Self Made Strategies

On this episode of The Self Made Strategies Podcast, we sat down with Barbara DiLisio, of Wicky Design (www.wickydesign.com).

About our guest: Barbara is a brand and website designer, and co-owner of Wicky Design. A few years ago, she left her 9-5 job to pursue full-time entrepreneurship. Now, Barbara and her husband Mark Crowell provide strategic branding and web design that help bosses kill it online, so that the entrepreneurs, that Barbara and her husband help, can ditch their corporate gigs and live life on their terms.

If you would like to learn how Wicky Design and Barbara can help you revamp .

On this episode of the Self Made Strategies Podcast, you will learn about:
• When businesses pivot into a new area, niche or product, why the business should consider a
website redesign
• The tips and techniques every entrepreneur needs to know in preparation for a rebrand
• How entrepreneurs can reach new audiences through rebranding strategies
• What specific rebranding strategies to use for reaching new audiences
• The techniques that brands can use to reach new audiences on social media 

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Matt Blatz, of PCS (www.helpmepcs.com).

About our guest: Matt helps businesses with their IT needs by crafting solutions that lower expenses, raise satisfaction, and increase productivity. Matt’s background in operations and business development shapes his ability to understand his clients’ business infrastructure and bridge the gap between technological discrepancies and success.

Matt and the PCS team believe in not only providing expert support and service but in making our clients’ lives easier by taking away the headache and uncertainty that IT can bring and removing those responsibilities off of their hands so that they can focus on their business. From fixed-fee support and project-based work to around-the-clock help desk and outsourced CIO services, PCS offers “out-of-the-box” solutions for companies that rely on computers and range in size and industry from start-ups to large, multi-location companies.

If you would like to learn how PCS and Matt can assess your IT needs and help your business operate at a lower cost and higher capacity, please feel free to email Matt at [email protected] or call him at (856) 596-4446.

On this episode of the Self Made Strategies Podcast, you will learn about:
• What type of services Pro Computer Service (or “PCS”) offers
• Some “outside-of-the-box” IT solutions that PCS can offer clients that rely on computer
systems to run their businesses
• How PCS helps clients reduce their headaches and uncertainty related to IT
• How to take IT responsibilities off of your plate so that you can focus on your business
• Some of the methods you can use to develop business and the best approaches you can use
when meeting a new prospect or client
• Objection management techniques you can use, when a prospective client seems reluctant
about your services
• Core values an entrepreneur should have to improve their business development efficiency
• How to keep yourself motivated when business development efforts seem to plateau


After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Ashley Owens, of Ashley Assists (https://ashleyassists.com/) and the Successfully Screwed Podcast (https://www.successfullyscrewedpodcast.com/), to discuss the most effective methods to help increase your personal branding and networking ROI.

About our guest: Ashley Owens is a dynamic, passionate, multi-disciplinary leader who has improved networking growth in a number of different businesses as a strategic partner. Ashley is also the cohost of the Successfully Screwed Podcast (she's the "extraverted one"). Ashley is a networking concierge who can help you by being your strategic partner at networking events.

On this episode of the Self Made Strategies Podcast, you will learn about:
• How Ashley Assists can help you as your networking concierge
• What are some of the Ashley Assists Networking Concierge services offered?
• How Ashley helps entrepreneurs and trusted advisors achieve their goals through her work as
a networking concierge
• Why networking is so critical to empowering your growth and success
• How entrepreneurs and trusted advisors can improve your efficiency when attending
networking events
• Why entrepreneurs should get involved in multimedia projects (like podcasts, video
production, speaking engagements, etc.), to increase your reach and personal brand
• Which mediums are most effective in helping increase your personal branding ROI
• We also discuss some of the “screw ups, bad decisions, tough mistakes, the uphill battles, and
the tears" that it takes to get to the entrepreneurial promised land (that we all see on
Facebook and Instagram)
• The best tips and tricks that may help you avoid some of the “pivotal f-ups” on the road to
entrepreneurial success

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies show hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

We sat down with Jen Weikert, the Executive Director of College Possible Philadelphia, to discuss the reasons why nonprofit involvement can boost your personal brand. We also discuss the nonprofit organization College Possible and the upcoming College Champions event, in Philadelphia on May 16th (For more information and to purchase tickets: https://lnkd.in/em57NpB).

About our guest: Jen is a results-driven, non-profit executive with an extensive range of experience, as a senior-level development officer, executive director and as a consultant, in helping Philadelphia-area organizations start-up, grow and become sustainable.

On this episode of the Self Made Strategies Podcast, you will learn about:
• College Possible's mission and how College Possible can make students 4x more likely to earn
a college degree.
• How entrepreneurs or business owners can help College Possible close the degree divide
between low-income students and their upper-income peers.
• The Educational Improvement Tax Credit Program (EITC) in Pennsylvania - an explanation.
• How entrepreneurs or business owners can leverage the EITC program in Pennsylvania to
increase their philanthropic donations (with no additional cost to them).
• How nonprofit involvement, in organizations like College Possible, can help an entrepreneur
or business owner to improve their personal brand and network.
• How entrepreneurs or business owners can get more involved in nonprofit organizations like
College Possible.

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

You can also connect with us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Nicole Stephenson, of the Society of Professional Women, to discuss the reasons the issues and barriers to success women in professional environments are still facing in 2019. We also discuss how organizations can ensure that they are cultivating the advancement and expansion of female leaders within their organizations

About our guest: Nicole Stephenson is the Director of the Society of Professional Women (http://spwmainline.com/). The SPW's mission is to accelerate the advancement and expand the influence of women leaders of all professions and generations, strengthen our business community, and support the region’s non-profit organizations.

On this episode of the Self Made Strategies Podcast, you will learn about:
• The Society of Professional Women and its mission.
• The programs the SPW offers to promote advancement for female professionals? (Lunch and
Share conversations; Women Helping Women, etc.).
• The issues and barriers to success women in professional environments are still facing in 2019.
• The struggles that women face in regards to advancing their careers and being at home for
their families.
• The perfect work-life balance that people are trying so hard to achieve.
• How entrepreneurs or business owners can ensure that they are cultivating the advancement
and expansion of female leaders within their organizations.
• Why mentorship is so critical in empowering women's growth and success.
• Advice for future female entrepreneurs to help them succeed.
• Advice for females to improve their efficiency when attending networking events.
• The SPW events we are looking forward to in the second half of 2019.
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Want even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Nicole Stephenson, of the Society of Professional Women, to discuss the reasons the issues and barriers to success women in professional environments are still facing in 2019. We also discuss how organizations can ensure that they are cultivating the advancement and expansion of female leaders within their organizations

About our guest: Nicole Stephenson is the Director of the Society of Professional Women (http://spwmainline.com/). The SPW's mission is to accelerate the advancement and expand the influence of women leaders of all professions and generations, strengthen our business community, and support the region’s non-profit organizations.

On this episode of the Self Made Strategies Podcast, you will learn about:
• The Society of Professional Women and its mission.
• The programs the SPW offers to promote advancement for female professionals? (Lunch and
Share conversations; Women Helping Women, etc.).
• The issues and barriers to success women in professional environments are still facing in 2019.
• The struggles that women face in regards to advancing their careers and being at home for
their families.
• The perfect work-life balance that people are trying so hard to achieve.
• How entrepreneurs or business owners can ensure that they are cultivating the advancement
and expansion of female leaders within their organizations.
• Why mentorship is so critical in empowering women's growth and success.
• Advice for future female entrepreneurs to help them succeed.
• Advice for females to improve their efficiency when attending networking events.
• The SPW events we are looking forward to in the second half of 2019.
After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Want even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Michael Leary, of One Fifteen Films (www.onefifteenfilms.com), to discuss the reasons why video has become a critical element of your marketing strategy. We also discuss video optimization for marketing on social media, your website and other distribution channels.

About our guest: Michael Leary is the Founder of One Fifteen Films (www.onefifteenfilms.com), and is known for his hilarious commercials (http://www.michaellearydirector.com/). Mike has collaborated on hundreds of video and content creation projects to help clients deliver their brand message through creative and engaging content.

On this episode of Self Made Strategies, you will learn about:
• Why a large number of small businesses and entrepreneurs are using video as part of their
content marketing strategy to help their brand stand out from the competition
• The types of video production entrepreneurs can use to increase their marketing ROI (Return
on Investment)
• How video can help businesses meet their marketing goals
• Why video is an effective tool for a brand to tell their story
• How leveraging video helps businesses increase their conversion rate
• How implementing video help an entrepreneur or business create a better emotional
connection with their audience
• How video has become more accessible now
• How visual content can help entrepreneurs to increase engagement with their target audience
• Best practices for creating video content that is visually appealing and engrossing

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Want even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

On this episode of The Self Made Strategies Podcast, we sat down with Michael Leary, of One Fifteen Films (www.onefifteenfilms.com), to discuss the reasons why video has become a critical element of your marketing strategy. We also discuss video optimization for marketing on social media, your website and other distribution channels.

About our guest: Michael Leary is the Founder of One Fifteen Films (www.onefifteenfilms.com), and is known for his hilarious commercials (http://www.michaellearydirector.com/). Mike has collaborated on hundreds of video and content creation projects to help clients deliver their brand message through creative and engaging content.

On this episode of Self Made Strategies, you will learn about:
• Why a large number of small businesses and entrepreneurs are using video as part of their
content marketing strategy to help their brand stand out from the competition
• The types of video production entrepreneurs can use to increase their marketing ROI (Return
on Investment)
• How video can help businesses meet their marketing goals
• Why video is an effective tool for a brand to tell their story
• How leveraging video helps businesses increase their conversion rate
• How implementing video help an entrepreneur or business create a better emotional
connection with their audience
• How video has become more accessible now
• How visual content can help entrepreneurs to increase engagement with their target audience
• Best practices for creating video content that is visually appealing and engrossing

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Want even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

We sat down with Sameer Somal, of Blue Ocean Global Technology, to discuss Personal Branding and building your Digital Presence (a/k/a how to ensure your "online" persona is presented in the best way).

About our guest: Sameer Somal is the Co-Founder of Blue Ocean Global Technology. He is a frequent speaker at conferences on online reputation management, search engine optimization, and relationship capital. Sameer helps clients build, monitor and repair their digital presence.

On this episode of the Self Made Strategies Podcast, you will learn about:
• What does "digital presence" actually mean and why is it important?
• Why is your online reputation important?
• What are the differences between a personal and business brand?
• What are best practices for using Social Media Effectively and Ethically for your business or
personal brand?
• What are best ways to create a formal system to measure the value of your reputation?
• What are the best practices for communicating a brand message?
• What are best practices for building a niche?
• What are some creative ways to expand your networks and connections?
• How can entrepreneurs who are subject to compliance regulations (like lawyers, accountants,
financial advisors, etc.) enhance their online presence and grow their business while not
running afoul of the "rules?"

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Want even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •

Have you considered how to manage your tax burden for 2018? Have you thought about your financial investments as an entrepreneur?

On this episode of The Self Made Strategies Podcast, we sat down with Brian Walsh, of Walsh & Nicholson Financial Group (http://www.wnfg.com).

Here is what you will learn on this episode:
• Tax considerations for 2018 and what you can do to minimize what you owe in taxes
• How to make sure you are getting the most out of discussions with your financial advisors
• Questions you should be asking your financial advisor
• When should business owners consider adding insurance to protect their investment?
• An overall financial market outlook for 2019
• How can business owners protect themselves and their businesses going forward

After you’ve listened to the episode, go to SelfMadeStrategies.com for more information about our show, exclusive content and to contact the Self Made Strategies hosts.

Are you wanting even more awesome Self Made Strategies content?

Follow us on:
• https://www.facebook.com/selfmadestrategies/ •
• https://twitter.com/SelfMadeStratGs •
• https://www.instagram.com/selfmadestrategies/ •
• https://www.linkedin.com/company/self-made-strategies/ •