Self Made Strategies

Jack Perrotta is the Co-Founder and CEO of Vitris (www.tryvitris.com).

"Being an entrepreneur is like eating glass and staring into the abyss of death" - Elon Musk.

As Jack might tell you, when Elon Musk said this, he wasn't lying. Being an entrepreneur has given Jack some of the best, and some of the worst moments of his life. It's brought him many ups and downs, but Jack wouldn't trade the life of an entrepreneur for anything.

Since co-founding Vitris at 21-years-old, Jack has learned a lot about business and the world. As Vitris continues to grow, Jack hopes to continue learning about the world and creating a meaningful impact.

A special thank you to our guest co-host, Nik Mondo, of Mondo Media Solutions (https://www.mmsproav.com/) for co-hosting this episode and adding a ton of value to the entrepreneurship and business growth discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• How marketing automation can amplify your marketing efforts
• Advanced marketing strategies that can catapult your marketing efforts
• Strategies for remarketing through video (a very popular marketing strategy right now) - how it
works and some best practices to increase efficiency
• The agreements that are necessary for every start-up company (operating agreements,
subscription agreements, investment agreements, etc.)
• How to decide whether or not it is right for your business to seek out investors or “bootstrap”
• Advice for entrepreneurs considering taking on investors
• If you do decide to take on outside investors - the compensation strategies you should
consider using (for example, different classes of ownership interest, options, or convertible
notes)
• How to manage the balance between applying for grants, fund raising, and when to pay back
some of the investment (if you do take on outside investment)
• How to ensure you have the right “C-suite” team in place
• Advice for entrepreneurs facing rapid growth
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Roman Sharf is the Founder and CEO of Luxury Bazaar (https://www.luxurybazaar.com/). Roman always tells it like it is (see for yourself by checking out the trailer for his YouTube channel: https://www.youtube.com/watch?v=Cyr88HssUkM). Roman always tries to give back, but also believes in working hard and playing hard.

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship and business growth discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• How to ensure that you are maintaining your high customer service standards while
undergoing rapid growth
• What process did you use to ensure that the new employees you were adding were bought in
to your “add value first philosophy?”
• Why Standard Operating Procedures are critical for growth, but why you must also allow your
employees, teammates and stakeholders to modify those SOPs as you grow
• Why educating your consumer is a critical strategy for massive growth
• Why being spontaneous on your YouTube videos, Podcasts, and other forums is important to
add character to your personal brand
• Advice for entrepreneurs looking to grow their brand by educating their clients
• Why you need to produce “Creative Content Consistently”
• Why story is a huge part of your content creation strategy
• Why you cannot only create content for one medium (and why you need to be on the
platforms that are most effective for your marketing strategy)
• Why you should be tracking data (touch-points
• The top 3 tips for creating compelling YouTube videos and building a significant YouTube
following
• Why you NEED to get comfortable in front of a camera (and why you should be talking into
your phone or camera EVERY morning)
• Why you must innovate your content on a consistent basis
• Why micro-influencers might be a great investment for your social media marketing strategy
• Why you should focus on creating a video or podcast library rather than promotional
materials, to show your clients a different side of your business
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Zachary Hartzell of Zachary Hartzell Photography (http://www.zacharyhartzell.com/). Zachary’s love for light and positive energy drives him to discover the things in other people that brighten their days and give them the types of creative solutions they need. Collaboration keeps Zachary’s business alive and it is what keeps Zachary extremely thankful for.

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• Why you need to stop thinking of your career in a vacuum
• How you can create your own career path as an entrepreneur
• Why your team is the most important element in your business’ ability to grow rapidly
• When you should consider pivoting your business
• How collaboration can increase your business’ effectiveness
• How to differentiate yourself in a fairly crowded space
• How content marketing, referral programs, PR, and close attention to client feedback and
results play a role in ensuring that you are constantly growing
• Why listening to your clients’ needs is important for determining when you should be pivoting
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Sydney Grims is the Director of Business Development at Fearless Restaurants (https://fearlessrestaurants.com/). Fearless Restaurants is a Greater Philadelphia restaurant group with many great restaurants including Moshulu (http://www.moshulu.com/), White Dog Café (several locations - https://www.whitedog.com/), Autograph Brasserie (https://www.autographbrasserie.com/), Daddy O (Restaurant, Bar, and Hotel - http://www.daddyolbi.com/), Plantation Restaurant & Bar (http://plantationlbi.com/about.htm), Tuckers Tavern (http://www.tuckerstavern-lbi.com/), and Louie Louie (https://www.louielouie.restaurant/).

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship and business development discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• Advice for crafting and refining your “elevator pitch” and what approach you may use to build
relationships with people you meet
• The top 3 tips for maintaining efficiency while doing business development for multiple
organizations
• The tools you may use to stay organized and to increase your effectiveness as a business
developer for multiple organizations
• Best practices you may use for determining where to best focus your efforts on a daily basis
(when you are managing multiple organizations or tasks)
• The methods Sydney and Fearless Restaurants use to ensure that your standards of quality are
carried out throughout all of their restaurants (and how you can implement some of Sydney’s
secrets to your own business)
• How to maintain the highest customer service standards across all of your organizations or
locations
• How to differentiate yourself from your competitors, and recommendations for entrepreneurs
looking to differentiate themselves in a crowded marketplace
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information
about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on: Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Alex Arhawski, President, Sales Trainer and Coach, for Sales Evolution (https://www.salesevolution.com/), as well as the Founder of Veteran Shark Tank, which promotes and assists veterans looking to start or grow their own business. Additionally, Alex is the founder of the Greater Philadelphia Veterans Network, which is building an ecosystem of successful veteran employees, leaders and veteran owned businesses.

Sales Evolution empowers Sales Professionals / Business Owners who are looking to grow their sales. With a mix of sales training and coaching, Sales Evolution helps them go from good ($) to great ($$), or great ($$) to exceptional ($$$). Their objective is to make sure their clients are: collecting decisions faster, with less stress and higher margins.

In addition Sales Evolution helps with:

- Sales recruiting
- Sales Management / Leadership training
- Outsourced VP of sales
- Sales Assessment (audit)

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship and sales funnel discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• An Intro to Guess Free Selling
• How to increase the efficiency of your sales funnel
• The best practices you can use for determining where to best focus your efforts on a daily
basis
• The top 3 tips for getting to the answer you want (regardless of whether that answer is “yes”
OR “no”)
• The tools you can use to stay organized and to increase your effectiveness as an entrepreneur
running several organizations
• Practical tips for creating a compelling elevator pitch
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on: Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Kevin Chemidlin, the Founder/Managing Producer at Cue9 Podcasts, as well as the Founder/Producer/Host of the Philly Who Podcast (which you can find at https://podphillywho.com).

Cue9 provides high-quality audio and digital media content, with a specialty in podcasting. Services include:

- Podcast Audio Production & Hosting, as well as growth & engagement strategy
- Social media video, image content creation, web design and implementation

Philly Who? is a weekly podcast that tells the stories of the doers, thinkers, and performers of Philadelphia. It was created as a side project by Kevin, in May 2018. In its first year, the weekly podcast amassed 40,000 downloads and lead Kevin to pursue podcast production full-time.

Before all of that, Kevin was a Full-Stack Developer at Cigna.

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship and production discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:
• The best practices used by Cue9 Podcasts and the Philly Who Podcast to create engaging
podcasts
• The process of going from side-hustle (for example starting Philly Who w hile still working a
full time job) and building one of the most popular podcasts in the Philly area
• Why podcasts are a valuable resource for business owners and entrepreneurs
• How podcasts can be maximized for business growth
• Advice for entrepreneurs or business owners who are thinking of developing their own
podcast
• The best practices for producing a high quality podcast
• How podcasts fit into an already crowded content marketing strategy
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast on your favorite podcasting platform. You can find us on: Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

This episode of the Self Made Strategies Podcast was our first-ever “pop-up podcast,” LIVE from the Evil Genius Beer Lab and Brewpub, located in Fishtown (in Philadelphia, PA). Evil Genius has 12 unique Evil Genius beers on tap, including a Pineapple Hefeweizen, Lemon Lavender Saison, a low-calorie IPA (called “FELT CUTE, MIGHT DELETE LATER”), a Raspberry Shandy (called “You’re Killing Me Smalls”), and many others.

On this episode of The Self Made Strategies Podcast, we sat down with Luke Bowen, the Co-Founder of Evil Genius Beer Company (http://evilgeniusbeer.com/). Evil Genius is one of the top 250 breweries by volume in the US, with distribution in PA, DE, NJ, MA, MD, CT, and RI.

Luke is also a Founding Partner of Bowen Hayward Group, LLC - an investment vehicle with holdings in various Commercial Real Estate and Food & Beverage Companies. Luke has Co-Authored Academic Papers which have been published Internationally on Advertising Strategy, Market Research Best Practices, and Corporate Social Responsibility.

In 2019, the Philadelphia Business Journal named Luke one of Philadelphia’s 40under40.

A special thank you to our guest co-host, Michael Leary of One Fifteen Films (www.onefifteenfilms.com) for co-hosting this episode and adding a ton of value to the entrepreneurship discussion.

A special shout out to Nik Mondo (Mondo Media Solutions - https://www.mmsproav.com/), Matt Berman (Philly Made Creative - https://www.phillymadecreative.com/), Sara Teixeira (The Tailory - http://thetailory.com/) for jumping on the mic to ask Luke some awesome questions at the end of the episode.

Make sure you visit (http://evilgeniusbeer.com/) to check out all of the amazing beers and the amazing Corporate Social Responsibility (think nonprofit and philanthropic) work that they do.

On this episode of the Self Made Strategies Podcast, you will learn about:

• Best practices to grow your business (from idea to being in the 95th percentile in your space -
just like Evil Genius)
• How Luke Bowen and Trevor Hayward (Luke’s co-founder) came up with the idea for getting
Evil Genius started
• How Evil Genius got to the 95th percentile of all craft breweries in the US (and what you
should be doing with your brand)
• How your branding can be most effective in a crowded market or service area (beer is a pretty
crowded market, and Luke shares a ton of great advice on standing out from the crowd)
• How to ensure that you maintain your high quality standards while undergoing rapid growth
• What process you can use to ensure that the new people you add to your team are
maintaining your branding strategy and high quality standards
• How to “kill your competition” (using your branding and content strategy) - Luke discusses
how Evil Genius kills the competition with respect to Evil Genius’ target audience - Millennials
• How to ensure you are keeping your branding strategy fresh (For example, Evil Genius
recently opened a Beer Garden, next door to the Beer Lab, and for the grand opening they
celebrated with a luau-style party themed after the 1991 surfer crime drama “Point Break,”
complete with tiki cups, grass skirts, and leis)
• Advice for entrepreneurs looking to diversify or innovate in a crowded market
• Why you should invest in your website (making sure it converts well) BEFORE worrying about
SEO
• Advice for entrepreneurs looking to strategically grow a new brand
• How to deal...

On this episode of The Self Made Strategies Podcast, we sat down with Adrean Turner, Founder of Turner Coaching, Training and Consulting, LLC (to find out more visit www.coachadrean.com), and bestselling author of “Fearless, Inspired, Transformed: F.I.T. for Success.”

About our guest:
Adrean Turner is a Certified Coach, Speaker and Professional Development Trainer. Her company, Turner Coaching, Training and Consulting, LLC, provides workforce solutions and career management services. She uses her background of 23 years of corporate experience in Management, Marketing, Operations and Sales to support individuals, organizations and entrepreneurs.
Adrean is the bestselling author of, “Fearless, Inspired, Transformed: F.I.T. for Success,” which is based on her syndicated podcast, provides strategies for personal and professional development.
She is a Master Coach, with The Muse® selected 1 of 28 coaches out of 3,000 applicants and a Business Professor at Alvernia University. Adrean’s work has been featured in Business Weekly, Forbes, Girlboss, Women 2 Women and other notable publications.
She is a member of the National Speakers Association and the Alvernia University Council for Women. In 2018, she was awarded the Shooting Star award by the YWCA, the Rising Star award from the Spring Ford Chamber of Commerce and a Community Impact award from the TriCounty Area Chamber of Commerce.
She is a highly regarded speaker for businesses, nonprofit organizations and women’s groups. Her mission is to inspire and empower others to be their best selves and achieve more in life.
To learn more about Adrean visit www.coachadrean.com or connect with her on LinkedIn, Facebook, Instagram and YouTube as Coach Adrean.

A special thank you to our guest co-host, Mike Leary, Founder of One Fifteen Films (https://www.onefifteenfilms.com/), for co-hosting this episode and adding a ton of value to the personal branding discussion.

On this episode of The Self Made Strategies Podcast, you will hear about:

• What methods you can use to create a personal brand
• The 5 keys to creating a compelling and professional personal brand
• How to get past the fear of imposter syndrome that sometimes comes with putting yourself
out there
• Using a SWOT analysis to analyze your own strengths, weaknesses, opportunities and threats
• And so much more!

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast, available on Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Jessica Libor, Founder of Era Contemporary.

About our guest:
Jessica Libor is an artist who graduated with her Masters of Fine Arts from the Pennsylvania Academy of the Fine Arts in 2014. She is the founder of the pop-up gallery Era Contemporary, which she founded in 2016, which she curates exhibitions with partner organizations to host each exhibit. She is also a fine artist, exhibiting her work at galleries and doing commissions. She also writes articles on creative living on her blog, which also hosts interviews from contemporary artists.
A special thank you to our guest co-host, Jennifer Lynn Robinson, Esq., CEO of Purposeful Networking (https://www.purposefulnetworking.com/), for co-hosting this episode and adding a ton of value to the diversity and inclusion discussion.

On this episode of the Self Made Strategies Podcast, you will learn about:

• What methods you can use to find collaborators to work with, and How have you leveraged
your collaborators for your events
• The 5 keys to strategic creative collaboration
• How to get past the fear or imposter syndrome that sometimes comes with collaborating
with larger or well-established organizations
• How to ensure you are answering the question “what will this person get out of the
collaboration
• How to ensure that you are adding value to the individuals you are collaborating with
• Using a SWOT analysis to look for people who fill in your weaknesses
• The best practices for hosting a successful event?
• And so much more!

If you want to learn more about Era Contemporary, to hear more about Jessica’s upcoming event, or to reach out to Jessica for more information you can contact her at: [email protected]; or visit https://eracontemporary.com/

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Aaron Beverly, Founder of Speak and Be You (www.speakandbeyou.com).

About our guest:
In August 2016, Aaron Beverly became the 1st runner up in the prestigious Toastmasters International World Championship of Public Speaking competing against over 30,000 competitors across the globe.

Aaron has spoken in locations around the world and has engaged audiences in companies such as Vanguard, J.P. Morgan Chase, and Wells Fargo; associations such as the National Association of Asian American Professionals as well as educational institutions such as Drexel University, Temple University and University of Pennsylvania.

On this episode of the Self Made Strategies Podcast, you will learn about:
• How to ensure that your message is genuine when you prepare for a public speaking
engagement
• How to develop your story and a speech
• The top 3 story telling techniques you can use
• Best practices for adding humor to your speeches
• The top strategies for crafting an award-winning speech
• And so much more!

If you want to learn more about Speak and Be You, or to reach out to Aaron for more information you can contact him at: [email protected]

After you’ve listened to the episode, go to www.SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

Make sure you subscribe to the Self Made Strategies Podcast, available on Apple Podcasts, Google Podcasts, iHeartRadio, and Spreaker.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •