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Self Made Strategies
Self Made Strategies episodes
- 24: How Organizations Can Create Better Cultural Diversity and Inclusion Programs – Case Study at Power Home Remodeling GroupOn this episode of The Self Made Strategies Podcast, we sat down with Lillian Humphrey, Director of Cultural Diversity & Inclusion at Power Home Remodeling Group (www.PowerHRG.com).
A special thank you to our guest co-host, Michael Leary, Founder and Director of Photography at One Fifteen Films (www.onefifteenfilms.com), for co-hosting this episode and adding a ton of value to the diversity and inclusion discussion.
On this episode of the Self Made Strategies Podcast, you will learn about:
• Best practices to creating a cultural diversity and inclusion plan for your organization
• Who cultural diversity and inclusion initiatives need to also consider veteran workers
• Why you need to do more than “just have a conference” or “put posters on the wall”
• How to open the diversity and inclusion discussion within your organization
• An example of the Executive Team buying-in to and being a part of the process
• How to create a cultural diversity and inclusion program from the “ground up”
• And so much more!
If you want to learn more about working at Power Home Remodeling Group, or reach out to Lillian for more information you can contact her at: [email protected].
After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
Make sure you subscribe to the Self Made Strategies Podcast, available on Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 23: The 2019 Guide to Increasing Your Return on Networking EventsGet ready for a jam-packed networking podcast episode! Make sure you take the time to listen to the whole episode, as Sara gives us a ton of great information about building real relationships and maximizing your networking relationships.
On this episode of The Self Made Strategies Podcast, we sat down with Sara Rosenberg of PowerMatch (https://www.powermatchonline.com/).
About our guest:
You know how it goes. You walk into a "networking event", you grab a drink, and you are immediately confronted with 7 financial advisors, 6 multi-level marketing reps, and a bunch of people trying to sell you something.
That's not networking. That's largely a waste of time.
Those weekly networking meetings? Well, they're okay, but they're expensive, they're every single week, and they're hyper focused on referrals, many of which can be bogus...and what happens when you don't "click" with certain professionals in your group?
PowerMatch believes in building real business relationships. That's what networking is all about! You tell us the types of professionals you want to build business relationships with and we search through our database, match you up with the perfect networking partners, schedule you to meet with them, and send you off to meet over coffee (usually in a small group of three professionals) to figure out how you can help each other! That's what we think networking is all about!
Make sure you visit (https://www.powermatchonline.com/) to check out all of the amazing branding and marketing work that they do.
On this episode of the Self Made Strategies Podcast, you will learn about:
• Best practices to making networking events “not suck”
• The formula for meeting potential strategic partners
• How to increase your collaboration with strategic partners, in your field
• Why entrepreneurial mental health is important to your success
• The difference between “Know/Like/Trust” and traditional networking
• Networking best practices for introverts
• Where to find accountability partners or mentors
• Why geocaching is an awesome activity for introverts
• Advice for supporting entrepreneurs and individuals struggling with mental health issues
• The text line for mental health support - 741741
• And so much more!
After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 22: Diversity and Inclusion of LGBTQIA Professionals in 2019On this episode of The Self Made Strategies Podcast, we sat down with Bridget Moran, of First Resource Bank, and Jim Shulman, Confidant to Entrepreneurs.
A special thank you to our guest co-host, Nicole Stephenson, Director of the Society of Professional Women (http://spwmainline.com/), and the Main Line Chamber of Commerce (www.mlcc.org), for co-hosting this episode and adding a ton of value to the diversity and inclusion discussion.
On this episode of the Self Made Strategies Podcast, you will learn about:
• Best practices to creating a diversity and inclusion plan for your organization
• Why personal pronoun usage is an important consideration
• Why you need to do more than “just have a conference” or “put posters on the wall”
• How to open the diversity and inclusion discussion within your organization
• Why the Executive Team needs to buy-in and be a part of the process
• The issues facing LGBTQIA+ professionals in the workplace today
• And so much more!
After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 21: The Complete Guide to Developing Your Brand, Content, and Your Social Media Marketing with Dan Antonelli and Alyssa Young of KickChargeGet ready for a jam-packed marketing podcast episode! Make sure you take the time to listen to the whole episode, as Dan gives a ton of great bonus entrepreneurial advice about strategically scaling a business from the ground up, hiring your first employees, and why identifying the important elements of your goals and values is critical to your company’s success.
On this episode of The Self Made Strategies Podcast, we sat down with Dan Antonelli and Alyssa Young of KickCharge Creative (https://www.kickcharge.com/).
A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the branding discussion.
About our guests:
KickCharge Creative is a full-service, award-winning advertising agency that’s setting the standard for marketing small and mid-sized businesses in everything from branding, vehicle advertising and print collateral to web design and digital strategy. KickCharge offers complete marketing solutions for small businesses in one convenient place, and KickCharge specializes in delivering results for contractors.
KickCharge’s team understands how to make a company competitive by creating a powerful brand identity and implementing that brand identity as the foundation of effective marketing strategies that ensure growth and success. KickCharge is even doing it themselves; they recently rebranded, evolving from KickCharge’s original identity as “Graphic D-Signs” to accurately reflect the marketing powerhouse they have become.
Make sure you visit (https://www.kickcharge.com/) to check out all of the amazing branding and marketing work that they do.
On this episode of the Self Made Strategies Podcast, you will learn about:
• Best practices to deploy your brand
• What is the most critical application of your brand and ensuring that your brand functions well
in that space
• How your branding can be most effective in your particular field
• How to “kill your competition” (using your branding and content strategy)
• Why you should invest in your website (making sure it converts well) BEFORE worrying about
SEO
• Why branding longevity is an important consideration when designing your branding strategy
• What topics and content should you being creating, to stay relevant with your target audience
• Best practices for developing a brand foundation
• How to create a business or product name that leaves a positive branding impression
• Why your brand name should have an “expected deliverable” built in
• Why trademarking is critically important for your brand
• Why simple, succinct and effective names and logos are important
• Best practices for naming a new business or product line
• How naming and tag lines develop the “promise of your business”
• Best practices about “brand implementation”
• After you have figured out your branding strategy, the best practices for “brand execution”
• How to get in front of the right people using all of the “right” distribution channels
• Why boosting your social media posts is important to increasing your reach
• How you can control the first impression your brand makes to your target audience
• Best practices for social media distribution, for startups who are bootstrapping their startup
• How to craft your social media posts so that you do not come off as being “salesy”
• How to increase the effectiveness of your targeted social media campaigns
• Why you need to get testimonials from your clients and how you can use them to increase
your marketing reach
• And so much more!
After...0 min - 20: Guide to Producing Scalable Corporate Video Solutions with Viral IdeasOn this episode of The Self Made Strategies Podcast, we sat down with Zach Medina and David Feinman of Viral Ideas (https://www.viralideasmarketing.com/) and Flixation (https://flixation.co/).
About our guests:
Viral Ideas helps companies all around the world create videos that shape the way people think about brands.
On this episode of the Self Made Strategies Podcast, you will learn about:
• Scalable ways to produce content through corporate video solutions
• How to identify a target audience on social media
• Tools you can use to make sure you are targeting the right audience
• How entrepreneurs can find prospects through video
• How to increase your chances of finding the right business partners
• How to overcome challenges with your business partners
• The skills that can help you become more successful on a sales call
• And so much more!
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 19: Networking and Elevator Pitch Secrets for Female Entrepreneurs with Jennifer Lynn Robinson, EsquireOn this episode of The Self Made Strategies Podcast, we sat down with Jennifer Lynn Robinson, Esquire, the CEO of Purposeful Networking (https://www.purposefulnetworking.com/).
BIO:
Jennifer Lynn Robinson, Esquire is the CEO of Purposeful Networking. Her services include consulting, keynotes and workshops for individuals, law firms, companies, non-profits, universities and conferences to help build strategic networking skills. Jennifer is also the President of FemCity Philadelphia, a women's business networking organization with 2000+ women. She has been featured in local and national media including FOX, Forbes, The Huffington Post, Chicago Tribune and Philadelphia Magazine. Some of the recognition Jennifer has received includes: Top Small Business Influencer of 2018 (Fit Business), one of the 45 Philly Business Influencers to Follow on Twitter 2018 (Philadelphia Magazine), “Best Networker” 2018 (Philly Current Magazine), and “Power Woman” 2017 (Main Line Today Magazine).
On this episode of the Self Made Strategies Podcast, you will learn about:
• How entrepreneurs or business owners can make a memorable first impression
• How female entrepreneurs can prepare strategically to increase their networking ROI
• How entrepreneurs can become pros at public speaking
• The best practices for following up after attending a networking event
• The best practices for networking as an introvert
• Jennifer's best "non-traditional" networking tips
• Advice for crafting and refining your elevator pitch
• How entrepreneurs can grow their business through speaking engagements
• And so much more!
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 18: Bootstrapping App Development with Jonathan Katz and Steve D’Agostino of the Real Estate App JoveOn this episode of The Self Made Strategies Podcast, we sat down with Jonathan Katz and Steve D'Agostino of the real estate app Jove (https://joveapp.com/).
About the app: Jove simplifies the real estate process by connecting you with the fastest real estate agents. Choose the properties you want to see and when you want to see them. The nearest licensed, trusted agent will meet you on your schedule. Take control of the real estate process by scheduling through Jove.
Never wait for a real estate agent again. Find a property and Jove will help get you in the door (of the property you want to see) within 15 minutes.
On this episode of the Self Made Strategies Podcast, you will learn about:
• How Jove is revolutionizing and disrupting the real estate industry
• How Jove can get you into the home of your dreams faster than any other way
• How Jove can help real estate investors get ahead of the competition
• How to ensure you are improving your app based on feedback from your users and
subscribers
• How you can get the right team together to help get your app launched
• How to spread the word for your app
• The business development process for your app
• How to market your app
• And so much more!
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 17: The Online Marketing Strategies You Need to Scale Your Marketing and Business with 1SEO.comOn this episode of The Self Made Strategies Podcast, we sat down with Lance Bachmann, President and CEO of 1seo.com.
On this episode of the Self Made Strategies Podcast, you will learn about:
• The Search Engine Optimization (SEO) strategies you need to help your business succeed
• Where online search is headed in 2019 and in the future
• Why search snippets are important
• How to maximize your placement on Search Engine Results Pages (SERPs)
• How to prepare for voice search (for Amazon Echo, Alexa, Google Home, etc.)
• Where to get the most return on investment (ROI) for your online marketing
• Why Lance Bachmann is an awesome entrepreneur, and what you should learn to scale your
business
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 16: The Top Strategies to Use for Business Development and ProspectingOn this episode of The Self Made Strategies Podcast, we sat down with Nikolas Mondo, of Mondo Media Solutions (https://www.mmsproav.com/), to discuss the best strategies for business development and prospecting.
About our guest: Nikolas Mondo is the Founder of Mondo Media Solutions. Mondo Media Solutions is a full service audio, video, lighting, and surveillance systems installation company for commercial and residential buildings. We now also specialize in smart home AV integration and automation. Mondo Media Solutions is based in Philadelphia, PA and services the surrounding regions.
On this episode of the Self Made Strategies Podcast, you will learn about:
• The best sources for generating building a sales funnel
• How do you ramp up your business development efforts (when maybe they have otherwise
gone stagnant)
• Do you use a customer management tool to help manage and leverage your business
development plan
• What methods to you use to actively build your network
• How to track your "Return on Relationship" from your referral sources
• How to ensure that you are constantly adding value to you clients or your referral sources
• And many more additional tips and tricks you recommend for entrepreneurs looking to scale
up their business development results
After you’ve listened to the episode, go to SelfMadeStrategies.com/podcast for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min - 15: The Top 3 Ways You Can Get Involved in Corporate Social Responsibility, with the nonprofit TODAY is a Good DayOn this episode of The Self Made Strategies Podcast, we sat down with Martha and Paul Sharkey, of the nonprofit organization, TODAY is a Good Day (www.todayisagoodday.org/).
About our guests: Martha and Paul Sharkey are the founders of the nonprofit TODAY is a Good Day. The mission of TODAY is a Good Day is to provide personal and financial support to families of premature babies during their time in the Neonatal Intensive Care Unit (NICU). TODAY is a Good Day offers monthly grants for families at Abington Memorial Hospital and Crozer Chester Medical Center, including support of utility bills, car seats, transportation expenses, pack-n-plays, lodging, and other needs. TODAY is a Good Day also offers care packages that are distributed through several area hospitals, including Abington Memorial Hospital, Crozer Chester Medical Center, Einstein Montgomery, and Einstein Philadelphia. TODAY is a Good Day also partners throughout the year with The Superhero Project to donate items for care packages provided to families at Holy Redeemer Hospital. In addition, care packages are sent across the country upon request.
On this episode of the Self Made Strategies Podcast, you will learn about:
• TODAY is a Good Day's mission and how TODAY is a Good Day helps families with a baby in
the Neonatal Intensive Care Unit ("NICU").
• How does TODAY is a Good Day helps families who just need someone to talk to.
• How family or friends, of those families with babies in the NICU, can help a family member or
friend during a NICU stay or after a loss.
• The volunteer opportunities that exist for those who want to support TODAY is a Good Day.
• How entrepreneurs or business owners can get involved with or help TODAY is a Good Day.
• The programs TODAY is a Good Day offers for those looking for Corporate Social
Responsibility programming.
• How nonprofit involvement, in organizations like TODAY is a Good Day, can help an
entrepreneur or business owner to improve their personal brand and network.
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.
You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •0 min
About Self Made Strategies
From the publisher's feed
Curiosity, Innovation, Resilience, Creativity, Determination – All of these words evoke the spirit of a self made entrepreneur, but how do they do what they do? The Self Made Strategies podcast is…
here to explore how entrepreneurs grow their businesses, minds, selves, communities and brands to achieve a better world. Listen in, every Thursday, to hear the Self Made Strategies from a new entrepreneur.