Jarron Tate is a 20 year sales veteran. Currently he works at HR Acuity a software company that raised a $40M at Series B to standardises how employee-related events are investigated, documented, and reported as Director of Enterprise Sales. In today’s episode, we get to learn a little bit more about Jarron’s journey into sales, the process of cracking enterprise sales as a startup and what it takes to succeed in this space.

Part II of a collection of quotes and thoughts from history's greats.

9 sales lessons (for better and for worse) I gathered from the film Glengarry Glen Ross.

This episode is sponsored by Docmost. To securely manage your company's knowledge, deploy on premises and migrate from Notion or Confluence with ease: https://docmost.com/

"Take the f**king money" - Logan Roy, Succession (TV series). Knowing when to exit is just as important as knowing when to enter. Reflections on business exits that worked and didn't work.

Join the first ever Sell First Build Second Workshop on 14th November 2025 in London, here: https://tally.so/forms/w45x7B

"Life is hard, but its much harder if you are stupid" - John Wayne

Diving into the science behind poor decision making and Ken Cunningham's view on how to sustain long term success in business by reversing these.

Life has its immutable laws, death and taxes. Business is no different. Distribute or die.

Peter Thiel: “Distribution should be part of product design."

This week we look at 6 startups that built distribution into their product.

Relentlessness and Taste might be the two most important skills in business today.

"A Cooler wonders what’s going to happen. A Closer watches things happen. A Cleaner makes things happen.” - Tim Grover

"The best founders understand that taste is a competitive advantage that compounds. It runs deeper than pixels — it’s in your codebase, your culture, your cap table." — Sarah Guo

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons

This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

Origin stories aren't as clean as they are made out to be. A lot of the time you sell what you don't yet have and see who bites.

So, how do you really get going early on?

Stories from the Howard Schultz, Starbucks founder and more.

"A lot of would-be founders believe that startups either take off or don’t. You can’t wait for users to come to you. You have to go out and get them." - Paul Graham

A story about Stripe's early user acquisition and 5 strategies to grow your early stage sales.