Self-Publishing with ALLi

Ep#70: In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

Topics discussed this week include:

- Benefits of Co-writing with other authors

- Putting Your Audience First

- Avoiding Author Stress and Burnout

- The Evolving World of Audiobooks

- The impact of Supermarket Discounting of Books

- The Changing Face of Self-Publishing

The Self-Publishing Advice broadcast is a weekly show, brought to you by ALLi, the Alliance of Independent Authors and this advanced salon is one of four regular slots. The others are a Beginners salon, a Member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org.

Now, go write and publish.

About the Hosts:

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011.

For more information about Joanna, visit her website: www.thecreativepenn.com

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

For more information about Orna, visit her website: www.ornaross.com

Ep#69: This week we're showcasing the session "How to Market & Promote your Travel Memoir – 1:1 Interviews with Travel Writers hosted by Jay Artale".

Jay interviews a trio of successful travel writing authors who have self-published covering the following topics:

• Hybrid Author Jack Scott: How to use your blog content to write and promote your book.
• Indie Author Karen McCann: The importance of defining your audience and how you use your blog to attract your target demographic.
• Indie Author Joe Cawley: The benefit of Collaboration: Cross-promoting with other authors.

Topics Covered in this Fringe Highlight Session:

• Using your blog to write and promote your book.
• Defining your angle.
• Getting mileage out of your blog content.
• Using blog content to create freebies.
• Using competitions to reach new readers.
• Blogging a book.
• Evolving from blogger to author.
• Guest blogging.
• Building your audience.
• Starting a blog.
• Avoid over promoting your book.
• Making it easy for readers to buy your book.
• The importance of defining your audience.
• Using your blog to attract readers.
• Blogging in the moment.
• 3 things your blog audience wants.
• Dialogue vs. a monologue with your readers.
• Developing your brand.
• Advice for new travel writers.
• Building an audience connection.
• The benefit of collaboration.
• Cross-promoting with other authors.

Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Ep#68: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners session about eBOOK COVER DESIGN includes:

• Working with a Cover Designer
• 4 Core eBook Cover Elements
• Author Role in eBook Cover Design
• Crediting Cover Designers
• Freelance Design Websites
• Investing in Cover Design

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#68: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners’ salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners session about eBOOK COVER DESIGN includes:

- Working with a Cover Designer

- 4 Core eBook Cover Elements

- Author Role in eBook Cover Design

- Crediting Cover Designers

- Freelance Design Websites

- Investing in Cover Design:

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, a 3X a year online conference for indie authors who self-publish. Connect on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect on Twitter: @MichaelLaRonn

Ep#67: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young.

Summary of our Ask ALLi Self-Publishing Member Q&A Topics:

• Q: Do writers owe it to readers to give them exactly what they want?
• Q: Do readers owe it to writers to read respectfully?
• Q: Is it justifiable to re-write books or not?
• Q: Is the 20 Books to 50k trend a valid option for authors?
• Q: How far in advance would you do a pre-order?
• Q: How hard is it to sell foreign publication rights?
• Q: Is it time for authors to get physical?

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your hosts

ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_

ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Ep#65: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

Topics discussed this week include:

• Using Editors and Beta Readers
• The impact of dictating on a first draft
• Evolution of your writing process
• The importance of an author blog
• Are you a Rewriter or Polisher?
• Our new ALLi Publications Manager
• How to Create Anything
• Large Print Editions
• Physical Book Stores
• Blockchain for Books
• Amazon KDP Select Changes
• Micro Payments
• Facebook Chat Bots
• Authors carving their own path
• Benefits of Co-writing with other authors

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#65: In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

In this show, Orna and Joanna chatted about:

Using Editors and Beta Readers

The impact of Dictating on a first draft

Evolution of your writing process

The importance of an author blog

Are you a Rewriter or Polisher?

Our new ALLi Publications Manager

How to Create Anything

Large Print Editions

Physical Books Stores

Blockchain for Books

Amazon KDP Select Changes

Micro Payments

Facebook Chat Bots

Authors carving their own path

The Self-Publishing Advice broadcast is a weekly show, brought to you by ALLi, the Alliance of Independent Authors and this advanced salon is one of four regular slots. The others are a Beginners salon, a Member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org.

Now, go write and publish.

About the Hosts:

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011.

For more information about Joanna, visit her website: thecreativepenn.com

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

For more information about Orna, visit her website: www.ornaross.com

Ep#64: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners' session includes:

• Three steps to manuscript editing: Self-Editing, Beta Readers and Professional Editing
• Definition of the different types of editing
• Developmental Editing
• Copy/Line Editing
• Proofreading
• Editing Tools (like Grammarly, Pro Writing Aid, Hemingway)
• Editing Challenges
• Working with a book editor
• How to find a book editor
• Using the ALLi Partner Member listing to find a vetted service you can trust to edit your book
• How to get book editing discounts from our ALLi Partner Members

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#64: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners’ salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners session includes:

- Three steps to manuscript editing: Self-Editing, Beta Readers and Professional Editing

- Definition of the different types of editing

- Developmental Editing

- Copy/Line Editing

- Proofreading

- Editing Tools (like Grammarly, Pro Writing Aid, Hemingway)

- Editing Challenges

- Working with a book editor

- How to find a book editor

- Using the ALLi Partner Member listing to find a vetted service you can trust to edit your book

- How to get book editing discounts from our ALLi Partner Members

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, a 3X a year online conference for indie authors who self-publish. Connect on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect on Twitter: @MichaelLaRonn

Ep#63: This week we're showcasing the session "Productivity for Authors: How to Write and Publish Often And Well: Mark McGuinness." If you struggle to find time for your writing and publishing amid the demands and distractions of 21st century life, this session is for you! Mark will help you carve out time consistently, while still managing all the other important commitments in your life.

Topics Covered in this Fringe Highlight Session:

• How to organize and prioritize your writing time.
• Laying a creative foundation.
• Setting your writing priorities.
• Avoid procrastination that is hindering your writing output.
• Placing value on your writing time.
• Freeing up your brain to write.

Mark Says: For me it was an immense frustration that there I really wasn't organized enough and the technology was going faster than my organizational skills. I was spending a lot of time on the hamster wheel of trying to catch up with email and phone calls and this was even before Twitter and Facebook and all of that. It just felt that my day was not in my own control, that I was spending all my time kind of chasing my tail. And I wasn't getting the most important work done. Which for me has always been writing. And no surprise to see that I started, as soon as I started investigating this, looking into time management, productivity systems, I noticed a lot of my clients coming up with the same issues and the same frustration that, you know, we go into this profession because we love to write and yet if we're not careful, writing can be the thing that gets pushed off the schedule by all of the other stuff that's supposed to be an accessory to writing.

Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish.