On the Self-Publishing with ALLi podcast, Joe Solari draws a lesson from Jeff Bezos's early years at Amazon — when Wall Street was calling it amazon.bomb and Bezos kept building anyway — to make a case for why indie authors need to stop watching their competitors and start watching their readers. Using the philosopher René Girard's concept of mimetic desire, Joe explains how author communities, for all their value, can quietly install somebody else's North Star in your publishing business without you even noticing. He offers two practical tools to counter this: a one-page North Star document that anchors your publishing vision before you open any dashboard or social media group, and a one-week information audit that helps you identify how much of what you're consuming is signal and how much is just other people's noise.

Sponsor

The Publishing for Profit podcast is proudly sponsored by Tertulia for Authors. Build a beautiful author storefront in minutes, showcase your books, send newsletters, and sell direct. Get started at tertulia.com/alli.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

About the Host

Joe Solari assists authors in developing successful businesses as the managing partner of Author Ventures LLC. In his role as a business manager, he supports his private clients, who collectively achieved gross royalties of twenty-two million in 2023, with an average pre-tax profit of 44%. This remarkable success results from implementing disciplined business strategies and maintaining an unwavering dedication to enhancing the customer experience.

My guest this episode is Muhammad Atique, an author and lecturer whose journey has taken him from Pakistan to China, the United States, and now New Zealand, where he's connecting with the indie author community. His book explores how AI, algorithms, and digital media are reshaping the way we communicate, think, and relate to one another in an increasingly online world.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

About the Host

Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan.

About the Guest

Muhammad Atique holds a PhD in digital government and is a Fellow of Advance HE in the UK. He has spent more than fifteen years working across the media industry and academia, focusing on digital media, culture, and how people adopt new technologies. His work examines how rapidly changing technology is shaping the way people live and communicate. Originally from Pakistan, he enjoys exploring different cultures, traveling, and meeting people from all backgrounds. He is currently based in Auckland, New Zealand. His latest book, Algorithmic Saga: Understanding Media, Culture, and Transformation in the AI Age, examines how technology is reshaping everyday life and why it is important to maintain a balance between digital change and real-world values.

On this episode of Self-Publishing with ALLi, Dan Holloway breaks down Audible's decision to retire its legacy royalty model by the end of 2026, explaining what the new model means for audiobook authors and the separate decision about whether to enter the All You Can Listen pool. He also reports on the Academy of Motion Picture Arts and Sciences' new Oscar eligibility rules requiring human actors and writers, and examines a Book Industry Study Group survey showing that concern about AI-generated books in the marketplace has now entered the top four worries for publishing industry professionals.

Show Notes

Audible's New Royalty Model

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode, Orna Ross explores guided selling for authors: how indie authors can help readers find the right book or next step into their ecosystem without overwhelm or decision fatigue. Drawing on research into the 'paradox of choice' and online book-buying behavior, this episode asks how we can use our websites, stores, newsletters, book pages, and reader links more consciously to take readers by the hand, reduce friction, and make the buying journey feel less like a maze and more like a good bookseller's recommendation.

Show Notes

This episode grew out of conversations around the ALLi bookstore and the question of how readers discover books when faced with abundance.

Research: The best-known research here is Sheena Iyengar and Mark Lepper's study, "When Choice Is Demotivating." Their work challenged the assumption that more choice is always better, showing that large choice sets can attract attention but also reduce action when the decision becomes too demanding.

Later research adds useful nuance. Chernev, Böckenholt, and Goodman's meta-analysis found that choice overload is most likely when four factors are present: the choice set is complex, the decision is difficult, the person is uncertain about their own preferences, and they are trying to minimize effort.

That maps very well onto online book buying. A reader may click with interest, then suddenly have to choose between an ebook, a paperback, a hardback, an audiobook, a signed copy, a bundle, a subscription, a direct store, Amazon, Apple, Kobo, Google Play, a library, or a local bookshop. Each extra decision can introduce hesitation.

There is also book-buying research that supports the need for guidance signals. A 2024 Books & Consumers survey summary points to subject or genre, recommendations and reviews, cover design, special offers, character appeal, extracts, and gift suitability as influences on book purchase.

ALLi members are encouraged to tick the box in their profile, which allows us to upload their books to the ALLi bookstore.

Sponsor

This podcast is proudly sponsored by Bookfunnel. Do you have reader magnets, ARCs, and direct digital sales? Want to join multi-author promotions? Thousands of authors trust BookFunnel for seamless delivery and real human support. Visit BookFunnel.com.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

About the Host

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors of memoir and creative nonfiction should invest in a legal review before publication.

Other questions include:

• Should you agree to a publishing services contract that assigns your ISBN to the company?
• When is the right stage to add references in a nonfiction manuscript?
• Are Goodreads giveaways worth the cost compared to other marketing options?
• What is the simplest way to build a functional author website with email capture and reader magnets?
• Should you revise and republish a bestselling book with low reviews or focus on new work?
• What should you do if you are about to miss an Amazon pre-order deadline?

And more!

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

About the Hosts

Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com.

Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

On this episode of Self-Publishing with ALLi, Dan Holloway reports on the return of BookCon to New York after a pandemic-era hiatus, where the Indie Alley proved a genuine hit with readers — a sign that the established book world is increasingly making room for independent authors. He also has an update on the Anthropic copyright settlement, where 91 percent of eligible titles were claimed before the deadline, putting the expected payout per title at around $2,931, with a reminder that traditionally published authors may receive less due to rights splits with their publishers.

Show Notes

BookCon Indie Alley application

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the Self-Publishing with ALLi podcast, host Anna Featherstone speaks with bestselling business author Andrew Griffiths about the production and distribution choices behind his books. They discuss the trade-offs between traditional publishing and self-publishing, and how design and print decisions shape perception, pricing, and reach. The conversation also covers bulk sales, corporate partnerships, and strategic gifting as alternatives to retail, with a focus on long-term visibility and opportunity.

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

Sponsor

This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family.

About the Host

Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time.

About the Guest

Andrew Griffiths is Australia's leading small business author, speaker, and longtime advocate for using books strategically. He has published seventeen books, both traditionally and independently, in more than sixty-five countries and delivered more than one thousand presentations worldwide. His recent titles include Someone Has to Be the Most Expensive—Why Not Make It You and The Business of Being an Author. You can find Griffiths on his website.

My guest this episode is Biba Pearce, an award-winning author with more than fifty novels across crime, romance, and cozy mystery. She's built a six-figure career as an author and now mentors writers who want to build sustainable careers of their own.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

About the Host

Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan.

About the Guest

Biba Pearce is an award-winning, internationally bestselling crime author known for her gripping, atmospheric thrillers. She writes across multiple genres and pen names, including gritty crime as Biba Pearce and romance as Gemma Ford. A hybrid author published by Joffe Books and Liquid Mind Media, as well as independently through her imprint Mortlake Press, she has built a global readership across more than fifty novels. She is also a mentor, publisher, and founding executive committee member of Sisters in Crime UK/EU Chapter. You can find her on her website, Substack, Instagram, and Facebook.

On this episode of Self-Publishing with ALLi, Dan Holloway examines Draft2Digital's decision to introduce fees for the first time — a $20 account activation charge for new accounts and a $12 annual maintenance fee for low-activity accounts — and considers both the rationale and the concerns. He also reports on Bookshop.org's record $70 million in sales last year, a 55 percent increase, and explains why the two stories are closely connected.

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Allyson Longueira, associate director of publishing at the graduate program in creative writing at Western Colorado University, about what authors need to understand about book design, from typography and interior layout to covers and branding. They discuss how design choices signal genre, how authors can better communicate with designers, and where to draw the line between creative control and trusting the experts. Longueira also explains how thoughtful design supports readability and market positioning, giving authors practical ways to approach the visual side of publishing with more confidence.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

Show Notes

• Long Valley Press
• Western Colorado University MA in Creative Writing
• Allyson Longueira MA

About the Host

Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan.

About the Guest

An award-winning writer, editor, and designer, Allyson Longueira has worked in fiction and nonfiction across multiple media, including newspapers, magazines, and books, for more than twenty years. She now works as a developmental editor, line editor, copyeditor, proofreader, cover and interior designer, and publishing consultant for authors of fiction and nonfiction through her company, Long Alley Press. As associate director of the publishing concentration at Western Colorado University's graduate program in creative writing, she teaches and mentors the next generation of publishers, writers, editors, and designers. Longueira is a strong advocate for preserving author voice in the editing process and trains editors to approach their work with the same focus through craft talks, conference lectures, and graduate-level classes. She has designed hundreds of book covers and interiors and has a deep interest in typography, including a willingness to discuss favorite and least favorite fonts at length. To learn more about Western's publishing MA program, contact her at [email protected]. You can also find her on LinkedIn and Facebook.