learn about one of Alex’s early hustles that led him to the Self Made Entrepreneur he is today.

Make sure you tune in this Thursday, wherever you get your podcasts, to hear Alex’s episode on the Self Made Strategies Podcast.

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Mitch Stoller is the Chief Philanthropic Officer of the AACR Foundation and Vice President of Development. The American Association for Cancer Research (AACR) is the first and largest cancer organization in the world, with 44,000 members in 120 countries. In his role, Stoller is responsible for leading the Foundation team to increase organizational brand awareness and to secure critical funds to support cancer research through strategic partnerships with corporations, foundations and individual giving initiatives.

With more than 30 years of experience as a non-profit executive, Stoller’s leadership has been instrumental to many high-profile organizations, including the Lance Armstrong Foundation (LiveSTRONG), the Christopher Reeve Paralysis Foundation, and the Sudden Infant Death Syndrome Alliance. He was responsible for and implemented the iconic LiveStrong yellow wristband campaign, which raised over $75 million, and launched a fundraising paradigm. He joined the AACR Foundation in 2013.

On today’s episode we will:
• Get to know Mitch and hear more about the AACR
• Talk about the AACR’s upcoming events
• ˆProgress and Promise Against Cancer with NBC and Telemundo: on the air on 11/19/19
• Runners for Research, Philadelphia Marathon: happening on 11/23/19 – 11/24/19
• Revolutions for Research: happening on 12/07/19
• Discuss how Mitch is innovating a large organization and helping move the AACR in a new
direction
• Then we will dive into the organizational strategies Mitch uses to get buy-in from industry
stakeholders

On this episode of the Self Made Strategies Podcast, you will learn about:

• The LiveSTRONG Yellow Wristband Campaign, as well as Mitch’s role in that campaign, and
how that led to where Mitch is now with the AACR Foundation.
• The development strategies Mitch is implementing to help grow and innovate the AACR
• How to bring innovation to large organizations
• Whether you should focus mainly on marketing to a new audience, or to find innovative ways
to approach your existing audience
• The pitfalls and hurdles you might face, while trying to grow a large organization’s outreach
• The upcoming events the AACR is planning, and the new campaigns they are preparing for
2020
• As a bonus, you will hear about what Mitch is planning for 2020, to bring innovation to the
AACR
• And so much more!

After you’ve listened to the episode, make sure you visit the AACR (at https://www.aacrfoundation.org/) to donate, get more information, or join one of their upcoming events. You can also follow the AACR Foundation on Facebook (https://www.facebook.com/AACRFoundation), Twitter (https://twitter.com/AACRFoundation), or Instagram (https://www.instagram.com/aacr_foundation/).

As always, you can always go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

This is the Self Made Strategies Hustle Story about Mitch Stoller, the Chief Philanthropic Officer of the American Association for Cancer Research (AACR) Foundation and Vice President of Development.

The AACR is the first and largest cancer organization in the world, with 44,000 members in 120 countries. In his role, Stoller is responsible for leading the Foundation team to increase organizational brand awareness and to secure critical funds to support cancer research through strategic partnerships with corporations, foundations and individual giving initiatives.

With more than 30 years of experience as a non-profit executive, Stoller’s leadership has been instrumental to many high-profile organizations, including the Lance Armstrong Foundation (LiveSTRONG), the Christopher Reeve Paralysis Foundation, and the Sudden Infant Death Syndrome Alliance. He was responsible for and implemented the iconic LiveStrong yellow wristband campaign, which raised over $75 million, and launched a fundraising paradigm. He joined the AACR Foundation in 2013.

About the SMS Hustle Story

Check out this short clip, where we learn about one of Mitch’s early hustles that led him to the Self Made Entrepreneur he is today.

Make sure you tune in this Thursday, wherever you get your podcasts, to hear Mitch’s episode on the Self Made Strategies Podcast.

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Greg Holdsman is the founder of the Philly Famous Podcast (https://phillyfamouspodcast.com/) and a life-long Philadelphian and graduate of Philly’s Central High School (274), Greg pursued his academic and athletic path as a college basketball player at Denison University in Granville, Ohio. However, in his first two years, he suffered four concussions and had to retire from the sport he loved. He decided to finish his recovery back home, transferring to Temple University.

During his periods of recuperation, his mental and physical activity was extremely limited. This time of struggle is when he became an avid listener of podcasts. In early November of 2017, he started his own podcast, with a focus on the city he loves, Philadelphia!

Greg is now nearly recovered from his injuries and has redirected his life and found a new love in podcasting!

Greg is passionate about basketball, culture, diversity, racial/gender/sexual/religious equality, social justice, innovation, and youth empowerment. He values honesty, open-mindedness, creativity, kindness, and love.


On today’s episode we will:

• Get to know Greg and hear more about the PhillyFamous Podcast
• Discuss podcasting as a whole
• Then we will dive into the prospecting strategies Greg has used to get some incredible guests on his show.

On this episode of the Self Made Strategies Podcast, you will learn about:

• Why podcasts can be a valuable resource for business owners and entrepreneurs
• How to maximize podcasts for business growth
• Advice for entrepreneurs or business owners who are thinking of developing their own
podcast
• Strategies Greg has used to meet some of the notable individuals he has had on his show
• Prospecting strategies you can use to get to notable people in your industry
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Katie Wright is the Founder and CEO at Right Cause, LLC. RightCause is a boutique consultancy specializing in the development of cause marketing strategies and cross-sector partnerships. 8RightCause determines the right cause, the right partners, and the right message for your company to deepen community engagement and strengthen brand reputation.

Katie has provided creative, cost-effective, holistic marketing solutions and event management for corporate and non-profit organizations since 2012. Her specialties include: Cause Marketing; Cross-Sector Partnerships; Brand Management; Project Management; Corporate Event Planning; Non-Profit Event Planning; Market Research; Business Development; Ad Creation & Campaign Management; Website Design; Client Relationship Management Systems.

If your business is looking for more meaningful marketing and community outreach, RightCause consultants help businesses like yours develop long-lasting cause marketing partnerships and campaigns. Contact [email protected] to get started!

www.rightcauseconsulting.com
www.facebook.com/RightCauseConsulting

On today’s episode we will:
• Get to know Katie and hear more about RightCause
• Discuss corporate social responsibility programs and how you can increase their effectiveness
through cause marketing campaigns
• Then we will discuss best practices for collaborations between for-profit and non-profit
organizations
• Stay tuned all the way to the end of this episode, where Katie will share some examples of
cause marketing campaigns that RightCause has worked on

On this episode of the Self Made Strategies Podcast, you will learn about:

• What cause marketing is and who uses cause marketing
• How cause marketing works with corporate social responsibility (“CSR”) and corporate giving
programs
• How fundraising works hand in hand with cause marketing campaigns
• What about cause marketing increases the efficiency of CSR and corporate giving programs?
• How cause marketing goes beyond ensuring compliance to engage in actions that further
some social good
• How the pursuit of high ethical standards, through cause marketing, drives good public
relations for your business
• How cause marketing helps to increase employee engagement and retention
• How you can measure a cause marketing campaign’s success
• The best practices for companies and nonprofit organizations (“NPOs”) looking to collaborate
on a joint cause marketing campaign
• The pitfalls present in a collaborative partnership between a for-profit business and an NPO
• The important terms to have in the collaborative agreement
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on: Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
•

LEON (myleon.co) is a corporate wellness platform that focuses on creating a world where one’s workplace empowers them to lead a healthier life.

The world's first employee-focused wellness platform.

Their team is focused on creating a world where one’s workplace empowers them to lead a healthier life. LEON engages employees in places where they are at every day. From Leon’s Slack integration to their Citi Bike partnership, LEON is fit for any team and any employee.

Brian is an ex Wellness Professional/Pro Sports Performance coach turned repeat founder and startup advisor. At LEON, Brian is responsible for the business development and employee ecosystem, putting their people and technology to work alongside small to large companies and the wellness marketplace to accelerate each respective company’s corporate and social wellness efforts.

On today’s episode we will:

Get to know Brian and Leon a little better
Discuss employee wellness programs, and how data can help create wellness pathways for users and companies.
Then we will dive into the trials and tribulations of co-founding tech startups as well as some best practices for tech startups (because Brian has a lot of experience in the startup space)

On this episode of the Self Made Strategies Podcast, you will learn about:

• The mistakes that organizations commit in preparing wellness programs for their employees?
(and how does Leon helps fix those mistakes)
• Looking at EE retention: why inspiring and engaging employees to take action by using a user
first focus is important to retaining key EEs
• Brian’s thoughts on the necessary milestones to get a tech startup off the ground (necessary
steps to take, necessary agreements to set up, and what are your thoughts on seeking out
investors early on vs bootstrapping, etc.)
• The ideal style of co-founders for your tech startup
• How to test out your ideas before going to market
• How to prepare for expansion and entry into new cities
• Once you know a market exists, and you need to start doing business development, where to
start and what the best practices are for being prepared for meetings with venture capital
investors
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Briana is a creative entrepreneur based in Philly. Briana has been inspired by the creativity and community that makes Philly a great city for entrepreneurs.

Briana has years of experience in digital photography and marketing, and considers herself an entrepreneurial badass.

In Between Rivers is a creative agency, based in Philly, and has been fortunate enough to work with partners such as: Kimpton Hotels, Old City District, The Pure Bag, STARR Restaurants and many other local Philadelphia businesses.

A special thank you to our guest co-host, Mike Leary, of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding value to the branded content marketing discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• What “influencer marketing” is and means
• Types of influencer management services you can find from influencer marketers
• How to find influencers for brands/entrepreneurs
• How to ensure that the influencers are posting “on brand”
• How to double-check for quality assurance (with respect to influencer campaigns)
• How to make sure your influencers are vetted (and criteria for vetting them)
• How to measure an influencer marketing program’s success when you are managing social
media campaigns
• How to define and measure: Impressions (Actual v. Potential), Reach, Engagement, Views,
Purchase Intent, ROI, etc.
• Whether you should include any paid media or marketing in your influencer programs
• Briana’s top 10 best practices for entrepreneurs looking to increase engagement on social
media
• How to increase the efficiency of your content marketing strategy (in general)
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •