Self-Publishing with ALLi

Ep#62: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young.

Summary of our Ask ALLi Self-Publishing Member Q&A Topics:

• Q: How does the Amazon Page Count Calculation work
• Q: How to track Facebook & Amazon Advertising ROI
• Q: How to Price your ebook, print book, and box sets
• Q: How to define your Publication Strategy for a Book Series
• Q: The benefits of Pre-orders

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your hosts

ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_

ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which includes a beginners and advanced self-publishing salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference. Find more author advice, tips and tools at our self-publishing advice center, selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at allianceindependentauthors.org. Now, go write and publish. Visit our Self-Publishing Advice Center here: selfpublishingadvice.org About your hosts: ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers.

Ep#61: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

Topics discussed this week include:

• ALLi Weekly Podcast Series
• Development of Writers
• Being Creative & Increasing your Writing Output
• Joanna at Thrillerfest in New York & Self-Doubt
• Rebranding with New Book Covers
• Print and Bookstores
• Discoverability and Digital Marketing
• Being an Ethical Author & Self-Publishing Service Provider
• Amazon Kindle Storyteller Awards

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#61: In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

In this show, Orna and Joanna chatted about:

- ALLi Weekly Podcast Series

- Development of Writers

- Being Creative & Increasing your Writing Output

- Joanna at Thrillerfest in New York & Self-Doubt

- Rebranding with New Book Covers

- Print and Bookstores

- Discoverability and Digital Marketing

- Being an Ethical Author & Self-Publishing Service Provider

- Amazon Kindle Storyteller Awards

The Self-Publishing Advice broadcast is a weekly show, brought to you by ALLi, the Alliance of Independent Authors and this advanced salon is one of four regular slots. The others are a Beginners salon, a Member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish.

About the Hosts:

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011.

For more information about Joanna, visit her website: http://thecreativepenn.com

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing.

For more information about Orna, visit her website: http://www.ornaross.com

Ep#60: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners' session about Writing include:

• Writing Tools
• Writing Styles
• Writing Challenges

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn

Ep#60: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners’ salon: Jay Artale and Michael La Ronn.

The topics covered in this beginners session includes:

- Writing Tools

- Writing Styles

- Writing Challenges

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi’s free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, a 3X a year online conference for indie authors who self-publish. Connect on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect on Twitter: @MichaelLaRonn

Ep#59: This week we're showcasing the Indie Author Fringe highlight with Orna Ross "How To Sell Your Books Without Selling Your Soul". So many authors complain about marketing, seeing it as conflicting with their creative work. In this session, Orna Ross argues that this is a misunderstanding and that book marketing is just another form of communication with potential readers. The key to creative marketing is to align the words inside the book(s) with the messages you're sending out to the world. This session guides you through, by going deeply into your motivations for writing and applying the same seven stages of the creative process you go through in writing your books to your marketing and promotion.

This session has four segments:

1. Passion, Mission and Books.
2. You and Your Money.
3. The Difference Between Marketing and Promotion.
4. Reaching Your Reader.

The real key relationship is your relationship with your words obviously, but also and equally your relationship with your reader, and what they are seeking in the world and how you two connect imaginatively. And it really is a magical transaction, that connection across time and space and we are in service to that as authors. And the key to selling your books without selling your soul is to put your attention on the reader and what you are offering. Orna's session is accompanied by a free download of her book, How Authors Create Money and Meaning, a workbook, a work, rest and play book. You will get most out of this session if you download her book and you can go through the various exercises, some of which she will be referring to as we go through this presentation.

Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page. Now, go write and publish. Host Bio: Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#58: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: indie author's David Penny & Debbie Young.

Summary of our Ask ALLi Self-Publishing Member Q&A Topics:

• Q: What are the recent changes to Amazon Reviews
• Q: What are the benefits of publishing on Amazon
• News about our new ALLi guidebook "How to get your Self-publishing book into bookstores"
• Q: How to expand your product line from ebooks into POD (Print-on-Demand) books
• Q: What issues is Amazon's new reporting dashboard having
• Q: How and why to publish in a series
• Q: Why should authors buy their own ISBNs
• Q: How to publish via aggregators like Draft2Digital and Smashwords
• Q: What are the financial benefits of ALLi Membership.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Member Self-Publishing Q&A is one of four regular shows, which include a more advanced salon, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your hosts

ALLi's Technical Manager David Penny is the author of the best selling Thomas Berrington Historical Mystery series set in the final years of Moorish Spain, and before returning to writing full time he worked in education, printing and publishing, and for 25 years ran his own software company. Connect with David on Twitter @DavidPenny_

ALLi's Publications Manger Debbie Young enjoys sharing best practice with our members around the world, as well as running two local authors' groups and the Hawkesbury Upton Lit Fest on her home turf. Small wonder, then, that her cosy mystery series, the Sophie Syers Village Mysteries, is set in a small English village populated with authors and booksellers. Connect with Debbie on Twitter @DebbieYoungBN

Ep#57: Welcome to Ask ALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors.

Topics discussed this week include:

• Orna Judging the Amazon Storyteller competition
• AskALLi's Getting your Self-Publishing Book into Bookstores publication update
• The new AskALLi Broadcast schedule and presenter changes
• Working with a writing coach
• Creative non-fiction techniques
• New book covers and Go Creative logos
• A summary of the Dublin Writers Conference
• How to Market a Book Third Edition publication schedule from Joanna
• Using dictation to improve punctuation
• How the length of your manuscript impacts audiobook sales
• Audiobook news from Draft2Digital
• ACX global updates
• Vanity Publishing discussion
• IPR License and Rights
• Multi-Currency pricing at PublishDrive
• Amazon's new smartphone.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This Advanced Self-Publishing Salon is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. Connect with Joanna on Twitter @thecreativepenn

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. Connect with Orna on Twitter @OrnaRoss

Ep#58: In a monthly salon type discussion, Orna Ross, Director of the Alliance of Independent Authors and Joanna Penn, of TheCreativePenn.com, talk about the latest tools and trends of interest to emerging and experienced self-publishing authors. In this show, Orna and Joanna chatted about Orna Judging the Amazon Storyteller competition; AskALLi's Getting your Self-Publishing Book into Bookstores publication update; the new AskALLi Broadcast schedule and presenter changes; working with a writing coach; creative non-fiction techniques; new book covers and Go Creative logos; a summary of the Dublin Writers Conference; How to Market a Book Third Edition publication schedule from Joanna; using dictation to improve punctuation; how the length of your manuscript impacts audiobook sales; audiobook news from Draft2Digital; ACX global updates; Vanity Publishing discussion; IPR License and Rights; Multi-Currency pricing at PublishDrive; and Amazon's new smartphone.

Visit our Membership site:

allianceindependentauthors.org

Visit our Self-Publishing Advice Centre

selfpublishingadvice.org

Ep#56: Welcome to Ask ALLi, the Self-Publishing Advice Broadcast from the Alliance of Independent Authors. This is our monthly Beginners' Self-Publishing Salon, with advice, tips and tools for indie authors just starting out. And here are your regular hosts for the beginners' salon: Jay Artale and Michael La Ronn.

Each month Jay and Michael will share self-publishing tips for each segment of the author journey, including: writing, design, book cover design, book production and distribution, marketing and promotion, and how to set up and maintaining your indie author platform. In this introductory session our hosts chat about their indie author experience with fiction and non-fiction, and the layout of this new ALLi broadcast. Each show would feature one of the stages of self-publishing as its primary topic, and this topic would be supplemented by first hand experience from both presenters and other topical news items that have happened in the previous month that are relevant to beginners.

Our weekly Self-Publishing Advice broadcast is brought to you by ALLi, the Alliance of Independent Authors. This beginners salon is one of four regular shows, which include a more advanced salon, a member Q&A and a special guest highlight presentation from the Indie Author Fringe, ALLi's free online author conference.

Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org.

Now, go write and publish.

About your show hosts:

Jay Artale is a project manager who swapped corporate life for a nomadic existence as a non-fiction writer. She's written and self-published a series of travel guides, travel writing books, and poetry collections. Jay is also one of the co-organizers of the Indie Author Fringe, an online conference for indie authors who self-publish. Connect with Jay on Twitter: @BirdsOAFPress

Michael La Ronn is the author of over 30 science fiction & fantasy novels and author self-help books. To date, he has published over 1.5 million words of fiction and nonfiction. Since publishing his first book in 2014, he has produced a prolific writing portfolio while raising a family and working a full-time job in the insurance industry. Connect with Michael on Twitter: @MichaelLaRonn