Why do people marry themselves – and what even is self-marriage?

The Why Factor meets the self-married, who argue if marriage is about committing to an individual - to love and cherish, in sickness and in health - who better to commit to… than yourself?

Mary-Ann Ochota finds out why this emerging phenomenon is so popular amongst women in particular. And why self-marriage can be either a radical act of self-love, or the ultimate cosplay. And sometimes both.

(Image: Grace Gelder, Credit: Amy Grubb)