Sell First Build Second

Sell First Build Second

By Jason KitengeBusinessEntrepreneurship
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Sell First Build Second episodes

  • All It Takes Is All You Got

    Exploring the concept of effort through the careers of 22 grand slam winner and tennis great Rafael Nadal and Disney's silent driving force Marc Davis.

    9 min
  • Out with The Old

    Pipeline building is as much about what you remove as it is what you add.


    A story on Mauricio Pochettino, Tottenham Hotspur and the value of prioritising customers.

    11 min
  • Mastering Enterprise Sales with Jarron Tate

    Jarron Tate is a 20 year sales veteran. Currently he works at HR Acuity a software company that raised a $40M at Series B to standardises how employee-related events are investigated, documented, and reported as Director of Enterprise Sales. In today’s episode, we get to learn a little bit more about Jarron’s journey into sales, the process of cracking enterprise sales as a startup and what it takes to succeed in this space.

    50 min
  • Coffee's for Closers

    9 sales lessons (for better and for worse) I gathered from the film Glengarry Glen Ross.

    This episode is sponsored by Docmost. To securely manage your company's knowledge, deploy on premises and migrate from Notion or Confluence with ease: https://docmost.com/

    10 min
  • 10 Cents on The Dollar

    "Take the f**king money" - Logan Roy, Succession (TV series). Knowing when to exit is just as important as knowing when to enter. Reflections on business exits that worked and didn't work.

    Join the first ever Sell First Build Second Workshop on 14th November 2025 in London, here: https://tally.so/forms/w45x7B

    11 min
  • How Not To Be Stupid

    "Life is hard, but its much harder if you are stupid" - John Wayne

    Diving into the science behind poor decision making and Ken Cunningham's view on how to sustain long term success in business by reversing these.

    10 min
  • Death, Taxes (and Distribution)

    Life has its immutable laws, death and taxes. Business is no different. Distribute or die.

    Peter Thiel: “Distribution should be part of product design."

    This week we look at 6 startups that built distribution into their product.

    10 min
  • A Rare Combination of Skills

    Relentlessness and Taste might be the two most important skills in business today.

    "A Cooler wonders what’s going to happen. A Closer watches things happen. A Cleaner makes things happen.” - Tim Grover

    "The best founders understand that taste is a competitive advantage that compounds. It runs deeper than pixels — it’s in your codebase, your culture, your cap table." — Sarah Guo

    15 min
  • May The Best Story Win

    "Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons

    This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

    10 min

About Sell First Build Second

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Because ideas don’t matter if you can’t sell them.