Self Made Strategies

Have you considered how to manage your tax burden for 2018? Have you thought about your financial investments as an entrepreneur?

On this episode of The Self Made Strategies Podcast, we sat down with Brian Walsh, of Walsh & Nicholson Financial Group (http://www.wnfg.com).

Here is what you will learn on this episode:
• Tax considerations for 2018 and what you can do to minimize what you owe in taxes
• How to make sure you are getting the most out of discussions with your financial advisors
• Questions you should be asking your financial advisor
• When should business owners consider adding insurance to protect their investment?
• An overall financial market outlook for 2019
• How can business owners protect themselves and their businesses going forward

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content?

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Have you thought about the software tools your business is using? Have you considered the cybersecurity risks that your business is exposed to? How can you protect yourself and your business?

On this episode of The Self Made Strategies Podcast, we sat down with Tim Walters, of Sabre Systems.

• Here is what you will learn about on this podcast episode:
• How Sabre Systems, Inc. is addressing industry trends and real-life challenges for your clients
• How Sabre Systems is helping businesses leverage Sabre's knowledge experts to discuss
strategies, implementation and cybersecurity
• The specific platforms or partners that Sabre works with
Microsoft SharePoint & Sabre's Cyber Security tools
• How can entrepreneurs and businesses use technology to increase efficiency and drive
productivity?
• How does Sabre Systems clients roll out these tools to an entrepreneur's employees
effectively to ensure an ROI for the business?
• How can modernizing a business’s technology environment simplify everyday business
activities?
• How can digital transformation help business processes?
• How can using the right tools and processes help companies meet regulatory compliance
requirements?
• With data being so readily accessible everywhere today, what are some steps that
entrepreneurs or their companies can take to ensure they are protecting sensitive data without
inhibiting productivity
• Why is Cyber Security important for small businesses?
• What is 1 thing every company, regardless of size, could start doing today that would make a
significant impact on their Cyber Security Risk level?

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you thought about the advantages of working with a Minority Owned Business or Enterprise (MBE)? Have you considered the advantages of developing diversity and inclusion initiatives?

On this episode of The Self Made Strategies Podcast, we sat down with Greg DeShields, of PHLDiversity.

Here is what you will learn about on this podcast episode:
• What are some of the fundamental strategies businesses (especially minority owned
enterprises or MBEs) can use for their strategic plan?
• How do some of those strategies apply to preparing a business plan?
• How can minority owned businesses leverage when attending meetings or conferences?
• How can MBEs better prepare themselves for these opportunities?
• What are some of the procurement strategies that MBEs should use to increase their
likelihood of success?
• What are some of other longterm strategies MBEs should use to ensure greater likelihood of
success?
• What are some of the barriers MBEs face regularly (for example, access to capital) and what
are the best strategies to work around those barriers?
• Other tips to help businesses become "business ready."
• What are the advantages to bringing MBEs on as subcontractors for other businesses?
• After you’ve listened to the episode, go to SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you thought about the advantages of working with a Minority Owned Business or Enterprise (MBE)? Have you considered the advantages of developing diversity and inclusion initiatives?

On this episode of The Self Made Strategies Podcast, we sat down with Greg DeShields, of PHLDiversity.

Here is what you will learn about on this podcast episode:
• What are some of the fundamental strategies businesses (especially minority owned
enterprises or MBEs) can use for their strategic plan?
• How do some of those strategies apply to preparing a business plan?
• How can minority owned businesses leverage when attending meetings or conferences?
• How can MBEs better prepare themselves for these opportunities?
• What are some of the procurement strategies that MBEs should use to increase their
likelihood of success?
• What are some of other longterm strategies MBEs should use to ensure greater likelihood of
success?
• What are some of the barriers MBEs face regularly (for example, access to capital) and what
are the best strategies to work around those barriers?
• Other tips to help businesses become "business ready."
• What are the advantages to bringing MBEs on as subcontractors for other businesses?
• After you’ve listened to the episode, go to SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about planning your own marketing or content marketing campaign? Today we sat down with a marketing expert to bring you the goods on how to increase your marketing ROI.

On this episode of The Self Made Strategies Podcast, we sat down with Jim Staples of Jim Staples Consulting (www.jimstaplesconsulting.com).

Here is what you will learn about on this podcast episode:
• The marketing wheel -
• Elements of the wheel
• What does it all mean?
• How does it fit into a business owner or entrepreneur's marketing or branding strategy?
• How to identify a target audience?
• What is important when picking a target audience?
• Financial profile?
• Values and beliefs?
• What about demographics and psychographics?
• Once we identify a target audience, how do we reach them?
• What is the "lifetime value of your customers" and how can entrepreneurs make sure they are
maximizing that client information?
• What are the "best practices" for preparing an engaging Unique Selling Proposition ("USP") or
Customer Value Proposition?
• What are the differences between USPs and Customer Value Propositions?
• What are "calls to action" and how can business owners make sure they are maximizing their
engagement?
• The marketing triad: Lead generation, Lead conversion and Lead fulfillment. What are best
practices for each phase, and how can we maximize our leverage on each?
• How can you build awareness before going into lead generation, and why should you?
• HINT: Think of a funnel: Awareness on the top and moving down through Consideration,
Active Evaluation, Moment of Purchase, Customer Experience / Loyalty / Advocacy (Net
Promoter Score)

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about planning your own marketing or content marketing campaign? Today we sat down with a marketing expert to bring you the goods on how to increase your marketing ROI.

On this episode of The Self Made Strategies Podcast, we sat down with Jim Staples of Jim Staples Consulting (www.jimstaplesconsulting.com).

Here is what you will learn about on this podcast episode:
• The marketing wheel -
• Elements of the wheel
• What does it all mean?
• How does it fit into a business owner or entrepreneur's marketing or branding strategy?
• How to identify a target audience?
• What is important when picking a target audience?
• Financial profile?
• Values and beliefs?
• What about demographics and psychographics?
• Once we identify a target audience, how do we reach them?
• What is the "lifetime value of your customers" and how can entrepreneurs make sure they are
maximizing that client information?
• What are the "best practices" for preparing an engaging Unique Selling Proposition ("USP") or
Customer Value Proposition?
• What are the differences between USPs and Customer Value Propositions?
• What are "calls to action" and how can business owners make sure they are maximizing their
engagement?
• The marketing triad: Lead generation, Lead conversion and Lead fulfillment. What are best
practices for each phase, and how can we maximize our leverage on each?
• How can you build awareness before going into lead generation, and why should you?
• HINT: Think of a funnel: Awareness on the top and moving down through Consideration,
Active Evaluation, Moment of Purchase, Customer Experience / Loyalty / Advocacy (Net
Promoter Score)

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about designing your own app? Make it APP'n (as today's guest would say!).

On this episode of The Self Made Strategies Podcast, we sat down with Joshua Davidson, CEO of Chop Dawg (www.chopdawg.com).

You will learn more about:
• What should an entrepreneur or professional (who is considering designing/building an app
for their business) know before engaging with Chop Dawg?
• Are there logistical differences when planning a web app versus a "standard" phone/tablet
app?
• Once an app has been designed, what are some of the best practices for entrepreneurs
launching there app?
• Hear about Josh's book: The Entrepreneur's Framework: How Businesses Are Adapting in the
New Economy
• When did Josh decide to start writing the book?
• How long did it take?
• What were the challenges he faced while writing it?
• Why philanthropy should be high on every entrepreneur's list?
• What tips does Josh have for finding mentors?
• How can mentors offer more value to their mentees?
• How can mentees offer more value to their mentors?
• Benefits of having mentorships?
• Advice to mentors and mentees?
• Time management advice for entrepreneurs
• After you’ve listened to the episode, go to SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about designing your own app? Make it APP'n (as today's guest would say!).

On this episode of The Self Made Strategies Podcast, we sat down with Joshua Davidson, CEO of Chop Dawg (www.chopdawg.com).

You will learn more about:
• What should an entrepreneur or professional (who is considering designing/building an app
for their business) know before engaging with Chop Dawg?
• Are there logistical differences when planning a web app versus a "standard" phone/tablet
app?
• Once an app has been designed, what are some of the best practices for entrepreneurs
launching there app?
• Hear about Josh's book: The Entrepreneur's Framework: How Businesses Are Adapting in the
New Economy
• When did Josh decide to start writing the book?
• How long did it take?
• What were the challenges he faced while writing it?
• Why philanthropy should be high on every entrepreneur's list?
• What tips does Josh have for finding mentors?
• How can mentors offer more value to their mentees?
• How can mentees offer more value to their mentors?
• Benefits of having mentorships?
• Advice to mentors and mentees?
• Time management advice for entrepreneurs
• After you’ve listened to the episode, go to SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about how your physical and mental health affects your performance as an entrepreneur? Have you considered how you might better protect your body and mind so that you can perform at your absolute best?

On this episode of The Self Made Strategies Podcast, we sat down with Dr. Margaret Hager, of Swede Family Chiropractic (http://www.swedechirowayne.com/).

Here is what you will learn about on this podcast episode:
• The major pillars of wellness - alignment, exercise, nutrition, and healthy thinking.
• How to live your healthiest life.
• Why you should consider visiting a chiropractor and what an adjustment might do for you.
• How to improve your eating habits so that you can perform at your best.
• How to stay active and exercise, even on your busiest day in the office!
• How a little movement, every thirty (30) minutes or so, goes a long way.
• And a lot more!

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.

Have you ever thought about succession planning for your business? Do you need to plan for a business exit or business liquidity event? Today we sat down with a financial planner to discuss what happens when you need to exit (or transition) out of your business, whether that is for retirement or because your business has done so well.

On this episode of The Self Made Strategies Podcast, we sat down with Justin Kohler, of The Sharp Financial Group. (https://www.sharpllc.com/)

Here is what you will learn about on this podcast episode:
• Succession planning and tax planning.
• If you are selling your business, what can you do with the money?
• How can you save on taxes, or maximize your tax deferrals?
• How to maximize compounding growth.
• When is the best time to potentially sell your business (end of the year versus beginning of the
year)?
• Is it beneficial to split the buyout across several payments to maximize your tax savings, and
the "time value of money?"
• How can we protect our assets against potential creditors?
• Now, what if you are a sole proprietor, how can you plan for the succession of your business?
• What about succession planning for your children?
• How can you plan for important family discussions, for example, equity vs equality?
• And a lot more!

Go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content? Follow @SelfMadeStrategies on Instagram.